Feb 13, 2024 City Council Meeting 3pm

WELL THEN YOU MUST KNOW SOMEBODY WITH A DOG.

WELL, YES, I'M NOT .

PERFECT.

THAT BRINGS US TO CONSENT ITEMS, CONSENT ITEMS, OR ROUTINE MATTERS ENACTED BY ONE MOTION ACCORDING TO THE RECOMMENDATION LISTED BELOW WITH THE CONCURRENCE OF THE CITY COUNCIL OR COUNCIL MEMBER OR PERSON IN ATTENDANCE MAY REQUEST DISCUSSION OF A CONSENT ITEM AT THIS TIME.

ANYBODY ELSE? WELL, I'M COMING, I'M BRINGING MY DOG DOC, SO, OH, MICHELLE.

OH, STEVE.

I, I THINK IT'S A ABSOLUTELY POSITIVELY, UH, GREAT EVENT.

IT'S A GRANDDAD JOKE.

YOU JUST GOT, THROW THAT IN THERE.

WE HAVE SIX, INCLUDING A ST.

BERNARD, UH, AMONG OUR, OUR KIDS AND OUR FAMILY.

SO I THINK THAT WE'RE GONNA HAVE MUCH MORE THAN 219.

THIS IS GONNA BE A LOT OF FUN FOR THE COMMUNITY COUNCIL MEMBER ORTIZ IS RIGHT.

IT'S TIME TO HAVE SOME FUN.

IT'S, THE WEATHER'S GONNA BE GREAT.

IT'S GONNA BE CLEAR, IT'S GONNA BE SUNNY.

IT'S JUST GONNA BE A GREAT EVENT.

THANK YOU FOR DOING THIS FOR THE PEOPLE OF ELCON.

THANKS VERY MUCH.

THAT, THAT'S A GREAT EVENT.

THANKS.

OKAY, AGENDA CHANGES.

STAFF, DO YOU HAVE ANY? NO, SIR.

COUNSEL,

[7. CONSENT ITEMS: Consent Items are routine matters enacted by one motion according to the RECOMMENDATION listed below. With the concurrence of the City Council, a Council Member or person in attendance may request discussion of a Consent Item at this time.]

COUNCIL MEMBERS, DO YOU WISH TO PULL ANY OF THE CONSENT ITEMS, STAFF? NO.

I'LL MAKE A MOTION THEN TO APPROVE THE, WELL, FIRST OUT, LET ME ASK ANGELA IF WE HAVE ANY SPEAKER CARDS FOR THIS? NO SPEAKER CARDS, SIR.

OKAY, THEN I'LL MAKE A MOTION TO APPROVE THE CONSENT ITEMS. SECOND, PLEASE VOTE.

SO WE'RE NOW AT PUBLIC COMMENT.

[ PUBLIC COMMENT: At this time, any person may address a matter within the jurisdiction of the City Council/Housing Authority/Successor Agency to the El Cajon Redevelopment Agency that is not on the Agenda. Comments relating to items on today’s docket are to be taken at the time the item is heard. State law prohibits discussion or action on items not on the Agenda; however, Council, Authority and Agency Members may briefly respond to statements or questions. An item may be placed on a future Agenda.]

AT THIS TIME, ANY PERSON MAY ADDRESS A MATTER WITHIN THE JURISDICTION OF THE CITY COUNCIL HOUSING AUTHORITY SUCCESSOR AGENCY TO THE EL CAJON REDEVELOPMENT AGENCY THAT IS NOT ON THE AGENDA.

CONGRESS RELATING TO ITEMS ON TODAY'S AGENDA ARE TO BE TAKEN AT THE TIME THAT THE ITEM IS HEARD.

STATE LAW PROHIBITS DISCUSSION OR REACTION ON ITEMS, NOT ON THE AGENDA.

HOWEVER, CITY COUNCIL AND HOUSING AUTHORITY MEMBERS MAY BRIEFLY RESPOND TO STATEMENTS OR QUESTIONS, AND AN ITEM MAY BE PLACED ON A FUTURE AGENDA.

ANGELA, DO YOU HAVE ANY SPEAKER CARDS? YES, SIR.

FOR PUBLIC COMMENT.

WE HAVE, I'M SORRY, WE DO HAVE THREE.

THE FIRST ONE IS KAY TURIN.

ARE YOU KAY UHUH, YOU KNOW.

HI, KAY.

HEY KAY.

UH, KAY TURIN, UM, MAYOR COUNCIL MEMBERS, THANK YOU FOR INDULGING ME FOR A MINUTE.

I CAME HERE TODAY ON A, ON A PERSONAL, UM, MISSION TO PUT IN A GOOD WORD FOR THE CHALDEAN COMMUNITY COUNCIL.

I STARTED VOLUNTEERING FOR THEM ABOUT SIX MONTHS AGO, UM, HELPING THEM WITH SOME GRANT WRITING AND, UH, WORK IN THE OFFICE ON MONDAYS AND TUESDAYS.

UM, AND DURING THAT TIME, I HAVE SEEN, WELL, AS MANY OF YOU KNOW, I HAVE, I'VE WORKED IN SOCIAL SERVICES FOR A VERY LONG TIME AND HAVE WORKED FOR MANY ORGANIZATIONS.

AND, UM, I AM SO TOUCHED AND SO MOVED BY THE LEVEL OF CARE AND COMPASSION AND DIGNITY THAT JULIANA AND HER SOCIAL WORKERS EXTEND TO THE POPULATIONS THAT ARE RECEIVING SERVICES.

UH, MOST OF THOSE INDIVIDUALS, THERE WERE 20,000 INDIVIDUALS SERVED LAST YEAR, AND MOST OF THOSE INDIVIDUALS ARE WALKING INTO THIS FACILITY FROM, AS YOU KNOW, THE MIRROR OF APARTMENT COMPLEXES THAT NEIGHBOR IT.

UM, YESTERDAY WHEN I WENT INTO THE OFFICE, THERE WAS A MAN AND A WOMAN MY AGE WHO WERE STANDING IN THE PARKING LOT CRYING.

I, I DON'T SPEAK ARABIC OR ARABIC OR ARMENIAN.

UM, BUT I COULD TELL THAT CLEARLY THEY WERE IN DISTRESS AND THEY WERE WELCOMED, UM, IN LANGUAGES THAT THEY, THAT THEY, THAT, THAT THEY WERE NATIVE TO.

UM, AND MOST IMPORTANTLY, THEY'RE HELPED BY PEOPLE THAT HAVE SIMILAR LIFE EXPERIENCES.

EVERYONE ON THE BOARD HAS, UH, LIVED EXPERIENCES.

ONE OF THE BOARD MEMBERS IS HERE TODAY, AND I, I KNOW THAT YOU'RE NEGOTIATING SOME, UM, BUSINESS WITH THEM.

AND I JUST WANTED TO COME BECAUSE I HAVE A PERSONAL RELATIONSHIP WITH ALL OF YOU EXCEPT FOR COUNCIL MEMBER KENDRICK, WHICH HOPEFULLY WE WILL HAVE ONE DAY.

BUT I WANTED TO JUST COME AND LET YOU KNOW THAT, UM, I REALLY RESPECT AND HONOR THE WORK THAT THEY DO, AND I HOPE THAT YOU TAKE THAT TO HEART WHEN YOU'RE MAKING YOUR DECISIONS.

AND ONE OTHER THING I'D LIKE TO ADD, , UM, YOU MAY KNOW THIS, BUT THEY, THEY HAVE A RADIO STATION.

AND I PULLED SOME STATISTICS TODAY, UH, AND LEARNED THAT DURING COVID OVER A 52 WEEK PERIOD, THEY BROADCAST, UM, IN AIC, UH, ARMENIAN AND ARABIC ON A WEEKLY BASIS TO THE CONSTITUENTS IN THE CITY OF EL CAJON.

I ALSO LEARNED THAT

[00:15:01]

YOUR EMERGENCY SERVICES DEPARTMENT OFTENTIMES ASKED THEM TO PUBLISH, UH, EMERGENCY NOTIFICATIONS LAST WEEK WHEN THE COUNTY ASKED THE PUBLIC TO STAY HOME DURING THE FLOODING THAT WAS BROADCAST ON THE RADIO STATION.

I DON'T KNOW HOW YOU PUT A PENCIL TO THAT OR VALUE THAT, UM, BUT I LOOK AT THAT AND I, I SEE IT AS BEING INVALUABLE AND SOMETHING THAT THE CITY SHOULD TAKE TO HEART AS WELL.

ANY QUESTIONS FOR KAY? THANK YOU.

I KAY.

I HAVE A QUICK QUESTION FOR YOU.

WE, WE WERE TALKING, WE WERE TALKING YESTERDAY AND YOU HAD MENTIONED SOMETHING I HADN'T REALLY THOUGHT ABOUT.

AND I WANT YOU TO KIND OF EXPLAIN THAT, THAT, YOU KNOW, WE'RE OFTEN VERY FOCUSED ON HOMELESSNESS.

OBVIOUSLY, IT'S A BIG ISSUE FOR THE CITY.

AND YOU WERE SAYING THAT WHAT YOU'RE DOING THERE AT THE CENTER IS HELPING PEOPLE TO NOT BECOME HOMELESS.

CAN YOU EXPLAIN THAT? YES, I'D BE HAPPY TO.

UM, OFTENTIMES WHAT HAPPENS WHEN A REFUGEE OR A NEW NEWLY RESETTLED INDIVIDUALS WALKING THROUGH, UM, THEY HAVE SOME TYPE OF TEMPORARY HOUSING VOUCHER, A LOT OF THOSE TRANSACTIONS ARE FACILITATED BY OUR CONGRESSIONAL DELEGATE BY THE STATE OF CALIFORNIA, AND OFTENTIMES THROUGH YOUR CONSTITUENT SERVICES.

UM, THOSE ARE ONLY TEMPORARY.

UM, THE BOARD MEMBERS THEMSELVES HAVE BEEN FUNDING THIS FACILITY SINCE 2017.

MOST OF THE MONEY THAT IS BEING USED FOR RENTAL ASSISTANCE IS COMING OUT OF THEIR PRIVATE POCKET.

UM, I'M HELPING THEM TO, AS A MATTER OF FACT, I SUBMITTED A GRANT TODAY FOR $200,000 TO THE STATE OF CALIFORNIA STRICTLY FOR RENTAL AND UTILITY ASSISTANCE.

UM, I KNOW THAT THERE ARE THOUSANDS OF PEOPLE THAT ARE RECEIVING SERVICES, UM, FROM THE CHALDEAN COMMUNITY COUNCIL ON AN ANNUAL BASIS THAT OTHERWISE PROBABLY WOULD'VE ENDED UP BEING HOMELESS.

ANY ASSISTANCE WITH FOOD, THEY HAVE A FOOD PANTRY AT THE CENTER.

I WOULD INVITE ALL OF YOU TO COME BY, ESPECIALLY ON A MONDAY, UM, WHEN THEY'RE OPENING BECAUSE THEY'RE CLOSED ON THE WEEKENDS.

BUT THEY DO HAVE A FOOD PANTRY.

UM, THEY OFFER, UH, ANYTHING THAT THEY OFFER FREE CITIZENSHIP CLASSES, UH, FREE ENGLISH AS A SECOND LANGUAGE CLASSES.

UM, THEY OFFER TRANSPORTATION TO AND FROM MEDICAL APPOINTMENTS, UH, AND UBER CLASSES.

UH, THEY, THE PRIMARY FOCUS IS REALLY SELF-SUFFICIENCY.

AND SO ONCE SOMEBODY IS STABILIZED AND THEY'RE FED AND THEY HAVE WEATHER APPROPRIATE CLOTHING, AND THEY KNOW THAT THERE'S A ROOF OVER THEIR HEAD, THEY GO RIGHT INTO THEIR ESL CLASSES.

THE BUSINESS INCUBATOR ITSELF WILL BE A VERY NICE CONNECTION FOR THOSE INDIVIDUALS THAT ARE COMING OUT OF RELOCATION CRISIS AND GOING INTO A MORE ADVANCED VOCATIONAL TRAINING.

UM, I LOVE THEM.

I, THEY ARE GOD-FEARING, HARDWORKING, UM, INCREDIBLE HUMAN BEINGS.

AND CANDIDLY, I FEEL VERY HONORED AND PRIVILEGED THAT I GET TO WORK SIDE BY SIDE WITH THEM EVERY DAY.

NEXT SPEAKER IS ROBERT GERMOND.

HELLO, SIR.

WELCOME.

HI, MY NAME'S ROBERT URMAN.

I'M SPOKESPERSON FOR CITIZENS AGAINST GILLESPIE'S EXPANSION LOWLY AIRCRAFT.

AND I'M HERE TODAY TO JUST GIVE THE BOARD NOTICE THAT THE EPA HAS FINALIZED AN ENDANGERMENT FINDING FOR LEAD EMISSIONS FROM AIRCRAFT THAT OPERATE ON LEADED FUEL.

AND THAT RELATES TO GILLESPIE.

AND THEN ALSO, AND THIS IS FROM THE FEDS, I GAVE YOU ALL A, A FLYER.

AND THEN, UM, UH, THIS IS FROM THE STATE AND THE COUNTY, AND IT SAYS LEAD IN AVIATION GAS.

AND IT'S PRINTED IN SPANISH AND IN ENGLISH.

AND IT GIVES YOU SOME, UH, PROCEDURES FOR HAVING YOUR KIDS TESTED, UH, FOR LEAD.

AND THEY WANT, UH, THEY RECOMMEND, UH, BLOOD TESTING FOR LEAD BECAUSE THEY'VE HAD A, IN-DEPTH STUDY, I THINK IT WAS TWO YEARS UP IN THE SAN FRANCISCO AREA.

AND THEY FOUND OUT THAT SOME OF THE KIDS WITHIN A MILE AND A HALF OF THE AIRPORT, AND AS FAR AS THREE MILES FROM THE AIRPORT, YOU KNOW, ON AN GILLESPIE'S RIGHT IN THE MIDDLE OF A VALLEY, THAT THEIR BLOOD LEVELS WERE AS HIGH AS FLINT, MICHIGAN, THE ONES THAT WERE WENT WITHIN A MILE AND A HALF.

UH, SO THEY HAVE RECOMMENDED, UH, THAT WE START PAYING ATTENTION TO THIS.

IT'S TOP ON EPAS PRIORITY, AND THIS IS THE LAST STEP, UH, FOR BANNING THE FUEL.

AND DIFFERENT AIRPORTS ARE TAKING DIFFERENT STRATEGIES.

UH, SO I JUST WANTED TO LET YOU KNOW THAT THAT'S WHAT'S HAPPENING.

AND, UH, YOU KNOW, WE, WE HAVE GILLESPIE IN THE MIDDLE OF OUR VALLEY.

DO YOU HAVE ANY QUESTIONS? LEMME SEE.

STEVE, WHAT

[00:20:01]

ARE YOU ASKING FROM THE CITY, SINCE WE DON'T HAVE JURISDICTION OVER THE OPERATIONS AT THE AIRPORT, AS FAR AS, ARE YOU ASKING PARTICULAR TO EL CAJON? EL CAJON DOES HAVE JURISDICTION OVER WHAT IS ON THE GROUND, AND THE FAA HAS INPUT WITH THE EPA ON WHAT THE AIRCRAFT BURN.

BUT EVENTUALLY THEY'RE GONNA BE, UM, IT'S GONNA BE BANNED.

NOW, GILLESPIE HAS NO VAPOR RECOVERY SYSTEM LIKE WE DO FOR OUR CARS.

UH, AVIATION IS EXEMPT FROM EVERYTHING.

THEY HAVE NO EMISSION STANDARDS.

SO WHAT WE WOULD LIKE TO SEE IS THE FIRST STEP IS TO PUT IN EMISSION CONTROLS AT GILLESPIE FIELD.

SO EVERY TIME YOU FUEL A, A PLANE, EVERY TIME A A LOAD 8,000 GALLONS OR SMALLER IS DELIVERED TO GILLESPIE.

IT HAS A VAPOR RECOVERY SYSTEM THAT CATCHES THE FUMES AND THEN TAKES IT BACK TO WHEREVER THE DELIVERY COME FROM.

NOW I HAVE GAS, MY UNDERSTAND COMES FROM THE, UH, TERMINAL ON 24TH STREET AND WITH, ALONG WITH GAS AND EVERYTHING.

SO THEY SHOULDN'T BE, THERE'S ALREADY TECHNOLOGY TO DO IT.

IT JUST HASN'T BEEN IMPLEMENTED.

AND THIS WILL ULTIMATELY IMPLEMENT IT.

I'M JUST CURIOUS, GRAHAM, IS THAT YOUR UNDERSTANDING THAT WE HAVE JURISDICTION OVER WHAT'S ON THE LAND AT THE AIRPORT? I, I DON'T BELIEVE SO.

IT'S CURRENT, YOU KNOW, IT'S OPERATED BY THE, AND THE COUNTY OPERATES IT, SO IT'S A COUNTY PROPERTY.

I DON'T THINK WE HAVE LAND USE AUTHORITY OVER THEM.

WE DO HAVE, UH, INDIVIDUALS THAT SIT AS REPRESENTATIVES ON DIFFERENT ADVISORY BOARDS, BUT I DON'T THINK WE HAVE MUCH CONTROL BEYOND THAT.

UM, WOULD YOU GET US AN, UH, DEFINITIVE ANSWER FOR THAT AT SOME POINT? CERTAINLY.

ALRIGHT, WE'LL LOOK INTO IT, SIR.

I GREAT.

THANK YOU VERY MUCH FOR LISTENING.

THE LAST SPEAKER IS BRENDA HAMMOND.

UM, BEAR WITH ME 'CAUSE I JUST WROTE THIS OUT.

UM, AS USUAL, I HAD SOMETHING PLANNED, BUT IT'S REALLY NOT FOR YOUR CITY.

SO, YOU KNOW, YOU GUYS ARE COOL .

UM, BUT THIS PROBLEM COULD BE, IT COULD BE FOR ALL THE AREAS IN THE COUNTY.

UM, I SPENT THE LAST TWO WEEKS GETTING DOWN AND DIRTY IN THE STORM DRAINS ALL OVER THE COUNTY, EVEN IN SOUTH BAY.

UM, WE KNOW THE PLACES THAT USUALLY FLOOD FOR SURE, BUT THIS, THESE PAST STORMS WERE A LITTLE STRONGER THAN WHAT WE'RE USED TO IN SUNNY SOUTHERN CALIFORNIA.

UM, SO HERE'S THE PROBLEM.

THE DRAINS NEED TO BE CLEANED OUT ON A REGULAR BASIS, UM, NOT WAIT FOR A STORM LIKE WE HAD.

AND THERE'S MORE COMING TO GET MONIES FROM THE STATE AND FEDERAL GOVERNMENT, YOU KNOW, OUR TAX DOLLARS AND THEN THE, AND THEN THE MONEY, THE STATE AND FEDERAL GOVERNMENT SO GRACIOUSLY GIVE TO US, UM, ONLY FOR LOCAL GOVERNMENTS TO SPEND IT ON EVERYTHING, BUT WHAT IT'S SUPPOSED TO BE SPENT ON.

UM, YOU KNOW, WE DIDN'T SEE, OR DIDN'T WE SEE THAT WITH THE HOMELESS OUTREACH PROGRAMS, SOME OF THEM, OH, YOU KNOW, DRIVING THEIR BEAUTIFUL SUVS, THE GAS GUZZLING THINGS, , AND THEN I DIDN'T SEE THEM DOING A WHOLE LOT.

SO, AND YOU KNOW, I'VE BEEN OUT THERE FOR 14 YEARS.

UM, THE OTHER THING IS, IS WHEN YOU CLEAN OUT THOSE DRAINS, THERE'S, I HEAR THERE'S A GROUP ENVIRONMENTAL GROUP, AND I, I AM FOR THE ENVIRONMENT TOO.

BUT THIS GROUP SAYS THAT THEY'RE, THAT CAN'T CLEAN THE, YOU CAN'T CLEAN THOSE DRAINS OUT.

UM, CHOICE CREEK CAN'T BE CLEANED OUT UNLESS YOU TAKE THOSE TREES AND PLANTS.

AND BELIEVE ME, THEY'RE BIG AND REPLANT THEM.

WELL, GIVE ME A BREAK.

IF YOU DO THAT, THOSE THINGS ARE GONNA DIE ANYWAY.

SO GET A BULLDOZER AND GET THOSE THINGS OUT OF THERE.

THANK YOU B BRENDA.

NO OTHER SPEAKERS, SIR.

HAVE THREE ADMINISTRATIVE REPORTS ON TODAY'S AGENDA.

THERE ARE NO WRITTEN COMMUNICATIONS AND NO PUBLIC HEARINGS ON TODAY'S AGENDA.

[9. Analysis of the Operations of the Downtown Property Business Improvement District (PBID) RECOMMENDATION: Staff recommends that the City Council receives the report and provides appropriate direction to staff.]

ITEM NINE IS A REPORT ON OPERATIONS OF THE DOWNTOWN PROPERTY BUSINESS IMPROVEMENT DISTRICT.

AND I'LL ASK OUR ASSISTANT CITY MANAGER, VINCE DIAGGIO, TO TELL US ABOUT THIS.

THANK YOU MAYOR.

MEMBERS OF COUNCIL, IN JUST A FEW MINUTES, UH, YOU WILL BE RECEIVING A REPORT FROM, UH, MR. MARCO LAMONDRE, WHO IS THE PRESIDENT OF NEW CITY AMERICA.

UM, I JUST WANT TO PROVIDE A FEW MINUTES OF CONTEXT, UM,

[00:25:01]

TO JUST, UH, BRIEFLY SUMMARIZE THE STAFF REPORT AND, UM, HOW WE GOT TO WHERE WE ARE TODAY.

AS YOU MAY RECALL, UH, IN THE SPRING OF LAST YEAR, 2023, UH, THE CITY CIRCULATED, UH, REQUEST FOR PROPOSALS TO SOLICIT, UH, CONSULTANTS INTERESTED IN CONDUCTING A COMPREHENSIVE ANALYSIS OF THE OPERATIONS OF THE EL CAJON PROPERTY BUSINESS IMPROVEMENT DISTRICT, OTHERWISE KNOWN AS THE P BID.

UM, FROM THAT PROCESS, UH, NEW CITY AMERICA WAS CHOSEN.

UM, THEY ARE A LOCAL FIRM, UH, FOUNDED BY MR. LAMONDRE.

THEY'RE MOST, UH, NOTED FOR THEIR REVITALIZATION OF LITTLE ITALY IN DOWNTOWN SAN DIEGO.

BUT THEY HAVE, UM, UM, CREATED AND MAINTAINED, UH, OVER 90 DISTRICTS, UH, THROUGHOUT THE COUNTRY, BOTH EAST COAST AND WEST COAST.

SO THEY WERE DEFINITELY, UH, VERY WELL QUALIFIED TO CONDUCT THIS ANALYSIS, AND WE WERE, UH, PLEASED THAT THEY CHOSE TO RESPOND.

UM, AS YOU MAY HAVE SEEN IN THEIR, IN THEIR REPORT, THEIR ANALYSIS, THEY HAVE DEVELOPED A FIVE POINT CHECKLIST WITH WHICH MR. LAMONDRE WILL GO OVER WITH YOU MOMENTARILY.

SO I WILL NOT GO INTO IT RIGHT NOW, BUT THEY, THEY, THEY AN ANALYZE P BIDS THROUGHOUT THE COUNTRY BASED UPON THESE FIVE CRITERIA AND HOW, HOW THOSE P BIDS ARE FUNCTIONING EFFICIENTLY AND EFFECTIVELY, UH, COMPARED AGAINST THOSE.

