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[00:00:05]

WELCOME TO

[ CALL TO ORDER: Mayor Bill Wells]

THE ALKALINE CITY COUNCIL MINI.

THE MEDIA IS CALLED TO ORDER AND ALL I HAVE TO ASK THE CITY CLERK TO PLEASE CALL THE ROLE.

ALL COUNCIL MEMBERS ARE PRESSING.

WOULD YOU ALL PLEASE SET A BID FOR THE PLEDGE OF A ROOM, JUST TO REMAIN STANDING FOR A BRIEF MOMENT OF SILENCE.

I PLEDGE ALLEGIANCE TO THE FLAG OF THE UNITED STATES OF AMERICA AND TO THE VERY PUBLIC FOR WHICH IT STANDS ONE NATION UNDER GOD, INDIVISIBLE WITH LIBERTY AND JUSTICE FOR ALL.

THANK YOU.

[ POSTINGS: The City Clerk posted Orders of Adjournment of the March 8, 2022, Meeting and the Agenda of the March 22, 2022, Meeting in accordance to State Law and Council/Authority/Successor Agency to the Redevelopment Agency Policy.]

THE CITY CLERK POSTED ORDERS OF A GERMAN OF THE MARCH 8TH, 2022 MEETINGS AND THE AGENDA OF THE MARCH 22ND, 2022 MEETING IN ACCORDANCE WITH STATE LAW COUNCIL AND HOUSING AUTHORITY, POLICY

[ AGENDA CHANGES:]

AGENDA CHANGES STAFF.

DO YOU HAVE ANY GENDER SHARES? MR. MAYOR? WE HAVE SOME MEMBERS OF MR. RICHARD RUIZ'S FAMILY HERE TODAY, AND I THOUGHT IT MAY BE APPROPRIATE TO HONOR HIM AT THIS TIME, RATHER THAN AT THE END OF THE MEETING.

OH YEAH, THAT'D BE FINE.

LET ME JUST SEE IF THE COUNSELOR THEY JUDGE HASAN WOULD, THEN WE WOULD GET RIGHT TO THAT COUNSEL.

OKAY.

THEN LET'S GO DOWN AND MEET THE FAMILY.

YEAH, I CAN.

WELL, I'D LIKE TO READ, UH, SOMETHING VERY QUICKLY ABOUT MR. RUIZ.

SO WE'RE GOING TO DEDICATE, UH, TODAY'S MEETING IN HONOR OF RICHARD RUIZ AND HIS FAMILIES RIGHT HERE IN FRONT.

AND I WANT TO READ, UM, A COUPLE OF THINGS ABOUT HIM.

UM, WE HAVE, UH, LOIS, UH, WARREN COLEEN.

UM, AND, UH, DID I SAY WARREN WARREN'S HERE AND WHO ELSE? LAURIE? WONDERFUL.

SO RICHARD DICK REESE WAS BORN ON AUGUST 13TH, 1930 ON PRESCOTT STREET AND ALCOHOL FOR THE NEXT 91 YEARS.

DICK SPENT YEAR AFTER YEAR WORKING ON PROJECTS IN OKLAHOMA, ALL OVER BETTERING OUR COMMUNITY.

HE STARTED SHINING SHOES ALL OVER THE CITY.

AT EIGHT YEARS OLD WITH HIS COUSIN BECOMING AN ENTREPRENEUR AT A VERY YOUNG AGE.

HE GRADUATED FROM GRAD SCHOOL AND HIGH SCHOOL IN 1948 AND WENT ON TO SERVE IN THE UNITED STATES ARMY, WORKING CRITICAL MISSIONS FOR THE UNITED STATES NATIONALLY AND BEING STATIONED IN ALASKA.

WHEN HE RETURNED HOME, HE BECAME A CARPENTER AND THEN WENT TO GROSSMONT COLLEGE AND HER LIFE, HIS LICENSE IN REAL ESTATE.

HE RAISED HIS KIDS IN OKLAHOMA AND STARTED WORKING TO BETTER OUR COMMUNITY HOUSE BY HOUSE STREET BY STREET, HE BOUGHT SOLD, FLIP SEVERAL DOZEN HOMES, MAKING EACH ONE BETTER THAN HE FOUND IT AND BEAUTIFYING ENTIRE BLOCKS THROUGHOUT THE CITY.

HE ALSO BUILT BY HAND WITH HIS SON MARK TWO OFFICE BUILDINGS, ONE ON BROADWAY, 3, 6, 5, AND THE MILL MARK BUILDING.

UM, AND 1000, UH, BROADWAY, THE RUIZ BUILDING EVERYWHERE DICK WENT AND ALCOHOL, AND HE WAS GREETED BY PEOPLE HE KNEW, AND HE WASN'T SHY ABOUT GETTING TO KNOW MORE PEOPLE.

HE ALWAYS HAD A JOKE READY TO TELL, AND MANY MADE MANY BLUSH WITH HIS JOKES.

HE ALSO ORGANIZED MINI CLASS REUNIONS FOR GIRLS.

ONE HIGH SCHOOL GRADUATE.

HE AND HIS LOVELY WIFE, LOIS WERE REGULARS AT PARIS CAFE, THE PANCAKE HOUSE, PARE CONDOS, AND OF COURSE, DIXIE LINE.

THEY WERE ALSO PARISHIONERS AT ST.

KIRIN'S CATHOLIC CHURCH IN OKLAHOMA.

THANK YOU, DICK AND THE REESE FAMILY FOR ALL YOU DID FOR THE CITY OF ALCOHOL.

AND IF WE CAN GO DOWN AND WE HAVE A PROCLAMATION FROM THE MAYOR OKAY.

UH, THE CITY CLERK POSTED ORDERS OF A GENTLEMAN OF THE MARCH 8TH, 2022 MEETING AND THE AGENDA

[00:05:01]

OF THE MARCH 22ND, 2022 MEETING IN ACCORDS WITH STATE LAW COUNCIL AND HOUSING AUTHORITY POLICY.

AND WE ALREADY DID THAT.

SO HE'S DONE A GENDER CHANGES.

[7. CONSENT ITEMS: Consent Items are routine matters enacted by one motion according to the RECOMMENDATION listed below. With the concurrence of the City Council, a Council Member or person in attendance may request discussion of a Consent Item at this time.]

UM, WE ARE NOW CONSENT ITEMS CAN SET AMS AS A ROUTINE MATTERS AND ACTED BY ONE MOTION.

ACCORDING TO THE RECOMMENDATION LIST OF BELOW WITH THE CONCURRENCE OF THE CITY COUNCIL, A COUNCIL MEMBER OR PERSON IN ATTENDANCE MAY REQUEST DISCUSSION OF A CONSENT ITEM AT THIS TIME.

COUNSEL ROVERS JEWISH TO ANY OF THE CONSENT ITEMS. MR. GOAL NUMBER SIX FOR COMMENT, NUMBER SIX.

ANYBODY ELSE? A STAFF? NO, SIR.

OKAY.

LET'S TALK ABOUT NUMBER SIX.

I UNDERSTAND AS PART OF THE NEW COMMUNITY EVENTS THAT WE MIGHT HAVE A FREE SPEECH AREA INCORPORATED INTO THIS EVENT, INTO THIS EVENT.

SO I ASSUME IT'S GOING TO BE IN AN AREA THAT WOULD PASS, UH, ALL SCRUTINY OR INSPECTIONS OR APPROPRIATENESS FOR LOCATION.

THANK YOU.

MARYN MEMBERS OF THE COUNCIL.

YES.

UM, MR. DEMASSIO MYSELF AND MR. MITCHELL HAVE ALL TALKED ABOUT THE PROPER LOCATION.

IT'S ACTUALLY GOING TO BE IN THE SOUTH END OF THE PRESCOTT PROMENADE.

SO THERE'LL BE AN AREA, UH, EASILY ACCESSIBLE TO FOLKS THAT COME FROM THE SOUTH OR WANDER DOWN THE PROMENADE LIKE MOST FOLKS DO DURING THIS, THIS, UH, PROGRAM, UH, FROM THE NORTH.

SO, AND IT'S MY UNDERSTANDING THAT IF ANYBODY WANTS TO TAKE ADVANTAGE OF THAT AREA, THE NEED TO GET A PERMIT, IF THEY'RE GOING TO HAVE AMPLIFIED SOUND, IS THAT CORRECT? I BELIEVE IT IS REQUIRING A PERMIT.

MR. DIMAGGIO CAN ANSWER THAT.

I KNOW THEY WON'T BE ALLOWED TO USE AMPLIFIED SOUND, BUT I'LL LET HIM ANSWER THE OTHER, UH, THE CITY ATTORNEY IS CORRECT.

UM, THEY CAN PARTICIPATE IN THE FREE SPEECH AREA, BUT THEY WOULD NOT BE ALLOWED TO USE AMPLIFYING SOUND IN THE CONE CLASSIC PROJECT AREA.

AND THAT INCLUDES BULLHORNS, UH, PORTABLE SPEAKER SYSTEMS, THINGS LIKE CORRECT.

OKAY.

THANK YOU.

OKAY, GREAT.

UM, SO LET'S DO TWO THINGS.

UH, FIRST OFF, ANGELA, DO WE HAVE TO SPEAK OF CARS FOR CONSENT ITEMS? WE HAVE NO CARDS, SIR.

ALL RIGHT, THEN, UH, JUST TO FOLLOW A PROTOCOL, LET'S GO AHEAD AND VOTE ON NUMBER SIX FIRST.

UM, SOMEBODY CAN MAKE A MOTION, I GUESS I'D MAKE A MOTION TO APPROVE THE ENTIRE CONSENT CALENDAR.

SINCE THERE DOESN'T SEEM TO BE ANY OPPOSITION TO ANY OTHER.

THAT'S FINE.

SECOND, OR PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

[ PUBLIC COMMENT: At this time, any person may address a matter within the jurisdiction of the City Council/Housing Authority/Successor Agency to the El Cajon Redevelopment Agency that is not on the Agenda. Comments relating to items on today’s docket are to be taken at the time the item is heard. State law prohibits discussion or action on items not on the Agenda; however, Council, Authority and Agency Members may briefly respond to statements or questions. An item may be placed on a future Agenda.]

ALL RIGHT.

THAT BRINGS US TO PUBLIC COMMENT.

AT THIS TIME.

ANY PERSON MAY ADDRESS A MATTER WITHIN THE JURISDICTION OF THE CITY COUNCIL HOUSING AUTHORITY SUCCESSOR AGENCY TO THE L CORNER REDEVELOPMENT AGENCY THAT IS NOT ON THE AGENDA COMMENTS RELATED TO ITEMS ON TODAY'S AGENDA ARE TO BE TAKEN AT THE TIME OF THE ADAMS, HEARD STATE LAW PROHIBITS DISCUSSION OR ACTION ON ITEMS, NOT ON THE AGENDA.

HOWEVER, CITY COUNCIL AND HOUSING AUTHORITY MEMBERS MAY BRIEFLY RESPOND TO STATEMENTS OR QUESTIONS.

AND THEN I MAY REPLACE ON A FUTURE AGENDA, ANGELA TO SPEAKER CARDS FOR PUBLIC COMMENT.

WE DO SERVE.

WE HAVE TWO.

THE FIRST ONE IS GEN .

GOOD AFTERNOON.

I'M JEN.

BATAGLIA OUR TEDX KIDS AT ALCOA HONE ORGANIZER.

HAPPY TO BE HERE TODAY.

WE ARE HERE TO FORMALLY INVITE YOU AND YOUR STAFF TO OUR TEDX KIDS AT I'LL GO HOME ANNUAL EVENTS.

WE ARE BACK IN PERSON THIS YEAR.

UM, I'M VERY EXCITED, BUT I'M GOING TO HAND IT OVER TO ONE OF OUR STUDENTS, SPEAKERS AND HOST THIS YEAR.

JOSE CAUSE HE HAS A LOT MORE TO SAY THAN HELLO EVERYONE.

MY NAME IS JOSE SAAVEDRA AND I'M A SIXTH GRADE STUDENT ELLIS CORTEZ CREEK MIDDLE SCHOOL.

I'VE BEEN INVOLVED WITH TEDX SINCE I WAS SIX YEARS OLD.

AND I WAS FIRST ENCOURAGED TO SPEAK IN TEDX BY MY FIRST GRADE TEACHER, THERESA BARNHILL.

I HAVE SPOKEN AND I'VE BEEN INSPIRED ABOUT SPEAKING ABOUT SO MANY RELEVANT TOPICS EVER SINCE THEN IN THE PAST FIVE YEARS, I'VE SPOKEN ABOUT HOW TO PREVENT BLOOM, THE BENEFITS OF BEING MULTI-LINGUAL THE DANGERS OF SMOKING.

AND I AM MY MOST RECENT ONE.

THE PHASES OF HEROISM THROUGH THE PANDEMIC SPEAKING HAS ALSO ALLOWED ME TO SPEAK IN MANY IMPORTANT CONFERENCES LIKE THIS ONE AND HAS ALLOWED ME TO MEET NEW PEOPLE AND CONNECT WITH OTHERS WHILE RESEARCHING MANY TOPICS I'VE DONE IN TEDX.

I COULD SEE THAT IT HAS DEFINITELY HELPED MY CREATIVE WRITING AND RESEARCH IN BOTH ENGLISH AND IN SPANISH.

I'VE ALSO LEARNED SO MANY

[00:10:01]

THINGS THAT I DIDN'T KNOW.

FOR EXAMPLE, LEARNING A SECOND LANGUAGE HELPS YOU REMEMBER MORE THINGS AS YOU GET OLDER AND HOW THERE IS A DEEP IMPACT THAT BULLYING HAS ON OUR KIDS AND HOW THE PANDEMIC HAS CHANGED.

JUST ALL IMMENSELY.

I HAVE ALSO GAINED A LOT MORE FRIENDS WHILE SPEAKING, BECAUSE THEY SEE MY TALENT AND THEY SEE WHAT I DO.

AND NOW THEY WANT TO SHOW THEIR OWN IDEAS AS WELL.

TAKE MY FRIEND TRISTAN OVIEDO FROM RANCHO SAN DIEGO ELEMENTARY SCHOOL, FOR EXAMPLE, HE'S A FOURTH GRADE STUDENT AND HE WAS INSPIRED TO SHARE ABOUT OVERCOMING FEARS AT A SCHOOL TED CLUB.

IT WAS VERY HARD WOMEN FROM THE CALL ME LAST SATURDAY TO TELL ME HIS ENTIRE SPEECH AND TO TELL ME THAT HE WAS INSPIRED BY ONE OF MY SPEECHES.

CAN YOU BELIEVE THAT THE WORLD THAT I WAS SELECTED FOR THIS YEAR WAS A HOST FOR TEDX KIDS AT OKLAHOMA AT THE MAGNIFICENT MAGNOLIA THEATER.

THE REASON WHY I CHOSE TO BE A HOST IS BECAUSE, ALTHOUGH I LOVE SPEAKING, I LOVE TO SEE MY PEER SHINE AND I WANT TO COME TO ENCOURAGE THEM, TO SUPPORT THEM AND TO CHEER THEM ON WHILE ALSO ENCOURAGING THE AUDIENCE TO DO THE SAME.