ONE OF THE THINGS THAT NCA NEW CITY AMERICA DID WAS TO REVISIT THE BLUE RIBBON COMMITTEE REPORT FROM 2011.

AND SEVERAL OF THE ORIGINAL BLUE RIBBON COMMITTEE RECOMMENDATIONS STILL REMAIN, UH, RELEVANT TO THIS DAY, SUCH AS A CONCERN ON THE OVER-RELIANCE OF CAR SHOWS AND CONCERTS.

UM, THE NEED TO EXPAND THE BOARD OF DIRECTORS AND AN UH, UH, NEED TO INCORPORATE THE PROGRAMMING OF THE EVENTS AT THE MAGNOLIA INTO LARGER DOWNTOWN EVENTS.

UM, AS PART OF THE COMPREHENSIVE ANALYSIS THAT NCA CONDUCTED, THEY ALSO WENT BACK AND LOOKED AT FY 2122 BUDGET.

UH, SEVERAL RECOMMENDATIONS CAME OUT OF THAT, AND YOU WILL BE, UM, HEARING, UH, ABOUT THOSE.

UM, BUT ONE OF, ONE OF THE THINGS THAT CAME OUT OF THAT IS A RECOMMENDATION THAT THE P BID HIRE A FULL-TIME EXECUTIVE DIRECTOR.

AND THAT WOULD REMOVE THE MANAGEMENT BURDEN, UH, FROM VOLUNTEER BOARD MEMBERS AND ENSURE GREATER ACCOUNTABILITY IN THE OPERATIONS.

ONE OF THE SIGNI THE MOST SIGNIFICANT, I WOULD SAY, RECOMMENDATION THAT CAME OUT OF, UH, THE, THE STUDY WAS THE SUGGESTION, WHICH WOULD BE ON THE CITY, AND WE'LL TALK ABOUT THIS A LITTLE BIT LATER, UM, TO ADOPT A NEW ENABLING ORDINANCE AND THE ENABLING ORDINANCE WOULD RECAST THE P BID AS A COMMUNITY BENEFIT DISTRICT.

THERE ARE SEVERAL ADVANTAGES THAT MR. LARI WILL GO INTO WITH REGARD TO THIS, BUT, BUT TWO OF THEM ARE THAT IT, IT PROVIDES A LITTLE BIT MORE OF A REASONABLE PETITION PROCESS FOR THE, FOR THE RECERTIFICATION OF THE P BID.

AND IT WOULD ALSO ALLOW THE CITY COUNCIL TO SET THE TERM OF THE DISTRICT.

SO THAT WILL BE EXPLAINED IN GREATER DETAIL AS PART OF MR. LEARY'S PRESENTATION.

SECTION EIGHT OF THE, OF THE REPORT INCLUDES A SERIES OF ACTIONS.

THE FIRST SECTION IS 12 RECOMMENDATIONS, WHICH HAVE TO DO WITH, UH, THINGS THAT THE P BID ITSELF, THE BOARD OF DIRECTORS ITSELF WOULD HAVE TO IMPLEMENT, THE CITY WOULD PLAY NO ROLE IN THOSE, THOSE 12 RECOMMENDATIONS.

HOWEVER, THE SECOND SERIES OF ACTIONS IS A SERIES OF SIX RECOMMENDATIONS, AND I DO WANT TO TAKE A MOMENT TO GO THROUGH EACH OF THOSE BECAUSE THREE OF THOSE HAVE ALREADY BEEN IMPLEMENTED BY THE CITY IN SOME FASHION.

THE FIRST ONE, UH, THE FIRST RECOMMENDATION THAT WOULD BE UNDER THE CITY'S RESPONSIBILITY WOULD BE TO INCREASE WELL MARKET RATE HOUSING INCENTIVES, CREATE A SERIES OF INCENTIVES FOR MARKET RATE HOUSING.

WE ESSENTIALLY HAVE ALREADY DONE THIS.

WE HAVE VERY FAVORABLE, UH, ZONING REGULATIONS THAT ENCOURAGE HIGHER DENSITIES IN AND THROUGHOUT THE DOWNTOWN.

UM, WE ALSO, UH, DON'T HAVE DEVELOPMENT IMPACT FEES, AND WE HAVE A VERY EFFICIENT, UM, ENTITLEMENT PROCESSING, UH, PROCEDURE, IF YOU WILL.

SO WE HAVE TAKEN A LOT OF STEPS THAT OTHER CITIES DO NOT HAVE WHEN IT COMES TO INCENTIVIZING MARKET RATE DEVELOPMENT IN THE DOWNTOWN.

UH, THE SECOND RECOMMENDATION IS THE AFOREMENTIONED ADOPT A COMMUNITY BENEFIT DISTRICT ORDINANCE.

AND THAT WOULD BE AN ORDINANCE THAT WOULD ALLOW A LITTLE BIT MORE OF A EASIER PATH FOR P BID RECERTIFICATION.

THAT'S SOMETHING THE COUNCIL COULD CONSIDER AND DIRECT STAFF TO BEGIN THE PROCESS ON FRAMING THAT ORDINANCE FOR YOUR CONSIDERATION.

NUMBER THREE IS ADOPT A SIDEWALK VENDING ORDINANCE.

UH, THE CITY HAS ONE, WE ADOPTED ONE IN 2020 IN COMPLIANCE WITH, UH, THE STATE OF CALIFORNIA, THE LAW THAT WAS PASSED, I BELIEVE, 2019.

2020.

SO WE ALREADY HAVE THAT COMPLETED.

ADOPT A BUSKER ORDINANCE, A BUSKER, IF YOU DON'T KNOW, IS A STREET MUSICIAN.

AND, UM, WE DON'T HAVE REALLY ANY IMPACTS FROM

[00:30:01]

STREET MUSICIANS AT THIS POINT.

BUT ALL OF THE EFFORTS THAT ARE BEING UNDERTAKEN BY THE P BID BY MARKET NIGHTS, WHICH IS FORTHCOMING, UM, BY ANY, ANY SORT OF INITIATIVE THAT WOULD INCREASE ACTIVITY IN THE DOWNTOWN MAY NEED A BUSKER ORDINANCE.

THAT WOULD BE SOMETHING THE COUNCIL COULD DIRECT STAFF TO PREPARE AND CONSIDER.

UM, THE FIFTH RECOMMENDATION IS TO CREATE STANDARDS FOR REDEVELOPMENT AND WIDER SIDEWALKS ON THE WEST SIDE.

THIS IS SPECIFICALLY ON THE WEST MAIN STREET AREA OF THE, THE P BID BOUNDARIES.

UM, THIS IS, THIS IS ALREADY UNDERWAY RIGHT NOW WITH THE MAIN STREET, GREEN STREET, UM, STREET, UH, IMPROVEMENTS THAT ARE GOING ON AS WE SPEAK.

SO THIS IS ALREADY BEING IMPLEMENTED.

THE, THE SIDEWALKS THAT ARE BEING CONSTRUCTED AS PART OF THAT ARE NOT AS WIDE AS THE RECOMMENDATION THAT'S BEING MADE, BUT NEVERTHELESS, IT'S A, IT'S A, IT'S A BIG IMPROVEMENT OVER THAT AREA OF THE P BID AS IT HAS EXISTED IN THE PAST.

UM, AND FINALLY, UH, FUND THE REPLACEMENT OF PERMANENT SEATING ALONG PRESCOTT PROMENADE WITH MOVABLE STREET FURNITURE.

UM, NCA FEELS IN MAKING THIS RECOMMENDATION THAT IT'S EASIER TO PROGRAM, UH, EVENTS ALONG THE PROMENADE, UH, IF WE HAD MOVABLE STREET FURNITURE, AND IT WOULD ALSO, UH, AID US IN PREVENTING CAMPING.

SO I JUST WANTED TO PROVIDE KIND OF A 30,000 FOOT, UH, OVERVIEW OF, OF A QUITE LENGTHY REPORT.

UM, BUT I WILL TURN IT OVER TO MARCO RY RIGHT NOW, WHO WILL TAKE YOU THROUGH THE DETAILS OF THE REPORT.

AND AT THE VERY END OF THE REPORT, WE ADDED TWO SLIDES.

IF THE COUNCIL WANTS TO TALK MORE ABOUT THE 12 RECOMMENDATIONS THAT IS BEING, THAT, THAT ARE BEING MADE TO THE P BID, AND THEN THE OTHER THREE RECOMMENDATIONS THAT COULD POTENTIALLY BE, UH, IMPLEMENTED BY THE CITY.

SO WE CAN TALK FURTHER ABOUT THAT AT THE CONCLUSION OF MR. LA LANDRY'S PRESENTATION.

UM, THANK YOU, MR. DIMAGGIO.

I APPRECIATE THAT.

AND THANK YOU, MR. MITCHELL.

MR. MAYOR WELLS, IT WAS A PLEASURE TO SEE YOU AGAIN AND CITY COUNCIL PEOPLE.

THANK YOU FOR THE OPPORTUNITY TO PRESENT THIS.

UH, THE, WE'VE BEEN WORKING ON THIS FOR JUST ABOUT A YEAR NOW.

WE STARTED FEBRUARY 1ST, UM, 2023.

AND IT DIDN'T GET DONE AT THE TIME THAT WE HAD HOPED TO.

'CAUSE THERE WAS STILL SO MUCH INFORMATION I STILL WANTED TO GATHER AND I STILL WANTED TO UNDERSTAND.

SO WE JUST EXTENDED IT.

UH, WE WERE TRYING TO GET TO A PRESENTATION IN DECEMBER, BUT, UH, SCHEDULES DIDN'T WORK.

SO WE ARE HERE TODAY FOR, UM, DISCUSSING THIS, AND I'M GONNA RUN YOU THROUGH THE POWERPOINT PRESENTATION.

AND AS VINCE HAD STATED THAT THERE'S A LOT OF RECOMMENDATIONS IN HERE.

I'M NOT CRITICAL OF ANY VOLUNTEERS THAT WORK IN ANY TYPE OF P BID OR COMMUNITY BENEFIT DISTRICT.

UM, WHAT I WAS JUST TRYING TO DO WAS, UH, UNDERSTAND BETTER AS A NATIVE SAN DIEGO AND PERHAPS WHY EL CAJON HAS NOT FLOURISHED AS MUCH AS SOME OTHER AREAS HAVE OVER THE LAST 25 YEARS.

AND I SAY THAT FROM SOMEBODY WHO, UM, WE JUST TOOK OVER THE MANAGEMENT OF DOWNTOWN CHULA VISTA, WHICH HAD ITS P BID FORMED ABOUT THE SAME YEAR AS YOU GUYS DID.

AND THEY HAD A NUMBER OF ISSUES OVER THE YEARS THAT WERE NOT ALLOW THEM TO MOVE FORWARD.

WE GOT THAT CONTRACT IN AUGUST, 2021, AND WE'RE STARTING TO SEE SOME NEW DEVELOPMENT OCCURRING, NEW RESTAURANTS COMING IN, AS WELL AS, UH, INSTALLING, UH, MOVABLE CHAIRS AND LOOKING AT PUBLIC SPACE DEVELOPMENT, WORKING VERY CLOSELY WITH THE CITY MANAGER AND THE MAYOR, CHULA VISTA ALSO.

SO A LITTLE BIT OF WAY OF BACKGROUND.

UM, I STARTED WORKING IN A LITTLE ITALY.

I WAS BORN IN A LITTLE ITALY AND I STARTED WORKING THERE AFTER BEING A FOOD MANUFACTURER FOR NINE YEARS.

UM, MOVED IN PROBABLY ABOUT 19 96, 19 97.

AND, UH, LITTLE ITALY WAS ON ITS LAST LEGS AT, AT THAT POINT THE REDEVELOPMENT AGENCY ACTUALLY CALLED IT HARBORVIEW.

IT WASN'T EVEN CALLED LITTLE ITALY ANYMORE.

AND I REALIZED IN BEGINNING ALL THIS WORK, 'CAUSE YOU DON'T GO TO SCHOOL TO LEARN THIS STUFF, YOU JUST DO IT AND YOU JUST FIGURE IT OUT.

UM, WE AT ONE POINT HAD 13 LITTLE ITALYS IN THE COUNTRY.

THERE'S ABOUT FIVE LEFT.

IT'S BECAUSE THERE WAS NO ONE MONITORING THEM, NO ONE MANAGING THEM, NO ONE TRYING TO FIX THE PROBLEMS THAT EXISTED.

AND IF YOU KNOW ANYTHING ABOUT BOSTON AND THE NORTH END, WHICH LITTLE ITALY AND THE NORTH END, LITTLE ITALY AND SAN DIEGO NORTH END ARE CONSIDERED THE PREMIER LITTLE ITALY'S AND ONE OF THE STRONGEST ONES THAT ARE LEFT.

THEY'RE ALWAYS AT WAR WITH THE NEIGHBORS, UH, WITHIN THEIR DISTRICT.

AND IT'S BEEN PROBLEMATIC FOR THEM.

BUT OVER THE LAST FEW YEARS, WE FORMED 94 DISTRICTS.

SO I HAVE A PRETTY GOOD IDEA ON HOW THIS IS DONE.

THEY CAN BE DONE THROUGH P BIDS OR AS VINCE HAD MENTIONED, UM, CHARTER CITY ENABLING ORDINANCES.

WHEN YOU FIRST STARTED THIS EFFORT, YOU WERE NOT A CHARTER CITY, YOU ARE A CHARTER CITY NOW, AND CHARTER CITIES ARE STARTING TO GROW IN, UH, THE 18 CITIES IN SAN DIEGO.

SO WE FORMED 94, THE LATEST ONE BEING IN ONTARIO, CALIFORNIA, UH, ABOUT TWO WEEKS AGO.

[00:35:01]

THAT WAS A RENEWAL, AND WE MANAGED SIX.

SO WE DO ALL ENDS OF UNDERSTANDING HOW THE DISTRICT IS FORMED, WHAT TYPES OF BUDGETS YOU NEED, AND THEN HOW THE SERVICES SHOULD BE IMPLEMENTED.

SO I'M GONNA WALK THROUGH THIS AND IT HAS, AS VINCE HAS STATED, THERE'S FIVE THINGS THAT WE'VE LOOKED AT BECAUSE AS TIME HAS GONE ON, I, I'VE TRIED TO SIMPLIFY WHAT ARE THE ELEMENTS THAT REALLY MAKE A DISTRICT WORK.

UH, I CAN'T PICK UP A BOOK AND READ THAT.

AND THE ONLY WAY YOU CAN DO IT IS BY TALKING TO OTHER PEOPLE THROUGHOUT THE COUNTRY, SEEING WHAT'S WORKED FOR THEM, SEEING WHAT DIDN'T WORK.

AND THEN WE HAD THIS THING CALLED COVID, WHICH REALLY IMPACTED BUSINESS DISTRICTS ALL THROUGHOUT THE COUNTRY.

AND I WOULD TELL YOU AS SOMEONE WHO DOES THIS FOR A LIVING, NOT ALL OF 'EM ARE GONNA COME BACK.

UH, WE'RE PRETTY LUCKY HERE IN SAN DIEGO THAT WE'VE BOUNCED BACK WITH AT LEAST THE, THE VISITOR INDUSTRY AND THE CONVENTION CENTER.

BUT THERE ARE PLACES THAT ARE REAL PROBLEMATIC AREAS IN SAN DIEGO THAT HAVE HAD A HARD TIME COMING BACK.

THEY HAVE A LOT OF HOLES IN THEIR OPERATIONS.

THAT'S NOT SO MUCH THE CASE IN DOWNTOWN EL CAJON.

SO NOW I'M GOING TO, THERE WE GO.

SO IT'S IMPORTANT FOR US TO, BEFORE WE DO THE ANALYSIS, I WANTED TO SEE WHAT WORK HAD BEEN DONE, UH, PREVIOUSLY.

UH, THE FIVE DOCUMENTS THAT I LOOKED AT AND THE CITY MANAGER WAS KIND ENOUGH TO PROVIDE ME WITH ALL THOSE WAS THE CAJON AND BLUE RIBBON COMMISSION REPORT OF 2011.

YOUR P BID WAS FORMED IN 1996 UNDER THE STATE CODE.

YOU FORM IT FOR FIVE YEARS, THE FIRST GO AROUND 10 YEARS EVERY GO AROUND.

AFTER THAT, MY COMPANY WAS HIRED, UH, IN 2001 TO DO THE RENEWAL, WHICH WE DID.

AND WE DID IT FOR 10 YEARS.

2011, THE, UM, THE BLUE RIBBON, UH, COMMISSION CAME OUT, AND I WAS NOT AROUND, I WAS NOT AWARE OF IT, BUT I'VE READ THE ENTIRE DOCUMENT AND TOOK MANY EXCERPTS FROM THAT DOCUMENT TO SHOW WHAT HAS CHANGED AND MAYBE WHAT HAS NOT CHANGED SINCE 2011.

I ALSO LOOKED AT THE MIXED USE OVERLAY ZONE, UH, FROM THE DOWNTOWN SPECIFIC PLAN, WHICH IS REALLY CRITICAL.

IT MEANS THAT EVERY NEW DEVELOPMENT DOESN'T HAVE TO DO ITS OWN ENVIRONMENTAL IMPACT REPORT BECAUSE THE SPECIFIC PLAN TAKES CARE OF THAT AND ALSO CREATES STANDARDS FOR NEW DEVELOPMENT.

THE ECONOMIC STRATEGIC PLAN, UH, THAT WAS DONE BY NELSON, DALE, READ THAT, AND THERE'S EXCERPTS ON THAT, THE TRANSIT DISTRICT SPECIFIC PLAN OF 2018, AND THEN DOWNTOWN, UH, CAJON PARTNERS FINANCIAL STATEMENTS, SO I COULD HAVE A BETTER GRASP AS TO WHAT WAS GOING ON.

SO WHAT I LOOKED AT, LEMME GET MY NOTES HERE, AND I, I STARTED TALKING ABOUT THE, UM, THE DIFFERENT, UH, FIVE STEPS, AND THEN I SPACED A LITTLE BIT HERE.

BUT THE FIVE STEPS ARE REALLY PLACE.

WHAT IS THE PLACE? WHAT COMES TO SOMEBODY'S MIND WHEN YOU SAY DOWNTOWN EL CAJON? NOW, IS IT GOOD? IS IT POSITIVE? IS IT NEGATIVE? IS IT NO IMAGE WHATSOEVER, WHICH YOU DON'T WANT TO HAVE AS A NEGATIVE IMAGE OR A NO IMAGE? AND I THINK THAT THERE INCREASINGLY, AND I THINK THE MAGNOLIA'S HAD A LOT TO DO WITH THIS, IT'S BECOMING, AND I THINK THAT THE P BID BOARD OVER THE LAST 15 YEARS HAVE DONE A LOT TO REALLY BUILD THE ARTS.

YOU HAVE THE RAY STREET, UH, ARTS DISTRICT, AND YOU HAVE ART ALLEY BOTH, WHICH ARE I THINK, GREAT FOUNDATIONS FOR REALLY ATTRACTING ART HERE IN EL CAJON.

SO THE FIRST THING IS THE PLACE.

HOW DO YOU BUILD THE PLACE AND THE CONCEPT OF THE PLACE.

THE SECOND ONE IS, IF YOU HAVE A PLACE, HOW DO YOU FUND, UH, FINANCE THE IMPROVEMENTS? HOW DO YOU MANAGE THE WHOLE THING? YOU CAN'T DO IT JUST WITH GOING AROUND ASKING FOR DONATIONS.

THAT'S WHY THE WHOLE P BID LAW WAS FORMED IN THE FIRST PLACE.

IT BECAME A MANDATORY ASSESSMENT DISTRICT FROM THE PROPERTY OWNERS THAT ARE GENERATING, UH, BENEFIT FROM THOSE FUNDS.

THIRD, IN MY EXPERIENCE, HAS BEEN IN INFORMING SO MANY DISTRICTS, IS NOT ALL THE DISTRICTS ARE ENTREPRENEURIAL.

UH, THEY ONLY RE THEY ONLY SURVIVED BASED UPON THEIR EXACT PROPERTY ASSESSMENTS.

NOTHING MORE THAN THAT.

AND I THINK THAT IT, IT'S, IT'S NOT FULFILLING TO MAKE SURE THAT YOU CAN LEVERAGE THE MONEY THAT YOU HAVE TO TRY TO GET OTHER GRANTS.

AND I WOULD TELL YOU THAT THE COUNTY BOARD OF SUPERVISORS DOES A LOT IN TERMS OF GRANTS FOR THESE DIFFERENT DISTRICTS ALL THROUGHOUT THE COUNTY.

AND IT SHOULD BE SOMETHING THAT'S LOOKED AT.

THE NEXT POINT IS, UM, POLITICS AND TIMING ARE THE POLITICS AND TIMING THERE.

IT SEEMS AS THOUGH THROUGH THE CITY MANAGER'S OFFICE, THE POLITICS AND THROUGH THE CITY COUNCIL INITIATING THE REVIEW OF DOWNTOWN, IT'S THE CITY COUNCIL HAS DEMONSTRATED THAT BOTH THE CITY MANAGER AND CITY COUNCIL WANTS TO SEE SOMETHING MAYBE ELEVATED A LITTLE BIT MORE OR A MORE VIBRANT DOWNTOWN AND TRYING TO GET A GREATER CRITICAL MASS OF RESTAURANTS, RETAIL, ET CETERA.

AND THE LAST THING HAS TO DO WITH THE OVERALL MANAGEMENT OF IT.

AND THAT'S HOW DO YOU LEVERAGE WHAT YOU HAVE? HOW DO YOU BUILD GREAT PUBLIC SPACES? WE HAVE THE BEST WEATHER IN THE COUNTRY, AND I LOVE THE MURAL THAT YOU HAVE BEHIND THERE, AND IT LOOKS LIKE AVATAR, BUT IT'S, IT'S, IT'S REALLY, IT, IT'S REALLY GREAT.

IT SHOWS WHAT SAN DIEGO CAN BE AFTER A GOOD RAINY SEASON.

[00:40:01]

SO, UM, I THINK THAT YOU LOOK AT WALKABILITY, YOU LOOK AT SUSTAINABILITY, YOU LOOK AT ALL THESE THINGS THAT MAKING SURE THAT YOU HAVE ENOUGH TRASH CANS, ALL THESE THINGS THAT ARE LAID OUT, UH, IT GETS A LITTLE WARM HERE, WARMER HERE THAN PERHAPS ON THE COASTAL AREAS, BUT THERE'S NOTHING THAT CAN, UM, HELP THAT BETTER THAN TREES.

AND SO THE MORE TREES YOU HAVE, HOT DAYS, PEOPLE SIT UNDER THE SUN ON THE COLD DAYS, THEY CAN SIT OUTSIDE AND THEY CAN SIT, UH, IN THE SUN.

THAT'S WHERE THE MOVABLE CHAIRS AND TABLES COME FROM.

SO WHEN I LOOKED AT THE BLUE RIBBON COMMISSION, CERTAIN THINGS JUMPED OUT AT ME AND, UM, I KNOW SCOTT BARNETT AND SCOTT BARNETT WAS THE GENTLEMAN WHO DID THE REPORT.

AND IF ALL OF YOU HAVEN'T READ IT, I WAS ENCOURAGE YOU TO DO IT.

AND IT DID HAVE, UH, DARREL PRIEST WHO WAS THE HEAD AND PRESIDENT OF THE DOWNTOWN, UH, BUSINESS PARTNERS, WAS ONE OF THE AUTHORS OF THIS REPORT.

AND IT SAYS THERE WERE TWO POINTS HERE THAT, UH, 0.1, THE CDC, UH, RUNNING THE P BID IS SPECIFICALLY APPARENT THAT AT LEAST 50% OF THE P BID DOLLARS COLLECTED ARE USED FOR OVERHEAD.

AND APPROXIMATELY 25% ARE SPENT ON CAR SHOWS AND CONCERTS.

THIS WAS NOT THE DOWNTOWN BUSINESS PARTNERS.

THIS WAS THE 5 0 1 C3 THAT WAS, UM, MANAGED BY CLAIRE CARPENTER.

I'M NOT SURE HOW MANY OF YOU REMEMBER THAT BACK THEN, BUT, UH, IT HAD A NUMBER OF EMPLOYEES WORKED OFF OF A LOT OF GRANTS, BUT THE ORIENTATION SEEMED TO BE DRIFTING AWAY FROM IMPROVING DOWNTOWN EL CAJON.

THE SECOND ONE IS, UH, RECOMMENDED.

THERE NEEDS TO BE A DEVELOPER TO BE DEVELOPERS, BUILDERS, SIGNIFICANT BUSINESS LEADERS, AND MOST IMPORTANT COMMERCIAL REAL ESTATE SPECIALISTS THAT CAN BRING TOGETHER THE INFORMATION NECESSARY TO DETERMINE A REALISTIC VISION AND KNOW HOW TO IMPLEMENT IT.

THIS IS CRITICAL TOO, BECAUSE WHAT YOU WANT TO DO, IF YOU HAVE OPENINGS, UH, IF SOMEPLACE CLOSES AND YOU'RE LOOKING, 'CAUSE I WOULD TELL YOU THAT IN MY EXPERIENCE IN DOING THIS, FOOD DRIVES PEOPLE.

FOOD ALWAYS DRIVES PEOPLE.

ONCE THEY'RE THERE, THEY'LL FIGURE OUT WHAT ELSE THEY WANNA DO, BUT IT'S REALLY IMPORTANT.

UH, WE USED TO GO TO MALLS AND, UH, WE USED TO GET SOMETHING TO EAT AND THEN HANG OUT, GO TO THE MOVIES, AND IT WAS ALL ENCLOSED.

MALLS ARE HAVING A MUCH MORE DIFFICULT TIME POST COVID, PARTICULARLY THE MOVIE THEATERS ARE HAVING THEM.

AND I THINK A LOT OF TIMES PEOPLE WILL GO TO MALLS AND I ALWAYS TELL PEOPLE THEY BUY THINGS THAT THEY DON'T NEED AND WITH MONEY THEY DON'T HAVE.

THIS IS A LOT OF WHAT HAS BEEN GOING ON IN THE UNITED STATES FOR THE LAST 50 YEARS IN MALLS.

SO THE, UM, I THINK THAT, UH, WHAT WE'VE SEEN IS THAT WE'RE IN THIS INCREDIBLE TRANSITION RIGHT NOW.

UH, THANK GOD YOU DON'T HAVE A LOT OF OFFICE BUILDINGS HERE.

AND IF YOU DID, YOU'D BE SUFFERING FROM THAT.

I WAS IN NEW YORK CITY TWO WEEKS AGO.

A LOT OF THE GROUND FLOOR RETAIL NEVER CAME BACK.

I DID THE FINANCIAL DISTRICT IN SAN FRANCISCO IN 20 19, 90 7% OCCUPANCY.

GREAT RATES, ESCALATION OF PRICES FOR ALL THOSE OFFICE BUILDINGS.

THEY'RE NOW SELLING AT 50% OF WHAT THEY BOUGHT THEM FOR IN 2015 AND 2016.

AND THERE'S ONLY ABOUT 30 TO 35% OF THE OFFICE WORKERS HAVE COME BACK.

SO COVID WAS NOT JUST A MINOR THING IN A LOT OF PLACES THAT WERE HEAVILY DEPENDENT UPON OFFICE BUILDINGS.

IT WAS A MAJOR THING, AND YOU DON'T HAVE THAT PROBLEM HERE, WHICH I THINK IS GREAT.

THEY ALSO MENTIONED IN THE BLUE RIBBON CA, UH, THAT THE CAR SHOWS AND CONCERTS, UH, WERE AN ISSUE.

AND THEY THOUGHT THAT THERE WAS TOO MUCH EMPHASIS.

AND THERE WAS A QUESTION AS TO WHETHER OR NOT ALL THE PROPERTY OWNERS IN DOWNTOWN, OUTSIDE OF MAYBE THE RESTAURANTS, UH, WERE BENEFITING FROM THOSE CAR SHOWS AND THE VARIOUS CONCERTS IN THE SUMMER.

THEY ALSO HAD THESE KEY PERFORMANCE INDICATORS, AND THEY RATED THINGS.

THEY SAID THE CDC, WHICH WAS THE OLD MANAGEMENT CORPORATION, ORGANIZATIONAL EFFECTIVENESS WAS DETERMINED TO BE LOW.

THE PBIT PERFORMANCE WAS DETERMINED TO BE LOW.

MARKETING PROMOTIONS WERE CONSIDERED MEDIUM GRANT PROJECTS.

BENEFITS TO THE CITY WERE LOW REDEVELOPMENT ACTIVITIES AND PERFORMANCE WAS LOW AND ECONOMIC JUSTIFICATION AUDIT MANAGEMENT.

AND IF THE P BID WAS ALSO LOW, I DIDN'T WRITE THIS REPORT.

THIS IS A REPORT THAT WAS GIVEN TO ME THAT WAS DONE, I THINK, AT THE URGING OF THE CITY COUNCIL IN 2011.

AND A LOT OF THESE THINGS, UM, WERE, IT HELPED ME UNDERSTAND THE BACKGROUND.

WHEN WE GO FORWARD AND WE LOOK AT THE HISTORY, AND I DIDN'T KNOW THIS, I DID A LOT OF WORK IN IN EL CENTRO, AND I UNDERSTOOD THE, THE FUNCTION OF THE ARCADES.

'CAUSE MANY OF THE SIDEWALKS IN EL DOWNTOWN EL CENTRO ARE COVERED BY ARCADES.

WELL, THEY'RE COVERED THERE BECAUSE THEY CAN, CAN GET 115 DEGREES.

YOU ALSO HAD THE SAME SYSTEM OF ARCADES WHEN THE STATE TOOK OVER THIS, UM, MAIN STREET AND, AND, UM, I THINK IT WAS THE 1920S ECONOMIC DEVELOPMENT STRATEGY.

THE, IN THE REPORT, IT WAS DONE BY, AGAIN, NASON AND DALE GROUP.

THEY MENTIONED A FEW THINGS, AND I TOOK TWO KEY PARTS OF THIS.

THEY POSITIONED DOWNTOWN ELCON HOME AS A REGIONAL ARTS AND ENTERTAINMENT CENTER, WHICH IS ABSOLUTELY RIGHT.

IT MAKES COMPLETE SENSE.

THESE,

[00:45:01]

THIS REPORT SAID THE STRATEGY WILL BUILD UPON THE EXISTING ASSETS.

THE MAGNOLIA PERFORMING ARTS CENTERS PRESCOTT PROMENADE AND LEVERAGE THE DOWNTOWN'S ATTRACTIVENESS AS AN ENTERTAINMENT DESTINATION.

SECONDLY, THE CITY'S POSITION, ROLES AND IMPLEMENTATION.

THE CITY WILL BEGIN BY LEADING THE INVESTIGATION ON HOW THIS STRATEGY CAN RELATE TO AND BEST BE COORDINATED WITH OTHER DOWNTOWN STRATEGIES.

SO THAT WAS THE RECOMMENDATION OF AN ECONOMIC DEVELOPMENT REPORT THAT WAS GIVEN TO YOU, I THINK A COUPLE YEARS AGO.

THE NEXT PART OF THIS, THE ACTION STEPS, AND I THINK THAT, I'M NOT GONNA GO AND READ ALL THIS STUFF, BUT IT TALKS ABOUT FIRST YEAR WHAT EXPECTATIONS SHOULD BE.

AND THE PARTNERSHIP RESOURCES SHOULD BE THE DOWNTOWN EL CAJON BUSINESS PARTNERS, SAN DIEGO, EAST COUNTY CHAMBER, EAST COUNTY CDC, LIVE NATION, LOCAL REGIONAL ARTS ORGANIZATIONS AND HOUSING AND MIXED USE DEVELOPERS.

ALL THESE PEOPLE ARE CRITICAL, I THINK, TO THE REESTABLISHMENT OF DOWNTOWN.

EL CAJON IS REALLY THE, THE DOWNTOWN OF THE ENTIRE EAST COUNTY.

WE LOOKED AT SOME OF THE, THE FINANCIAL, UH, REPORTS TOO.

AND IN WRITING THE AS MANY MANAGEMENT DISTRICT PLANS HAVE.

I, AS I'VE HAD, WHEN A A PLAN IS WRITTEN, YOU HAVE TO ARTICULATE WHAT SERVICES WILL BE PROVIDED.

SO THE SERVICES USUALLY FALL INTO FOUR CATEGORIES.

UM, THE CATEGORIES THAT WERE WRITTEN IN THE, UM, 2016 OR 2017 P BID REPORT TALKED ABOUT ECONOMIC ENHANCEMENTS, ENVIRONMENTAL ENHANCEMENTS, MANAGEMENT SERVICES, AND THEN THEY HAD THE TOTAL ECONOMIC ENHANCEMENTS ARE THOSE THINGS THAT REALLY BUILD THE ECONOMY.

UH, IT COULD BE BUSINESS ATTRACTION OR RETENTION, NEW DEVELOPMENT, ET CETERA.

THOSE ARE THE ECONOMIC ENHANCEMENTS.

THE ENVIRONMENTAL ENHANCEMENTS ARE DEALING WITH HOMELESSNESS, CLEANING PRESSURE, WASHING THE SIDEWALKS, LANDSCAPING TRASH CANS AND THINGS LIKE THAT.

THOSE ARE THINGS BETWEEN THE CURB AND THE PROPERTY LINE.

WHAT THE, UM, THE MANAGEMENT DISTRICT PLAN LAYS OUT PERCENTAGES OF ALL THESE THINGS.

AND WHAT THE MANAGEMENT CORPORATION SHOULD DO TO THE GREATEST EXTENT POSSIBLE IS ADHERE TO WHAT THE PLAN WAS BECAUSE THE PLAN WAS VOTED ON BY THE PROPERTY OWNERS.

AND THE PROPERTY OWNERS HAVE AN EXPECTATION THAT THOSE SERVICES WILL BE PROVIDED IN THE PERCENTAGES THAT THEY WERE PROVIDED IN THE MANAGEMENT DISTRICT PLAN.

SO, FOR EXAMPLE, AND I, I DON'T BLAME ANYBODY, I'M JUST, I'M JUST LOOKING AT IT FROM AN OUTSIDER AND SAY THAT THERE'S CERTAIN THINGS THAT DON'T MATCH THE MANAGEMENT DISTRICT PLAN.

ECONOMIC ENHANCEMENTS, WHICH ARE THE THINGS THAT REALLY TRY TO BUILD NEW BUSINESSES.

UH, WHAT WAS ALLOCATED AS PER THE MANAGEMENT DISTRICT PLAN WAS ABOUT 27% OR $150,000 SHOULD HAVE BEEN EXTENDED ON, ON ECONOMIC ENHANCEMENTS.

THAT COULD ALSO BE THE CAR SHOWS, ART SHOWS AND THINGS LIKE THAT.

WHAT WAS ACTUALLY, ACTUALLY EXTENDED IN 2022 WAS 50%.

SO IT WAS ALMOST HA DOUBLE WHAT WAS CALLED FOR WITHIN THE MANAGEMENT DISTRICT PLAN, ENVIRONMENTAL ENHANCEMENTS.

AND THOSE ARE THINGS THAT PEOPLE SEE COULD BE HOMELESS, SLEEPING THERE.

AND TRUST ME, I SEE PLENTY OF THIS BEING IN LITTLE ITALY AND BEING IN DOWNTOWN SAN DIEGO.

YOU GUYS HAVE NOTHING NEAR THE PROBLEM THAT DOWNTOWN SAN DIEGO HAS IN TERMS OF HOMELESSNESS AND ENCAMPMENTS.

UH, ENVIRONMENTAL ENHANCE ENHANCEMENTS, WHICH HAS TO DO WITH THE CLEANING BEAUTIFICATION.

44% WAS RECOMMENDED.

WHAT WAS SPENT IN 2022 WAS 32%.

SO IT'S A LITTLE SHY ON THAT.

MANAGEMENT SERVICES, ACCORDING TO THE PLAN, SHOULD HAVE BEEN $150,000 A YEAR OR ABOUT ANOTHER 27,000 OR 27%.

IT WAS ACTUALLY 98018%.

SO IT'S IMPORTANT TO LOOK AT WHAT THE PLAN CALLED FOR AND THEN WHAT'S ACTUALLY GOING ON IN THE MANAGEMENT PLAN REVIEW.

UH, I LOOK AT ALSO THE LEGISLATION.

SO WHAT DOES THE LEGISLATION SAY IS SUPPOSED TO HAPPEN FIRST PART, AND YOU LOOK AT THE BOTTOM, THE MANAGEMENT DISTRICT PLAN SHALL CONTAIN ALL THE FOLLOWING.

AND I JUMPED TO D IMPROVEMENTS IN ACTIVITIES PROPOSED FOR EACH YEAR OF OPERATION OF THE DISTRICT AND THE MAXIMUM COST THEREOF.

AND THEN E THE TOTAL AMOUNT PROPOSED TO BE EXPENDED FOR IMPROVEMENTS.

MAINTENANCE OPERATIONS, DEBT SERVICE ON EACH YEAR OF OPERATIONS OF THE DISTRICT.

SO WHEN WE WRITE PLANS AND WE WRITE A LOT OF PLANS, I HAVE TO DO, IF IT'S A FIVE YEAR DISTRICT, I HAVE TO DO A PROJECTION ON WHAT THOSE EXPENDITURES ARE ON A FIVE YEAR BASIS.

IF IT'S A 10 YEAR DISTRICT, I HAVE TO DO IT FOR 10 YEARS.

SO IF YOU SET A PERCENTAGE, YOU SAY IT'S GOING TO BE X THIS YEAR, THE FOLLOWING YEAR, IF YOU HAVE A 5% INCREASE, IT'S 1.05 TIMES X AND THEN IT GOES ALL THE WAY DOWN OVER FIVE YEARS OR 10 YEARS.

SO IT'S IMPORTANT TO UNDERSTAND THAT THAT'S WHAT'S IN THE LEGISLATION YOU'RE SUPPOSED TO LAY OUT.

AND IT WAS DONE IN THE PLAN AS TO HOW MUCH SHOULD BE ALLOCATED.

IF YOU GO TO THE NEXT SLIDE, THE NEXT SLIDE TALKS ABOUT WHEN I DID THE PLAN IN 2001, THE ANNUAL BUDGET WAS $513,000.

ONE THING THAT WE DID WHEN WE DID THE PLAN IN 2001 IS WE CREATED WHAT'S CALLED THREE BENEFIT ZONES.

AND WE ALSO, AND I, I STRONGLY ADVOCATED THAT THEY GO DOWN TO MTS 'CAUSE

[00:50:01]

I THOUGHT THERE WOULD BE, AS YOU GO UP MAIN STREET, I THOUGHT THERE WOULD BE A LOT OF NEW RESIDENTIAL DEVELOPMENT AROUND THOSE TROLLEY STOPS.

I WAS SOMEWHAT WRONG IN 2001, BUT IT'S STARTING TO HAPPEN.

WHAT, 22? VINCE? UH, VINCE 22 YEARS LATER, RIGHT? MTS HAS NOW GOT A PLAN FOR THAT.

SO THE ANNUAL BUDGET WAS 513,000 THEN.

AND UH, TODAY IT'S ROUGHLY, OR UH, THE 200 2016 PLAN, IT'S ABOUT $560,000.

THE REAL ISSUE THAT I FOUND IN LOOKING AT THIS AND WHEN YOU, WHEN YOU DO A MANAGEMENT DISTRICT PLAN AND YOU DO AN ASSESSMENT METHODOLOGY, YOU CANNOT USE ASSESS VALUATION BECAUSE WE HAVE PROPOSITION 13, I THINK ALL, AS YOU ALL, YOU KNOW THAT IF I BOUGHT A PIECE OF PROPERTY IN UM, 19, UH, 68 AND VINCE BOUGHT IT LAST YEAR, WE MIGHT BE RIGHT NEXT TO EACH OTHER, HAVE THE SAME LOT SIZE, THE SAME BUILDING, SQUARE FOOTAGE, THE SAME FRONTAGE, BUT HE'S PAYING A HELL OF A LOT MORE IN ASSESSED VALUATION THAN I AM.

SO YOU SAY WHAT DOES EACH PARCEL HAVE IN COMMON? IT HAS BASICALLY THREE THINGS.

SOMETIMES FOUR, IT HAS FRONTAGE, LOT SIZE AND BUILDING SQUARE FOOTAGE AND SOMETIMES IT'S USE.

SO FOR EXAMPLE, IF TWO PARCELS ARE NEXT TO EACH OTHER, ONE'S A CHURCH AND ONE'S IN A HOTEL, YOU'RE NOT NECESSARILY GOING TO CHARGE THE CHURCH FOR MARKETING PROMOTION 'CAUSE THAT'S NOT THE JOB OF THE P BID.

BUT YOU DO WANT PEOPLE HEADS ON BEDS, SO YOU DO WANT TO PROMOTE THAT TOO.

SO IN LOOKING AT THIS, I HAD ESTABLISHED, AND THIS IS I THINK ONE OF THE MORE IMPORTANT ISSUES IN THE PLAN, AND THIS WAS NOT THE ANYTHING OF THE FAULT OF THE VOLUNTEERS, BUT I THINK IT'S OF THE CONSULTANT.

WHEN YOU LOOK AT IF A A HUNDRED THOUSAND SQUARE FOOT BUILDING GOES INTO DOWNTOWN, AND I'M NOT SURE HOW BIG THE, THE COUNTY COURTHOUSE IS, BUT YOU LOOK AT SOMETHING LIKE THAT, IF YOU HAVE A LOW BUILDING SQUARE FOOTAGE ASSESSMENT, THEN YOU'VE GOT THIS WHOLE NEW BUILDING AND UH, AND THESE DAYS IT'S NOT GONNA BE OFFICE BUILDINGS, IT'S GONNA BE RESIDENTIAL.

AND IF IT'S GONNA BE RESIDENTIAL, IT'S GONNA BE PEOPLE AND THEIR DOGS.

AND I KNOW THAT WELL, BECAUSE WE HAVE 2000 DOG LICENSES IN LITTLE ITALY AND WHEN I STARTED THERE WERE PROBABLY 20 DOGS THERE.

SO YOU HAVE TO BE ABLE TO ANTICIPATE AND MITIGATE THE IMPACT OF THAT NEW BUILDING.

THE PROP, THE, UH, FROM 20 2001 WHEN IT WAS 12 AND A HALF CENTS PER SQUARE FOOT FOR BUILDING, AND IT WAS AROUND, LET'S SEE, USING MY GLASSES AGAIN.

FIVE THOU, UH, 5 CENTS PER SQUARE FOOT FOR A LOT.

AND THEN THERE WERE TWO THERE, THREE DIFFERENT ZONES, ABOUT $3 AND 50 CENTS PER LOT FOR LINEAR FUNDAGE.

SO YOU TAKE THOSE THREE ASSESSMENTS, YOU COMBINE THEM, THAT BECOMES THE WEIGHT OF THAT PARCEL.

2016, THE ANNUAL BUILDING ASSESSMENTS WERE DROPPED, UH, FROM 12.5 TO ABOUT 8 CENTS PER SQUARE FOOT FOR BUILDING AND LOT COMBINED.

UH, THE, UH, LOT SIZE WAS DROPPED, A LITTLE BIT TO FOUR, UM, DOLLARS, EXCUSE ME, 4.75 CENTS AND THERE WAS ZERO COST FOR LINEAR FRONTAGE.

SO IT EXPLAINS TO ME WHY THE BUDGET MIGHT HAVE BEEN, UH, 513,000, 2001 AND IT ONLY WON UP TO 560,020 YEARS LATER.

SO, UM, AND TO, TO PUT IT IN PERSPECTIVE, LITTLE ITALY'S FIRST, UM, WE CALL MAINTENANCE ASSESSMENT IN SAN DIEGO WAS ABOUT, THIS NUMBER IS ABOUT 5,000, EXCUSE ME, $500,000 OUR FIRST YEAR LITTLE ITALY RIGHT NOW.

YOU KNOW, THERE'S A LOT OF VERTICAL DEVELOPMENT.

IT'S ABOUT 1.2 CLOSER TO 1.3 NOW BECAUSE WE TOOK ADVANTAGE OF ALL THE VERTICAL DEVELOPMENT.

IF YOU ONLY HAVE A LOT SIZE AND, AND FRONTAGE, IT NEVER CHANGES.

LOT IS ALWAYS, ALWAYS LOT FRONTAGE IS ALWAYS FRONTAGE.

IT'S ONLY THE IMPROVEMENT THAT CHANGES AND YOU WANT TO CAPTURE THAT.

SO I THINK THAT THAT WAS SOMETHING THAT, UM, I THINK HAS HURT THE DISTRICT BY NOT PROVIDING A LOT MORE REVENUE THAT ARE COMING IN.

GOING TO THE NEXT, UM, EXCUSE ME.

THERE WE GO.

UH, I DID A SURVEY AND I'M JUST GONNA RUN THROUGH THIS QUICKLY AND YOU CAN TAKE A LOOK AT THIS IN YOUR, UM, I DID THIS IN 2001, WE HAD ALMOST 61% OF THE PROPERTY OWNERS OF LOT SIZE RESPOND TO THE SURVEY.

UH, ALMOST 50% OF THE LINEAR FRONTAGE RESPONDED TO THE SURVEY AND THEN 48% OF THE BUILDING OWNERS RESPOND TO THE SURVEY.

WHY IS THAT IMPORTANT? BECAUSE WHEN YOU CONSTRUCT A BUDGET, YOU HAVE TO LOOK AT LOT SIZE LINEAR FRONTAGE AND BUILDING SQUARE FOOTAGE.

SO I BREAK IT ALL DOWN, UH, ON, ON THAT BASIS.

AT THAT POINT ON SECURITY, 65% BELIEVE THE AREA WAS SAFE.

HOWEVER, SUFFERS A TREMENDOUS IMAGE PROBLEM AS AN UNSAFE DISTRICT.

83% BELIEVE THE DISTRICT STILL HAS A HOMELESS OR TRANSIENT PROBLEM.

THIS IS 2001.

SO YOU CAN ALSO FAST FORWARD A LOT OF THIS.

AND THIS IS NOT UNIQUE TO EL CAJON, IT HAPPENS IN A LOT OF PLACES, BUT THIS 63% ALSO CONTINUED THE, THE P BID FUNDING IN 2001.

SO IT WAS RENEWED FOR ANOTHER 10 YEARS.

THE OTHER ONE THAT I WANTED TO LOOK AT IS THE BOTTOM RIGHT HAND CORNER.

THE TOP FOUR PRIORITIES LISTED IN A MULTIPLE CHOICE SELECTION WERE AS FOLLOWS.

NUMBER ONE WAS PUBLIC SAFETY, PROVIDING

[00:55:01]

SECURITY, DEALING WITH HOMELESSNESS.

THAT WAS NUMBER ONE IN 2001.