LASTLY, I WANT TO ENCOURAGE ALL OF YOU TO COME AND JOIN US BECAUSE SPEAKING IS NOT EASY AND IT TAKES A LOT OF HARD WORK.

AND THIS IS AN EVENT THAT YOU DO NOT WANT TO MISS.

THESE PEOPLE WILL BLOW YOUR MIND AND YOU WILL EVEN CRY SOMETIMES BECAUSE OF THEIR STORIES.

SO WHY NOT COME AND BE A PART OF IT.

SO PLEASE MAKE YOUR CALENDARS FOR SATURDAY, APRIL 30TH, 2022, AND RESERVE YOUR TICKETS TODAY.

I PROMISE YOU, YOU WILL NOT REGRET THIS.

I'LL BE VERY GLAD TO SEE YOU THERE.

THANK YOU FOR HAVING ME HERE.

IT WAS AN HONOR TO MEET YOU ALL.

HOLD ON, SIR.

DON'T WHY, WHY SO FAST? I BET IF THE COUNCIL WANTS TO TALK TO YOU, WE DON'T SEE A VERY OFTEN.

IT'S JUST GREATER AS ARTICULATE AS YOU ARE.

SO EVERYONE WANTS TO TALK TO YOU.

WILL YOU SPEAK BETTER IN PUBLIC THAN I DO? THANK YOU SO MUCH.

IT'S IT'S AN HONOR TO MEET YOU ALL.

HONESTLY, THE SECOND I HEARD THAT I COULD COME AND SPEAK HERE TO TELL YOU GUYS ABOUT WHAT WE'RE DOING.

IT JUST MADE ME FEEL LIKE SO HARD WARMED, YOU KNOW, BECAUSE THESE ARE THE PEOPLE, THE LEADERS OF OKLAHOMA, THE PEOPLE THAT RUN THE CITY THAT ARE SAYING THAT I COULD COME AND SPEAK HERE.

HE JUST FEELS SO AMAZING.

AND I JUST WANT TO THANK YOU ALL FOR THAT AND TO ENCOURAGE YOU TO COME TO OUR EVENT, MICHELLE BYE .

YOU'VE DONE VERY WELL.

I WAS VERY NERVOUS SPEAKING IN PUBLIC FOR A LONG TIME, BUT YOU ARE DOING SUCH A WONDERFUL JOB.

I'M GOING TO BE THERE.

THIS ABUELA IS LOOKING OUT FOR YOU, THOSE GUYS.

YES.

THEN NAVA, I , WE'LL SEE, HE'S A BETTER SPEAKER THAN YOU IN ENGLISH AND A BETTER SPEAKER THAN ME IN SPANISH.

HE'S GOING TO TAKE OUR JOBS.

I WANT TO HIGHLIGHT SOMETHING THAT YOU SAID, AND I WANT TO SAY IT ONE MORE TIME.

YOU ARE A LEADER AND YOU'RE AN INCREDIBLE SPEAKER.

AND IS THAT YOUR MOM BACK THERE? VERY PROUD BACK THERE, MOM AND I WANT TO RECOGNIZE ONE OF OUR SCHOOL BOARD MEMBERS, KAREN MAHIA BACK THERE, UM, FROM ELCA, UM, FROM ALCOHOL.

BUT I WANT TO HIGHLIGHT SOMETHING THAT YOU SAID THAT I SHOULDN'T BE PASSED UP.

YOU ARE VERY SUCCESSFUL AT A YOUNG AGE, BUT YOU SAID, I WANT TO TAKE MY PEERS ALONG WITH ME AND I WANT A BETTER THAN WANT TO LIVE BECAUSE HONESTLY THEY, THEY, THEY HAVE WORKED SO HARD TO SPEAK TO IT.

HASN'T BEEN JUST ME AND I WANT TO CHEER THEM ON EVERY STEP OF THE WAY, BECAUSE IT'S NOT ALWAYS ABOUT ME.

AND IT'S ALSO ABOUT THE PEOPLE AROUND ME.

AND THAT'S, WHAT'S GOING TO KEEP YOU SUCCESSFUL THROUGHOUT YOUR ENTIRE LIFE.

IF YOU, IF YOU LOOK OUT FOR THE PEOPLE NEXT TO YOU AND YOU HELP THEM, THEY'RE GOING TO, IT'S GOING TO BE RECIPROCATED TO YOU IN ONE WAY OR ANOTHER.

I'LL BE THERE.

I'M GOING TO WATCH IT.

MR. ORTIZ.

SO NICE TO MEET YOU.

UM, I'LL BE SIGNING UP FOR YOUR SEMINAR, HOW TO, HOW TO DO PUBLIC SPEAKING.

I'M PROBABLY MOST INTERESTED IN THE FACT THAT YOU SAID LEARNING A SECOND LANGUAGE HELPS YOU, ESPECIALLY AS YOU GET OLDER, I'M GETTING THERE.

SO I KNOW WHAT A LIKE TO FORGET, AND I THINK I'M GOING TO TAKE YOU UP ON THAT.

YEAH.

AND YOU'LL SEE, I'M LEARNING A SECOND LANGUAGE REALLY DOES HELP SHAPING YOUR MEMORY.

I'VE BEEN PLAYING GUITAR LATELY AND I'VE GOTTEN REALLY GOOD AT MEMORIZING EVERYTHING BECAUSE I FEEL LIKE SPEAKING HAS HELPED ME WITH THAT BECAUSE I'VE, YOU KNOW, I'VE MEMORIZED SO MANY OF THEM AND IT'S FUN

[00:15:01]

TOO.

SO I MIGHT AS WELL DO THAT EVERY YEAR.

ALL RIGHT.

GREAT JOB.

ALL RIGHT, LISTEN, UH, YOU'RE WELCOME TO COME BACK AND SPEAK.

ANYTIME WE HAVE A COUNCIL MEETING, ANYBODY CAN.

SO IF YOU HAVE SOMETHING THAT YOU THINK IS IMPORTANT THAT WE NEED TO KNOW ABOUT, DON'T BE SHY.

COME BACK.

YOU CAN, UH, TURN PUBLIC COMMENT.

YOU CAN SPEAK.

AND, UM, MY ADVICE TO YOU IS TO STUDY LOGIC AND CRITICAL THINKING, BECAUSE IF YOU WANT TO GET REALLY GOOD AT DEBATE, THAT'S, UH, THAT'S THE WAY TO GET THERE.

IT SOUNDS PARTICULARLY EASY, BUT I THINK YOU CAN HANDLE IT.

YES.

THANK YOU SO MUCH.

LIKE I SAID BEFORE, IT WAS A PLEASURE TO MEET YOU ALL.

THANK YOU SO MUCH.

SOME FLYERS, IF IT'S OKAY.

IF I, YEAH, OF COURSE.

SO WE HAVE 20 SPEAKERS THIS YEAR.

OUR YOUNGEST IS AGE NINE, ALL THE WAY UP TO HIGH SCHOOL.

SO WE'LL HAVE SEVERAL STUDENTS SPEAKERS THAT ARE TALKING ABOUT THEIR LIFE EXPERIENCES FOR THE PEOPLE THAT ARE WATCHING ON TV.

UM, CAN YOU GIVE A WEBSITE OR A PHONE NUMBER OR ANYTHING LIKE THAT? YES, IT'S UM, TEDX KIDS, ALCOHOL.COM.

AND YOU GET TICKETS THERE.

IT'S A FREE EVENT HERE IN OKLAHOMA AND IT'S A COMMUNITY EVENT.

SO WE'RE TRYING TO GET THE COMMUNITY MORE INVOLVED RIGHT OUTSIDE HERE AT THE BEAUTIFUL MAGNOLIA THIS YEAR.

SO IT'LL BE OPEN TO EVERYBODY.

SEE AMAZING STUDENT TED TALKS.

I COULD NEVER BE ON A STAGE GIVING A TED TALK, BUT OUR STUDENTS ARE AMAZING.

AND THE DATE AND TIME IT IS APRIL 30TH ALL DAY FROM NINE TO THREE.

THANK YOU.

THANK YOU.

THE LAST SPEAKER IS MYLENE SCHRADER.

HELLO? HELLO THERE.

GOOD AFTERNOON.

I UNDERSTAND THAT NEXT MONTH YOU'LL BE SET TO VOTE ON THE BIKE LANES AND THE SIDEWALK PLANS.

WELL, I'M HERE TO SAY I'VE SEEN THOSE PLANS.

THEY'RE HORRIBLE.

I LIKE THESE STREETS EVERY DAY.

I KNOW YOU'RE SAYING NO, SHE DOESN'T BIKE, BUT THAT'S THE BEST THING ABOUT BIKING.

ANYONE CAN BIKE AND I'VE BEEN BIKING ALCOHOL.

AND FOR SIX YEARS, 20 YEARS AGO, I DIDN'T ALLOW MY KIDS TO BIKE AND ALCOHOL OR THE SCHOOL.

IT WAS DANGEROUS.

SO I DROVE THEM OR WE WALKED.

NOTHING'S CHANGED IN THAT TIME.

NEW PROPOSED PLANS ADD NOTHING BUT MORE UNSAFE ROUTES.

IF YOU WANT A PLAN THAT WILL FAIL SO THAT YOU CAN REMOVE THE BIKE LANES AT A LATER DATE, THIS IS IT.

YOU CAN SAY NOBODY'S GOING TO USE THEM SO WE COULD REMOVE THEM WHO PUTS UNPROTECTED BIKE LANES OR WORSE.

TAKE A LANE IN FRONT OF AN ELEMENTARY SCHOOL.

THAT'S THE WAY IT IS NOW.

AND THAT'S THE WAY IT WILL BE.

ACCORDING TO THE NEW PLANS, A FANCY GREEN PAINT JOB, WON'T STOP A CAR.

THAT'S GOING 40 MILES AN HOUR.

CLAP.

THE CLASS ONE BIKE LANE STARTS AND ENDS A FEW BLOCKS NORTH OF AN ELEMENTARY SCHOOL, GIVING THE KIDS NO PROTECTION AT ALL.

WHO THE HECK DESIGNS THAT KIND OF A BIKE LEIGHTON BETWEEN SIX AND 8:00 AM.

THERE ARE PLENTY OF PEOPLE BIKING.

YOU JUST DON'T SEE THEM BECAUSE THEY RIDE ON THE STREETS.

I SEE THEM CAUSE I'M OUT THERE.

VERY FEW PEOPLE PEDDLE ON THE STREETS AND ALCOHOL AND BETWEEN TWO AND FIVE, IT'S DANGEROUS.

I PLAN MY TRIPS TO AVOID THESE TIMES.

IT'S TOO STRESSFUL AND IT WON'T GET ANY BETTER WITH THE PROPOSED BIKE LANES.

IT'S HARD TO BELIEVE YOU WANT MY LITTLE BLIGHT TO TAKE A LANE FROM A TWO TO, FROM A TWO TURN CAR DOING 40 MILES AN HOUR.

THAT'S NOT SAFE FOR ME.

AND THAT'S NOT SAFE FOR THE DRIVERS.

THE NEW PLAN IS TOO MUCH LIKE THE ONE WE ALREADY HAVE.

THEN THERE'S THE CYCLE TRACK THAT CONNECTS TO THE CLASS ONE BIKE LANE TO THE PARKWAY PLAZA.

LET'S CUT THOUSANDS OF BIKE PARK PARKING SPACES.

OUR TROLLEY RIDE IS REALLY GOING TO BRING A BIKE ON THE TROLLEY TO BUY A MERCEDES OR GO SHOPPING.

OF COURSE NOT.

NOW I MENTIONED SIDEWALKS, MOBILITY, SCOOTERS, AND ELECTRIC WHEELCHAIRS FLIPPED OVER ON SLOPES.

I'VE SEEN IT.

DRIVEWAYS AND DRIVEWAYS WITH SIDEWALKS ARE NOT PEOPLE FRIENDLY.

THEY'RE CAR FRIENDLY.

OKLAHOMA IS A VERY ETHICALLY DIVERSE AGING COMMUNITY IN ORDER TO GROW THE COMMUNITY.

IT NEEDS YOUNG PEOPLE, BUT I'LL TELL HIM DOESN'T HAVE MUCH TO OFFER THEM.

THESE YOUNG CONSTITUENTS ARE ENVIRONMENTALLY FRIENDLY.

THEY LIKE TO EAT LIVE WORKSHOP AND ALL CLOSE TO HOME.

ALCOHOL COULD BE THE MECCA OF SUSTAINABILITY, A PLACE FOR GENERATIONS TO LIVE IN CLOSING.

LET ME SAY, I WILL GET YOU ALL.

E-BIKES COME RIDE WITH ME IN THE MORNING AT 7:00 AM.

IF YOU'RE BRAVE ENOUGH, LET'S DO 3:00 PM.

YOU DON'T, YOU TOO CAN FEEL THE STRESS OF TRAFFIC AND THE CAR THAT'S LESS THAN THREE FEET AWAY FROM YOU.

LET THEM HONK THEIR HORN AT YOU.

AND DON'T FORGET THE DOOR OPEN ZONE.

THANK YOU.

THANK YOU.

NO MORE SPEAKER, SIR.

THEN,

[7. Microenterprise Home Kitchen Operations - MEHKO RECOMMENDATION: That the City Council: Opens the public hearing and receives testimony; Closes the public hearing; Moves to INTRODUCE the next ORDINANCE, in order, APPROVING Zoning Code Amendment No. 2022-0001, and amending Title 1; and Requests that the City Clerk read the ORDINANCE by title only.]

UH, WE'RE NOT PUBLIC HEARINGS AND WE HAVE ONE ITEM TO CONSIDER.

ITEM SEVEN IS REGARDING THE MICRO ENTERPRISE HOME

[00:20:01]

KITCHEN OPERATIONS.

AND I'LL ASK STAFF TO TELL US ABOUT THIS.

PARDON ME? ONE MOMENT.

MS. DIAZ IS COMING TO HELP YOU, MIKE.

THIS IS EVERY STAFF MEMBER'S WORST NIGHTMARE, BY THE WAY, CERTAINLY UNANTICIPATED GOOD AFTERNOON, HONORABLE MAYOR AND COUNCIL.

MY NAME IS MIKE SENIOR PLANNER WITH THE COMMUNITY DEVELOPMENT DEPARTMENT.

THIS ITEM IS A MUNICIPAL CODE AMENDMENT TO INCORPORATE PERFORMANCE STANDARDS FOR MICRO ENTERPRISE HOME KITCHEN OPERATIONS OR MIGOS AS COUNCIL MAY RECALL, THIS AGENDA ITEM IS THE LATEST IN A SEQUENCE OF REPORTS STATING TO SEPTEMBER OF LAST YEAR, WHEN THE COUNTY BOARD OF SUPERVISORS DIRECTED ITS STAFF TO PREPARE OPTIONS, TO AUTHORIZE LIMITED HOME-BASED RESTAURANTS CALLED THE NICO'S COUNTY-WIDE COUNCIL HAS SINCE RECEIVED A PRESENTATION FROM COUNTY STAFF VOTED TO SUPPORT EMIKO ORDINANCE AND DIRECTED STAFF TO PREPARE A PERFORMANCE STANDARDS FROM ECOS.