NUMBER TWO, IDENTIFICATION AND ATTRACTION OF NEW BUSINESSES.

NUMBER THREE, MAINTENANCE OF THE AREA INCLUDING DAILY SIDEWALK SWEEPING, TREE PLANTING AND MAINTENANCE.

AND THEN NUMBER FOUR, MARKETING PROMOTION.

GOING TO THE NEXT SLIDE, LET'S SEE, WHICH DOESN'T SEEM TO WANT TO WORK HERE.

I'M GONNA GO TO THE, IF I CAN GET THE TECH GUY SPACE.

AND THAT'S EXTREMELY IMPORTANT.

SORRY, THAT WAS MY, MY BLOW IT MANAGEMENT DISTRICT PLAN.

UM, THIS WAS IN 2001 AND YOU CAN SEE THE WAY IT WAS BROKEN DOWN, THEY WERE UNDER WHAT WAS CALLED THE MAIN STREET PROGRAM.

I DON'T KNOW IF ANY OF YOU REMEMBER THAT, BUT MAINSTREAM WAS BASED UPON FOUR CONCEPTS OF THE WAY YOU ORGANIZE BUSINESS DISTRICTS ANYWHERE IN THE COUNTRY.

AND THEY'RE NOT NECESSARILY ASSESSMENT DISTRICTS, BUT THEY USED, UH, ECONOMIC RESTRUCTURING AND WHICH CAN INCLUDE PARKING, SECURITY, TRANSPORTATION, MAINTENANCE AND THINGS LIKE THAT.

AND AT THAT POINT WE PUT 31% OF THE BUDGET INTO THAT.

IT WAS $161,000.

IT DESIGNED BEAUTIFICATION AND MAINTENANCE, 119,000, ALMOST 120,000, 23%.

SO YOU HAD 54% OF THE BUDGET WAS JUST DEDICATED TO THOSE TWO THINGS, WHICH WOULD NOW BE CALLED ENVIRONMENTAL, UH, IMPROVEMENTS.

PROMOTIONS AND MARKETING HAD 18% ABOUT, UH, $80,000 ORGANIZATION, WHICH WAS THE P BID MANAGEMENT WAS ABOUT 24% OR $124,000.

AND THEN WE HAD A RESERVE CONTINGENCY OF 17,000.

THAT WAS FROM 23 YEARS AGO, GOING TO THE NEXT PAGE.

AND I'M USING MY HANDOUT BECAUSE MY EYES AREN'T AS GOOD AS THEY USED TO BE, SO I NEED THAT HELP.

SO UNDER 2016 YOU'LL SEE THAT THERE WAS A CHANGE.

THE ECONOMIC ENHANCEMENTS, WHICH BUSINESS PROMOTION AND, UH, MARKETING ABOUT 26% ENVIRONMENTAL ENHANCEMENTS, CLEAN AND SAFE, ABOUT 44% MANAGEMENT SERVICES, ABOUT 27% OR $150,000 GIVING YOU A TOTAL BUDGET.

THIS IS NOT ATYPICAL.

SOME AREAS, LIKE I'M DOING A DISTRICT IN SAUSALITO RIGHT NOW, THEY REALLY WANT NO MAINTENANCE.

THEY JUST WANT MARKETING AND PROMOTION AND DO EVENTS 'CAUSE THAT'S WHERE THEIR ORIENTATION IS GOING.

TO THE NEXT PAGE WE CAN SEE THEN I DID A COMPARISON BETWEEN WHAT THE AMOUNT EXPENDED IN 2122 WAS VERSUS THE MANAGEMENT DISTRICT PLAN.

AND I'VE ALREADY GONE OVER THIS, BUT THIS IS JUST SHOWING THAT TO THE GREATEST EXTENT POSSIBLE, ANYBODY THAT FUNCTIONS UNDER A MANAGEMENT DISTRICT PLAN SHOULD BE FOLLOWING THE PERCENTAGES OF THAT.

THEN WE ALSO WENT INTO WHAT HAS HAPPENED OVER THE LAST 23 YEARS.

SO WE DID A MAP AND I SENT ONE OF MY STAFF MEMBERS OUT TO LOOK AT STREET TREES, STREETLIGHTS AND BIKE RACKS AND TRASH RECEPTACLES BECAUSE THESE ARE WHAT REALLY MAKE A DISTRICT.

SO THE FIRST ONE WAS THE TREE MAP, AND YOU COULD SEE ALL THE GREEN DOTS AND THEY'RE BASICALLY IN THE CORE, BUT AS YOU GO WEST, WE STILL HAVE, THAT'S BENEFIT ZONE THREE, IF I'M NOT MISTAKEN.

UM, THERE'S NO TREES PER SE, AND THEY'RE PART OF THE DISTRICT AND THEY SHOULD GET THE SAME BENEFITS OR MAYBE AT A, AT A LESSER EXTENT THAN THE CORE AREA.

NEXT ONE WE LOOKED AT WAS THE PEDESTRIAN LIGHTS AND BIKE RACKS.

AND I UNDERSTAND THAT THEY PROBABLY ENDED BECAUSE REDEVELOPMENT ENDED AND IT DIDN'T GIVE THE CITY COUNCIL THE ABILITY AS A REDEVELOPMENT AGENCY TO FUND ALL THOSE IMPROVEMENTS.

SO BASICALLY AT 2013, EVERYTHING CAME TO A ING HALT.

YOU CAN SEE ON THE WEST SIDE OF THE DISTRICT, THERE'S VERY LITTLE IN TERMS OF LIGHTING, WHICH IS CONCERNING BECAUSE IF PEOPLE WANNA WALK AND THEY LIVE IN DOWNTOWN AND THEY WANNA WALK DOWN MAINE, THERE'S NOT A LOT OF LIGHTS FOR THEM TO WALK DOWN MAINE AT NIGHT.

THE NEXT ONE WE DID WAS LOOKING AT TRASH CANS.

A LOT HEAVY, UH, TRASH CANS ON MAINE, NOT SO MUCH ON MAGNOLIA AND VIRTUALLY NONE ON THE WESTERN PART.

ALSO, IF PEOPLE ARE WALKING FROM THE TROLLEY STOP, IT'S, WE ALWAYS PUT 'EM ON CORNERS 'CAUSE THAT'S WHERE PEOPLE STOP AND IF THEY GOT SOMETHING IN THEIR HAND, THEY CAN PUT IT IN THERE.

BUT THAT'S SOMETHING THAT I THINK SHOULD BE TRIED TO BE DEALT WITH IN THE FUTURE AND IN THE CONCLUSIONS AND THE RECOMMENDATIONS THAT I MADE.

AND I THINK VINCE DID A GOOD JOB OF GOING OVER SOME OF THOSE.

BUT THE ONES THAT I MADE, UH, AS PART OF, UH, THE OVERALL, NUMBER ONE, EXPAND THE BOARD TO INCLUDE TRAFFIC GENERATORS, WHICH WOULD BE NEW DEVELOPERS AT MAGNOLIA INCLUDE THE MARRIOTT.

I MEAN, THE MARRIOTT SHOULD DEFINITELY BE ON THE BOARD.

LIVE NATION SHOULD DEFINITELY BE ON THE BOARD.

THESE ARE THE REAL GENERATORS OF TRAFFIC.

I THINK RESTAURANTS ARE, UH, ALSO, BUT I MEAN, THE MAGNOLIA IS REALLY A GREAT ASSET IN THIS CITY, AND IT'S A GREAT THEATER.

IT'S ALL, THIS IS A WALKABLE NEIGHBORHOOD.

IT'S NOT LIKE SAN

[01:00:01]

FRANCISCO WHERE YOU GO TO A THEATER AND HAVE TO WALK STRAIGHT UPHILL AND KILL YOURSELF, WALKING TWO BLOCKS ON CALIFORNIA STREET DOING THAT.

SO IT'S IMPORTANT TO GET THE TRAFFIC GENERATORS ON.

THE MTS SHOULD EVEN BE ON THE BOARD.

THEY'RE PAYING INTO THE DISTRICT, AND THEY CAN UPDATE YOU ON PLANS.

SECOND, WORK WITH KEY COMMERCIAL REAL ESTATE BROKERS TO BRING NEW RESTAURANTS INTO DOWNTOWN.

CURRENTLY, THERE'S 18 SIT DOWN RESTAURANTS AND SIX FAST FOOD RESTAURANTS.

I GOT THAT OFF THE WEBSITE.

AND AFTER 25 YEARS OF A FUNCTIONING, BID THE DOWNTOWN SHOULD HAVE GREATER CONCENTRATION OF RESTAURANTS, BECAUSE RESTAURANTS, AGAIN, ARE WHAT DRIVE PEOPLE.

THREE, CREATE A FUNCTIONING WORKING COMMITTEE SYSTEM.

RIGHT NOW, IT'S ALL FALLING TO THE BOARD TO MAKE ALL THE DECISIONS UNLESS THEY HAVE TASK FORCES OR A MEETING OUTSIDE OF THE BOARD.

FOUR, CREATE A HOSPITALITY TASK FORCE TO PROMOTE LOCAL RESTAURANTS AND CAFES.

THIS WAS CRITICAL WHEN WE DID, UM, IN LITTLE ITALY, WE'VE CREATED A HOSPITALITY TASK FORCE.

DURING COVID, WE HAD 40 PARTICIPANTS ON A REGULAR BASIS, BECAUSE REMEMBER AT THAT POINT, PEOPLE DIDN'T KNOW WHEN YOU COULD OPEN AGAIN.

YOU HAD TO SERVE BY DELIVERING PEOPLE.

ALL YOUR EMPLOYEES WERE LAID OFF.

NOBODY CAN COME AND SIT DOWN IN THE RESTAURANT.

THEN WE WENT TO 25%, THEN WE WENT TO 50%.

SO IN ORDER FOR US TO DO WHAT WE DID ON INDIA STREET IN LITTLE ITALY IS WE WORKED CLOSELY WITH MAYOR FAULKNER AND WE WORKED ON ALL THOSE, UH, PARKLETS.

AND WE CAME UP FROM LITTLE ITALY WITH OUR OWN PLAN FOR PARKLET, GAVE IT TO DEVELOPMENT SERVICES AND SAID, PRE-APPROVED THIS, AND WE'LL GIVE IT TO THE 25 RESTAURANTS THAT WANT TO DO THIS.

AND THAT'S EXACTLY WHAT HAPPENED.

SO THEY DIDN'T HAVE TO PAY FOR THEIR OWN ARCHITECT, THEIR OWN DESIGNER.

THEY HAD PRE-APPROVED PLANS BY THE CITY OF SAN DIEGO.

ALL THEY HAD TO DO WAS CONSTRUCT THEM, AND THE CITY THEN ALLOWED THEM TO OPERATE.

AND SOME OF THEM ARE STILL OPERATING RIGHT NOW.

THAT'S WHAT THE VALUE OF THE HOSPITALITY TASK FORCE WAS.

AND IT WAS A CRISIS AND IT REALLY HELPED.

BUT I THINK THE MORE THE RESTAURANTS KNOW EACH OTHER AND THE MORE THE CAFES, THEY ALL WORK TOGETHER, I THINK IT'LL JUST STRENGTHEN THAT.

AND THEY'LL BE ABLE TO IDEALLY BRING IN MORE FIVE, PRIORITIZE ART ALLEY AS A FUNCTIONING PIECE OF DOWNTOWN.

AND, YOU KNOW, IT, IT'S GREAT OVER THERE.

I MEAN, WE DON'T HAVE ANYTHING LIKE THAT IN ITALY OR IN THE OTHER DISTRICTS I OPERATE EXCEPT FOR DOWNTOWN GLENDALE.

THE ART ALLEY IS THERE.

THE RAY RAY, UM, ARTS, UH, STREET IS THERE.

IT'S JUST A QUESTION OF ACTIVATING THAT.

AND I THINK THAT THERE'S SO MUCH YOU CAN DO WITH ART BECAUSE AGAIN, ON A 10 TO 15 MILE RADIUS, YOU CAN THROW IN EVERYTHING FROM, YOU KNOW, ALL THE WAY UP TO VI HALES TO SAN DIEGO STATE.

THERE'S A MASSIVE POPULATION WITHIN A 15 MILE RADIUS.

UM, MY RECOMMENDATION TO CONVERT THE CURRENT OWNERS ASSOCIATION, WHICH IS THE DOWNTOWN EL CAJON BUSINESS PARTNERS TO A C3, BECAUSE YOU, THE ABILITY FOR YOU TO GET GRANTS IS MUCH GREATER AS YOU'RE A 5 0 1 C3 AS CAN COMPARED TO A 5 0 1 C SIX SEVEN.

UM, CONSIDER, UH, EXPANSION OF THE ELK ON DOWN EL CAJON BOULEVARD, UH, ON MA MAGNOLIA AND MAINE.

YOU HAVE NEW RESIDENTIAL COMING IN ON EL CAJON BOULEVARD.

IT'S RIGHT OUTSIDE THE DISTRICT.

IT'S NOT IN THE DISTRICT.

SO PEOPLE THAT ARE LIVING THERE, UNLIKE THE, THE DEVELOPMENT THAT DARROW PRIEST DID, I GUESS 20 YEARS AGO OR SO, 15 YEARS AGO, GREAT ROW HOMES AT MAGNOLIA AND MAINE.

THEY'RE IN THE DISTRICT.

THEY'RE PAYING INTO THE DISTRICT.

THESE PEOPLE ARE GONNA BE ABLE TO LIVE THERE AND NOT HAVE TO CONTRIBUTE ANYTHING TO THE DISTRICT, EVEN THOUGH THEY'RE GONNA BE WALKING INTO DOWNTOWN.

THE BEST THING FOR ANY DOWNTOWN, AGAIN, WE'RE NOT IN THE ERA OF OFFICE BUILDINGS, NOR WILL WE BE FOR A LONG TIME, IS HIGH DENSITY RESIDENTIAL.

THE MORE HIGH DENSITY RESIDENTIAL, THE MORE YOU'LL BUILD THIS, UH, INTERNAL GROUP THAT'S GOING TO CREATE DEMAND WITHIN YOUR DOWNTOWN.

UM, EIGHT HIRE, UH, ONGOING STAFF.

EITHER AN EXECUTIVE DIRECTOR OR CONTRACTED MANAGEMENT.

NINE, HIRE PROFESSIONAL CLEANING AND LANDSCAPING COMPANY, OR DO IT IN-HOUSE BY THE EMPLOYEES OF THE CORPORATION.

10, UH, BEGIN ANNUAL SEASONAL DISPLAYS.

WE DID THIS, YOU KNOW, FOR WHETHER IT'S FOR CHRISTMAS AND YOU'VE ALWAYS HAD THE MOTHER GOOSE PARADE, WHICH IS SOMETHING THAT IS REALLY ASSOCIATED WITH, UM, DOWNTOWN EL CAJON.

UH, I WOULD TELL YOU, WE JUST DID THE STARLIGHT PARADE AND WE DID IN DOWNTOWN EL CAJON, EXCUSE ME, DOWNTOWN CHULA VISTA.

WE LIT A CHRISTMAS TREE IN CONJUNCTION WITH THE STARLIGHT PARADE.

IT HAD BEEN DORMANT FOR FOUR YEARS BECAUSE OF COVID.

THE, WE HAD 60,000 PEOPLE AT THIS CHRISTMAS TREE LIGHTING.

MAYOR MCCANN, MAYOR WELLS WAS VERY, VERY HAPPY.

I MEAN, IT WENT ON FOR LIKE TWO HOURS, BUT IT'S, IT WAS ALL THIS PENT UP DEMAND.

PEOPLE WANTED TO DO THAT.

AND THEY WANTED TO SEE A CHRISTMAS TREE LIGHTING AS WELL AS THE PARADE.

AND SO ANNUAL SEASONAL DISPLAYS, WHETHER IT BE FOR SPRING, SUMMER, FALL, ARE REALLY IMPORTANT.

AND THEN FIVE, MOVE FORWARD WITH THE EAST COUNTY NIGHT MARKET.

AND, UH, VINCE TALKED ABOUT THE OTHER, UM, UH, THE OTHER THINGS THAT THE CITY COULDN'T BE DOING, WHAT I DID.

NOW, ON A LOT OF THESE, I JUST PUT THE PICTURES IN AND YOU CAN SEE THE, WE SEE THIS ALL THE TIME IN DOWNTOWN SAN DIEGO, PEOPLE DECIDING THAT THE PARK IS REALLY THEIRS AND

[01:05:01]

THEY'RE GONNA SET UP THEIR LITTLE UMBRELLA AND THEIR LITTLE TENT.

BUT, YOU KNOW, THE FEEL OF DOWNTOWN WITH TWO STORIES.

AND THIS OBVIOUSLY USED TO BE MIXED USE, AT LEAST IN MY MIND, BECAUSE PEOPLE USED TO LIVE UPSTAIRS.

UH, THE FEEL OF THE DOWNTOWN IS REALLY GREAT.

THE PARK, THIS SHOWS SOME OF THE PERMANENT SEATING.

I THINK IF YOU HAD TABLES, CHAIRS, AND UMBRELLAS, YOU'D GET A LOT MORE PARTICIPATION IN THE PARK.

THE NEW RESIDENTIAL RIGHT OUTSIDE OF DOWNTOWN IS THOSE PEOPLE ARE GOING TO BE SPENDING THEIR MONEY IN DOWNTOWN.

THIS NEW DEVELOPMENT AT, UH, MAINE AND MAPLE, WHICH I THINK IS A GREAT GATEWAY PROJECT.

UH, UNLIKE THE EMPTY LOT THAT YOU HAVE RIGHT NOW AT, UM, MAGNOLIA AND MADISON, WHICH COULD ALSO BE ANOTHER GREAT WAY, GREAT PROJECT, BUT THIS DEVELOPER REALLY SHOULD BE INVOLVED IN THE BOARD.

THEY'RE DOING SOMETHING THAT I THINK IS GOING TO DEMONSTRATE TO DEVELOPERS OUTSIDE OF DOWNTOWN EL CAJON THAT THIS IS A GOOD PLACE TO INVEST.

MTS, UH, VINCE, DO WE KNOW HOW MANY UNITS THEY'RE PLANNING ON BUILDING YET, OR IT'S, IT'S OVER 200 WITH BOTH PHASES OF THE PROJECT.

SO IT'S, IT KIND OF FLUCTUATES, BUT RIGHT NOW IT'S 230, SOMETHING LIKE THAT COULD TRANSLATE ONCE FILLED TO 300 TO 400 PEOPLE.

AND IF THEY WANNA WALK TO DOWNTOWN, THEY'RE GONNA WALK DOWN AT NIGHT, A DARK STREET WITH NO TRASH CAN.

SO IT'S REALLY IMPORTANT THAT SINCE THEY'RE PAYING INTO THE DISTRICT, TO TIE THEM IN TO THE DISTRICT, TO THE GREATEST EXTENT POSSIBLE.

UM, YOU KNOW, YOU HAVE SOME PROBLEMS OF, OF CLOSED UP BUILDINGS AND CHAIN LINK FENCES, AND WE KNOW THAT'S THERE BECAUSE THEY DON'T WANT PEOPLE SLEEPING OUTSIDE OR DOING OTHER THINGS RIGHT OUTSIDE THEIR PLACE.

OTHER PLACES LIKE THIS, THIS IS MORE ON THE PERIPHERY.

THIS IS THE EXCEPTION, NOT THE RULE IN DOWNTOWN ART ALLEY, WHICH I THINK THE REDEVELOPMENT AGENCY, UH, MUST HAVE DONE SOME REALLY GOOD WORK TO, TO CREATE THIS.

ALLEYS ARE GREAT AND IF THEY'RE DONE RIGHT, THEY CAN REALLY BE ATTRACTIONS TO PEOPLE FOR OUTDOOR DINING, PARTICULARLY IN THE EVENING HOURS.

YOU KNOW, AGAIN, THE MAIN, THE MAIN STREET MUSIC STORE, UH, IT'S PART OF THE WHOLE ART ELEMENT OF DOWNTOWN, WHICH IS GREAT.

THE OUTDOOR DINING, WHETHER IT'S AT PORT VORE OR SOME OF THE OTHER PLACES, OUTDOOR DINING IS GREAT.

THE CITY HAS BEEN VERY LIBERAL IN THE EXTENSION OF THE SIDEWALKS AND USING THOSE.

BUT WHEN PEOPLE DRIVE BY, THEY SEE PEOPLE AND THEY SEE PEOPLE ENJOYING THEMSELVES AND EATING, WHICH IS THE BEST ADVERTISEMENT YOU CAN HAVE.

THE, UH, THE WHOLE FRA FORM OF DOWNTOWN IS REALLY COOL.

IT'S ONE STORY.

ALL THE BUILDINGS DON'T LOOK THE SAME.

AND THERE'S A LOT OF, THERE AREN'T A LOT OF REALLY BIG OPENINGS, SO IT MEANS THAT YOU'RE GONNA GET A LOT MORE ACTIVITY IN A HUNDRED LINEAR FEET THAN YOU WOULD NORMALLY.

UH, THIS IS ALSO REALLY WELL DONE RIGHT NEXT TO THE PARK.

SULTANS IS, UH, GOT A LOT OF RAY REVIEWS ACCORDING TO WHAT I UNDERSTAND.

AND THEN AGAIN, TREES, LIGHTS, UH, UMBRELLAS, OUTDOOR DINING, ALL THIS IS THE STUFF THAT YOU WANT.

AND THE MORE YOU CAN HAVE OF THAT GOING UP AND DOWN MAINE, THE BETTER.

UH, AGAIN, THE TWO STORY BUILDINGS AND THEN THE SIGN, WE CALL THESE LANDMARK SIGNS.

THIS WAS PUT IN THE RIGHT PLACE.

I CAN'T TELL YOU HOW MANY TIMES PEOPLE HAVE PUT SIGNS IN THE WRONG PLACE.

UH, THIS SHOWS, THIS IS THE GATHERING SPOT.

THIS IS WHERE EVERYBODY BECOMES A FOCAL POINT.

THIS IS WHERE YOU TRY TO PUT ALL THE ACTIVITIES.

YOU WOULD NOT WANNA PUT 'EM AT ONE END OR THE OTHER END.

THIS TELLS YOU YOU'RE IN THE CENTER OF DOWNTOWN.

SO THAT'S MY PRESENTATION.

UM, I'M HAPPY TO ANSWER ANY QUESTIONS FROM CITY MANAGER, ASSISTANT, CITY MANAGER, MAYOR, CITY COUNCIL.

BUT I JUST WANTED TO DO THIS OVERVIEW, LOOK AT IT, AND THEN JUST GIVE YOU, UM, BASED UPON MY EXPERIENCE IN DOING THIS, WHAT I THOUGHT MIGHT HELP THINGS IN DOWNTOWN EL CAJON.

WELL, THANK YOU VERY MUCH.

I APPRECIATE IT.

LEMME SEE IF THERE'S SOME QUESTIONS FOR YOU.

THANK YOU VERY MUCH.

UM, IS THE ONE IN CHULA VISTA, IS THAT CALLED THIRD AVENUE? WE'VE CHANGED THE NAME TO DOWNTOWN BECAUSE OKAY.

WE USUALLY DON'T NAME, UM, BUSINESS DISTRICTS AFTER STREETS.

GOT IT.

SO NOW IT'S, IT'S BEING MARKETED AND PROMOTED AS DOWNTOWN CHULA VISTA.

BUT IT WAS, IT WAS, YES.

YEAH, THAT'S WHY I REMEMBER.

'CAUSE I WENT TO A PADRES EVENT DOWN THERE PAST YEAR.

DOWNTOWN LA MESA AS A SUCCESS STORY.

AND THERE WAS, I DON'T KNOW, A TON OF PEOPLE.

YEP.

IT WAS SUPER FUN.

SO, UM, PROBABLY CLOSE WITH THE PADRES AND THEY WANTED TO PARTNER WITH US, SO WE BROUGHT THEM IN AND THE SPACE WAS THERE.

IT'S GONNA HAPPEN AGAIN THIS YEAR TOO.

YEAH, IT WAS A LOT OF FUN.

I BROUGHT THE KIDS, UM, AND PETER SEIDLER WAS THERE LAST YEAR TOO.

OH MAN, THAT'S REALLY COOL.

YEAH, THAT'S, UM, SO I GUESS MY QUESTION, YOU KNOW, LOOKS LIKE WE'RE DOING SOME THINGS.

WE GOT SOME THINGS RIGHT OUT.

THE THREE OUT OF THE SIX WE GOT CHECKED OFF.

WE JUST HAD A SUPER BOWL.

SO IN A FOOTBALL ANALOGY, YOU KNOW, THIRD, I'LL CALL IT THIRD AVENUE, LITTLE ITALY.

I, I, I LOOK AT

[01:10:01]

USED TO BE ANTIQUE ROW AND THEY DID SOME STUFF THERE.

WHERE DOES EL CAJON SIT? ARE WE ON, IF THE TOUCHDOWN IS TO LOOK LIKE, IF THE END ZONE IS TO LOOK LIKE THIRD AVENUE OR LITTLE LITERALLY, OR LA MESA DOWNTOWN AND THE WORK THAT WE HAVE TO DO TO GET THERE, ARE WE ON THE 50 YARD LINE? ARE WE ON THE 10 YARD LINE? ARE WE, HOW, BECAUSE IT LOOKS LIKE A LOT OF STUFF TO, TO GET TO A THRIVING AREA.

WHAT, IN YOUR ASSESSMENT, WHAT WOULD YOU SAY? SO I WOULD TELL YOU TWO THINGS.

I WOULD SAY IT'S CONTENT AND FORM AND SUPPLY AND DEMAND.

SO THE FORM OF YOUR DOWNTOWN IS GREAT.

IT'S GOT A GREAT FOOTPRINT.

AND I THINK THE MORE IT EXTENDS, 'CAUSE I, I DON'T KNOW HOW LONG, FOR EXAMPLE, DRUMS, FURNITURE WILL BE THERE.

I KNOW THE NAVARROS PRETTY WELL, AND THEY'RE LOOKING TO GET MUCH MORE INTO REAL ESTATE DEVELOPMENT RESIDENTIAL.

AND THE SAME WITH, UH, YOU HAVE A ONE STORAGE UP THERE TOO.

THERE'S SOME GREAT FOOTPRINTS THAT COULD REALLY PROVIDE A LOT OF DENSE HOUSING.

SO THAT'S, I THINK THE, UM, CONTENT IS WHAT YOU NEED IS TO FILL THE FORM, WHICH IS YOUR DOWNTOWN WITH NEW CONTENT.

THERE'S, THERE'S PLACES THAT CAN REALLY BE ACTIVATED.

SO I THINK THAT THAT'S A POSITIVE.

AND FROM THE SUPPLY AND DEMAND STANDPOINT, I THINK THE SUPPLY IS HERE.

LIKE, IF YOU'RE AN ARTIST, THIS WOULD BE A GREAT PLACE TO BE, BUT THE DEMAND'S NOT THERE YET.

SO THE DEMAND IS BASED UPON SOCIAL MEDIA, MARKETING EVENTS AND THINGS LIKE THAT.

SO I THINK THAT IF YOU'RE ON, UH, YOU KNOW, I THINK YOU GUYS ARE CLOSE TO DOING IT BECAUSE YOU'VE DONE ALL THE INFRASTRUCTURE WORK.

NOW IT'S JUST A, IT'S EASIER TO FILL BUILDINGS THAN IT IS TO BUILD BUILDINGS.

GOT IT.

SO I THINK THAT YOU'RE IN A REALLY GOOD POSITION.

I KNOW DOWNTOWN LA MESA PRETTY WELL.

I'VE, AGAIN, I'M A NATIVE SAN DIEGO AND I GREW UP IN THE COLLEGE AREA AND, UM, THEY GO UP AND DOWN AND UP AND DOWN AND UP AND DOWN.

AND I'VE SEEN IT.

UH, I, I THINK YOU GUYS ARE MUCH IN A BETTER POSITION RIGHT NOW THAN DOWNTOWN LA MEA TO BE QUITE HONEST.

I THINK THAT YOU HAVE, UH, A LOT MORE AMENITIES TO DEAL WITH.

YOU KNOW, THEY HAVE A TROLLEY, YOU HAVE A TROLLEY, IT'S NOT SO CLOSE, BUT YOU HAVE DIRECT ACCESS TO THE FREEWAY AS THEY DO.

BUT I THINK IT'S THE RESIDENTIAL THAT'S REALLY GONNA MAKE THE DIFFERENCE IN DOWNTOWN EL CAJON VERSUS LA MESA.

THEY DON'T HAVE THE FOOTPRINT TO ACCOMMODATE A LOT MORE RESIDENTIAL.

AND AGAIN, WHEN I STARTED IN LITTLE ITALY, THERE WERE 17 CONDOS.

THERE'S 2000 CONDOS AND 3000 APARTMENTS NOW AND 38 STORY BUILDINGS BEING BUILT.

SO ALL THOSE PEOPLE WANNA WALK DOWNSTAIRS AND GO INTO THE STORES THAT ARE WITHIN WALKING DISTANCE.

THEY ALL WANNA DO THAT.

AND EVENTUALLY, IDEALLY YOU GET A GROCERY STORE BACK LIKE YOU HAD ORIGINALLY.

GOT IT.

SO I THINK THAT YOU GUYS ARE REALLY MOVING IN A GOOD DIRECTION.

AND I THINK THAT DOWNTOWN EL CAJON BUSINESS PARTNERS ARE MOVING IN.

I JUST THINK IT NEEDS TO BE EXPEDITED A LITTLE BIT.

TABLES, CHAIRS, AND UMBRELLAS.

SURE.

MICHELLE, DID YOU WANNA ASK A QUESTION? NO, STEVE.

YEAH, THANKS MARCO.

VERY THOROUGH.

THANKS.

HOW DO YOU, HOW DID YOU GET PEOPLE IN CHULA VISTA AND LITTLE ITALY TO CHANGE ? THAT'S A GREAT IDEA.

THAT'S GREAT.

IN LITTLE ITALY, IT'S, I AM TELLING YOU THAT WHEN PEOPLE USED TO TELL ME THAT, OH WELL YOU'RE ALL ITALIAN, SO YOU ALL GET ALONG.

AND I SAYS, ARE YOU KIDDING? IT'S LIKE THIS ONE GUY WHO WAS P****D OFF BECAUSE 30 YEARS AGO HIS, UH, SISTER WAS DITCHED BY SOMEBODY WHO WAS SUPPOSED TO TAKE HER TO THE PROM AND HE'S STILL P****D OFF ABOUT IT.

AND THAT'S THE WAY LITTLE ITALY AND INDIA STREET WAS WHEN WE FIRST STARTED WORKING.

BUT WE SAID, IT'S NOT ABOUT WHO YOU LIKE AND WHO YOU DON'T LIKE, IT'S ABOUT LITTLE ITALY.

AND SO WE SAID, GET OVER THAT STUFF THAT YOU HAVE PROBLEMS WITH AND LOOK AT THE BIGGER PICTURE.

BECAUSE IF IT'S A BIGGER PICTURE, YOU'LL ALL DO WELL, YOU'LL ALL MAKE MONEY, YOU'LL ALL HAVE EMPLOYEES.

YOU'LL REALLY BE AN ECONOMIC DEVELOPMENT ENGINE.

SO IN LITTLE ITALY, WE WERE LUCKY THAT WE DIDN'T HAVE MULTIPLE ORGANIZATIONS.

THERE WAS NOBODY.

SO IT WAS JUST US.

SO WE CREATED A OLD BUSINESS IMPROVEMENT DISTRICT AND THEN A PROPERTY BUSINESS IMPROVEMENT DISTRICT, A COMMUNITY BENEFIT DISTRICT.

AND THE BOARDS HAD 28 TO 30 PEOPLE EVER SINCE 1997.

WE'VE NEVER NOT HAD A QUORUM.

THERE'S A LOT OF ENTHUSIASM BECAUSE WE BUILD A LOT OF PUBLIC SPACES.

WE SAY THIS IS THE PROJECT WE WANNA DO, AND WE DON'T RELY ON PLANS, WE RELY ON OPPORTUNITIES.

SO IF THE DEVELOPER, FOR EXAMPLE, THE CORNER IN MAINE AND MAGNOLIA SAID, HOW CAN I HELP? WE SAID, WHY DON'T YOU NOTCH OUT THE CORNER OF YOUR BUILDING SO WE CAN PUT A PUBLIC SPACE THERE.

SO WHEN PEOPLE ARE COMING IN, EITHER THEY'RE COMING UP MAGNOLIA OR THEY'RE COMING EAST ON MAINE, THEY SEE ACTIVITY ON THAT CORNER.

SO WE'VE BEEN LUCKY IN DOING THAT.

BUT IT'S ALL ABOUT THE BOARD AND THE BOARD MEMBERS AND STAFF SOMETIMES.

AND THE SAME THING HAPPENED IN CHULA VISTA.

YOU COULD HAVE STRONG BOARD, WEAK STAFF, UH, STRONG STAFF, WEAK BOARD.

SO WHAT WE TRY TO DO IS STRONG BOARD, STRONG STAFF.

SO THE STAFFING WAS, UM, PROBLEMATIC IN CHULA VISTA, UH, UP UNTIL I THINK WE GOT HIRED AND THE CITY ACTUALLY REQUESTED THAT WE RESPOND TO THE RFP, WHICH WE DID.

SO WE RE ALTERED THE BOARD, WE CHANGED THE RELATIONSHIP WITH THE CITY, AND WE JUST TRIED TO

[01:15:01]

TAKE EVERYTHING THAT WE LEARNED IN LITTLE ITALY IN THE OTHER AREAS THAT WE, UM, MANAGED AND TRIED TO CREATE A MUCH BETTER RELATIONSHIP WITH THE CITY AND TRIED TO ENHANCE THOSE FUNDS.

THEIR BUDGET IS ALMOST IDENTICAL TO YOUR BUDGET.

BUT LAST YEAR, INSTEAD OF OUR BUDGET BEING LIKE $550,000, IT WAS ALMOST $800,000 'CAUSE OF THE GRANTS AND THE ACTIVITIES THAT WE DID.

'CAUSE WE DON'T BELIEVE THAT ANY ACTIVITY SHOULD OCCUR WITHOUT BREAKING EVEN.

IT SHOULD ACTUALLY MAKE MONEY.

SO, AND, AND WE BROUGHT IN A FARMER'S MARKET THERE TOO.

SO THERE'S A LOT OF THINGS THAT WE LEARNED IN LITTLE ITALY THAT WE WERE ABLE TO REPLICATE IN CHULA VISTA.

IT SOUNDS LIKE ONE OF THE THINGS YOU'RE SAYING IS RESIDENTIAL DEVELOPMENT IS A KEY TO ACTUALLY HAVE THE BODIES LIVE THERE TO CREATE THE DEMAND TO WALK FOR SERVICES THAT ARE NEEDED.

WHETHER IT'S ONLY WAY YOU WILL REVITALIZE IT DOWNTOWN IS WITH RESIDENTIAL.

SO YOU'RE SAYING LANDOWNERS HAVE TO GIVE UP THEIR ONE STORY BUILDING AND DEVELOP IT INTO SOMETHING TALLER? I'M SAYING THAT, UH, AND THIS HAPPENED IN LITTLE ITALY.

PEOPLE HAD LITTLE ITALY WAS THE PARKING LOT FOR DOWNTOWN.

IF SOME OF YOU REMEMBER THAT.

THEY WOULD PARK THERE AND THEY WOULD WALK INTO THE HIGHRISES IN DOWNTOWN.

SO THERE WERE SO MANY PARKING LOTS IN LOW ITALY.

INDIA STREET WAS BASICALLY TWO BLOCKS OF RETAIL.

ONCE THE PRICE GOT OVER, AND THIS IS BACK IN 1990, ONCE THE PRICE GOT OVER A HUNDRED BUCKS A SQUARE FOOT, EVERYBODY STARTED SELLING.

SO YOU HIT THIS, YOU HIT THIS TIPPING POINT, AT WHICH POINT PEOPLE SAY, WELL IF SOMEONE'S WILLING TO OFFER ME THIS, YOU HAVE A DOWNTOWN SPECIFIC PLAN.

THEY KNOW WHAT THEIR ENTITLEMENTS ARE, YOU'VE GOT GOOD INFRASTRUCTURE HERE ALREADY.

AND SO THEY SAY, YEAH, IT'S WORTH ME DOING THIS THREE FOUR STORY MIXED USE DEVELOPMENT.

SO I THINK THAT THE RESIDENTIAL IS THE ONLY THING, AND I THINK YOU'LL SEE IT ALL THROUGHOUT THE CITIES THAT SURVIVED A LOT OF RESIDENTIAL IN UM, SAN FRANCISCO.

HOWEVER, IN THE FINANCIAL DISTRICT, THERE'S ALMOST NO RESIDENTIAL.

AND THAT'S WHAT REALLY KILLED THE FINANCIAL DISTRICT.

AND IF YOU GO TO NEW YORK CITY, MIDTOWN MANHATTAN HAS REALLY SUFFERED.

BUT THE CHELSEA DISTRICT WHERE THERE'S A LOT OF RESIDENCES REALLY SURVIVED AND THEY WERE ABLE TO GET THROUGH.

SO THAT'S WHY I ALWAYS SAY THAT RESIDENTS, UH, 'CAUSE THEY'RE THE PEOPLE THAT WANNA WALK DOWNSTAIRS, SPEND MONEY AND SUPPORT LOCAL BUSINESSES THAT IS DIFFERENT THAN IT WAS SIX OR SEVEN YEARS AGO.

SO THE RESIDENCES ARE KEY.

AND THERE MUST BE SOME TRANSITION BECAUSE IF YOU HAD TO CLOSE A RESTAURANT TO DEVELOP IT UP, LEAVING THE GROUND FLOOR FOR A NEW RESTAURANT, IT'S, THERE'S NO MONEY COMING IN FOR THE OWNER AT THAT TIME.

RIGHT? THERE MUST BE SOME PHASING OF THIS OR INCENTIVIZING, OR SOMEONE SELLS THE PROPERTY AND THEN THE PEOPLE GET THEIR PLANS DONE AND THEY'RE ALREADY CAPITALIZED IN ORDER TO BUILD THAT BUILDING.

BUT I THINK WHAT'S GOING ON ON EL CAJON BOULEVARD IS EXTREMELY EXCITING.

I MEAN, THAT NEW DEVELOPMENT THERE, AND I THINK YOU GUYS KNOW HOW MANY USED CAR LOTS YOU HAVE OR OTHER BASICALLY LARGE PARCELS OF LAND ON EL CAJON BOULEVARD THAT THE CLOSER THEY ARE TO MAIN STREET, I THINK THAT'S YOUR RESERVOIR OF RESIDENTIAL.

AND I THINK YOU CAN DO A LOT WITH THAT.

AND MAYBE EVEN GOING UP, UM, MAIN TOWARDS THE FREEWAY, THERE'S STILL A LOT OF OPPORTUNITIES THAT ARE EMPTY, LOTS THAT CAN BE TRANSFORMED INTO RESIDENTIAL.

SO THAT'S WHERE I THINK THE OPPORTUNITIES ARE.

OKAY, THANK YOU.

THANKS COUNCILMAN.

HOW FAR ARE PEOPLE WILLING TO WALK TO SHOP, LET'S SAY THE DEVELOPMENT ON EL CAJON BOULEVARD RIGHT NOW? WILL THEY BE GOING TO DOWNTOWN EL CAJON TO MEET THEIR NEEDS? I WOULD TELL YOU THAT MOST PEOPLE WON'T WALK MORE THAN A QUARTER OF A MILE.

AND SO THAT'S NOT, I MEAN, IT'S NOT A QUARTER OF A MILE, IT'S MUCH CLOSER.

THE ISSUE IS ON, AT LEAST ON THE SOUTH SIDE OF, UM, OF MAIN STREET YOU HAVE, THAT'S WHERE YOU HAVE SOME VACANCIES.

PEOPLE DON'T LIKE WALKING BY VACANCIES BECAUSE IT'S LIKE NO MAN'S LAND.

SO THE MORE YOU CAN GET THE DENSITY AT MAINE AND MAGNOLIA GOING ON THE SOUTH SIDE, GOING WESTWARD INTO RESIDENTIAL DEVELOPMENT, I THINK IT'LL MAKE IT AN EASY WALK.

BECAUSE IF PEOPLE SEE THERE'S LANDSCAPING, THERE'S NICE LIGHTING, THERE'S OTHER PEOPLE THAT MIGHT BE WALKING OUT OF APARTMENTS OR CONDOS OR WHATEVER, THEY'RE GONNA FEEL MUCH MORE COMFORTABLE WALKING.

BUT WHEN YOU HAVE GAPS, THAT'S WHAT LEADS TO THE PROBLEMS. UM, WHERE PEOPLE SAY, I'M NOT GONNA WALK ON THAT BLOCK.

SOMETIMES PEOPLE WILL ACTUALLY WALK ACROSS THE STREET BECAUSE THERE'S MORE DENSITY ON THAT SIDE AND THEN WALK BACK ACROSS THE STREET.

BUT A QUARTER MILE IS USUALLY, I THINK, PRETTY, UH, SAFE.

I THINK THAT THE TROLLEY STOP IS KIND OF A STRETCH, BUT YOU KNOW, IT, AGAIN, IF THAT BECAME A MUCH MORE ENHANCED CORRIDOR, PEOPLE WOULDN'T MIND DOING THAT WALK.

I AGREE WITH YOU ON THE TREES AND THE LIGHTING.

THAT'S A, THAT'S A BIG DEAL.

YOUR CHAIN RESTAURANTS WOULD WANNA COME TO DOWNTOWN.

HI, THANKS FOR COMING.

THANKS.

A COUPLE QUICK QUESTIONS.

UM, NEW RESTAURANTS, I AGREE WITH YOU.

I'D LOVE TO SEE NEW RESTAURANTS, BUT HOW DO WE GET 'EM HERE? YOU KNOW, THE MOST OF THE CHAIN RESTAURANTS WANT, UH, THEIR OWN PLOT OF LAND AND THEY WANT IT TO BE IN A CERTAIN KIND OF A, A NEIGHBORHOOD.

IT DOESN'T SEEM LIKE YOUR TRAIN

[01:20:01]

SO WHAT DO YOU THINK WE SHOULD DO? WELL, WE KNOW THAT FROM THE WORK WE'VE DONE IN LITTLE ITALY, A LOT OF THOSE PEOPLE THAT MIGHT HAVE BEEN SUCCESSFUL IN ONE PLACE ARE LOOKING AT OPENING UP A SECOND PLACE OR A THIRD PLACE.

SOMEONE'S GOTTA BE SAYING, COME HERE.

SO I THINK TWO OR THREE ARE NOW OPENING UP IN ON THIRD AVENUE IN CHULA VISTA BECAUSE OF THE RELATIONSHIP THAT THEY HAD IN LITTLE ITALY TO OVER.

AND NOW THEY REALIZE THE SAME MANAGEMENT SYSTEM IS IN PLACE.

I THINK THAT'S WHY I MENTIONED THE HOSPITALITY TASK FORCE.

I THINK THE RESTAURANTS NEED TO BE THE BIGGEST CHEERLEADERS FOR MORE RESTAURANTS, BECAUSE I'M TELLING YOU, THE DENSITY OF RESTAURANTS DOES NOT HURT RESTAURANTS.

OH, AGREED.

'CAUSE IF ONE PLACE IS CROWDED, THEY GO NEXT DOOR.

OR I WENT TO SEE PAT METHENY IN OCTOBER AND WE WERE HERE TOO LATE FOR, UM, GOING TO A RESTAURANT.

BUT WHEN WE CAME OUT AT, I GUESS IT WAS 10 30, 11 O'CLOCK, NOTHING WAS OPEN.

WE WOULD'VE, MY WIFE AND I WOULD'VE HAD HAD A DRINK OR DONE SOMETHING, BUT EVERYTHING WAS CLOSED UP.

SO I THINK THAT YOU NEED TO ATTRACT A LOT MORE OF THOSE BUSINESSES THAT ARE WILLING, THAT USED TO STAYING OPEN MAYBE TILL 11 O'CLOCK, PARTICULARLY ON, ON CONCERT NIGHTS.

'CAUSE PEOPLE WON'T NECESSARILY WANT TO JUST GET IN THEIR CAR AND TAKE OFF.

THIS IS A BEAUTIFUL AREA AND IT'S ATTRACTIVE AND IT'S SAFE.

AND SO I THINK IT COULD BE, UH, THE RESTAURANTS AND THE MANAGEMENT ENTITY, WHETHER IT'S A PERSON OR A COMPANY, NEED TO BE THE ONE THAT SAYS, HERE'S THIS NETWORK.

AND YOU GET SOME REAL, UH, COMMERCIAL REAL ESTATE BROKERS THAT DO NOTHING BUT TRADE IN RESTAURANTS TO BE PART OF YOUR BOARD OR ADVISE YOU.

'CAUSE THEY'LL TELL PEOPLE, PEOPLE WANTING TO MOVE LA THEY'RE LOOKING FOR A PLACE.

AND THEN WE NEED TO SELL THE STORY ABOUT DOWN OR THE DOWNTOWN, UH, ECONOMIC, UH, EL CAJON, UH, BUSINESS PARTNERS NEED TO BE THE ONES TO SELL THE STORY ABOUT DOWNTOWN EL CAJON AND WHY IT'S A GREAT PLACE TO INVEST.

UH, WHAT, WHAT'S YOUR FEELING ABOUT THE PROFESSIONAL CLEANING? UM, WHERE, WHERE DO WE, WHERE ARE WE AT IN THE SCALE OF ONE TO 10 OR, WELL, I, I PHIL FOOTBALL NOW, WELL, I TALK TO VINCE AND GRAHAM A LOT.

AND SO, SO WE LOOK AT THE LEVELS OF SERVICE.

I'M NOT SURE THAT THERE'S ANYTHING SYSTEMATIC, AND I MIGHT BE WRONG.

YOU DON'T HAVE HIGH DENSITY OF PEDESTRIAN TRAFFIC AT THIS POINT, BUT ONCE YOU DO, YOU'RE GONNA HAVE A LOT MORE TRASH.

SO I THINK THAT THE CLIN, I'M NOT SURE IF IT'S DONE BY A COMPANY OR IT'S DONE BY A SERVICE PROVIDER OR WHATEVER, BUT I THINK THAT, YOU KNOW, YOU NEED TO BE DOING SYSTEMATIC, UM, UH, SIDEWALK AND GUTTER, SWEEPING, PRESSURE, WASHING, UH, LANDSCAPING, ALL THOSE THINGS.

BECAUSE PEOPLE WALKING AROUND WITH VESTS THAT MIGHT SAY DEL, DOWNTOWN, EL CAJON PAR, UH, BUSINESS PARTNERS, THEY'LL SEE THOSE PEOPLE AS AMBASSADORS PEOPLE THAT THEY CAN ASK QUESTIONS LIKE, HOW DO I GET TO THE TROLLEY STOP? OR HOW DO I, I'M LOOKING FOR A NEW GUITAR.