THIS IS THE CULMINATION OF THESE EFFORTS, THOSE STATE LAW DELEGATED AUTHORITY TO PERMIT MIGOS AS A LAND USE TO SAN DIEGO COUNTY.

THE COUNTY DEPARTMENT OF ENVIRONMENTAL HEALTH AND QUALITY IS ONLY RESPONSIBLE FOR THE FOOD SAFETY AND PROGRAMMATIC REQUIREMENTS OF NIKOS.

THIS INCLUDES LIMITING THE NUMBER OF LICENSES IN A SINGLE DWELLING UNIT, VERIFYING COMPLIANCE WITH MEAL AND REVENUE LIMITS, CHECKING APPROPRIATE FOOD, SAFETY, SURFACE CERTIFICATIONS, CONDUCTING FOOD SAFETY INSPECTIONS AND CONFIRMING WATER SAFETY.

IN CONTRAST, THE CITY IS AUTHORIZED TO ABATE NUISANCE CONDITIONS, WHICH MIGHT RESULT FROM MICO ACTIVITY IN ITS JURISDICTION, EXAMPLES OF NUISANCE, WHICH WOULD TYPICALLY BE ADDRESSED THROUGH THE CITY'S CODE COMPLIANCE DIVISION INCLUDE EXCESSIVE ODOR OR NOISE OR CONDITIONS OF DISREPAIR ON A PROPERTY.

CONSEQUENTLY, THE PROPOSED AMENDMENT SEEKS TO FACILITATE CONSISTENT CODE COMPLIANCE ACTIVITY THROUGH CLEAR AND OBJECTIVE STANDARDS TO PROTECT BOTH MICO OPERATORS AND RESIDENTS.

THIS WOULD INCLUDE ADDING NICO SPECIFIC NUISANCE DEFINITIONS TO CHAPTER 1.16 OF THE ALCOHOL AND MUNICIPAL CODE.

THESE NEW PROVISIONS WOULD DEFINE RIGHT AWAY OBSTRUCTION HAZARDOUS OR UNSANITARY GREASE BUILDUP, DISPOSABLE OF FATS OILS AND GREASE IN THE SEWER SYSTEM, MULTIPLE SMOKE ODOR AND NOISE COMPLAINTS, HAZARDOUS OR UNSANITARY OUTDOOR COOKING ON SANITARY, REFUSE STORAGE AND SERVING ALCOHOL WITH THE APPROPRIATE, WITHOUT THE APPROPRIATE ABC LICENSE AS NUISANCE CONDITIONS, SUBJECT TO CODE COMPLIANCE AND ABATEMENT PROCEEDINGS.

THE AMENDMENT ALSO PROPOSES ADDING A MICO SECTION TO THE MISCELLANEOUS SPECIAL USES AND REGULATIONS.

CHAPTER OF THE ZONING ORDINANCE.

THIS NEW SECTION WOULD ADOPT THE COUNTY ORDINANCE BY REFERENCE REQUIRE A BUSINESS LICENSE AND THE APPROPRIATE COUNTY OF SAN DIEGO DEPARTMENT OF ENVIRONMENTAL HEALTH AND QUALITY MICO PERMIT PROBABLY WOULD OPERATIONS, WHICH CREATE A NUISANCE AS DESCRIBED IN THE PREVIOUS SLIDE AND REQUIRE APPROPRIATE CITY OF PERMITS FOR THE USE OR INSTALLATION OF COMMERCIAL EQUIPMENT.

THE PLANNING COMMISSION PREVIOUSLY CONSIDERED THIS AMENDMENT AT A PUBLIC HEARING ON MARCH 1ST AFTER DISCUSSION, THE PLANNING COMMISSION VOTED UNANIMOUSLY TO CITY COUNCIL APPROVE THE PROPOSED CODE AMENDMENT STAFF REVIEWED THE CALIFORNIA ENVIRONMENTAL QUALITY AND DETERMINED THAT THE PROPOSED CODE AMENDMENT IS EXEMPT FROM ITS ENVIRONMENTAL REVIEW PROVISIONS.

AS THERE IS NO POSSIBILITY THAT THE ACTIVITY WILL HAVE A SIGNIFICANT EFFECT ON THE ENVIRONMENT.

STAFF THEREFORE RECOMMENDS THAT THE CITY COUNCIL PROCEED WITH THE PUBLIC HEARING AND APPROVE THE ORDINANCE TO AMEND TITLE ONE AND TITLE 17 OF THE MUNICIPAL CODE.

THIS CONCLUDES SASS REPORT.

THANK YOU.

THANK YOU FOR MUCH.

UM, ANY QUESTIONS? OKAY, THANKS.

I THINK YOUR YOU'RE GOOD ICE REPORT.

THANK YOU.

UM, DO ALREADY SPEAKERS FOR THIS ITEM.

WE DO NOT, SIR.

UM, JUST FOR PROCEDURE, I NEED TO MAKE A MOTION TO CLOSE THE PUBLIC HEARING.

PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

ALRIGHT.

UH, IS THERE ANY FURTHER DISCUSSION OR SOMEBODY LIKE TO, YES, I HAVE A COUPLE OF QUESTIONS.

SO IF WE ARE, IF WE APPROVE

[00:25:01]

ALL OF THIS AND WE MOVE FORWARD AND WE, UH, IN FORCE, UM, THE REGULATIONS THAT MIKLOS HAS TO FOLLOW, HOW WILL THAT AFFECT A FOOD VENDOR CARTS? UM, ON CITY SIDEWALKS, LIKE A FRUIT CART THAT IS OUT A CORNER AND IS CHOPPING UP FRUIT SELLING IT, WHAT REGULATIONS ARE THAT, YOU KNOW, WHAT REGULATIONS ARE COVERED FOR THOSE, UM, OR THOSE, UM, OPERATIONS.

SO THE, THE REGULATIONS THAT WE'RE DISCUSSING HERE TODAY WITH THIS ORDINANCE, UM, DON'T REALLY CONSIDER OR HAVE AN EFFECT ON, UM, THOSE PARTICULAR OPERATIONS, WHICH MAY BE AUTHORIZED IN THE CITY THROUGH, UM, I THINK LIKE A SIDEWALK VENDING PERMIT.

OKAY.

AND WE HAVE THOSE, WE DO.

OKAY.

YEAH.

THIS, THE CITY HAS A SIDEWALK VENDING PERMIT AND THEN THEORETICALLY, THEY WOULD HAVE TO FOLLOW COUNTY HEALTH CODES, DEMONS, JUST CURIOUS.

OKAY.

UM, IF THERE'S NO MORE DISCUSSION, SOMEBODY LIKE TO MAKE A MOTION.

I MOVE THAT.

WE ACCEPT THE STAFF RECOMMENDATION TO INTRODUCE NEXT ORDINANCE AND THAT THE CITY CLERK READS THE TITLE.

SECOND, PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

AND THE TITLE OF THE ORDINANCE IS AN ORDINANCE AMENDING CHAPTER 1.16 OF TITLE ONE AND CHAPTER 17.105 AND 17.140 OF TITLE 17 AND ADDING CHAPTER 17.22 5.250 OF TITLE 17 OF THE ALCOHOL MUNICIPAL CODE REGARDING MICRO ENTERPRISE HOME KITCHEN OPERATIONS.

GREAT.

THANK YOU.

[8. Draft Economic Development Strategic Plan RECOMMENDATION: That the City Council: Provides feedback on the draft plan; Directs staff to make any adjustments and finalize the plan; and Directs staff to make the finalized plan available for public review and return the plan for adoption. ]

ALL RIGHT.

WE HAVE FIVE ADMINISTRATIVE REPORTS ON TODAY'S AGENDA.

ITEM EIGHT IS A DRAFT ECONOMIC DEVELOPMENT STRATEGIC PLAN.

AND I'LL ASK OUR ASSISTANT CITY MANAGER, MR. VINCE DEMASIO TO PLEASE INTRODUCE THIS ITEM.

THANK YOU.

MAYOR MEMBERS OF COUNCIL.

UM, THE CITY COUNCIL HAS SET AS A HIGH PRIORITY ISSUE, THE DEVELOPMENT OF AN ECONOMIC DEVELOPMENT STRATEGIC PLAN AS A HIGH PRIORITY.

WE AS STAFF OVER THE LAST SEVERAL MONTHS HAVE RETAINED THE CONSULTANT NALESON DALE, UH, TO HELP DRAFT THIS PLAN.

AND MR. ROGER DALE IS HERE WITH US.

AND SO I'M GOING TO PROVIDE JUST A BRIEF OVERVIEW OF THE STAFF REPORT.

AND THEN I'M GOING TO GO AHEAD AND TURN IT OVER TO ROGER FOR A MORE DETAILED PRESENTATION.

UM, USING A POWERPOINT PRESENTATION, UH, AN ECONOMIC DEVELOPMENT STRATEGIC PLAN IS LIKE A COMPREHENSIVE PLAN OR A GENERAL PLAN.

IT'S A ROADMAP FOR THE CITY'S DIRECTION IN ITS ECONOMIC DEVELOPMENT EFFORTS.

UM, OBJECTIVES SUCH AS, UH, SUSTAIN THE CITY'S TAX BASE, INCREASING PRIVATE AND CORPORATE INVESTMENTS, INCREASING OPPORTUNITIES FOR PUBLIC PRIVATE PARTNERSHIP, UH, JOB CREATION AND RETENTION, AND THE LIKE WE AS STAFF BEGAN THIS EFFORT BY FORMING A STEERING COMMITTEE AND ECONOMIC DEVELOPMENT STEERING COMMITTEE THAT INCLUDED ALCOHOL BUSINESS OWNERS, UH, COUNCIL MEMBER ORTIZ, AND BUSINESS REPRESENTATIVES.

THE PLAN BEFORE YOU NOW INCLUDES A NUMBER OF DIFFERENT THINGS, INCLUDING REGIONAL ECONOMIC DATA FOR ANALYSIS, TARGET INDUSTRY, CLUSTER ANALYSIS, A SWAT ANALYSIS AND MARKET DEMAND PROJECTIONS, THE MOST IMPORTANT ASPECT OF THE ECONOMIC DEVELOPMENT STRATEGIC PLAN BEFORE YOU ARE THE NINE IDENTIFIED STRATEGIES AND THE IMPLEMENTATION OF THESE STRATEGIES THROUGH AN ACTION PLAN.

AND YOU CAN FIND THESE AS I'M SURE YOU'VE LOOKED AT, UM, PAGES 27 THROUGH 38 TALK IN, IN DETAIL ABOUT THE NINE STRATEGIES.

THE STRATEGIC PLAN ACTION PLAN, UM, IS DESIGNED TO ACCOMPLISH THREE GOALS, EXPAND THE ECONOMIC OPPORTUNITIES FOR ALCOHOL'S RESONANT WORKFORCE, REVITALIZE ALCOHOL HOMES, COMMERCIAL AND INDUSTRIAL AREAS, AND STRENGTHEN THE CITY'S FISCAL POSITION.

THE PLAN AT THIS POINT, UM, WE WE'VE HAD ABOUT THREE MEETINGS WITH STEERING COMMITTEE.

AND SO THE PLAN AT THIS POINT IS ABOUT 90% COMPLETE, WHICH MAKES THIS JUNCTURE AN IDEAL TIME FOR THE COUNCIL TO PROVIDE FEEDBACK.

AND WE WILL COMPLETE THE PLAN AFTER RECEIVING COUNCIL FEEDBACK.

UH, WE WILL, UM, PROVIDE THE PLAN, UH,

[00:30:01]

PUBLIC REVIEW FOR OF THE PLAN AND COMMENT.

AND THEN WE RETURN TO THE CITY COUNCIL FOR THE FINAL APPROVAL OF THE PLAN.

IT'S IMPORTANT TO KEEP IN MIND AT THIS POINT THAT THE STRATEGIC PLAN BEFORE YOU IS, IS AN OVERARCHING 30,000 FOOT DOCUMENT.

AND WE, WE AS STAFF ANTICIPATE RETURNING TO YOU PERIODICALLY, UH, WITH VARIOUS INCENTIVES THAT REQUIRE COUNCIL ACTION IN SOME SHAPE OR FORM TO IMPLEMENT THE PLAN.

THIS COULD INCLUDE BUDGET AMENDMENTS, UM, REQUIRED FOR ITEMS NECESSARY, NECESSITATING ADDITIONAL FUNDING.

IT MAY REQUIRE ADDITIONAL STAFF POSITIONS, UH, ANY HOST OF THINGS, UH, MAY REQUIRE SUBSEQUENT COUNCIL REVIEW.

SO WITH THAT INTRODUCTION, I'D LIKE TO INTRODUCE ROGER DALE OF NALESON DALE, AND HAVE HIM GO THROUGH HIS PRESENTATION FOR YOU.

HELLO? HELLO, GOOD AFTERNOON, MAYOR WELLS MEMBERS OF THE CITY COUNCIL.

I'M ROGER DALE WITH THE MADISONVILLE GROUP, AND WE ARE AN ECONOMIC DEVELOPMENT CONSULTANT.

IT'S BEEN OUR PRIVILEGE TO WORK WITH YOUR STAFF AND MEMBERS OF YOUR COMMUNITY OVER THE PAST NINE MONTHS OR SO TO PREPARE THIS DRAFT OF AN ECONOMIC DEVELOPMENT STRATEGY.

AND I'D LIKE TO HIGHLIGHT A LITTLE BIT ABOUT THE PROCESS THIS AFTERNOON AND WHAT OUR NEXT STEPS WILL BE.

AND MOST OF ALL, TO GET YOUR FEEDBACK AND ANY QUESTIONS YOU MIGHT HAVE.

SO THANK YOU VERY MUCH FOR HAVING ME.

UH, SO FIRST OF ALL, WHERE IT SAYS, SAY, THANK YOU AND ACKNOWLEDGE THAT WE HAD A GREAT COMMITTEE OF LOCAL STAKEHOLDERS, INCLUDING COUNCIL MEMBER ORTIZ AND VARIOUS MEMBERS OF THE BUSINESS COMMUNITY AND OTHER REGIONAL PARTNERS WHO HAVE SOME INVOLVEMENT WITH ECONOMIC DEVELOPMENT AFFECTING ALCOHOL.

AND THEY WERE AN OUTSTANDING GROUP TO WORK WITH AND, UH, DIRECTLY INFLUENCED THE PRODUCT THAT YOU'RE REVIEWING TODAY.

SO I WANT TO THANK THEM AND THANK THE CITY STAFF FOR ORGANIZING THAT GROUP.

AS I MENTIONED, WE'VE BEEN INVOLVED WITH THIS PROCESS FOR ABOUT NINE MONTHS AND IT INCLUDED SEVERAL STEPS.

FIRST OF ALL, WHAT'S CALLED A SWOT ANALYSIS.

AND MANY OF YOU ARE FAMILIAR WITH THAT ACRONYM.

IT'S ESSENTIALLY AN ASSESSMENT OF WHAT ARE THE STRENGTHS, THE WEAKNESSES, THE OPPORTUNITIES, AND THE THREATS THAT AFFECT ALCOHOL'S POTENTIALS FOR FUTURE BUSINESS AND ECONOMIC DEVELOPMENT.

AND AS PART OF THAT, WE DID AN ANALYSIS OF TARGET INDUSTRY CLUSTERS.

AND WE'LL TALK MORE ABOUT THIS IN A MOMENT, BUT IT'S A SENSE OF LOOKING AT THE TYPES OF INDUSTRIES AND THAT BASED ON OUR ANALYSIS, WE BELIEVE ALCOHOL IS WELL-POSITIONED TO ATTRACT AND GROW IN THE FUTURE.

SOME OF THOSE ARE THINGS THAT ARE ALREADY HERE AND SOME OF THE THINGS THAT ARE IN THE LARGER REGION THAT COULD BE HERE, IF YOU CAN FIND PLACES TO ACCOMMODATE THEM.

WE ALSO LOOKED AT THE REAL ESTATE SIDE OF ECONOMIC DEVELOPMENT AND GOOD A MARKET STUDY FOR RETAIL OFFICE AND INDUSTRIAL SPACE.

AGAIN, LOOKING AT WHAT THE POTENTIAL DEMAND WOULD BE.

IF THERE WERE PLACES TO ACCOMMODATE THAT IN FUTURE DEVELOPMENT HERE, OUR COMMITTEE WAS WITH US SO FAR FOR THREE, A WORKSHOP OR FOCUS GROUP TYPE MEETINGS, AND WE'LL ENGAGE THEM EARLY IN THE PROCESS TO KIND OF HELP TO SCOPE WHAT ARE THE MAIN ISSUES AFFECTING ALCOHOL THAT THEY'D LIKE US TO TAKE A LOOK AT AND THEN BROUGHT THEM ALONG FURTHER IN THE PROCESS WHEN WE WERE BEGINNING TO DEVELOP PRIORITIES FOR ACTUAL STRATEGIC ACTIONS AND WHERE WE ARE TONIGHT, WHERE WE ARE PRESENTING A DRAFT, WE'RE CALLING UP THE CITY COUNCIL REVIEW DRAFT OF THIS DOCUMENT.

AND SO HOPE THAT WE'LL GET SOME FEEDBACK AND QUESTIONS FROM THE COUNCIL THAT WE CAN THEN USE TO GO BACK AND UPDATE THE DOCUMENT AND PREPARED AS A PUBLIC REVIEW DRAFT, WHICH WILL THEN RESULT IN BRINGING IT BACK TO THE COUNCIL AT SOME POINT IN THE NEAR FUTURE TO HOPEFULLY APPROVE AND, AND BEGIN TO IMPLEMENT.

I MENTIONED THE SWAT, AND I'M NOT GOING TO GO THROUGH THIS IN GREAT DETAIL, BUT JUST SOME OF THE HIGHLIGHTS IN TERMS OF STRENGTHS.

I THINK YOU CAN BUILD ON THE FACT THAT YOU ALL HAD AN EXISTING REGIONAL CENTER FOR CERTAIN TYPES OF RETAIL AND ENTERTAINMENT ACTIVITIES, AND THAT CREATES OPPORTUNITIES THAT YOU CAN BUILD ON.

UH, YOU'VE GOT GOOD TRANSPORTATION INFRASTRUCTURE.

YOU ARE AN AFFORDABLE COMMUNITY IN TERMS OF LAND AND HOUSING AND OTHER REAL ESTATE COMPARED TO OTHER PARTS OF SAN DIEGO COUNTY.

AND THAT CAN BE A STRENGTH.

AND I THINK THAT W WE HAVE, WE HAVE SEEN, WE'VE HEARD FROM YOUR BUSINESS COMMUNITY, THAT THE PERCEPTION IS.

AND I THINK IT'S THE REALITY IS THAT THIS CITY IS COMMITTED TO ECONOMIC DEVELOPMENT.

AND THAT IS A VERY STRONG SELLING POINT IN BUSINESS ATTRACTION AND DEVELOPMENT.

SOME OF THE OPPORTUNITIES THAT STEM FROM THAT, I THINK YOU CAN IN TALKING ABOUT SOME SPECIFICS, LEVERAGE THE MAGNOLIA THEATER, WHICH I KNOW IS KIND OF COMING BACK IN, IN A NEW STRONG WAY AND

[00:35:01]

IT'S POSITIONING THE HUMANITY.

AND THAT CAN BE LEVERAGED TO FURTHER POSITION OKLAHOMA AS A REGIONAL ENTERTAINMENT DESTINATION.

THERE'S ALSO OPPORTUNITIES TO EXPAND WHAT WE CALL MID MARKET HOME OWNERSHIP, HOUSING, MAYBE IN THE FIVE TO $600,000 RANGE, OR MAYBE IT'S GETTING HIRES AS TIME GOES ON, BUT NOT NECESSARILY WHAT'S DESCRIBED AS AFFORDABLE HOUSING, BUT MARKET RATE HOUSING THAT CAN SUPPORT THE VIBRANT COMMUNITY, A VIBRANT BUSINESS COMMUNITY AND CREATE A PLACE WHERE A WORKFORCE COULD, COULD LIVE, UH, CONNECTIONS TO THE AIRPORT CAN BE IMPORTANT FOR SOME OF THE TARGET INDUSTRIES ARE TALKING ABOUT, AND THAT'S A UNIQUE ASSET THAT THE COMMUNITY CAN LEVERAGE.

AND THEN ANOTHER THING THAT'S VERY IMPORTANT TO KNOW ABOUT ALCOHOL IS THAT YOU'VE GOT A WORKFORCE THAT IN, IN LARGE PART COMMUTES OUT ON A DAILY BASIS TO WORK ELSEWHERE IN THE REGION, THAT'S POTENTIALLY A VERY STRONG ASSET.

IF YOU THINK ABOUT THE BUSINESSES THAT EMPLOY THOSE INDIVIDUALS, WHERE THE INDIVIDUALS THEMSELVES MIGHT BE PROSPECTIVE ENTREPRENEURS, WHO COULD FIND OPPORTUNITIES TO WORK CLOSER TO HOME, IF YOU LEVERAGE THAT AS A BUSINESS ATTRACTION ASSET.

AND WHEN SOME OF THE CHALLENGES THAT WE SEE WHEN WE COMPARE ALCOHOL DEMOGRAPHICALLY, AND PART OF OUR BACKGROUND REPORT LOOKED AT A DEMOGRAPHIC AND PERSON TO ALCOHOL AND TO SOME OF YOUR NEIGHBORING COMMUNITIES IN THE LARGER REGION, SOME OF THE, SOME OF THE METRICS SHOW UP AS A, AS A LITTLE WEAKER THAN THE SURROUNDING AREA.

AND THAT CAN BE A CHALLENGE, UH, WITH RESPECT TO BUSINESS ATTRACTION, BOTH FROM A CONSUMER STANDPOINT AND A WORKFORCE STANDPOINT.

SO THAT'S SOMETHING TO BE AWARE OF.

UH, AND RELATED TO THAT, THAT THE COMMUNITY PRESENT DOESN'T HAVE A LOT OF THE AMENITIES IN TERMS OF HOTELS, ENTERTAINMENT, SHOPPING THAT SOME OF THE, UH, HIGHER PAID, UH, EMPLOYERS MIGHT LIKE TO SEE AS AMENITIES FOR THE WORKFORCE.

SO THAT'S SOMETHING TO BUILD ON AND WORK ON.

UM, AND FOR THE MOST PART, THERE ARE EXCEPTIONS THAT YOUR ECONOMY IS WHAT WE WOULD CALL LOCAL SERVING.

MOST OF THE BUSINESSES THAT ARE HERE ARE PREDOMINANTLY SERVING, UH, THE LOCAL AREA, AS OPPOSED TO MANUFACTURING THINGS THAT ARE EXPORTED OUTSIDE THE REGION.

AND THAT'S SOMETHING, AGAIN, WE CAN BUILD ON SOME OF THE THINGS THAT WERE IDENTIFIED AND MUCH OF THIS CAME FROM OUR COMMITTEE AND THAT INPUT.

AND IT'S GOING TO VALIDATED BY OUR RESEARCH THAT WE WOULD CONSIDER THREATS A PERCEPTION THAT THIS IS A HIGH HOMELESS POPULATION AREA.

AND THEN THAT CREATES A DISINCENTIVE FOR BUSINESS INVESTMENT.

UH, CERTAIN REGIONAL POLICIES HAVE TENDED NOT TO FAVOR THE INTERESTS OF EAST COUNTY.

AND, AND I THINK THE CITY HAS DONE A GOOD JOB AT RESPONDING TO THOSE, BUT THAT WILL NEED TO BE AN ONGOING EFFORT WE BELIEVE.

AND THEN I'VE HIGHLIGHTED HERE IN WED.

WHAT WE THINK IS KIND OF ONE OF THE SINGLE MOST IMPORTANT FACTORS THAT THIS PLAN CAN HELP TO ADDRESS OR SHOULD ADDRESS.

AND THAT THERE'S REALLY A LACK OF INDUSTRIAL BUILDINGS OR OFFICE BUILDINGS, BUSINESS PARK SPACE THAT COULD ACCOMMODATE FUTURE BUSINESS GROWTH.

WE'VE TALKED ABOUT THE STRENGTHS AND OPPORTUNITIES OR MARKET ANALYSIS AND VALIDATED THAT THERE WOULD POTENTIALLY BE DEMAND FOR THESE THINGS TO HAPPEN HERE, BUT AS IT STANDS NOW, YOU'VE GOT A LIMITED AMOUNT OF AVAILABLE LAND AND SPACE TO ACCOMMODATE THAT.

AND SO MANY OF THE STRATEGIES THAT WE'VE INCLUDED FOCUS ON EXPANDING THAT CAPACITY FOR GROWTH, IT'S OFTEN VERY IMPORTANT FOR A COMMUNITY, BOTH IN TERMS OF JUST ESTABLISHING A VISION OF WHO YOU WANT TO BE ECONOMICALLY, AS WELL AS FROM A PRACTICAL MARKETING STANDPOINT, TO HAVE SOME SPECIFIC TARGETS IS IMPORTANT TO IDENTIFY WHAT ARE THE INDUSTRIES AND GROUPS OF INDUSTRIES THAT YOU'RE WELL-POSITIONED TO BEGIN TO GROW AND ATTRACT.

AND THROUGH OUR COMMITTEE PROCESS, WE HAVE IDENTIFIED SIX MAJOR INDUSTRY CLUSTERS.

THAT WOULD BE THE INITIAL FOCUS OF A MARKETING EFFORT THROUGH THIS PLAN.

UH, SOME OF THESE ARE THINGS THAT ARE ALREADY PRESENT IN ALCOHOL.

SOME OF THEM ARE NOT PRESENT, BUT ARE IN THE LARGER REGION AND LOOKING FOR AREAS WHERE THEY COULD EXPAND.

SO THESE INCLUDE INFORMATION TECHNOLOGY AND ANALYTICAL INSTRUMENTS, WHICH WOULD INCLUDE BOTH SOFTWARE AND HARDWARE AND MANUFACTURING TYPE COMPONENTS, UH, MEDICAL DEVICES, WHICH AGAIN, COULD INCLUDE R AND D AS WELL AS ACTUAL MANUFACTURING.

BIOPHARMACEUTICALS MUMBO IS, IS VERY STRONG IN OTHER PARTS OF SAN DIEGO, SAN DIEGO COUNTY, AND COULD FIND, UH, EFFECTIVE LOCATION HERE BASED ON YOUR WORKFORCE.

AND AGAIN, IF THERE ARE OPPORTUNITIES TO PHYSICALLY ACCOMMODATE MORE GROWTH, UH, REAL ESTATE AND CONSTRUCTION, UH, AEROSPACE VEHICLES AND DEFENSE, AGAIN, BUILDING ON THE PRESENCE OF THE AIRPORT AND ALSO KIND OF TYING INTO WHAT'S MOVING TO BE, UH, A SIGNIFICANT, UH, INDUSTRY CLUSTER THROUGHOUT SAN DIEGO COUNTY.

AND THEN FINALLY HEALTH SERVICES, WHICH IS, UH, TENDS TO BE A GROWING, UH, SECTOR THROUGHOUT THE U S ECONOMY.

[00:40:01]

AND ALCOHOL DOES HAVE A PARTICULAR STRENGTH IN THIS AREA ALREADY.

OUR STRATEGIES OR THE ACTION PLAN IS ORGANIZED IN TERMS OF NINE MAJOR STRATEGIES.

AND I'LL JUST HIGHLIGHT THOSE BRIEFLY.

UH, THE FIRST GROUP RELATE TO INDUSTRY TARGETING THE SIX MAJOR INDUSTRY CLUSTERS THAT I'VE TALKED ABOUT, ALL FOCUSED ON BUSINESS DEVELOPMENT AND ULTIMATELY CREATING JOBS AND JOB OPPORTUNITIES FOR ALCOHOL AND RESIDENTS.

AND THE FIRST AREA IS BUSINESS RETENTION, EXPANSION OR ATTRACTION, UH, WHICH IS, UH, LARGELY AN OUTREACH EFFORT TO YOUR EXISTING STRONG INDUSTRIES, AS WELL AS INDUSTRIES IN THE LEISURE REGION THAT COULD BE ATTRACTED HERE.

AND I'LL TALK MORE ABOUT THAT IN A MOMENT.

UH, THE SECOND AREA IS ENTREPRENEURIAL DEVELOPMENT, AND THIS IS SOMETHING THAT IT CAN BE A VERY EFFECTIVE TOOL FOR COMMUNITIES TO ESTABLISH A FOOTHOLD FOR NEW INDUSTRIES IS TO CREATE SPACES AND PROGRAMS THAT SUPPORT STARTUPS IN THOSE PARTICULAR TARGETED INDUSTRIES.

THE THIRD AREA IS ECONOMIC DEVELOPMENT MARKETING PROGRAM.

SOMETHING THAT THE CITY, I WOULD SAY DOESN'T DIRECTLY DO WITH THIS AT THIS TIME, BUT YOU COULD BE MORE AGGRESSIVE ABOUT SPECIFICALLY MARKETING YOURSELVES AS AN, AS A ATTRACTIVE LOCATION FOR THE TYPES OF BUSINESSES THAT YOU'RE TARGETING, THE SECOND GROUP OF STRATEGIES OR WHAT WE CALL UMBRELLA PROGRAMS. THEY SUPPORT THE DIRECT ACTIVITIES OF CREATING JOBS AND ATTRACTING INVESTMENT BY CREATING AN ENVIRONMENT FOR ECONOMIC SUCCESS OR PROGRESS.

AND MUCH OF THIS IS DONE COULD BE DONE THROUGH YOUR IN-HOUSE RESOURCES, OR ALSO COULD BE DONE IN CONJUNCTION, CONJUNCTION WITH PARTNERS IN THE REGION.

SO THE FIRST CONCEPT HERE IS TO LEVERAGE YOUR IN-HOUSE RESOURCES THROUGH STRATEGIC PARTNERSHIPS, INJURE, DEPARTMENTAL COLLABORATION, AND COMMUNITY INVOLVEMENT, PUBLIC AND PRIVATE SECTOR, AND THE THINGS THAT THE CITY IS ALREADY DOING.