WHERE DO I GO? OR WHAT RESTAURANTS ARE, WOULD YOU RECOMMEND? SO HAVING BODIES ON THE STREET THAT ARE LABELED THROUGH VESTS ON A DAILY BASIS, I THINK ARE, IS REALLY CRITICAL.

AND I THINK THERE'S MONEY IN THE BUDGET TO DO THAT.

LAST QUESTION.

WHEN YOU SAY EXPAND THE BOARD, WHAT DID YOU HAVE IN MIND? WELL, I THINK THAT, UH, I HAD MENTIONED THE MAGNOLIA REALLY NEEDS TO BE ON THE BOARD.

I KNOW THAT THEY'RE NOT A PROPERTY OWNER, BUT THE CITY WHO OWNS THAT PROPERTY CAN DESIGNATE THEM AS THEIR AUTHORIZED REPRESENTATIVE FOR THAT ENTITY.

THE MARRIOTT NEEDS TO BE ON THE BOARD.

AND I THINK OTHER PEOPLE THAT MIGHT BE LARGE EMPLOYERS, YOU KNOW, WHETHER IT'S A FITNESS CLUB OR WHATEVER, SHOULD ALSO BE ON THE BOARD BECAUSE THEY'RE PEOPLE THAT ATTRACT NEW PEOPLE.

THEY HAVE IDEAS ABOUT HOW TO ATTRACT PEOPLE.

'CAUSE THAT'S WHAT THEY DO FOR A LIVING.

THEY, THEY'RE, THEY'RE PAYING DUES, RIGHT? SO THEY, THEY HAVE A PRESENCE IN, IN THE, IN THE DOWNTOWN BUSINESS PARTNERS.

THEY'RE NOT ON THE BOARD.

'CAUSE THEY'RE NOT, BECAUSE REMEMBER THE, THE FEES ARE BASED ON PROPERTY, UM, TAX.

SO, UM, THE MAN, THE LOCAL MANAGER, HE'S NOT PAYING THE PROPERTY TAX AND THE OWNER OWNS MANY MO HOTELS AROUND THE STATE.

HE'S PROBABLY NOT GONNA BE INVOLVED.

BUT HAVING THE LOCAL MANAGER INVOLVED FROM THE COURTYARD WOULD BE VERY USEFUL.

ON THE BOARD.

SO THAT'S, IT'S NOT A DIFFICULT THING TO DO, IS JUST INVITING THEM.

WELL, RIGHT NOW HE'S NOT LEGALLY ALLOWED TO BE A BOARD MEMBER CURRENT BASED ON THE CURRENT BYLAWS OF THE WAY THE ORGANIZATION IS SET UP.

OH, OKAY.

ALRIGHT, WELL I DIDN'T REALIZE THAT.

SO THANK YOU.

I WELL, I AND THE MAGNOLIA TOO.

THE MAGNOLIA, I THINK THEY'RE A TENANT, BUT IF THE CITY WANTED TO AUTHORIZE THEM AS THE REPRESENTATIVE FROM THE CITY, 'CAUSE THE CITY I GUESS OWNS, IS PAYING 25% OR SOMETHING LIKE THAT OF THE ASSESSMENTS IN THE DISTRICT.

THEY SHOULD REALLY BE, PARISH SHOULD REALLY BE ON THIS BOARD.

YEAH, WE, WE OWN THAT PROPERTY, SO YES, I KNOW.

FROM HIS ALBUMS ON BANNERS, IT SETS THE MOOD THAT THIS IS THE ARTS DISTRICT AND PLEASE COME TO THE MAGNOLIA SPEND MONEY BEFORE YOU GO TO THE MAGNOLIA OR AFTER THE MAGNOLIA.

THAT'S WHY I SAID YOU DESIGNATE THEM AS AN AUTHORIZED REPRESENTATIVE FOR THEM TO SIT ON THE BOARD.

BECAUSE THERE SHOULD BE THINGS THAT, UM, FOR EXAMPLE, IF CERTAIN GREAT ARTISTS ARE COMING AND THERE'S A LOT, THEY'VE GOT A, A PRETTY GREAT SCHEDULE.

MAYBE YOU DO BANNERS THAT HIGHLIGHT THOSE PEOPLE UP AND DOWN MAIN STREET.

NOW I KNOW JOE JACKSON IS COMING IN, UH, YEAH.

UH, IN JUNE.

ONE OF MY FAVORITES.

YEAH, ONE OF MY FAVORITES TOO.

AND IF YOU COULD DO DIFFERENT PICTURES

[01:25:01]

BUT THAT'S SOMETHING THE PADRES ARE LOOKING AT TOO.

WE'RE WORKING WITH THE PADRES CLOSELY TOO.

SO WHEN, UM, BILLY JOEL AND STING COME THERE, MAYBE YOU DO SOMETHING WHERE IT'S ONE BANNER IS BILLY JOEL, ANOTHER ONE IS STING.

BUT YOU WANT TO MAKE PEOPLE UNDERSTAND THAT THIS STUFF IS GOING ON HERE.

SO THEY START TO LOOK AT DOWNTOWN IN A DIFFERENT WAY.

WELL I APPRECIATE THAT.

I THINK.

ANY MORE QUESTIONS, GARY? UH, THIS IS FOR THE CITY MANAGER.

WHAT WILL WE HAVE TO DO TO SET UP A SITUATION WHERE THE CITY COULD APPOINT, LET'S SAY, A REPRESENTATIVE FROM LIVE NATION AND A REPRESENTATIVE FROM THE MARRIOTT TO BE ON THE BOARD? I I, I'M NOT SURE IF THE ENABLING ORDINANCE THAT WAS VOTED BY THE, THE PROPERTY OWNERS ARE THE ONES THAT ESTABLISHED THAT RULE.

IF THAT'S THE CASE, IT WOULD TAKE A VOTE OF, OF THE PROPERTY OWNERS.

BUT IF IT'S MORE OF A BYLAW SITUATION, RIGHT, IT'S, THAT WAS SOMETHING THAT WE COULD HELP, UH, EFFECTUATE.

SO WE COULD CREATE, UM, OR INITIATE SOME BYLAW CHANGES TO THE WAY THE CURRENT ORGANIZATION IS SET UP.

I THINK THAT WOULD BE A GOOD THING TO DO.

SO FOR EXAMPLE, IN LITTLE ITALY, WE USED TO HAVE TWO THIRDS PROPERTY OWNERS OR THEIR AUTHORIZED REPRESENTATIVES.

ONE THIRD WAS CALLED COMMUNITY AT LARGE.

COMMUNITY AT LARGE ARE PEOPLE THAT MIGHT KNOW THE HISTORY OF DOWNTOWN EL CAJON, BUT THEY DON'T OWN A BUSINESS HERE AND THEY DON'T OWN PROPERTY, BUT THEY COULD BE A WEALTH OF INFORMATION.

THERE ARE COMMUNITY AT LARGE, BUT BUSINESS TENANTS ARE ALSO COMMUNITY AT LARGE.

SO WHETHER YOUR PERCENTAGE IS 50 50, 60 42 THIRDS, ONE THIRD, YOU WANT TO HAVE THE BUSINESS OWNERS ON THAT BOARD BECAUSE THEY'RE THE ONES THAT ARE TALKING TO PEOPLE ON A DAY-TO-DAY BASIS.

AND THEY SEE DIFFERENT THINGS AS PERHAPS A PROPERTY OWNER WHO MIGHT BE A LANDLORD THAT'S NOT THERE ON A DAY-TO-DAY BASIS.

AND HOW DO THEY, UH, GET ONTO THE BOARD IN, IN YOUR CASE? IN OUR CASE, WE SEND OUT NOMINATION FORMS EVERY YEAR TO ALL PROPERTY OWNERS AND BUSINESS OWNERS.

AND WE SAY, IF YOU WANT TO BE ON THE BOARD, YOU NEED TO HAVE PAID YOUR FEES, WHETHER GOD BLESS YOU, UH, BUSINESS IMPROVEMENT OR THE PROPERTY ASSESSMENTS, UH, YOU NEED TO ATTEND BOARD MEETINGS AND YOU NEED TO SERVE ON A COMMITTEE OF THE BOARD.

THOSE ARE THE REQUIREMENTS.

AND SO WE HAVE A PRETTY STABLE BOARD, BUT PEOPLE KNOW WE HAVE OPEN MEETINGS AND WE'LL PROBABLY HAVE 35, 40 PEOPLE AT EVERY MEETING WITH, YOU KNOW, 30 OF THEM BEING BOARD MEMBERS.

IT'S AN OPEN FORUM AND THE MORE PEOPLE GET INVOLVED, THEY SAID, I'D LIKE TO BE ON THAT BOARD.

SO THEY FOLLOW THE PROCESS.

THEY CAN BE ON THE BOARD.

HERE.

OH, UH, PHIL, GO AHEAD.

THIS IS MORE FOR CITY MANAGER, ASSISTANT CITY MANAGER AND I, WE'VE GOT A LOT GOING ON IN THE CITY.

WE GOT THE HYUNDAI PARTNERS COMING TO PARKWAY PLAZA TO DO AN ANALYSIS AND WE GOT, UH, MR. RY DOING AN EVALUATION AND THERE'S A LOT OF POTENTIAL.

AND, YOU KNOW, GOING BACK TO OUR GOAL SETTING SESSION, THE IDEA OF AN ECONOMIC DEVELOPMENT MANAGER, I KIND OF JUST SEE A NEED TO KIND OF LOOP IN AND THAT'S THE HEAD OF ALL OF THIS AND IMPLEMENTING AND STRATEGIC.

I JUST DON'T WANNA BE IN A POSITION WHERE WE'RE READY, FIRE, AIM, I WANNA COME FROM A POSITION WHERE WE'RE, UM, STRATEGIC ABOUT WHERE WE INVEST AND, AND AND THAT NATURE.

SO I KIND OF SEE THE ECONOMIC DEVELOPMENT MANAGER POSITION, YOU KNOW, COMPLIMENTING AND MAYBE DOING SOME THINGS WITH HERE, WITH THIS REPORT.

AND, UM, SO JUST WANT TO INJECT THAT INTO THE CONVERSATION THAT IT SEEMS LIKE THAT POSITION MIGHT FIT SOMEWHERE IN ALL OF THIS.

UM, SO THAT WOULD BE MY FEEDBACK.

THAT WILL HELP SORT OF COALESCE THE ENERGY.

ANYBODY ELSE? OKAY, MAYOR, I, I HAD A COUPLE TWO THINGS.

UM, BASED ON SOME QUESTIONS THAT WERE ASKED, UH, MR. GOBEL ASKED A QUESTION ABOUT WHAT, WHAT WAS IT THAT TOOK TO GET EVERYONE KIND OF PULLING IN THE RIGHT DIRECTION OR, OR AT LEAST CHANGING SOME STUFF.

AND I, I MET WITH MR. RY, IT WAS ACTUALLY YEARS AGO AND I WAS INTERESTED IN THE FARMER'S MARKET AND HE SAID SOMETHING PRETTY POWERFUL.

HE PROBABLY DOESN'T EVEN REMEMBER THIS, BUT THE FARMER'S MARKET IN LITTLE ITALY DOESN'T EXIST FOR THE FARMER'S MARKET.

THE FARMER'S MARKET EXISTS TO INCREASE PROPERTY VALUES.

AND SO EVERYTHING THAT THEY DO IN LITTLE ITALY OR OTHER DISTRICTS IS, HAS A FOCUS, HAS A SINGULAR FOCUS, AND IF IT DOESN'T INCREASE PROPERTY VALUES, THEN WHY DO IT? AND SO IT'S LOOKED THROUGH THAT LENS AND I THINK ONCE PEOPLE STARTED SEEING THAT PROPERTY VALUE STARTED GOING UP AND THEN THEY COULD, UH, MONETIZE THAT, ALL OF A SUDDEN THEY DIDN'T CARE ABOUT THEIR BROTHER-IN-LAW THAT DISSED THEIR SISTER YEARS AGO BECAUSE THEIR PROPERTY VALUES WENT UP.

SO I THINK IF WE CAN THINK IN THAT TERM, IF, IF WE AS A, AS A CITY AND AS OUR DOWNTOWN DISTRICT STARTS THINKING SINGULARLY ABOUT WHAT IS OUR ONE GOAL, AND THEN WE JUST FOCUS EVERYTHING ON THAT.

AND IF THAT'S, IF IT DOESN'T ACCOMPLISH THAT GOAL, THEN WE SHOULDN'T DO IT.

I THINK

[01:30:01]

THE SECOND THING, MAYOR, YOU TALKED ABOUT RESTAURANTS AND UM, VINCE, UH, CHRIS BERG AND I ACTUALLY SPENT QUITE A, QUITE A LOT OF TIME WITH A COUPLE RESTAURANT TOURS IN SAN DIEGO COUNTY, UH, SPECIFICALLY IN THE DOWNTOWN AREA.

AND, AND WE ASKED THE QUESTION POINT BLANK, WHY NOT EL WHY ARE YOU NOT HERE IN EL CAJON? AND, UM, I I THOUGHT I KNEW WHAT THE ANSWER WAS, BUT WHAT THE AN WHAT THEIR RESPONSE WAS, WAS NOT WHAT I THOUGHT.

THE THE ANSWER IS THIS, A RESTAURANT HAS FIXED COSTS, RENT OR THE VALUE OF THE PROPERTY LABOR AND, AND MATERIALS THAT GO INTO IT.

WE DO OFFER A LITTLE BIT LOWER RENT THAN SAY THE LITTLE ITALY OR BANKERS HILL OR NORTH PARK.

BUT ALL THE OTHER COSTS ARE EXACTLY THE SAME.

LABOR'S LABOR, UH, STAKES OR STAKES, UH, ALCOHOL IS ALCOHOL COSTS.

THE FACTOR THAT THEY DON'T, THEY DON'T KNOW IF THEY CAN TRUST IS THE CUSTOMER BASE.

THEY KNOW IF THEY HAVE A SUCCESSFUL RESTAURANT IN BANKERS HILL AND THEY MOVE THREE BLOCKS OVER INTO HILLCREST OR DOWN UNIVERSITY AVENUE INTO NORTH PARK, THEY KNOW THAT THEY'RE GONNA STILL GET THE CUSTOMER BASE.

THEY DON'T KNOW THAT THEY'RE GONNA GET THAT HERE.

SO WHEN MR. RY SAID, FOCUSING OUR CURRENT RESTAURANTS AS A GROUP TO GO OUT AND TALK TO THOSE OTHER GROUPS, AND IF WE HAD STAFF TO HELP FACILITATE THOSE CONVERSATIONS, THAT COULD BE THE HURDLE OVER THAT WE NEED TO JUMP OVER TO GET TO THERE.

AND FRANKLY, WE JUST MAY HAVE TO PROVIDE SOME ECONOMIC INCENTIVE TOO TO GET THE FIRST COUPLE IN THAT ARE, ARE SORT OF THAT FRESH BLOOD.

SO THOSE ARE JUST SOME THOUGHTS I HAD ABOUT RESTAURANTS AND SOME OF THE, I GUESS THE KNOWLEDGE THAT WE'VE GAINED OVER THE LAST COUPLE MONTHS.

SORRY, JUST TO PIGGYBACK OFF OF MR. MITCHELL.

I, I THINK THE MARKET'S THERE FOR RESTAURANTS, IF YOU LOOK AT THE JUNCTION OFF IN GRANITE HILLS ANY DAY OF THE WEEK, IT'S PACKED.

THEY JUST EXPANDED.

IF YOU LOOK AT TEXAS ROADHOUSE, I MEAN THEY, IT'S IMPOSSIBLE TO GET A TABLE THERE.

SO I THINK THERE'S A, THERE'S A MARKET FOR IT.

PEOPLE WANT TO GO.

IT'S JUST A MATTER OF LIKE YOU'RE SAYING, HEY, GET THE WORD OUT.

YOU KNOW, SO YEAH.

WE, WE NEED THOSE CONCERTED EFFORT, WE NEED THOSE SUCCESSFUL RESTAURATEURS TO GO TALK TO OTHER RESTAURATEURS RIGHT.

AND SAY, IT'S WORKING FOR US, THIS IS HOW WE DID IT.

YEAH, YOU SHOULD COME OUT HERE TOO.

AND IF WE HAD THE JUNCTION HERE IN DOWNTOWN EL CAJON, YOU KNOW, IT'D BE, IT'D BE BLOWING UP LIKE IT WOULD OVER THERE.

IT JUST A DIFFERENCE OF LOCATION BY A MILE.

EXACTLY.

SO, OKAY.

THAT'S INTERESTING.

MORE QUESTIONS, COMMENTS.

WELL, KATHY, UM, SO I TRIED TO KEEP AN OPEN MIND THROUGH ALL THIS.

I I, MAYBE I SEE IT WRONG, BUT MOST OF THE THINGS HE TALKED ABOUT, I THINK THINGS WE'RE ALREADY DOING RIGHT.

THOSE, THOSE ARE THINGS THAT WE'RE DOING.

AND LIKE I SAID, WE CAN REPRIORITIZE.

LIKE IF WE GET MORE RESIDENTIAL DOWNTOWN, UM, YOU KNOW, WE COULD LOOK AT ALSO, UM, TAXING, TAXING THOSE SINCE THEY'RE TAKING ADVANTAGE OF THE BENEFITS.

WHEN WE, UM, RECERTIFY, WHICH IS NEXT YEAR, WE'LL START THE RECERTIFICATION PROCESS.

WE COULD TAKE HIS ADVICE ABOUT, UM, GOING UP AND, UM, THINKING ABOUT ATTACHING ATTACKS TO SQUARE FOOTAGE AND, AND THINGS LIKE THAT THAT HE SAID IN HIS REPORT.

AND OF COURSE, THE MORE PEOPLE THAT COME TO DOWNTOWN, THE MORE PRIORITIES ARE GOING TO CHANGE DOWNTOWN Y YEAH.

I MEAN A LOT OF THIS IS ON US BECAUSE, UM, IT SEEMS LIKE EVERYBODY'S IN AGREEMENT THAT HOUSING IS A KEY TO SUCCESS IN THIS AREA.

AND I THINK OUR STAFF'S DOING A GREAT JOB ON BRINGING IN NEW HOUSING.

ABSOLUTELY.

AND WE SEE OURSELVES AS A PARTNER WITH THE CITY OF EL CAJON.

I SEE A LOT OF CREATIVE THOUGHT GOING INTO BRINGING HOUSING INTO AREAS I NEVER THOUGHT, UH, YOU'D SEE HOUSING IN.

SO, AND, AND A LOT OF IT IS IN THE DOWNTOWN AREA.

SO THAT, THAT'S POSITIVE.

UM, JUST I WANT TO EXPLAIN, EXPLAIN IT TO ME ONE MORE TIME 'CAUSE I DIDN'T QUITE GRASP THIS.

SO IF HIS IDEA TO CONVERT TO THE 5 0 1 C3 IS A BAD IDEA IN YOUR ESTIMATION, BECAUSE IT PUTS THE OWNERS IN A SITUATION WHERE THEY'RE, THEY'RE BOXED OUT BECAUSE ONLY THE VERY LARGE LANDHOLDERS HAVE VIRTUALLY THE, THE SAY SO.

I DON'T THINK THAT'S THE RESULT OF 5 0 1 C3.

I THINK THE 5 0 1 C3 IS JUST, UH, A WAY, UH, WHERE YOU'RE CATEGORIZED MORE AS A CHARITY AND YOU CAN RECEIVE GRANT MONEY RIGHT NOW AS A FIVE OH C3 SIX, WE CAN'T GET GRANT MONEY.

WELL THE, THE THING THAT CHANGES IS A COMMUNITY, UM, BUS, THE COMMUNITY, UM, BENEFITS DISTRICT, IT'S THE COMMUNITY BENEFITS DISTRICT THAT CHANGES FROM WHAT WE HAVE NOW AS A P BID UNDER THE STREETS AND HIGHWAYS CODE WAS, WAS THE GENTLEMAN SUGGESTING THAT WE DO THAT? HE WAS SUGGESTING THAT WE CHANGE TO A COMMUNITY BENEFITS DISTRICT.

OH, OKAY.

AND YOU'RE OPPOSED.

AND, AND HE, AND HE SAID ABOUT A 5 0 1 C3 ALSO.

SO I WANNA COME BACK I WANNA START WITH A 5 0 1 3.

ARE YOU OPPOSED TO THE IDEA OF THAT OR IS THAT INTERESTING TO YOU? NO, THAT'S INTERESTING.

UH, WE WOULD HAVE TO, UM, FIND SOMEBODY, YOU KNOW, HIRE SOMEBODY THAT KNOWS HOW TO WRITE GRANTS AND THAT IT'S SUCCESSFUL AT WRITING GRANTS.

BUT I THINK THAT COULD GO A LONG WAY TO SOME OF THE THINGS IN HIS REPORT, LIKE THE TREES AT THE ENDS, THE, THE EXTREME ENDS OF OUR, UM, DISTRICT OR TO, UH, HAVING THE SEATING AND THE, YOU KNOW, THE DIFFERENT THINGS THAT TRASH CANS AND THE DIFFERENT THINGS THAT HE TALKED ABOUT IN BEAUTIFICATION.

I WOULD THINK THAT GRANT MONEY IS AVAILABLE FOR THINGS LIKE THAT.

SO I THINK THAT WOULD BE VERY USEFUL.

CITY, EXCEPT FOR THE CITIES OF CHULA VISTA AND UH, SAN DIEGO ARE BASICALLY CUT OUT OF THE VOTING PROCESS.

Y YOU DID CATCH MY ATTENTION ON THE BENEFITS DISTRICT ISSUE IN THAT I, I'M ON SANDAG RIGHT NOW AND OF, AS A LOT BABY PEOPLE ARE AWARE OF, UH, THAT THERE WAS A LAW CHANGED A FEW YEARS AGO THAT CHANGED THE VOTING SYSTEM SO THAT BASICALLY EVERY

[01:55:01]

AND IT, AND IT HAS CAUSED INCREDIBLE ACRIMONY AND AGITATION THROUGHOUT THE CITY.

AND SO I, I'M DEFINITELY ACUTELY, UH, AWARE OF, OF THAT PROBLEM AND I WOULDN'T WANT TO RECREATE THAT HERE.

NO.

AND IF, IF, WHEN IT'S TIME TO RE UM, RECERTIFY THE DISTRICT NEXT YEAR I WANNA GO OUT, I WANNA CONTACT THE PROPERTY OWNERS, I WANT THEM TO WANT US TO CONTINUE.

I WANT THEM TO, YOU KNOW, THEY WANT THE P BID TO CONTINUE.

IF, IF YOU CAN'T CONVINCE 50%, THEN YOU KNOW, I DON'T SEE HOW YOU CAN REALLY BE ALL THAT SUCCESSFUL BECAUSE NOW YOU'RE JUST TAKING MONEY AND MAYBE DOING THINGS THAT PEOPLE DON'T WANT.

UM, YOU TALKED ABOUT SOME OTHER THINGS LIKE, UM, NEW RESTAURANTS.

I THINK WE'RE ALL IN FAVOR OF THAT.

OH, ABSOLUTELY.

ABOUT THE, THIS HOSPITALITY TASK FORCE.

MM-HMM.

, UM, IT SEEMS LIKE SOMETHING YOU'D BE OPEN TO OR YEAH, ABSOLUTELY.

I THOUGHT THAT WAS A GOOD IDEA.

I THINK THAT THERE'S RESTAURANT OWNERS, UH, IN DOWNTOWN AREA NOW THAT WOULD BE WILLING TO PARTICIPATE AND I THINK THAT'S A GREAT IDEA.