AND I WOULD SAY SUCCESSFULLY, AND THE IDEA HERE IS TO, UH, EXPAND THAT FOCUS AND TO FOCUS IT SPECIFICALLY AROUND THESE, UH, TARGETED GROWTH INDUSTRIES ALSO RELATED TO THE GROWTH INDUSTRIES IS LEVERAGING YOUR WORKFORCE THROUGH STRENGTHENING THE WORKFORCE DEVELOPMENT AND EDUCATION PROGRAMS. AND AGAIN, THESE ARE THINGS THAT THE CITY WOULDN'T ITSELF BE A SERVICE PROVIDER FOR EDUCATION AND WORKFORCE DEVELOPMENT, BUT THERE'S SOME SIGNIFICANT ROLES THE CITY COULD PLAY IN THE INTERFACE BETWEEN THOSE SERVICE PROVIDERS IN YOUR EXISTING AND FUTURE BUSINESS COMMUNITIES, THE LAST GROUP OF THINGS.

AND I THINK IN CASE ARE PERHAPS THE MOST IMPORTANT AND THE MOST URGENT TO ADDRESS SIMPLY BECAUSE OF THE FACT THAT I MENTIONED THAT YOU'VE GOT GROWTH POTENTIALS, BUT NOT NECESSARILY A LOT OF LAND OR SPACE TO ACCOMMODATE IT.

AND IN THIS TYPE OF A SETTING, MOST, MOST, MOST OF THE OPPORTUNITIES WILL BE CREATED THROUGH REDEVELOPMENT OR REPURPOSING EXISTING FACILITIES TO ACCOMMODATE THE TYPES OF GROWTH THAT YOU'D LIKE TO SEE IN THE FUTURE.

SO THE FIRST AREA HERE IS POSITIONING THE DOWNTOWN AS A REGIONAL ARTS ENTERTAINMENT CENTER.

A LOT OF THAT WE KNOW IS, IS UNDERWAY AND THERE'S BEEN SIGNIFICANT PROGRESS IN RECENT YEARS, JUST TO CONTINUE TO LINK THAT TO YOUR LARGER ECONOMIC DEVELOPMENT VISION.

ITEM SEVEN IS WHAT WE CALL THE ROOT POSITION RETAIL INITIATIVE.

AND AS I MENTIONED, WE DID A RETAIL MARKET STUDY AND AS IT DIDN'T SURPRISE US AND PROBABLY WON'T SURPRISE MOST PEOPLE, RETAIL IS A IN GENERAL, AN INDUSTRY THAT IS RETREATING NATIONALLY, AND THERE, THERE ARE SIGNS THAT IT'S HAVING SOME STABILIZATION IN THE LAST YEAR OR SO, BUT OVERALL, THE TREND IS LESS BRICK AND MORTAR AND MORE ONLINE SALES.

AND THAT MEANS YOU GOT TYPICALLY A SMALLER FOOTPRINT FOR RETAIL SHOPPING FACILITIES IN MOST COMMODITIES.

IT ALSO MEANS THAT MANY EXISTING SHOPPING CENTERS WILL FACE THE NEED TO RE REVITALIZE THEMSELVES EITHER REPURPOSE WITH OTHER LAND USES OR CONSOLIDATE SO THAT THEY CAN MORE EFFECTIVELY COMPETE IN THE CURRENT MARKET.

AND THAT MAY CREATE OPPORTUNITIES TO EXPAND SPACE FOR OTHER TYPES OF LAND USES WHAT WE'RE CALLING TECH, FRET TECH FLEX SPACE.

IT'S MY SOME TIME BE KIND OF A, A BUSINESS PARK CONCEPT THAT WOULD INCLUDE, UH, TECHNOLOGY TYPE COMPANIES, OFFICE SPACE, AND POTENTIALLY SOME RESIDENTIAL AND MIXED USE DEVELOPMENT.

SO WE'RE LOOKING AT POTENTIALLY BEING PROACTIVE ABOUT WORKING WITH RETAIL PROPERTY OWNERS TO, UH, EXPAND OR TO, TO PURSUE OPPORTUNITIES TO WE USE THOSE CENTERS OR RE PURPOSE THEM FOR OTHER TYPES OF LAND USES AND STRENGTHENING STRENGTHENING.

THE REMAINING RETAIL BASE EITHER MADE KIND OF RELATES TO THAT IS FINDING

[00:45:01]

OTHER OPPORTUNITIES TO ATTRACT INVESTMENT IN NEW BUSINESS PRIOR WORK.

OR AS I MENTIONED, TECH FLEX BUILDINGS THAT WOULD ACCOMMODATE THE TYPES OF INDUSTRIES WE'RE TARGETING.

AND AGAIN, THESE WOULD IN LARGE PART HAPPENED WHERE THERE'S PROBABLY EXISTING DEVELOPMENT, AND YOU'RE LOOKING FOR OPPORTUNITIES TO INCENTIVIZE REINVESTMENT IN PROPERTIES AND INTENSIFY THE USE TO INCLUDE THOSE TYPES OF BUSINESS PARK FACILITIES.

AND THEN THE LAST THING RELATES BACK TO BOTH OF THESE AREAS THAT I'VE JUST MENTIONED IS TO KIND OF HAVE AN ACROSS THE BOARD EFFORT AT THE CITY LEVEL TO EXPAND YOUR LAND ZONING AND INFRASTRUCTURE CAPACITY TO ACCOMMODATE NEW DEVELOPMENT.

AND THIS MIGHT INCLUDE ZONING POLICIES.

AND WE'LL TALK MORE ABOUT THAT IN A MOMENT.

IT MIGHT INCLUDE STRATEGIC INVESTMENT IN INFRASTRUCTURE, PRIORITIZING RCI PROCESS TO FOCUS ON AREAS WHERE THERE ARE OPPORTUNITIES FOR REDEVELOPMENT AND POTENTIALLY EVEN LOOKING AT OPPORTUNITIES TO ENCOURAGE OR INCENTIVIZE, UM, WE PURPOSING OF LAND THAT MAY BE DEVELOPED WITH THE USES THAT ARE NOW BECOMING OBSOLETE.

THE NINE STRATEGIES ARE GROUPED INTO 52 SPECIFIC ACTION ITEMS, AND WE'VE KIND OF PRIORITIZE THOSE BY YEAR.

GOOD NUMBER OF THEM WOULD BE TACKLED IN THE FIRST YEAR ABOUT 27, ANOTHER 19 AND YEAR TWO, AND THEN MAYBE SIX OR LEFTOVER TO BE DEALT WITH LATER.

AND I, I WANTED TO BE HONEST ABOUT THE IDEA THAT THIS PLAN WILL TAKE ADDITIONAL STAFF BEYOND WHAT THE CITY CURRENTLY HAS DEVOTED ECONOMIC DEVELOPMENT.

THAT'S A, IT'S A, IT'S A FULL-TIME COMMITMENT, A FULL-TIME INVESTMENT BY A CITY TO HAVE A EFFECTIVE ECONOMIC DEVELOPMENT PRESENCE FOR DISCUSSION PURPOSES HAVE LAID OUT A PROGRAM THAT WE BELIEVED COULD BE HANDLED BY ONE ADDITIONAL FULL-TIME EQUIVALENT STAFF IN AN ECONOMIC DEVELOPMENT POSITION.

AND THAT'S SUBJECT TO, OF COURSE, YOUR IMPORTANT SOME REFINEMENT FROM CITY STAFF, BUT THAT WE THINK IS A GOOD STARTING POINT.

I SHOULD MENTION THOUGH, THAT WE'LL TALK ABOUT THESE 52 ACTION ITEMS. THAT SOUNDS KIND OF OVERWHELMING.

ONE OF THESE THINGS ARE THINGS THAT THE CITY IS ALREADY DOING TO SOME EXTENT, SO THEY'RE NOT ENTIRELY NEW COMMANDMENTS.

SOME OF THESE THINGS WILL BE TAKEN IN, UH, PURSUED IN PARTNERSHIP WITH OTHER ORGANIZATIONS NON-CITY ORGANIZATIONS.

AND AS I MENTIONED, THEY COULD BE PHASED IN OVER SEVERAL YEARS.

SO THIS IS A PLAN THAT CAN BE ADAPTED TO BE IMPLEMENTED BASED ON THE RESOURCES THAT THE CITY CAN REALISTICALLY COMMIT.

BUT FOR DISCUSSION PURPOSES, WE'RE ASSUMING IT'S A GOOD FIT FOR ABOUT ONE ADDITIONAL STAFF PERSON KIND OF WORK ON THIS LAST SLIDE, KIND OF BLURB DOWN THOSE 52 ACTION ITEMS INTO THE HIGH PRIORITY OR HIGH IMPACT AREAS.

KIND OF THINK OF THIS AS THIS IS WHAT WE REALLY WOULD HOPE THAT THE CITY COULD CONSIDER DOING IN THE FAIRLY NEAR FUTURE.

SO RELATING TO THE FIRST STRATEGY, BUSINESS RETENTION, EXPANSION ATTRACTION, IF YOU HAD A NEW STAFF PERSON, WE WOULD ANTICIPATE A SIGNIFICANT AMOUNT OF TIME OUT IN THE FIELD DOING OUTREACH TO YOUR EXISTING BUSINESSES, TO FIND OUT WHERE THEIR OPPORTUNITIES TO RETAIN OR GROW EXISTING BUSINESSES AND, AND REALLY MAINTAIN A PRESENCE, ESPECIALLY AS IT RELATES TO BUSINESSES WITHIN THOSE TARGETED INDUSTRIES, THAT COULD ALSO INCLUDE OUTREACH TO FIRMS. IN OTHER PARTS OF SAN DIEGO COUNTY THAT MIGHT BE LOOKING FOR EXPANSION OPPORTUNITIES OR RELOCATION OPPORTUNITIES NEXT YEAR, YOUR ENTREPRENEURIAL ENVIRONMENT.

THIS IS SOMETHING THAT COULD BE DONE THROUGH PARTNERS.

SO A LOT OF EXISTING, UM, BUSINESS STARTUP PROGRAMS THROUGHOUT THE COUNTY, I DON'T THINK THERE ARE ANY THAT ARE ACTUALLY PHYSICALLY BASED IN, IN EAST CARY IN TERMS OF WHAT ARE CALLED INCUBATOR FACILITIES.

BUT THIS IS SOMETHING THAT THERE IS A STRONG INTEREST IN AS COUNTY CURRENTLY IN OTHER COMMUNITIES IN THE AREA, LOOKING AT THE CONCEPT OF INVESTING IN A PHYSICAL BUSINESS INCUBATOR FOR TECHNOLOGY OR OTHER TYPES OF STARTUPS.

THIS IS SOMETHING ALCOHOL WE THINK SHOULD STRONGLY CONSIDER.

AND, UM, THAT CAN BE SOMEONE OF YOU FACILITATE THROUGH PARTNERS, OR YOU COULD EVEN CONSIDER A DIRECT CITY INVESTMENT, PERHAPS FOR EXAMPLE, USING OUR ARBOR OPERA DOLLARS, SINCE WE'RE IN A ROLE TO FACILITATE THAT ECONOMIC DEVELOPMENT MARKETING, I MENTIONED WOULD BE ESSENTIALLY A NEW ACTIVITY FOR THE CITY AND OUR RECOMMENDATION THAT THIS WOULD BE OUTSOURCED TO A PROFESSIONAL MARKETING FIRM WITH DIRECT EXPERIENCE IN ECONOMIC DEVELOPMENT, WHICH IS A, IS A VERY SPECIALIZED TYPE OF MARKETING, STRATEGIC PARTNERS OR STRATEGIC PARTNERSHIPS.

UH, WE THINK THAT YOU'RE ALREADY DOING A GOOD JOB WITH THOSE.

WE WOULD LIKE TO SEE MORE NETWORKING AND MOBILE WE'VE OUTLINED A FEW EVENTS THAT COULD BE ACCOMMODATED ON A, ON A FAIRLY DOABLE BASIS THAT WOULD BE LIKE PARTNER APPRECIATION EVENTS TO REALLY GET MORE EXPOSURE

[00:50:01]

IN THE REGION OF WHAT OKLAHOMA HAS TO OFFER WORKFORCE DEVELOPMENT, CORPORATION COORDINATION.

UH, PART OF THE BUSINESS OUTREACH THAT I MENTIONED IN STEP ONE MIGHT BE IDENTIFYING WHERE THERE ARE NEEDS OR OPPORTUNITIES FOR A BETTER CONNECTION BETWEEN YOUR EMPLOYERS IN THE WORKFORCE TRAINING ORGANIZATIONS, AND THE CITY CAN PLAY SORT OF A CONNECTIVE ROLE THERE AS IT RELATES TO THE DOWNTOWN.

UH, THIS IS SOMETHING THAT WE THINK COULD, IT COULD REQUIRE SOME FOLLOW UP.

WE'VE RECOMMENDED THE IDEA OF A DOWNTOWN WORKING GROUPS, SORT OF AN AD HOC COMMITTEE THAT WOULD HELP TO INTERFACE WITH THE CITY AND OTHER PRIVATE AND PUBLIC PARTNERS TO IDENTIFY WHERE ARE THERE OPPORTUNITIES FOR EXPANDING THE MARKETING FOCUS FOR DOWNTOWN AND, UM, WHAT'S WAYS COULD THE CITY POTENTIALLY PLAY IN MOVING THAT FORWARD, TALKED ABOUT THE ITEMS SEVEN AND EIGHT REPOSITIONING RETAIL, AND ALSO TRYING TO ATTRACT OPPORTUNITIES FOR BUSINESS PARK DEVELOPMENT, KIND OF COMBINE THOSE HERE.

AND I THINK THE FIRST STEP THERE IS TO DIRECTLY OUTREACH TO YOUR EXISTING COMMERCIAL, INDUSTRIAL PROPERTY OWNERS, TO SEE WHERE THERE MIGHT BE AN INTEREST IN REAL INVESTMENT IN PROPERTIES, AND THEN POTENTIALLY LOOKING AT SOME CITY FUNDED INCENTIVES TO ENCOURAGE INVESTMENT.

LAST ITEM HERE, EXPAND RUNES ZONING AND INFRASTRUCTURE CAPACITY.

UH, ONE OF THE CONCEPTS WE'VE WE'VE MENTIONED HERE IS WHAT IS CALLED A FLOATING ZONE.

AND THAT WILL BE A WAY THAT YOU CAN FACILITATE A STREAMLINED PROCESS WHERE FOR EXAMPLE, IF SOMEONE HAD A SHOPPING CENTER, THEY WANTED TO RE BLUE ZONE FOR IN BUSINESS PARK USE, THIS WOULD ALLOW THAT TO HAPPEN QUICKLY AND EXPEDITE THE PROCESS IN TERMS OF ENVIRONMENTAL ENTITLEMENTS AND OTHER THINGS THAT THE CITY WOULD NORMALLY HAVE A PROCESS FOR.

IT COULD BE SOMETHING THAT COULD BE APPLIED IN THAT THE CONCEPT OF A FLOODING ZONE MEANS THAT IT'S NOT ATTACHED TO A PARTICULAR PIECE OF LAND, BUT IT'S A POLICY THAT'S IN PLACE THAT ANY PROPERTY OWNER COULD APPLY FOR AND APPLY TO A PARTICULAR PROPERTY TO FACILITATE A STREAMLINED REDEVELOPMENT OR INVESTMENT PROCESS.