HOW ARE YOU FEELING ABOUT THE PROFESSIONAL CLEANING ASPECT OF, WHAT ARE WE STILL USING? UH, E-C-T-L-C FOR THE CLEAN AND SAFE PROGRAM? WE ARE USING THAT, UH, CLEAN AND SAFE, BUT WE ACTUALLY ARE RE ARE GETTING BIDS RIGHT NOW.

WE'RE THINKING THAT MAYBE IF WE DO A, A DEEP CLEAN OF THE, UM, CITY, UH, ON, YOU KNOW, UP AND DOWN MAIN STREET QUARTERLY OR LIKE WE'RE THINKING MAYBE PART SEMI-ANNUALLY, I, UM, PART OF ACCEPTING A BID, I WANT TO BE, THAT WE GET TO EMBED SOME OF OUR CLEAN AND SAFE GUYS WITH THE COMPANY THAT'S DOING THE POWER WASHING BECAUSE THEY HAVE A LOT OF THE SAME EQUIPMENT AND IT'S JUST A MATTER OF KNOWING HOW TO USE IT.

SO IF WE CAN EMBED OUR GUYS WHEN THEY'RE DOING THE WORK, THEN I THINK THERE'S A BETTER CHANCE THAT THEY'LL BE ABLE TO MAINTAIN THIS.

AND IF THEY CAN'T AND THEY'RE NOT UP TO THE JOB, WE DON'T HAVE A PROBLEM GOING WITH, YOU KNOW, HAVING SOMEBODY ELSE.

I, I LIKE THE IDEA OF USING THE CLEAN AND SAFE PROGRAM.

I'M SURE THAT, UH, JULIE, DR. JULIE HAYDEN, WHO'S NOT THE NEW CEO THERE WOULD BE OPEN TO HIRING SOMEBODY TO TRAIN THE GUYS TO DO A, A BETTER JOB.

YES, I THINK SO TOO.

UM, I THINK, I THINK THAT ANSWERS MOST OF MY QUESTIONS.

I, YEAH.

I, I, I, YOU KNOW, IT JUST SEEMS TO ME, AGAIN, I I'LL SAY THAT, YOU KNOW, FROM THE, UH, TREE LIGHTING TO THE SEASONAL DISPLAYS TO THE CLEANING, UM, TO THE HOSPITALITY IDEAS OF THE RESTAURANT IDEA, YOU'RE, IT SEEMS LIKE YOU'RE DOING ALL THIS AND THAT MAYBE THERE'S ROOM FOR IMPROVEMENT.

ALWAYS MORE TO DO.

WELL, UM, I REALLY APPRECIATE YOU COMING AND GIVING US THE REPORT AND ANSWERING ALL THESE QUESTIONS.

AB ABSOLUTELY.

GARY.

THANK YOU, GARY.

YOU KNOW, I, I'M INTRI I'M INTRIGUED ABOUT THE POSSIBILITY OF A 5 0 1 C3 BEING ABLE TO GET GRANTS.

YES.

BUT I'M ALSO DON'T WANT TO DISENFRANCHISE ANYBODY.

AND I LIKE THE IDEA OF IT GETTING RE-CERTIFIED, YOU KNOW, LET'S SAY EVERY 10 YEARS OR WHATEVER THAT IS.

YES.

BECAUSE IF THE, IF THE PEOPLE, IF THE TAXPAYERS ARE UNHAPPY WITH THE SERVICE, THEN THEY CAN END IT.

AND I DON'T WANNA FORCE PEOPLE TO PAY PAY TAXES WHEN THEY'RE, DON'T LIKE WHAT'S HAPPENING, WHAT THE TAXES THEY'RE PAYING FOR.

SO IS THERE A WAY, UH, THAT YOU GUYS CAN BECOME A FIVE OH C 5 0 3 C3? YEAH.

C3.

UM, YES.

5 0 1.

SO, SO I THINK WHAT WE, FIVE ONE C3, WHAT WE'LL LOOK INTO, UM, WHEN WE TALK TO OUR, UM, AND I'M TALKING TO THE PERSON THAT WE'RE GONNA HIRE AS A RECERTIFICATION.

I'VE BEEN TALKING TO HER ON AND OFF, AND THAT'S ONE THING THAT I WILL BRING UP TO HER IS TO MAINTAIN THE P BID, UM, UNDER THE HIGH STREETS AND HIGHWAYS, UM, CODE, BUT TO WRITE IT AS A A 5 0 1 C3 SO THAT WE CAN GET, UM, GRANTS THAT WAY WE WIN ALL THE WAY AROUND.

AND THEN, YEAH.

AND I THINK THAT'S A WIN WIN-WIN FOR EVERYBODY.

BEFORE KATHY GOES, ANYBODY ELSE HAD ANY COMMENTS OR QUESTIONS? OKAY.

OR A PROCUREMENT PROCESS.

MICHELLE, I'M KIND OF WAITING TO HEAR EVERYTHING.

SO FIRST QUESTION I HAVE IS, WHO INITIATED THIS, UH, GUY TO COME IN? WHO, WHO INITIATED THAT? THE, THE CITY COUNCIL AS PART OF ITS GOAL SETTING SESSION LA THE YEAR AND A HALF OR TWO YEARS AGO ASKED FOR AN ASSESSMENT OF THE DOWNTOWN OR THE P BID.

SO THAT'S WHAT INITIATED IT.

WE ISSUED AN RFP.

AND SO, UH, NEW AMER NEW MARKET, NEW NEW CITY AMERICA, NEW CITY AMERICA WAS APPROVED THROUGH A

[02:00:01]

THAT ANSWERS THAT.

SO WE HAD, WE, WE SPENT THE MONEY, WE HAD THIS GUY, THIS GUY'S VERY SUCCESSFUL.

MM-HMM.

UM, AND THEY'VE BEEN VERY SUCCESSFUL IN CHULA VISTA, UH, LITTLE ITALY.

AND LIKE, AND THIS IS MY COMMENT IS NOT ANYTHING PERSONAL MM-HMM.

BUT IF THEY'VE BEEN SUCCESSFUL DOING IT THE WAY THEY LAID IT OUT FOR US, AND I KNOW THAT WE MAY HAVE STARTED SOME OF, YOU KNOW, MAY HAVE TRIED TO DO THINGS IN THE PAST AND IT DIDN'T WORK, BUT THAT'S KIND OF JUST, FOR LACK OF A BETTER WORD, A COP OUT.

SO IT DIDN'T WORK IN THE PAST.

SO LET'S TRY IT AGAIN.

THIS IS A NEW DIME, A NEW DAY.

WE'VE GOT NEW BUSINESSES, THEY'VE BEEN EXTREMELY SUCCESSFUL.

SO WHY NOT EMBRACE MY QUESTION? AND I GUESS IT'S UP TO US, WHY NOT EMBRACE WHAT HE SAYS? EMBRACE IT IN, IN TOTAL AND GIVE IT A WHIRL.

I MEAN IT, WHAT'S IT GONNA HURT? WE'RE NOT AGAINST TRYING ANYTHING.

I'M JUST, WE'RE I'M JUST STATING, YOU KNOW, WHAT, WHAT WE DO CURRENTLY AND WE ARE TOTALLY OPEN TO, TO DOING THINGS DIFFERENTLY OR TO ADDING THINGS TO WHAT WE, WE CURRENTLY DO.

UM, I, THE ONLY THING I, I REALLY DISAGREE WITH IN THAT REPORT MAY, THERE'S A COUPLE THINGS, BUT IT'S, IT'S THE COMMUNITY BENEFITS DISTRICT BECAUSE I JUST THINK IT DISENFRANCHISES PEOPLE.

HOW DO YOU FEEL? HOW, WHY, WHY DO YOU FEEL IT DISENFRANCHISES? BECAUSE THE CITY OF EL CAJON, COUNTY OF SAN DIEGO, MTS AND SAN AND SAN DIEGO GAS AND ELECTRIC ALREADY HAVE 24%.

OF THE WEIGHTED PROPERTY OWNER VOTE.

THAT WOULD MEAN THAT YOU'D ONLY HAVE TO GET 6% OF PROPERTY OWNERS.

SO BASICALLY THE LARGE, LARGE LOT, YOU KNOW, THE LARGER PROPERTY OWNERS TO AGREE, BUT WE HAVE 304 INDIVIDUAL PARCELS IN OUR DISTRICT.

SO THE MAJORITY OF THOSE WOULD NOT HAVE ANY REPRESENTATION BECAUSE THEY COULD PRETTY MUCH ALL VOTE NO.

BUT IT, IT WOULDN'T CHANGE ANYTHING.

AND THAT MIGHT BE SOMETHING THAT WE CAN WORK OUT IF THAT, IF THAT IS LIKE THE ONE STICKING POINT ALL MOVING FORWARD.

ALL WE HAVE TO DO FOR THAT IS TO JUST STAY AS A P BID IN, INSTEAD OF CHANGING TO A COMMUNITY BASED DISTRICT OR COMMUNITY BENEFITS DISTRICT.

SO NEXT YEAR WHEN WE START OUR RECERTIFICATION PROCESS, IF WE GO UNDER THE STREETS AND HIGHWAYS DIVISION AND WE JUST ARE A, A PROPERTY BASED IMPROVEMENT DISTRICT, AND WE DON'T CHANGE TO A COMMUNITY, UH, BENEFITS DISTRICT, THEN ALL THOSE RULES THAT WE CURRENTLY HAVE ARE, ARE STILL IN PLACE.

ALSO WHEN YOU THINK ABOUT IT, IF WE BRING IN BUSINESSES THAT ARE USED TO WORKING WITH LITTLE ITALY AND CHULA VISTA, AND WE BRING IN THOSE BUSINESSES THAT ARE USED TO HOW THAT RUNS AND FUNCTIONS, AND THEY'RE MAKING MONEY HAND OVER FIST MM-HMM.

SO I KNOW THAT, UM, I HEARD, I DID A TOUR OF DOWNTOWN AND I HEARD, UM, ONE OF THE BUSINESSES, NON-FOOD BUSINESS SAY THAT THE CAR SHOW JUST DID NOT DO WELL FOR HIS BUSINESS.

I WANT TO MAKE SURE THAT WHATEVER WE DO ENCOURAGES BUSINESS FOR THEM AS WELL.

ABSOLUTELY.

AND, YOU KNOW, I DON'T KNOW HOW WE'RE, WE CAN WORK IT OUT.

I GUESS BOTTOM LINE IS THIS GUY'S BEEN SUCCESSFUL, HIS SUGGESTIONS AND WHAT THEY'VE DONE LITTLE IN LITTLE ITALY, INDIA, LITTLE ITALY, YOU KNOW, IS TALKED ABOUT ALL THE TIME.

AND I'VE BEEN DOWN THERE ON THE WEEKEND DURING THE DAY AND IT'S PACKED.

UM, I'D LIKE TO SEE THAT IN EL CAJON.

LIKE SOMEONE ELSE SAID, THEY GET OUT OF THE CONCERT 10 30 AND THERE'S NOTHING AVAILABLE.

YOU KNOW, WHERE ARE YOU GONNA GO EAT? YOU MIGHT BE ABLE TO GO TO, TO SULTANS, BUT YOU CAN'T REALLY GET, UH, YOU KNOW, UNLESS YOU GO TO A JACK IN THE BOX, YOU CAN'T GO GET A BURGER AND A BEER OR SOMETHING LIKE THAT.

SO I REALLY WANNA SEE MORE PROGRESS, MORE DEVELOPMENT, AND I THINK THAT WE SHOULD TRY AND GIVE THIS A, A, A GOOD SOLID OPPORTUNITY.

AND THAT'S, THAT'S MY OPINION.

WELL, THE BOARD'S DEFINITELY GONNA TALK ABOUT IT, AND WE'RE DEFINITELY GONNA TAKE IT TO HEART AND WE'RE GOING TO IMPLEMENT THINGS THAT WE THINK WILL WORK IN DOWNTOWN EL CAJON NOW.

AND MAYBE SOME OF THOSE THINGS CHANGE IN THE FUTURE AND WE WOULD IMPLEMENT THINGS IN THE FUTURE ONCE THINGS CHANGE AND PRIORITIES CHANGE.

THERE'S MORE PEOPLE DOWN HERE OR WHATEVER THAT MAY BE.

BUT WE ARE TOTALLY OPEN TO THAT.

WE WANT, WE ALL WANT THE SAME THING.

AND, AND, AND

[02:05:01]

, IF WE COME IN AND WE'RE NOT RUNNING OUR PROGRAM SIMILARLY, AND THEY'RE NOT BEING SUCCESSFUL, THEY'RE GONNA BAIL AND THAT I DON'T WANNA SEE US FAIL.

ABSOLUTELY NOT.

ABSOLUTELY.

SO ANYWAY, THAT'S, I DON'T WANNA BELEAGUER THE POINT, BUT THANK YOU.

ALL RIGHT, KATHY, WE'RE DONE.

OKAY, THANK YOU.

UH, SO IT'S BACK TO THE, UH, TO, TO THE CITY COUNCIL.

UM, UM, STAFF IS LOOKING FOR DIRECTION ON, ON THIS ISSUE.

UH, I'D SAY MY SUGGESTION WOULD BE THAT WE SEND IT BACK TO THE P BID.

LET THEM GO OVER THESE SUGGESTIONS, COME BACK WITH A WRITTEN, WRITTEN RESPONSES TO THEIR CHANGES, AND THEN BRING IT BACK TO STAFF.

AND STAFF CAN MAKE THEIR RECOMMENDATIONS TO US.

SO WE CAN GO ON AT THAT AT THAT POINT.

DOES ANYBODY HAVE A DISAGREEMENT WITH THAT? I'LL MAKE A MOTION TO, TO DO JUST THAT.

SECOND, LET'S MOVED AND SECONDED BY EVERYBODY.

SO PLEASE VOTE.

10 IS FOR THE PARKS AND RECREATION MASTER AND STRATEGIC PLAN.

OKAY, THANKS EVERYBODY.

UH, WE'RE GONNA TAKE A QUICK, UH, BREAK AND WE'LL BE BACK IN FIVE MINUTES TO CONTINUE WITH THE MEETING.

WE'RE GONNA CONTINUE.

GIMME A SEC.

ITEM

[10. Parks & Recreation Master Plan and 2024-2029 Strategic Plan RECOMMENDATION: That the City Council approves: An update to the Parks & Recreation Master Plan; and The 2024-2029 Parks & Recreation Strategic Plan.]

AND I'LL ASK STAFF TO PLEASE INTRODUCE THIS ITEM.

HEY FRANK, HOW ARE YOU? I'M GREAT, MAYOR.

THANK YOU FOR HAVING ME.

I WENT TO BRIEFLY GIVE YOU A PRESENTATION REGARDING OUR DEPARTMENT'S.

DON'T LET THEM HARASS YOU, FRANK.

YOU JUST STAND YOUR GROUND AND JUST DO WHAT YOU HAVE TO DO.

HOSTILE WORK ENVIRONMENT.

THAT'S ALL I CAN SAY.

I PROMISE I DID COME IN AND TEST THE SYSTEM EARLIER.

ALRIGHT, SO I, I'M HERE TO PRESENT BRIEFLY THE DEPARTMENT'S 2024 TO 2029 STRATEGIC PLAN AND OUR UPDATED PARKS AND RECREATION MASTER PLAN TO COMPLIMENT THAT IF YOU WANT A, A LITTLE BIT OF A DIFFERENCE BETWEEN THE TWO.

A STRATEGIC PLAN IS REALLY WHERE DO WE WANT TO GO? AND THE MASTER PLAN IS HOW CAN WE GET THERE? UH, THERE'S A COUPLE OF REASONS WHY WE REALLY WANT TO FINALIZE THESE.

UM, TWO OF WHICH ARE, UH, WE CONTINUE TO GET GRANTS THAT WE DO NOT HAVE TO COMPETE FOR BECAUSE WE DO HAVE THE ELCO IN 2030 PLAN.

UM, AND WE ARE MAINTAINING THE ELCO IN 2030 PLAN WITH THE PARKS OF RECREATION MASTER PLAN WRAPPED AROUND IT.

UH, BUT WE KNOW WE CAN GET EVEN MORE GRANTS THROUGH THE NATIONAL RECREATION PARK ASSOCIATION AS WELL AS FEDERAL AND STATE LEVEL WITH THE STRATEGIC PLAN IN PLACE, SHOWS THAT WE'VE HAD THE COMMUNITY INPUT AND WE'RE NOT JUST THROWING SPAGHETTI ON THE WALL THINKING THAT THESE THINGS ARE A GOOD IDEA.

THE COMMUNITY HAS ACTUALLY PROVIDED SIGNIFICANT INPUT ON THE DIRECTION WHERE THEY WANNA SEE PARKS AND RECREATION TO GO IN THE CITY.

SO A LITTLE BIT OF A BACKGROUND.

UH, WE STARTED DATA COLLECTION FOR THESE TWO DOCUMENTS BACK IN 2022.

IT WAS REALLY ALSO TO UPDATE THE ELCO IN 2030 PLAN, AS YOU'VE HEARD ME TALK ABOUT IN PREVIOUS COUNCIL MEETINGS.

AND COUNCIL DID APPROVE IN APRIL, 2019.

IT'S THE CONNECTING PEOPLE WITH PARKS PLAN.

UM, SINCE THEN, OR SINCE 2022, WE'VE HOSTED EIGHT COMMUNITY MEETINGS AS WELL AS MULTIPLE ONE-ON-ONE MEETINGS AND MANY STAKEHOLDER MEETINGS WITH O OVER 60 STAFF FROM VARYING DEPARTMENTS ALL ATTENDING.

UH, WE'VE COLLECTED NEARLY 400 SURVEYS, SO IF YOU ADD THAT UP WITH THE ELCON 2030 SURVEYS, THAT'S ABOUT 1200 TOTAL, UH, SURVEYS THAT WE'VE GOTTEN.

AND WE HAVE SIGNIFICANT, UM, PROVIDED INPUT TO US TO WHERE WE REALLY HAVE A, A REALLY GOOD IDEA WHERE, UH, THE COMMUNITY WANTS US TO TAKE PARKS AND RECREATION.

UH, SO OUR PARKS AND RECREATION MASTER PLAN, JUST A FEW HIGHLIGHTS.

THERE'S A LOT OF ACTIONABLE STRATEGIES.

PARKS SAFETY WAS HIGHLIGHTED IN TERMS OF DATA THAT PEOPLE WANTED TO LOOK AT, DIFFERENT ENHANCEMENTS WITH THAT.

SO WE HAVE IDENTIFIED THAT PARK AMENITIES.

UM, PART OF PARK SAFETY IS WE ARE WITH COUNCIL SUGGESTING, UH, ADOPT OR LOOKING AT AN ADOPT A PARK PROGRAM.

UM, SO COMMUNITY MEMBERS CAN, OR

[02:10:01]

NONPROFITS, UH, FAITH-BASED CAN ADOPT A PARK.

AND WE'RE ALSO LOOKING AT ADDITIONAL MARKETING ENHANCEMENTS FOR THE 2024 TO 2029 STRATEGIC PLAN.

IT'S REALLY A FIVE YEAR GOALS AND OBJECTIVES.

IT'S ABOUT 11 PAGES.

ABOUT SEVEN OF THOSE ARE STRAIGHT GOALS AND OBJECTIVES AND VARYING DEPART, UH, VARYING PARTS OF THE DEPARTMENT.

UH, WE ALSO FOCUS ON PROGRAMMATIC UPGRADES WITH OUR INSTRUCTIONAL SERVICES, UH, STAFF DEVELOPMENT AND ADDITIONAL REVENUE GENERATION TO MAKE US NOT BE SO DEPENDENT ON THE, THE CITY'S GENERAL FUND.

AND WITH THAT, I WILL TAKE ANY COMMENTS OR QUESTIONS.

THANKS FRANK.

LEMME SEE IF THERE'S ANY QUESTIONS.

NO, JUST A COMMENT.

UH, THANKS FRANK.

I'M ALWAYS IMPRESSED HOW YOU RUN OUR PARKS AND REC DEPARTMENT.

IT'S GOTTA BE ONE OF THE BEST IN THE STATE, AND I'M JUST EXCITED TO SEE HOW MANY, UM, AWARDS YOU'RE GONNA WIN IN THE NEXT COUPLE OF YEARS BECAUSE YOU SET THE STANDARD REALLY HIGH.

AND SO WE APPRECIATE YOU LOOKING FOR GRANTS TO EASE THE, THE BUDGET AND, UH, BREAKING WORLD RECORDS OR AT LEAST ATTEMPTING TO WITH DOG VIEWINGS AND ALL THE CREATIVE IDEAS THAT YOU HAVE.

SO REALLY WE, WE GOTTA, UH, I KNOW IT'S YOU AND YOUR STAFF AS WELL, SO THANK YOU VERY MUCH.

WE APPRECIATE IT.

COUNCIL MEMBER STEVE, UH, AND THIS IS THE CITY MANAGER AS WELL.

I THINK IT WOULD BE GREAT TO CONSIDER THE KAISER PROPERTY.

THINK JUST TO THINK BIG AND SAY, GEEZ, COULD WE PARTNER WITH KAISER? THEY'RE NOT GONNA BUILD A HOSPITAL THERE IN THE NEXT 10 YEARS, AND IT'S BEEN 20 YEARS SINCE, SINCE ELON VALLEY WENT OUT.

COULD WE USE THAT PROPERTY THAT ACCOMPLISHES THEIR GOALS FOR A HEALTHY LIFESTYLE AND OUR NEED FOR MORE PARKLAND AND SOME KIND OF PUBLIC PRIVATE PARTNERSHIP? UH, TALKING ABOUT EVEN A REGIONAL DESTINATION FOR CERTAIN KIND OF THINGS, WHETHER IT'S A PICKLEBALL TOURNAMENT REGIONALLY OR SOMETHING.

I THINK KAISER WOULD BE INTERESTED.

I THINK IT'S A A GREAT IDEA.

IT CAN REVERT BACK TO A HOSPITAL AT, AT THE RIGHT TIME.

YOU KNOW, IF YOU BUILD MINIMALLY, IF YOU BUILD, FOR INSTANCE, PICKLEBALL COURTS, THAT'S A MINIMAL CAPITAL INVESTMENT THAT'S BASICALLY CONCRETE THAT COULD BE TORN UP EASILY TO MAKE WAY FOR A HOSPITAL AT ANY TIME.

UH, UH, THERE'S, THERE'S PUBLIC-PRIVATE PARTNERSHIPS PERHAPS AS A OPPORTUNITY.

MR. GOBEL, AT THE LAST GOAL SETTING SESSION, YOU GUYS KIND OF REALLY, UH, VAGUELY TALKED ABOUT THIS IDEA OF INCENTIVIZING OR DE INCENTIVIZING PROPERTY OWNERS THAT SORT OF SIT ON PROPERTIES.

AND I THINK MAYBE KI THE KAISER PROPERTY WAS IN MIND AS THAT WAS BEING SAID.

SO WE ARE THINKING ABOUT SOME CARROTS AND STICKS RELATED TO THAT.

AND THAT KIND OF IS IN, IN LINE WITH SOME OF THE IDEAS THAT WE'VE BEEN THINKING AT LEAST INTERNALLY ABOUT THE STAFF LEVEL.

SO THANKS FOR SHARING THAT, THAT'S HELPFUL.

ANYBODY ELSE FOR FRANK? THANKS FRANK.

I, I AGREE WITH PHIL SAID WE'RE ALL VERY IMPRESSED BY YOU AND YOUR DEPARTMENT.