AND THE LAST THING I MENTIONED IS IT IS ALWAYS EFFECTIVE WHEN CITIES CAN MINIMIZE THE TIME DELAYS ASSOCIATED WITH THE SECRET PROCESS, ANYTHING THE CITY CAN DO TO INVEST IN, UM, UPFRONT ANALYSIS OF ENVIRONMENTAL WORK FOR PARTICULAR AREAS TARGETED FOR DEVELOPMENT THAT CAN MAKE IT A MUCH MORE FINANCIALLY FEASIBLE AND A MUCH MORE ATTRACTIVE INVESTMENT OPPORTUNITY FOR A DEVELOPER.

AND WE THINK THAT THAT, AGAIN IS SOMETHING THAT CAN BE DONE TO KICKSTART A PROCESS OF REINVESTMENT.

SO I MAY HAVE GONE THROUGH A LOT FAIRLY QUICKLY, BUT AT THIS POINT, I'D BE GLAD TO, UH, RESPOND ANY QUESTIONS OR, OR TAKE YOUR COMMENTS ON, ON WHAT YOU'VE SEEN SO FAR WITH THIS DRAFT WORK PRODUCT.

THANKS FOR YOUR COMPREHENSIVE REPORT.

I'M SURE THERE'S LOTS OF QUESTIONS.

UH, WE'D LIKE TO START.

OKAY.

IT'S ME.

UH, THANK YOU, ROGER, FOR EXTREMELY THOROUGH REPORT.

I THINK IT'S, IT'S EXCELLENT.

I'VE GOT SEVERAL QUESTIONS.

SO I BET MY COLLEAGUES HAVE SOME TOO.

SO IF YOU CAN NARROW DOWN THOSE, PROVIDE SOME QUICK RESPONSES, THAT'LL HELP ALL OF US, SORRY TO CONSTRAIN YOU THAT WAY.

HAVE YOU WORKED WITH OTHER CITIES LIKE OURS AND WHAT WAS THE OUTCOME? YES, OF COURSE.

EVERY SCENE IS UNIQUE.

WE LOOK AT WHAT YOU LIKE ABOUT OKLAHOMA, BUT WE'VE, WE'VE WORKED WITH A NUMBER OF CITIES THAT HAVE, UM, COMPARABLE MIX OF ISSUES, NOT EXACTLY THE SAME, BUT DIFFERENT CITIES HAVE ALL THE THINGS THAT WE'RE WE'RE LOOKING AT HERE.

AND I WOULD SAY THAT THE, THE OPERATIVE, WHAT THE RESULTS HAVE BEEN AS IT WERE WE'RE SITTINGS ARE, UM, PROACTIVE ABOUT ANTICIPATING DEVELOPMENT DEMAND AND POSITIONING THEIR ZONING AND THEIR ENTITLEMENT PROCESS AROUND WHAT THE MARKET WOULD LIKE TO DO.

THEY HAVE BEEN VERY SUCCESSFUL IN ATTRACTING NEW INVESTMENT, THE CITY CAN'T RE GO OUT AND CREATE MORE INVESTMENT IF THERE'S NOT A MARKET FOR IT, BUT IT CAN, IT CAN MAKE IT WELCOME BASED ON THE POLICIES THAT YOU PUT IN PLACE.

AND I COULD GIVE A NUMBER OF EXAMPLES OF COMMUNITIES THROUGHOUT SOUTHERN CALIFORNIA AND CENTRAL CALIFORNIA, WHERE WE'VE DONE THAT.

BUT IT'S BASICALLY A PROCESS OF PUTTING UP A OPEN FOR BUSINESS SIGN, IF YOU WILL, THAT SAYS OKLAHOMA IS READY TO ACCOMMODATE THESE THINGS THAT WE'RE TARGETING.

SOUNDS GOOD.

OKAY.

UM, I DIDN'T HEAR ANYTHING ABOUT RESIDENTIAL RENEWAL, TYPICALLY, EVERYTHING HE WAS FOCUSED ON COMMERCIAL AND INDUSTRIAL HAVE, HAS ANY THOUGHT BEING GIVEN TO RESIDENTIAL RENEWAL, I WOULD SAY INDIRECTLY, THE, THE FOCUS OF THIS PLAN AND THE SCOPE OF OUR STUDY IS FOCUSED ON ECONOMIC DEVELOPMENT, JOB CREATION AND

[00:55:01]

COMMERCIAL INDUSTRIAL TAX BASE WOULD BE THE, THE PURPOSES OF THAT.

WE DO RECOGNIZE, FOR EXAMPLE, IN THE DOWNTOWN AREA, THAT MARKET RATE HOUSING INVESTMENT COULD BE A GREAT CATALYST FOR A FUTURE DEVELOPMENT IN THE DOWNTOWN, AND JUST KIND OF REVITALIZING THAT WHOLE AREA.

THERE MAY BE OTHER OPPORTUNITIES FOR RESIDENTIAL REINVESTMENT THROUGHOUT THE CITY, BUT WE HAVEN'T SPECIFICALLY LOOKED AT THAT AS PART OF THIS, THIS WORK SCOPE.

UM, I, I WOULD SUGGEST STAFF AT LEAST CONSIDER THAT THE REPORT SAID OF 50% OF ALCOHOL'S HOUSING UNITS ARE 43 TO 62 YEARS OLD.

AND THERE'S JUST A USEFUL LIFE BEFORE YOU MUST REINVEST IN THAT.

AND OF COURSE, REINVESTING IN ADDING VALUE IN HOMES THAT ARE 43 TO 62 YEARS OLD CREATES CONSTRUCTION JOBS AND CREATES TAX A SALES TAX AND IMPROVES THE COMMUNITY AND MAKES, UH, SOMEBODY, YOU KNOW, IT JUST SEEMS TO BE LIKE A CASCADING THING.

UM, ANOTHER PHILOSOPHICAL THING IS DO YOU ATTRACT INDUSTRIES THAT BENEFIT THOSE WHO ARE HERE TO UPLIFT THEM, OR DO YOU ATTRACT, UH, JOBS THAT BRING IN, UH, ATTRACT BUSINESSES WITH BRINGING JOBS FROM OUTSIDE THE AREA TO KIND OF ADD TO THAT? I THINK THAT'S SOMETHING PROBABLY, I WOULD SUGGEST THAT YOU CONSIDER MORE WHERE THE W WHAT YOUR ATTRACTION IS.

THE THIRD THING THAT I WOULD SUGGEST YOU CONSIDER IS THE IMPACT ON CITY FINANCES AND THE FINANCIAL, THE IMPACT ON OUR INFRASTRUCTURE.

IF WE ADD SUCH AND SUCH A INDUSTRY, WHAT DOES THAT DO TO OUR SEWER SYSTEM? OUR UTILITY SYSTEM ARE OUR SERVICES.

DO WE HAVE THE STAFFING THAT WE'RE GOING TO NEED FOR THESE KINDS OF INDUSTRIES? I'D ALSO SUGGEST, UH, FOR INSTANCE, IF YOU ATTRACT A BUNCH OF HEALTH SERVICES INDUSTRIES, MANY OF THOSE ARE NONPROFIT ORGANIZATIONS, AND DO WE NEED TO CONSIDER, WELL, THOSE WILL BE, UH, TAX-FREE LANDS THAT THERE WILL BE NO, W WE MIGHT BE TRADING A PARCEL THAT IS CONTRIBUTING TO THE CITY FINANCES AND EXCHANGING IT FOR A BUSINESS, WHICH DOES NOT CONTRIBUTE TO THE CITY FINANCES.

WE'RE KIND OF A, MAYBE AN, A LOSS, THE AREA.

UH, THERE WAS A BIG EMPTY HOSPITAL PROPERTY FOR 20 YEARS IN TOWN, AND IT'S GOING TO BE EMPTY FOR ANOTHER 10 YEARS AND IT'S, UH, IT CONTRIBUTE WELL ANYWAY.

UH, LET'S SEE, WHEN YOU SAY LACK OF BUILDING, UH, AVAILABILITY AND INDUSTRIAL AREAS, DO YOU MEAN THERE'S NOT ENOUGH LAND OR DO YOU MEAN THERE ARE NOT ENOUGH SELLERS? THERE'S NOT ENOUGH CLEAN, VACANT LAND THAT YOU WOULD FIND IN A, YOU KNOW, A NEWER COMMUNITY AND THAT'S NOT UNIQUE.

AND IN SAN DIEGO COUNTY, THAT'S, THAT'S WHERE WE ARE IN OUR, IN OUR DEVELOPMENT CYCLE.

SO THAT'S, BUT THERE'S, THERE'S NOT A LOT OF SPACE WHERE SOMEONE COULD COME IN AND SAY, I WANT TO BUILD UP 500,000 SQUARE FOOT BUSINESS PARK.

THERE'S NOT A PLACE RIGHT NOW WHERE THEY COULD DO THAT FAIRBURY READILY.

UH, TO THAT POINT, THE REPORT SAID, THERE'S GOING TO BE DIRECT OUTREACH TO PROPERTY OWNERS REGARDING IDENTIFICATION OF OPPORTUNITIES.

ONE OF THE THINGS YOU MIGHT CONSIDER IS THAT I THINK OUR PARENTS, UH, WHO OWN PROPERTY AND ALCOHOL AND ARE LEAVING IT TO THE KIDS AND THE KIDS DON'T NECESSARILY WANT TO BE IN THE SAME BUSINESS THAT WAS DAD'S BUSINESS TO OWN THAT PARK.

THAT WAS DAD'S BUSINESS TO RUN THAT METAL SHOP.

AND THE KIDS ARE WELL NOW I'VE INHERITED THIS GREAT PIECE OF INDUSTRIAL LAND, BUT I DON'T KNOW WHAT TO DO WITH IT.

THERE MAY BE OPPORTUNITIES TO BUNDLE SOME OF THESE THINGS TOGETHER TO CREATE THE LAND THAT YOU NEED.

GREAT.

THANK YOU VERY MUCH MORE QUESTIONS, GARY.

YEAH.

UM, THIS IS KIND OF A CHICKEN OR THE EGG QUESTION, I GUESS.

UM, RIGHT NOW OUR UPSCALE HOUSING IS A MILE OR SO FROM THE VALLEY FLOOR WHERE MOST OF OUR RETAIL AND INDUSTRIAL IS, UH, DO WE NEED TO INCENTIVIZE THE BUILDING OF UPSCALE? LET'S SAY CONDOS, MULTI-STORY CONDOS ON THE VALLEY FLOOR TO ENCOURAGE HIGH-TECH WORKERS TO COME IN.

AND WOULD IT MAKE SENSE TO HAVE AN INCENTIVE MAYBE ON THE FIRST COMPLEX? SO THEY WOULD BUILD SOMETHING THAT JUST LET'S SAY 10% BETTER OF THAN WHATEVER WE HAVE RIGHT NOW, MAYBE THE, THE DEVELOPER WOULD HAVE TO TAKE A LITTLE BIT RISK AS HE'S NOT SURE THERE'S DEMAND FOR A UNIT THAT'S SO UPSCALE, OR

[01:00:01]

IS THE SURROUNDING COMMUNITY SUFFICIENT TO GET THOSE PEOPLE, UH, THE HIGH-TECH PEOPLE TO MOVE TO OUR AREA TO BE NEAR THEIR JOBS.

WELL, I, I CONCUR THE IDEA THAT HIGHER END HOUSING CLOSER TO THE EMPLOYMENT AREAS AND THE SHOPPING AREAS IS, IS A DEFINITELY A GOOD THING FOR ECONOMIC DEVELOPMENT.

I'M HESITANT WITHOUT, YOU KNOW, RESEARCHING THIS FURTHER TO SAY THE CITY SHOULD INCENTIVIZE, I GUESS WE'D HAVE TO DEFINE WHAT WE MEAN BY THAT.

IF WE'RE TALKING ABOUT A FINANCIAL INCENTIVE, MAYBE THAT'S NOT THE NECESSARY, BUT I THINK THE CITY CAN CERTAINLY MAKE INCENTIVES THAT ARE MAKE INVESTMENTS INDIRECTLY THAT MAKE AN AREA MORE ATTRACTIVE TO HOUSING DEVELOPERS, FOR EXAMPLE, WHERE YOU INVEST IN INFRASTRUCTURE OR WHAT OTHER TYPES OF LAND USES, YOU'RE ATTRACTING TO AN AREA THAT MAKE IT A, UH, A COMMUNITY THAT A HOUSING DEVELOPER WOULD WANT TO INVEST IN, OR THE TYPES OF MARKETING YOU'RE DOING TO THE DEVELOPMENT COMMUNITY TO MAKE THEM AWARE OF THE OPPORTUNITIES.

SO I THINK ALL OF THOSE, ALL OF THOSE THINGS WOULD SUPPORT WHAT YOU'RE DESCRIBING IN TERMS OF ATTRACTING NEW HOUSING INVESTMENT IN OTHER PARTS OF THE CITY THAT WILL BE ATTRACTIVE TO THE WORKFORCE THAT YOU'RE TARGETING.

UM, AND SO I THINK THERE ARE THINGS IN HERE THAT INDIRECTLY SUPPORT THAT.

AS I MENTIONED, THE OUTSET, WE HAVEN'T REALLY GOTTEN INTO THE AREA OF HOUSING INCENTIVES PER SE.

THAT'S A LITTLE BIT BEYOND THE SCOPE OF THIS, BUT WE CAN CERTAINLY CONSIDER THAT AS WE FINALIZE THE DOCUMENT, AT LEAST PUTTING A FRAMEWORK TOGETHER THAT WOULD ALLOW FOR THAT IF THE CITY SAW SOME PARTICULAR OPPORTUNITIES THAT WOULD COME UP IN THE FUTURE.

YEAH.

I'M, I'M THINKING MOSTLY OF, UH, SOME THAT DOESN'T COST THE CITY A WHOLE LOT OF MONEY IS INCREASED DENSITY TO GET DENSITY BONUS FOR, YOU KNOW, FOR PUTTING IN ALL TILE, A BATHROOM, YOU KNOW, SOMETHING YOU WALK IN AND GO, WOW, THIS LOOKS REALLY GREAT.

AND PERHAPS, UH, W W WOULD IT MAKE SENSE TO HAVE A, UH, HIGH TECH COMPLEX WITH ADJACENT, UH, MORE LUXURIOUS HOUSING IN CONDO SO THEY COULD LITERALLY WALK TO WORK? YES.

AND I LOVE THAT IDEA, AND I THINK THAT ALL FITS WITHIN THE FRAMEWORK.

WE'VE, WE'VE MENTIONED HERE, WHEN WE TALKED ABOUT THAT RETAIL REPOSITIONING STRATEGY, ONE OF THE LAND USES, WE MENTIONED THERE IS HOUSING BECAUSE A LOT OF SHOPPING CENTERS ARE PURSUING A CONCEPT WHERE THEY'RE RETAINING A PORTION OF THE PROPERTY AS RETAIL KIND OF CONSOLIDATING IT AND GETTING IT IN LINE WITH WHAT THE CURRENT DEMAND FOR RETAIL IS THAT SMALLER FOOTPRINT, BUT THEN THEY'RE ADDING USES TO IT THAT COMPLIMENT IT.

AND HOUSING IS DEFINITELY SOMETHING THAT COMPLIMENTS A RETAIL SHOPPING CENTER, JUST BECAUSE IT, IT CREATES A BUILT-IN CUSTOMER BASE.

UH, AND THEN THE, THE, THE CONCEPT YOU'VE DESCRIBED ABOUT A WORKFORCE, IT COULD BE RIGHT NEAR THAT IS, IS SOMETIMES TALKED TO, OR SOMETIMES DESCRIBED AS WHAT'S CALLED AN INNOVATION CENTER, WHERE THAT, WHERE IT'S A MIXED USE COMMUNITY, WHERE SOMEONE CAN LIVE AND WORK AND DO ALL THEIR DAY-TO-DAY SHOPPING, ET CETERA, IN, WITHIN A WALKING RADIUS.

AND SO THESE ARE ALL THINGS THAT COULD BE CONSIDERED.

AND WHEN I TALKED ABOUT THAT FLOATING ZONE, THAT COULD BE ONE OF THE USES THAT IS ALLOWED IS, IS, YOU KNOW, THAT FLOATING ZONE COULD BE A TOOL FOR MIXED USE DEVELOPMENT THAT WOULD INCLUDE BOTH EMPLOYMENT AND HOUSING.

UM, AND I ALSO WANTED TO TALK ABOUT WHEN YOU SIT INCREASING DENSITIES, THAT'S DEFINITELY, UM, COUNCIL MEMBER GOEBBELS QUESTION ABOUT WHERE, WHERE HAVE WE BEEN SUCCESSFUL IN OTHER COMMUNITIES? THAT'S USUALLY WHERE WE COMMUNITIES ARE MOST SUCCESSFUL IS WHERE THEY FOUND AREAS WHERE THE MARKET IS LOOKING FOR HIGHER DENSITY AND LOOKING FOR MORE FINANCIALLY ATTRACTIVE PROJECTS.

THAT'S A TOOL THAT THE CITY CAN READILY PACKAGE WITH OTHER INCENTIVES LIKE, UM, SEEQUA STREAMLINING AND OTHER THINGS THAT WOULD MAKE A PROJECT MORE FEASIBLE FOR A DEVELOPER.

SO I THINK ALL OF WHAT YOU'RE TALKING ABOUT IS, IS PICKED UP IN HERE OR CAN BE, CAN BE WORKED FROM THIS, THIS FRAMEWORK.

THANK YOU, UH, GARAGE, A GREAT REPORT.

THANK YOU.

IT WAS, IT WAS GREAT WORKING WITH YOU AND YOUR TEAM, UM, REGARDING YOUR NINE STRATEGIES.

I THINK THEY'RE, THEY'RE GREAT.

AND THEY WORK WITH EACH OTHER.

UM, THEY OVERLAP, UM, AND A LOT OF DIFFERENT WAYS.

UM, I'M GOING TO GO FOR THE BIG FISH IN PARKWAY PLAZA AND HOW UNDERUTILIZED IT IS.

UM, IS, IS THAT SOMETHING THAT IS FEASIBLE FOR US TO REALISTICALLY? I MEAN, SO THE PARKING LOT IS MASSIVE.

HALF OF IT'S NOT EVEN USED, UM, UH, THE BUSINESS VACANCY RATE IN THERE IS, I DUNNO WHAT IT'S AT, BUT, YOU KNOW, IT SEEMS LIKE ONE OUT OF FOUR,

[01:05:01]

UM, SHOPS ARE, ARE, ARE, ARE NOT BEING UTILIZED.

SO, UH, IS THIS SOMETHING THAT A FULL-TIME EMPLOYEE LIKE, LIKE IS IN YOUR REPORT THAT YOU'RE SUGGESTING, IS THAT SOMETHING THAT WE CAN WRANGLE? I KNOW IN LAMESA GROSSMONT, UM, MALL WAS JUST BOUGHT BY A HUGE CONGLOMERATE.

WE HAVE THREE DIFFERENT OWNERS OF OUR PROPERTY.

LAMESA WAS BUILT BY ONE, SO NOT TO TRY AND SOLVE IT RIGHT NOW, BUT CAN YOU GIVE US SOME, SOME FORESIGHT AND SOME, SOME COMMENTS ON PARKWAY PLAZA? WELL, FIRST OF ALL, I THINK THE MARKET IS WORKING IN YOUR FAVOR BECAUSE MANY COMMUNITIES WE'RE WORKING WITH RIGHT NOW, IT'S NOT THE CITY THAT'S INITIATING THESE TYPES OF PROJECTS.

IT'S THE OWNERSHIP OF THE SHOPPING CENTERS.

THEY'VE GOT ASSETS ON THEIR HANDS THAT THEY KNOW THEY NEED TO DO SOMETHING ABOUT TO KEEP THEM STRONG AND INCREASING IN VALUE RATHER THAN DECLINING IN VALUE.

SO MANY COMMUNITIES ARE FACING REQUESTS FROM DEVELOPERS TO ACCOMMODATE HOUSING, FOR EXAMPLE, ON A PROPERTY THAT WAS ZONED STRICTLY FOR COMMERCIAL.

SOME COMMUNITY, SOME COMMUNITIES ARE RESISTING THAT ON THE, ON THE IDEA THAT THEY'RE GOING TO BE LOSING SALES TAX.

THE REALITY IS THEY'RE LOSING SOMETHING THAT THEY'RE PROBABLY NOT GOING TO GET ANYWAYS.

SO IT'S IN EVERYONE'S BEST INTEREST TO MAKE THESE, THESE SHOPPING CENTERS STRONGER.

EVEN IF THEY'RE SMALLER, AT LEAST THEY'RE STILL VIABLE, ATTRACTIVE ASSETS IN THE COMMUNITY.

SO I THINK THAT A, THE CITY'S ROLE CAN COME IN HELPING TO, AS I SAID, THE MARKET'S DRIVING THOSE KINDS OF DECISIONS.

AND WE DON'T, I DON'T KNOW THE SPECIFICS ABOUT WHERE PARKWAY PLAZA IS AND THEIR, THEIR PROCESS AND IT'S, AND, YOU KNOW, THE CITY WOULD NEED TO CONTINUE TO OUTREACH WITH THEM AND TO, TO COORDINATE WITH THE OWNERSHIP AND OR MULTIPLE OWNER OWNERS THERE, BUT THE CITY CAN PLAY A ROLE IN HELPING TO IDENTIFY WHAT, WHAT IS THE REAL MARKET POTENTIAL OF THIS PROPERTY? WHERE ARE THEIR EXISTING CITY POLICIES THAT MIGHT NOT ALLOW FOR THAT, OR MIGHT MAKE IT HARDER TO DO THAT? AND WHAT CAN THE CITY DO TO, IN TERMS OF ZONING AND DENSITIES AND OTHER POLICIES THAT WOULD FACILITATE THAT.

AND THEN THERE MAY BE SPECIFIC AND OPPORTUNITIES FOR CITY INVESTMENT AND INFRASTRUCTURE, OTHER THINGS TO MAKE A DEAL MORE ATTRACTIVE.

AND THAT'S SOMETHING THAT, UH, YOU KNOW, THAT WOULD BE IN THE, IN THE JOB DESCRIPTION OF AN ECONOMIC DEVELOPMENT STAFF TO KIND OF COORDINATE WITH THE PROPERTY OWNERS, NOT JUST THAT PROPERTY, BUT BE AVAILABLE TO ANY PROPERTY OWNER THAT WANTED TO PARTICIPATE IN THOSE KINDS OF DISCUSSIONS TO FIND OUT WHERE THE CITY COULD HELP TO MOVE THINGS ALONG IN A, IN A WAY THAT BENEFITS EVERYONE.

IT SEEMS LIKE IT'S THE SAME ANSWER FOR DIFFERENT PROPERTIES, NO MATTER HOW BIG THEY ARE IS I LOVE THE IDEA OF, UM, THE FLEXIBLE ZONING.

WHAT DID YOU CALL IT? THE FLOATING ZONE, THE FLOATING ZONE.

I THINK IF WE'RE FLEXIBLE WITH OUR ZONING TO RESPOND TO THE MARKET, UM, AS LONG AS IT'S, YOU KNOW, NOT PUTTING A 50 STORY COMMERCIAL BUILDING NEXT TO A HOUSE, YOU KNOW, WE WANT TO MAKE SURE OUR NEIGHBORS ARE BEING GOOD NEIGHBORS.

UM, I LOVE THE IDEA OF MAKING DOWNTOWN OKLAHOMA, A DESTINATION, UM, AREA, UM, AGREE WITH MY COLLEAGUES, TOWNHOMES ROW HOMES, I THINK ARE, ARE A GOOD WAY TO GET GOOD YOUNG HOMEOWNERS IN HERE.

UH, GIVE THEM AN OPPORTUNITY TO LIVE IN THE CITY AND WORK THERE.

UM, THE ONE THING I THINK I MIGHT ADD IS TO HAVE SOME KIND OF A REVIEW PROCESS UPDATES, SIX MONTHS YEARLY.

UM, SO WE HAVE THESE 52 OR SO ODD ACTION ITEMS. YOU KNOW, WHAT, WHAT ARE THE, WHAT ARE THE BARRIERS THAT WE'RE SEEING IF WE'RE NOT ABLE TO, YOU KNOW, MOVE FORWARD IN STRATEGY TO, YOU KNOW, YOU KNOW, WHAT ARE THE SUCCESSES THAT WE'RE FINDING AND, YOU KNOW, RECALIBRATE AS WE GO.

UM, CAUSE OBVIOUSLY THE MARKET'S GOING TO CHANGE.

WE DON'T KNOW WHAT'S GOING TO HAPPEN IN TWO, FIVE YEARS.

UM, THAT WOULD BE THE ONLY THING.

AND THE ONE MORE THING I'LL MENTION, I THINK STARTUPS ARE ATTRACTED TO ALCOHOL COMMERCIAL SPACE AS IT IS BECAUSE OF THE LOW RENT, UM, BY, BY NATURE.

UM, BUT IT'S CLOSE TO THE FREEWAY.

PEOPLE CAN COME.

SO THAT'S THAT STARTUP, UM, IDEA FOR, UM, UH, AN INCUBATOR, I THINK TOUR KNIVES.

THEY'RE MASSIVE NOW THEY'VE BOUGHT UP, I THINK, OR THEY'RE USING ABOUT EIGHT SPACES IN AN INDUSTRIAL PARK.

THEY STARTED IN ONE VETERAN OWNED, TRAIN ALL, ALL THE EMPLOYEES TO BE MACHINIST.

IT'S BEEN FANTASTIC.

SO I THINK THERE'S A NATURAL INCLINATION FOR STARTUPS TO COME TO ALCOHOL, ESPECIALLY IN COMMERCIAL SPACE BECAUSE IT'S RELATIVELY INEXPENSIVE COMPARED TO SAN DIEGO OR, OR OTHER AREAS OF THE COUNTY.

SO, UM, SOMETHING TO LEVERAGE THERE, COUNCIL MEMBER ORTIZ, IF I CAN JUST COMMENT ON THE PARKWAY PLAZA EXAMPLE BECAUSE MR. DALE IS ISN'T AS FAMILIAR WITH IT AS WE ARE.

UM, I THINK YOU'RE ABSOLUTELY RIGHT.

I THINK FIRST OF ALL, I THINK THAT THE FRAMEWORK THAT WE HAVE HERE LENDS ITSELF IDEALLY TO A WILLING OR WILLING PROPERTY OWNERS AND, AND ONE OF THE THINGS

[01:10:01]

THAT WE'VE STRUGGLED WITH AS THE CITY MANAGER AND I HAVE HAVE MET WITH THE PARKWAY PLAZA OWNERSHIP GROUP ON SEVERAL OCCASIONS OVER THE LAST SEVERAL YEARS IS THE IDEA OF WE NEED WILLING PROPERTY OWNERS.

AND IN SOME INSTANCES, THESE PROPERTY OWNERS, UH, IN THIS PARTICULAR SITUATION ARE STILL THINKING IN THE OLD WAYS OF, OF MALL THINKING.

AND SOME OF THE EXAMPLES THAT YOU'RE TALKING ABOUT ARE, ARE PEOPLE THAT ARE MOVING WITH THE TIMES THAT ROGER REFERRED TO, YOU'RE GOING TO HAVE TO CHANGE HOW WE THINK ABOUT MALLS.

AND THAT'S THE ADVANTAGE THAT YOU POINTED OUT WITH SOME OF THESE OTHER MALL OWNERS AND THE FACT THAT YOU'RE DEALING WITH ONE OWNER WHERE WE'RE DEALING WITH MULTIPLE OWNERS THAT ARE NOT QUITE CAUGHT UP WITH WHERE THEY SHOULD BE IN TERMS OF MIXED USE REUSE.

I THINK THE FLOATING ZONE COULD, COULD HELP IMMENSELY IF WE HAD OWNERS THAT WERE WILLING TO ENGAGE IN A POSITIVE AND INNOVATIVE WAY.

UM, BUT I THINK AS WE MOVE FORWARD TOWARDS THE ADOPTION AND ULTIMATELY IMPLEMENTATION OF THE PLAN, IT'S NOT LIKE WE'RE GOING TO STOP ENGAGING PARKWAY PLAZA.

I THINK WE'RE GOING TO CONTINUE TO ENGAGE.

WE'RE GOING TO HAVE TOOLS THAT WE'LL BE ABLE TO PRESENT TO THEM AND, AND HOPEFULLY WE'LL CONTINUE TO TAKE STEPS IN A DIRECTION THAT WILL LEAD TO, YOU KNOW, KIND OF A POSITIVE RE-IMAGINING OF THAT, OF THAT MALL.

YEAH.

IT'S A TOUGH SITUATION.

DID YOU WANT TO SAY SOMETHING, I WAS GOING TO REMIND THE COUNCIL THAT, UM, IN YOUR ECONOMIC DEVELOPMENT OF YOUR CITY COUNCIL PRIORITIES FOR THIS UPCOMING YEAR AND THE ECONOMIC DEVELOPMENT SECTION, ONE OF THOSE ITEMS IS SORT OF THE RE-IMAGINING OF PARKWAY PLAZA.

SO THE FACT THAT THAT GOAL WAS IN THERE PRIOR TO THE STUDY, KIND OF SAYS THAT THE COUNCIL IS ALIGNED WITH THAT NEED TO OCCUR SO THAT WORK'S GOING TO CONTINUE TO HAPPEN RIGHT.

WITH, OR WITHOUT THIS PLAN.

BUT I THINK THIS PLAN GIVES US NOT ONLY SOME TOOLS AND SOME IDEAS OF WHAT TO DO OF HOW TO REINVISION, BUT ALSO JUST AGAIN, MORE MOMENTUM BEHIND THIS CONCEPT.

YEAH.

AND I, I LOVE THE IDEA OF, UM, EXPEDITING THE SEQUENCE SECRET PROCESS FOR DEVELOPERS.

I THINK OUR, UM, OUR GREEN PLAN OR SOMETHING, WE DON'T HAVE THAT WHICH GAVE SOME BENEFITS FOR DEVELOPERS.