I'M VERY FORTUNATE TO BE SURROUNDED BY REALLY STRONG PEOPLE, SIR.

THANK YOU, SIR.

ALRIGHT, ANY, UM, SPEAKER CARDS ON THIS ITEM? NO SPEAKER CARDS, SIR.

THIS IS AN INFORMATIONAL ITEM ONLY.

UH, NO MOTIONS REQUIRED UNLESS ANYBODY HAS ANOTHER COMMENT.

I THINK WE DO NEED, UH, APPROVAL OF THE PLANS.

YEAH, SO THERE'S A SLIDE THAT, THAT LAST SLIDE HAD KIND OF THE TWO RECOMMENDATIONS THAT WE'RE LOOKING FOR.

UH OH.

I CAN MAKE A, A MOTION TO UPDATE THE PARKS AND REC MASTER PLAN AND THE 2024 TO 2029 PARKS AND REC STRATEGIC PLAN.

IS AN AWARD OF BID FOR THE OAK, UH, OAKDALE ALAMEDA CONSTRUCTION PROJECT.

ALRIGHT, ITEM 11

[11. Award of RFP No. 028-24 – Oakdale Alameda Construction Management Services RECOMMENDATION: That the City Council: Decreases Citywide Street Beautification & Safety Projects (233780PWMP) project budget and related appropriations by $400,000; Increases Oakdale Alameda Gateway Beautification (233785PWCP) project budget and related appropriations by $400,000; and Adopts the next Resolution, in order, to enter into an agreement with Unico Engineering, Inc. (UEI), in an amount not to exceed $550,448.95, effective through December 31, 2024.]

I'LL ASK OUR STAFF TO TELL US ABOUT THIS ITEM.

HIM.

HI THERE.

GOOD AFTERNOON, MAYOR.

HOW ARE YOU? COUNCIL MEMBERS? UH, MARIO SANCHEZ, CITY ENGINEER.

I'M HERE TO TALK ABOUT, WE GO BACK TO THE, THE TITLE SLIDE.

AND WHEN WE GOT THIS GRANT IS, UH, WE APPLIED FOR THREE SEPARATE LOCATIONS AND THE, THE PROJECT THAT WE WON WAS ON OAKDALE, ON THE EAST PORTION OF, UH, EL CAJON, UH, OAKDALE, UH, ALLEYWAY ADJACENT TO OAKDALE AND, UH, WALTER WAY.

AWARD OF REQUEST FOR A PROPOSAL FOR, UM, UH, CONSTRUCTION MANAGEMENT SERVICES FOR THE OAKDALE ALAMEDA, UH, CONSTRUCTION PROJECT OR STREET BEAUTIFICATION PROJECT.

I WANNA EMPHASIZE THE DEFINITION OF ALAMEDA.

IT'S, UH, IT'S, IT'S SPANISH FOR PROMENADE WITH STREET TREES OR SHADED TREES.

SO SEGUE INTO THAT.

SO, UM, BACKGROUND, THE CITY WAS AWARDED WITH THE CLEAN CALIFORNIA GRANT, A STREET BEAUTIFICATION PROJECT, UH, IN 2022 FOR, UH, WE, WE WERE AWARDED $5 MILLION FOR TO BEAUTIFY A, UH, AN ENTRY POINT IN ENTRY POINT IN THE CITY.

AND, UH, THIS PROJECT ALIGNS WITH THE COUNCIL'S GOALS TO, UH, BEAUTIFY ALL OUR ENTRY POINTS.

[02:15:02]

AND SO THE PROJECTS WE WE'RE TRYING TO ADVANCE EQUITY FOR UNDERSERVED COMMUNITIES IN THIS AREA.

SO, SO THE PREMISE OF THIS WHOLE PROJECT IS TO BEAUTIFY IMPROVE PUBLIC SPACES.

SO NEXT SLIDE FOR, UH, TO RECO.

IF YOU DON'T REMEMBER, UM, THE PROJECT LIMITS ARE FROM OAKDALE, FROM THE EASTERLY PORTION OR WESTERLY PORTION OF, UH, OFF, UH, SECOND STREET.

AND IT GOES TO, UM, THE ALLEYWAY JUST EAST OF BY THE TACO SHOP THERE ON THAT CORNER.

AND THEN THE ALLEYWAY PARALLEL TO NORTH SECOND STREET AND THEN WALTER WAY FROM MADISON ALL THE WAY DOWN EAST MAIN STREET.

NEXT SLIDE.

SO BASICALLY THESE NEXT SLIDES ARE JUST, UH, UH, UM, LO UH, EXISTING CONDITIONS.

WE TOOK ABOUT A YEAR AND A HALF AGO.

THE LAST SLIDE WAS OAK TAIL LOOKING EAST.

THE NEXT SLIDE, PREVIOUS SLIDE WAS AT THE ALLEYWAY.

AND THIS IS WALTER WAY LOOKING SOUTHERLY.

SO, AND, UH, THESE ARE OUR CONCEPT PLANS THAT, UH, WE, WE STARTED WITH WHEN WE APPLIED FOR THE PROJECT.

AND, UM, THE INTENT OF THIS IS TO, UH, SHORTEN, YOU KNOW, WIDEN SIDEWALKS, PUTTING IN SHADE TREES, PUTTING IN STRING CATENARY STRING LIGHTS, UM, AN ART MURAL, UH, COMPONENT, WHICH IS, UH, TRYING TO DO BEAUTIFICATION.

THEY HAD, UH, DECORATIVE STREET, UH, I'M SORRY, CROSSWALKS.

AND, UM, AND THEN ALSO WITH THE STREET FURNITURE SUCH AS, UH, ENHANCED TRASH CANS AND, AND AN ART MURAL.

NEXT SLIDE PLEASE.

AND THIS IS THE ALLEYWAY, IF YOU'RE NORTH IS TOWARDS THE LEFT AND THE TACO SHOP IS ON THAT CORNER.

AND THEN, UH, WE'RE THIS, THE REST OF THE ALLEYWAY WILL BE, WE WILL BE RECONSTRUCTED AND, UH, POROUS PAVEMENT WILL BE POURED TO, TO ABSORB SOME OF THE STORM WATER.

AND, UH, WE HAD IT AT CATENARY LIGHTS, BUT WE'RE JUST GONNA PUT JUST TYPICAL STREET LIGHTS BECAUSE, OR LOWER LEVEL STREET LIGHTS BECAUSE THERE'S SERVICE VEHICLES THAT NEED TO, UH, SERVICE THE BUSINESSES ALONG THAT ALLEYWAY.

AND THEN WALTER WAY, UM, AGAIN, JUST PUTTING INTO, UH, DROUGHT, TRAWLER AND LANDSCAPING, UH, JUST, UH, AND THEN WIDER SIDEWALKS WITH THE, WITH, UH, DECORATIVE STREET LIGHTING JUST TO MAKE THE, THIS WHOLE AREA BEAUTIFIED AND, UH, AND ENCOURAGE MORE, UH, PEDESTRIAN ACTIVITY.

AND NEXT SLIDE.

AND THIS SLIDE IS JUST THE, THE SOUTHERLY PORTION OF WALTER WAY, WHICH AGAIN, JUST, UH, SOME CONCEPTUAL PHOTOS OF THAT.

THE STREET STREETLIGHTS, TRASH CANS, AND OUR TRASH RECEPTACLES AND DROUGHT TOLERANT LANDSCAPING.

SO OUR PROJECT SCHEDULE, WE THE CITY AWARDED AND, UH, THIS CONSTRUCTION CONTRACT TO BLUE PACIFIC ENGINEERING BACK IN OCTOBER, 2023 IN THE AMOUNT OF $6.4 MILLION.

WE EXPECT THE GROUNDBREAKING TO TAKE PLACE IN MARCH OF 2024.

AND THEN CONSTRUCTION WILL HOPEFULLY WILL BE COMPLETED BY THE END OF AUGUST.

SO IT'S AMBITIOUS, UH, PROJECT TIMELINE AND NEXT SLIDE.

SO WE USED OUR, THE STAFF USED OUR, UM, ON-CALL CONSULTANTS LIST TO HIRE A, A CONSTRUCTION MANAGEMENT FIRM.

SO WE SOLICITED PROPOSALS THROUGH OUR ON-CALL LIST, AND WE ONLY RECEIVED ONE PROPOSAL.

THE OTHER FOUR OR OTHER THREE, UH, UH, COMPANIES WERE JUST TOO BUSY TO, UH, TO APPLY.

SO THE COMPANY THAT WE ENDED UP WITH IS CALLED WINCO ENGINEERING.

AND THEIR, THEIR REQUESTED AMOUNT IS 550,000 TO DO THIS PROJECT.

AND IT'S ROUGHLY ABOUT EIGHT 8.5% OF THE TOTAL CONSTRUCTION CONTRACT.

SO, AND, UM, JUST TO SLIDE IT, JUST SHOWING THAT THIS IS ALL GRANT DOLLARS, UH, WE'RE USING ARPA FUNDS OUT OF OUR, UH, BEAUTIFICATION ACCOUNT AND THEN WE'RE USING ALSO, UH, OUR LOCAL TRANSIT FUNDS TO AUGMENT OUR PROJECT.

SO THIS TOTAL BROAD PROJECT AMOUNT IS $7.943 MILLION.

SO WITH THAT, UH, STAFFERS RECOMMEND RE RECOMMENDING THAT THE CITY COUNCIL ADOPTS THE NEXT RESOLUTION TO, UH, DECREASE OUR ARPA FUNDED STREET BEAUTIFICATION MASTER PROJECT.

TAKE 400,000 OUT OF THAT AND THEN, UH, ALLOCATE $400,000 TO THE BEAUTI OAKDALE ALAMEDA GATEWAY BEAUTIFICATION PROJECT.

AND THEN ENTER AN AGREEMENT WITH UNI CO ENGINEERING AND THEN NOT TO EXCEED AMOUNT OF 550,000

[02:20:01]

AND, AND $448 AND CHANGE TO ASSIST THE CITY WITH THIS PROJECT.

WITH THAT, I'LL OPEN IT UP TO QUESTIONS.

THANKS MARIO.

ANY QUESTIONS? MICHELLE? UM, CAN YOU GO BACK TO THE SLIDE WITH THE, UH, MAP OF WHERE WE'RE STARTING? YEAH, YEAH.

SO LET ME, THAT'S FINE.

SO YOU'RE STARTING WHERE IHOP IS ON THE SOUTH SIDE OF SECOND STREET, SO IHOP AND IS IT GOING AROUND THE CORNER A LITTLE BIT? YEAH.

ISN'T THAT A DEAD END? IT'S A DEAD END.

IT'S A CUL-DE-SAC.

YEAH, RIGHT ON THE WEST END OF OAKDALE.

CORRECT.

OKAY, SO YOU'RE STARTING THERE, RIGHT? YOU'RE GOING TO MAKE SURE THAT THERE ARE SIDEWALKS GO ACROSS THE STREET TILL YOU COME UP TO WALTER WAY TO THE ALLEYWAY, HUH? TO THE ALLEYWAY.

TO THE ALLEYWAY, YEAH.

AND THEN GO ALL THE WAY UP THE ALLEYWAY? CORRECT.

AND THEN PROGRESS ALL THE WAY TO WALTER WAY.

AND, UM, THAT SOUNDS GOOD.

I I'M SORRY, I LOST MY TRAIN OF THOUGHT, BUT NO, I THINK THAT, I THINK THAT IS GOOD.

I KNOW THAT THAT'S AN AREA THAT'S BEEN SOMEWHAT BLIGHTED, UM, OVER THE PAST FEW YEARS.

UM, I THINK THE THREE OF US HERE, UM, HAVE DONE CLEANING THERE, UM, OVER THE PAST YEARS AND, UM, SO IT'D BE NICE TO HAVE THAT CLEANED UP AND, AND BEAUTIFUL.

YOU'RE WELCOME.

ANY OTHER QUESTIONS? ALRIGHT, THANK YOU.

WELCOME.

APPRECIATE IT.

NICE REPORT.

UM, ARE THESE SPEAKER CARDS? NO SPEAKER CARD, SIR.

SO IT'S, UH, BACK TO US, UH, MOVE TO APPROVE STAFF RECOMMENDATIONS OUTLINED IN THE STAFF REPORT.

ITEM 12 IS MY ACTIVITIES REPORT.

THERE ARE NO COMMISSION REPORTS ON TODAY'S AGENDA.

[12. Council Activity Report]

IT IS AS REPORTED.

[13. COUNCILMEMBER STEVE GOBLE MTS (Metropolitan Transit System Board); East County Advanced Water Purification Joint Powers Authority Board; Chamber of Commerce – Government Affairs Committee; SANDAG – Board of Directors – Alternate; SANDAG Public Safety Committee – Alternate.]

NOW ARE ACTIVITIES REPORTS FOR COUNCIL MEMBERS.

COUNCIL MEMBER GOBEL AS REPORTED COUNCIL

[14. COUNCILMEMBER GARY KENDRICK METRO Commission/Wastewater JPA; Heartland Communications; Heartland Fire Training JPA.]

MEMBER KENDRICK AS REPORTED COUNCIL MEMBER

[15. COUNCILMEMBER MICHELLE METSCHEL Harry Griffen Park Joint Steering Committee; METRO Commission/Wastewater JPA – Alternate; Heartland Communications – Alternate; Heartland Fire Training JPA – Alternate.]

MITCHELL AS REPORTED.

AND COUNCIL MEMBER

[16. DEPUTY MAYOR PHIL ORTIZ League of California Cities, San Diego Division; East County Economic Development Council; MTS (Metropolitan Transit System Board) – Alternate; East County Advanced Water Purification Joint Powers Authority Board – Alternate; Chamber of Commerce – Government Affairs Committee – Alternate.]

ORTIZ, I HAVE A NOTE THAT I FELT I WANTED TO SHARE VERY QUICKLY.

UM, I WAS AT THE CAL LEAGUE OF CALIFORNIA CITIES MEETING AND OUR, UH, ASSISTANT TO THE CITY MANAGER, DAVE RICHARDS, HAD DID A WONDERFUL PRESENTATION FOR ALL THE REPRESENTATIVES THERE.

UM, HIM AND A TEAM FROM SDSU ARE PITCHING AN IDEA FOR NEWLY ELECTED LOCAL, UH, ELECTED OFFICIALS.

UM, A LOT OF THE TIMES WHEN YOU'RE ELECTED, YOU DON'T KNOW THE HISTORY BEHIND REGIONAL WATER BOARDS OR SANDAG OR MTS.

AND SO THEY WERE PITCHING AN IDEA TO, UM, INFORM AND EDUCATE AND HAVE THESE PROGRAMS, UM, REALLY THROUGHOUT THE YEAR TO INFORM LOCAL ELECTED OFFICIALS OF THE HISTORY BUDGETS REGARDING THESE REGIONAL, UM, REGIONAL ISSUES.

HE DID A FANTASTIC JOB.

I THINK OUR, OUR, UH, CHAIR NATE CALLED HIM DAN RICHARDS AND HE WAS THE ASSISTANT CITY MANAGER, DAN RICHARDS.

SO WATCH OUT VINCE, HE MIGHT BE COMING FOR YOUR JOB.

UM, THE OTHER THING FROM THE LEAGUE OF CALIFORNIA CITIES THAT WAS, UH, ENCOURAGING, UM, WAS OUR, THE PRESIDENT OF THE LEAGUE OF CALIFORNIA CITIES, THE MAYOR OF FOWLER, DAN PEREIRA, UM, WAS, UH, PETITIONING OUR GOVERNOR, UM, TO SUPPORT THE REFORM OF PROP 47.

AND, UH, IT WAS, IT TURNED OUT TO BE THE LONGEST CONVERSATION THAT HE HAD ABOUT, UM, UH, THE LONGEST CONVERSATION OF ANY TOPIC THEY TALKED ABOUT.

AND SO I WAS ENCOURAGED BY, UH, THE REPRESENTATION FROM THE LEAGUE OF CALIFORNIA CITIES.

I'M NOT VERY ENCOURAGED BY A LOT OF THEIR AGENDA AND PRIORITIES, BUT THIS ONE WAS ONE OF 'EM THAT I FELT WAS NOTABLE ALONG WITH AB 1999, WHICH IS HOPEFULLY GOING TO BE PASSED TO REPEAL THE, UH, UH, ENERGY USAGE FOR ALL, UH, SDG E USERS.

UM, IT MOVES, IT WOULD REFORM IT.

SO RIGHT NOW THE LAW ON THE BOOKS THAT'S GONNA BE ENACTED IS EACH RESIDENT AND BUSINESS IS GONNA BE, UM, CHARGED FOR ELECTRICITY AND GAS BASED OFF OF THEIR INCOME INSTEAD OF THEIR USAGE.

AB 1999 WOULD REVERSE THAT.

UM, THE OTHER, UH, THING I'LL REPORT ON IS I ATTENDED THE, UH, EAST COUNTY ECONOMIC DEVELOPMENT COUNCIL, GILLESPIE FIELD COMMITTEE AND THE COUNTY PRESENTED, UM, AND NOTIFIED THAT COMMITTEE THAT THEY WERE GOING OUT TO, UH, RFP, TO HIRE A CONSULTANT TO DETERMINE WHAT TO DO WITH THE SURPLUS 70 ACRES WHERE THE ELCON SPEEDWAY USED TO BE IN THE, AND THE, UH, INDOOR SOCCER FIELD.

AND THAT MOVEMENT HASN'T HAPPENED AT THE COUNTY, UM, IN SOME TIME.

SO BEING THAT WE, BUT RIGHT UP AGAINST THAT GILLESPIE FIELD AREA, UM, I FELT IT WAS NOTABLE THAT THE COUNTY IS MOVING.

UM, NO DIRECTION HAS BEEN MADE YET AS TO WHAT THEY'RE GONNA DO WITH THAT LAND.

BUT THE PILOTS ASSOCIATION AND THE GILLESPIE FIELD COMMITTEE IS COMMITTED, UM, TO, THEY WANT IT TO BE CONTINUED USE FOR AIRPORT OPERATIONS, BUT EITHER WAY, UM, SOMETHING THAT WE SHOULD BE, UH,

[02:25:01]

THINKING OF.

AND THAT IS MY REPORT.

THANKS PHIL.

I THINK THAT GOT EVERYBODY.

A FIRST READING OF THE PROPOSED ORDINANCE AMENDING CHAPTER 3.20 FOR BIDDING AND WRITTEN CONTRACTS.

UH, THERE ARE NO JOINT COUNCIL MEMBER REPORTS AND NO GENERAL INFORMATION ITEMS. ITEM 17 IS

[17. Introduction of Ordinance to Amend ECMC Chapter 3.20 – Bidding and Written Contracts RECOMMENDATION: That the City Council: Moves to introduce the next Ordinance, in order; and Directs the City Clerk to read the Ordinance by title only.]

AND I'LL ASK STAFF TO INTRODUCE THIS ITEM.

THANK YOU, MAYOR.

WELL, MEMBERS OF THE CITY COUNCIL, THIS IS A PROPOSED, UH, ORDINANCE CHANGE TO OUR PURCHASING ORDINANCE THAT, UM, WE FOUND IT COULD BE A BENEFIT TO ALLOW PURCHASING AND DEPARTMENTS TO PURCHASE, ACQUIRE, UH, SERVICES UNDER THE PIGGYBACK TYPE OF PROCEDURES THAT, UH, WE DO ALREADY ALLOW FOR, UH, ACQUISITION OF PRODUCTS, VEHICLES, AND, AND SERVICE.

OTHER THINGS OTHER THAN SERVICES.

WE FOUND THAT THERE WAS A NEED FOR THIS SANDAG, UH, RECENTLY, UH, IS, IS HAS WORKED WITH US TO PROVIDE A METHOD TO OBTAIN THE SERVICES BASED ON A CONTRACT THAT SANDAG HAS HAS, UM, UH, OBTAINED.

AND, UH, THIS ORDINANCE WOULD MAKE IT CRYSTAL CLEAR THAT WE CAN NOW MOVE IN THAT DIRECTION.

WE THINK IT WOULD, UH, GREATLY ASSIST DEPARTMENTS IN PURCHASING AS WELL TO MOVE FORWARD WITH SOME OF THESE, THESE PROJECTS THAT, UH, SOMETIMES COME TO COUNCIL THAT DON'T NECESSARILY HAVE TO COME TO CITY COUNCIL.

SO WE, UH, I'M HERE TO ANSWER QUESTIONS.

UH, WE RECOMMEND A AT LEAST INTRODUCTION OF THIS ORDINANCE AND WE'LL BRING IT BACK FOR A SECOND.

READING IF APPROVED.

THANKS, COUNSELOR.

ANY QUESTIONS? ALRIGHT, SEEING NONE.

ANGELA, DID WE RECEIVE ANY COMMENTS FOR THIS? NO SPEAKER CARD, SIR.

UM, CAN WE HAVE A MOTION TO INTRODUCE THE ORDINANCE? SO MOVED.

MOTION CARRIES BY UNANIMOUS VOTE AND THE TITLE TO THE ORDINANCE READS AN ORDINANCE TO AMEND SECTION 3.2 0.010 OF CHAPTER 3.20 OF TITLE THREE OF THE EL CAJON MUNICIPAL CODE RELATING TO ACQUISITION OF SERVICES, SUPPLIES, OR EQUIPMENT.

THERE ARE NO SECOND READINGS OF ORDINANCES.

WE'RE NOW A CLOSED

[23. CLOSED SESSIONS:]

SESSION.

OUR CITY ATTORNEY WILL RECITE THE TITLE AND LEAD US INTO THE CLOSED SESSION.

THANK YOU MAYOR.

THE CITY COUNCIL MEETING CLOSED SESSION ON ONE ITEM, ITEM 18, WHICH IS A CLOSED SESSION FOR THE A CONFERENCE WITH REAL PROPERTY NEGOTIATORS PURSUANT TO GOVERNMENT CODE SECTION 5 4 9 56 0.8.

THE PROPERTY IS, UH, THE, THAT LOCATED AT 4 0 5 EAST LEXINGTON AVENUE, WHICH THE, THE, UH, CITY RECENTLY ACQUIRED.

THE NEGOTIATING PARTY IS WITH THE SAN DIEGO CHALDEAN COMMUNITY COUNCIL AND DR.

NORI BARCA, SPECIFICALLY CITY NEGOTIATORS ARE THE CITY MANAGER, ASSISTANT CITY MANAGER, AND CITY ATTORNEY.

AND WHAT'S UNDER NEGOTIATION WOULD BE PRICE AND TERMS FOR PAYMENT FOR LEASE OF PROPERTY BY THE CITY TO THAT, UH, OTHER NEGOTIATING PARTY.

ALL RIGHT.

THANK YOU SO MUCH.

UM, LIKE TO MAKE A, A MOTION THEN TO ADJOURN THE CLOSED SESSION.

ALL RIGHT, LADIES AND GENTLEMEN, WE'RE GONNA GO CLOSE SESSION.

WE SHOULDN'T BE TOO LONG.

WE'LL BE BACK TO FINISH THE MEETING.

GENTLEMEN, WE'RE BACK FROM CLOSED SESSION.

I'LL LEAVE IT TO THE CITY ATTORNEY.

THANK YOU MAYOR, UH, MAYOR AND CITY COUNCILMAN IN CLOSED SESSION ON ITEM 18 FOR A CONFERENCE WITH ITS REAL PROPERTY NEGOTIATORS INVOLVING THE PROPERTY LOCATED 4 0 5 EAST LEXINGTON AVENUE AND DIRECTIONS WERE GIVEN TO THE NEGOTIATORS.