AND IF WE SPENT SOME MONEY, PRE-APPROVING CERTAIN AREAS, UM, I THINK THAT WOULD BE FANTASTIC.

AND FOR THE PUBLIC, WE TALK A LOT ABOUT BUSINESS, UM, AND BRINGING IN NEW BUSINESS AND, AND WHATNOT.

AND THAT SOMETIMES FEELS LIKE IT COULD HAVE A NEGATIVE CONNOTATION, BUT OUR CITY SERVICES ARE DEPENDENT ON SALES TAX.

AND THIS IS HOW WE PAY FOR OUR FIREFIGHTERS AND POLICE AND HOMELESS PROGRAMS AND PARKS.

AND WE'RE GOING TO DO DOLLAR DAYS ANALYSIS, WHICH, UM, WE JUST HAD A GREAT IMPACT FOR, FOR OUR, FOR OUR YOUTH.

SO FOR, FOR THE PUBLIC SPEAKING, UM, THIS IS HOW WE FUND OUR PROGRAMS INSTEAD OF RAISING TAXES.

IT'S A DIRECT CORRELATION.

SO, UM, YEAH, IT'S, IT'S ALWAYS HARD BECAUSE THE CITY DOESN'T BUILD BUILDINGS.

WE DON'T BUILD HOMES, WE DON'T RUN BUSINESSES, WE DON'T START BUSINESSES.

SO, UM, WE HAVE TO INCENTIVIZE, UH, BUSINESSES AND DEVELOPERS TO COME HERE AND SAY, THIS AREA, OUR AREA ALCOHOL IS BETTER THAN OTHER AREAS.

ONE THING I WANTED TO FIND OUT, AND I DON'T KNOW IF STAFF NEEDS TO ADDRESS THIS, OR, UM, FIRST OF ALL, IT WAS A GREAT, UH, PRESENTATION AND IT WAS VERY COMPREHENSIVE ON NUMBER NINE, IT'S, UH, TO EXPAND THE CITY LAND AND ZONING, UM, AND INFRASTRUCTURE.

IS THERE ANY TALK ABOUT EXPANDING ALCOHOL OUT A LITTLE BIT MORE, THE CITY LIMITS OUT INTO THE COUNTY AREA A LITTLE BIT MORE WHEN THERE IS MORE LAND, BECAUSE I KNOW THAT WITHIN THE CITY LIMITS, WE DON'T HAVE A WHOLE LOT OF LAND AVAILABLE.

AND SO IN ORDER TO ACCOMPLISH SOME OF THIS, WE NEED TO, WE'VE GOT TO GET MORE LAND AND HAS THERE BEEN ANY TALKS? AND I DON'T KNOW IF YOU CAN ADDRESS THIS WITH THE CITY CAN ADDRESS THIS IN, IN EXPANDING, YOU KNOW, RIGHT NOW WE'RE 14.4 SQUARE MILES.

MAYBE WE NEED TO COME OUT A COUPLE MORE MILES, YOU KNOW, A LITTLE BIT, THEY'RE ALREADY UNDER AN ALCOHOL AND ADDRESS OR ZIP CODE.

WHY NOT TRY AND GET SOME OF THAT LAND IN THE CITY SO THAT WE CAN HAVE CONTROL OVER WHAT'S GOING ON.

I REALIZED THAT THE MORE WE EXPAND OUT INTO THE COUNTY AREA, UM, IT MEANS WE'RE FIRE MORE POLICE AND MORE, UM, CITY SERVICES.

BUT ON THE OTHER HAND, IF WE CAN EXPAND OUT AND PUT, UH, A, UH, BUSINESS RETAIL PARK OUT TOWARDS BLOSSOM VALLEY AREA, WHICH I KNOW IS NOT GONNA MAKE A LOT OF PEOPLE HAPPY OUT IN THAT AREA, BECAUSE IT IS MORE RURAL, IT DOES CREATE MORE BUSINESS AND MORE OPPORTUNITIES.

SO I DON'T KNOW IF SOMEONE CAN, I THINK I'LL LET STAFF RESPOND TO THAT.

WE HAVEN'T SPECIFICALLY LOOKED AT THAT AS PART OF THIS PLAN, BUT I THINK IT'S SOMETHING

[01:15:01]

WORTH LOOKING INTO.

YEAH.

UM, IT'S COMPLICATED.

UH, WE HAVE JURISDICTIONAL ISSUES.

OUR MAYOR SERVES ON THE LAFCO BOARD.

LAFCO IS THE GOVERNMENTAL AGENCY THAT LOOKS AT BOUNDARIES AND, UM, ADJUSTMENTS, UH, PERIODICALLY LAFCO ACTUALLY STUDIES SUB-REGIONS.

SO THEY RECENTLY STUDIED NORTH COUNTY.

I THINK WE MAY BE NEXT.

SO THEY'RE GONNA LOOK AT, UM, OUR REGION TO SEE IF THE BOUNDARIES THAT, THAT EXIST BETWEEN ALCOHOL AND, AND LAMESA AND THE COUNTY MAKES SENSE.

THE REALITY IS THE, I CAN TELL YOU NOW THAT THE COUNTY IS NOT GOING TO WANT TO GIVE UP MASSIVE PORTIONS OF LAND.

IT MAY BE A COUPLE OF PARCELS HERE TO, TO TIE OFF A STREET OR, OR SORT OF MAKE A NEIGHBORHOOD WHOLE.

THE CHALLENGE FOR US, THE REALITY IS HOUSING DOESN'T PAY FOR ITSELF.

HOUSING ACTUALLY IS A DRAIN ON YOUR BUDGET.

SO PICKING UP PARTS OF SAY, BOSTONIAN THAT ARE CURRENTLY UNINCORPORATED ALONG GREENFIELD, PROBABLY ECONOMICALLY WOULDN'T MAKE SENSE FOR THE CITY OF ELK OWN.

SO, BUT IF THERE WAS OPPORTUNITIES TO PICK UP SOME RETAIL SPACE OR SOME INDUSTRIAL LAND, THAT WOULD MAKE SENSE BECAUSE THEN WE COULD BRING JOBS INTO THOSE AREAS AND GENERATE REVENUE FROM THERE.

BUT, BUT REST ASSURED THAT THERE IS SOME STUDYING BEING OCCURRING IN THE NEXT YEAR OR TWO BY LAUGH CODE, KIND OF LOOK AT OUR OVERALL BOUNDARIES.

OH, BY THE WAY.

AND, UM, I'VE SEEN THOSE MAPS AND, UM, THERE ARE SOME, UM, ANNEXATIONS THAT WILL PROBABLY COME, BUT THEY'RE FAIRLY SMALL.

I DON'T THINK IT WOULD BE THE KIND OF ECONOMIC DRIVER WE'RE TALKING ABOUT.

MOSTLY HOUSES THAT, UH, YOU MAKE SENSE FOR THEM TO BE, BE IN ALCOHOL, BUT WE'RE PROBABLY TALKING 10, 15 HOUSES TOTAL.

NO, I, AND, AND I UNDERSTAND THAT, I KNOW THAT IN MY DISTRICT, WE HAVE A LOT OF UNINCORPORATED AREAS THAT KIND OF LITTLE DOG LEGS IN AND OUT.

UM, BUT IT JUST SEEMS LIKE WE HAVE WE'RE IN A VALLEY.

AND SO IT'S KIND OF HARD UNLESS YOU START BUILDING UP ON THE HILLS AND WE ALREADY HAVE BUILT UP WITH HOUSING, BUT IT JUST SEEMS LIKE I WANT TO SEE ALCOHOL GROW AND I WANT TO SEE BUSINESS COME IN.

AND I THINK WE HAVE SOME GREAT OPPORTUNITIES, BUT WE'RE GOING TO NEED MORE, MORE PROPERTY.

SO THAT'S WHAT I WAS ASKING.

THANK YOU.

THANK YOU.

OKAY.

UM, I HAVE JUST A COUPLE OF QUESTIONS.

UM, ONE IS, UH, YOU KNOW, WE WERE ABOUT TO HAVE AN AMAZON DISTRIBUTION CENTER BUILT AND THERE WERE SOME PROBLEMS THAT RESULT OF, IS THAT, HOW MUCH WOULD THAT, UH, AFFECT IF THAT AMAZON DISTRIBUTION CENTER WERE TO BE BUILT? WOULD THAT BE SOMETHING THAT WOULD BE OF GREAT INTEREST TO THE CITY OF ALCOHOL OR WOULD IT NOT HELP MUCH? WELL, I THINK IT, YEAH, I THINK IT'S A POSITIVE IMPACT.

NOT ONLY BECAUSE IT CREATES A TAX SPACE, BUT WOULD I THINK ACTUALLY THAT'S IN THE S IT'S IN THE COUNTY, RIGHT? WELL, THAT, THAT SITE'S ACTUALLY ON COUNTY PROPERTY, BUT IT ACTUALLY ISN'T.

OH, THAT'S RIGHT.

SO WOULD, IT WOULD, IT WOULD BE OUR CA IN OUR TAX BASE, BUT BECAUSE IT'S NOT A FULFILLMENT CENTER, IT'S REALLY MORE OF A DISTRIBUTION CENTER.

I DON'T THINK THERE'S A TAG MARKS TAXES, DIRECT TAX.

SORRY TO INTERRUPT YOU.

I APOLOGIZE.

I JUST, I WANTED TO CLARIFY THAT I'M NOT, I'M NOT FAMILIAR WITH TOO MUCH THE SPECIFIC SPECIFICS OF THAT PROJECT.

SO I, THERE IS, AS, UM, THE CITY MANAGER POINTED OUT, THERE ARE DIFFERENT TYPES OF AMAZON FACILITIES, SOME OF WHICH ARE MORE ADVANTAGEOUS TO CITIES, BOTH FROM A TAX PERSPECTIVE AND AN EMPLOYMENT PERSPECTIVE.

YEAH.

I THOUGHT MORE IN THE SENSE OF, UM, PEOPLE COMING TO WORK HERE, THAT THAT WOULD BE INCENTIVIZED TO COME AND LIVE HERE AND SPEND THEIR, THEIR MONEY GOING TO MOVIES AND GOING TO RESTAURANTS.

I THINK THAT'S WHERE THE POTENTIAL BENEFIT FROM ANY MAJOR INDUSTRIAL FACILITY IS THE W WHAT WE CALL THE MULTIPLIER EFFECT.

SO YOU'VE GOT A BUSINESS THAT'S THERE THAT SPENDING MONEY WITH OTHER BUSINESSES IN THE COMMUNITY.

AND THEN THEY'VE GOT EMPLOYEES WHO ARE LIVING OR WORKING IN THE COMMUNITY.

SO THEY'RE HERE AT LEAST PART OF THE TIME SPENDING MONEY IN YOUR SHOPS AND YOUR RESTAURANTS.

AND SO THAT'S, THAT'S, UH, A BENEFIT.

AND I THINK IT CAN ALSO, UM, IT CAN RAISE THE BAR IN TERMS OF WHAT OTHER COMPANIES WILL LOOK AT.

IF, IF YOU'VE GOT A NAME BRAND LIKE THAT HERE, IT KIND OF RAISES THE BAR FOR WHAT OTHER COMPANIES WOULD THINK IS POSSIBLE AND ALCOHOL, AND, AND GIVE IT A SECOND LOOK AS A PLACE THAT THEY MIGHT WANT AND LOOKING AT AS WELL.

OH, WE'LL DO EVERYTHING WE CAN TO MAKE THAT HAPPEN.

MARY WELLS, IF I CAN COMMENT ON THAT, I THINK INDIRECT IMPACTS IS MASSIVE.

AND THE FACT OF BRINGING 500 EMPLOYEES INTO THE CITY OF ELKO HONE, BESIDES THAT MULTIPLIER

[01:20:01]

EFFECT OF PEOPLE BUYING GAS AND SHOPPING, IT'S WHEN A BUSINESS WITH A NAME, LIKE AN COMES, IT'S THE BUSINESS THEY DO WITH OTHER BUSINESSES.

AND AS WE, AT ARBOR DAY, WE WERE TALKING TO TAYLOR GUITAR FOLKS, AND THEY WERE TALKING ABOUT HOW MUCH BUSINESS THEY DO WITH OTHER ALCOHOL BUSINESSES.

AND THAT'S WHERE YOU GET THAT SYNERGISTIC RELATIONSHIPS THAT THEN ATTRACTS MORE BUSINESS AND MAKES ALCOHOL MORE OF A DESTINATION RATHER THAN MAYBE AN AFTERTHOUGHT IN SOME PEOPLE'S MINDS.

EXCELLENT.

UM, UH, SAME LIGHT IN YOUR PROCESS.

DID YOU DISCUSS THE CONCEPT OF REPURPOSING THIS AREA THAT WE ARE IN RIGHT NOW WITH THE, THE COURTHOUSE AND, AND THIS ENTIRE, UM, AREA? UM, THERE HAS BEEN SOME DISCUSSION ABOUT THE POSSIBILITY OF, OF, UH, FINDING A WAY TO, TO REPURPOSE THIS AREA AND, AND BRING IN HOUSING AND POSSIBLY OTHER BUSINESSES, RESTAURANTS.

AND, UM, IS THAT SOMETHING THAT YOU RECOMMEND PURSUING WITH? UH, WELL, WE JUST, AT THIS STAGE HAVE NOT IDENTIFIED SPECIFIC AREAS WHERE YOU WOULD PRIORITIZE THAT YOU WOULD PRIORITIZE FOR REDEVELOPMENT OR REPURPOSING.

IN MANY CASES, WE'RE TALKING ABOUT PRIVATE PROPERTIES THAT WE DON'T KNOW THE STATUS OF, AND IT'S PROBABLY NOT APPROPRIATE IN A CITY DOCUMENT TO TARGET SOMEONE'S PROPERTY.

NOW, PUBLIC, A PUBLIC AREA LIKE THIS.

I THINK IT, THAT DEFINITELY COULD BE PART OF THE CONVERSATION.

AND THAT WOULD FIT WITHIN THAT LAST STRATEGY NUMBER NINE, WHICH IS BASICALLY LET'S GET CREATIVE ABOUT LOOKING KIND OF LOOKING ON A MAP, AND WE'VE ALREADY DONE THIS PRELIMINARILY WITH STAFF, WHERE ARE THERE AREAS THAT WOULD MAKE THE MOST SENSE FOR THIS TYPE OF REIMBURSEMENT? AND THOSE COULD BE PUBLIC AREAS LIKE THE CIVIC CENTER AREA OR, OR OTHER, YOU KNOW, LIKE A PUBLIC WORKS FACILITY OR SOMETHING THAT COULD BE MADE AVAILABLE FOR DEVELOPMENT.

SO THAT'S DEFINITELY SOMETHING WE CAN ADD TO THIS REPORT.

AND I WOULD DEFINITELY ENCOURAGE THE CITY TO LOOK AT THOSE KINDS OF OPTIONS.

IN ADDITION TO LOOKING AT PRIVATE LAND THAT MIGHT BE RIPE FOR DISCUSSIONS WITH THE PROPERTY OWNERS.

YEAH.

AND THEN MY LAST QUESTION IS, UM, DIFFERENT REGIONS OF, OF EDDY COUNTY HAS A, THERE'S A PERCEPTION.

THERE'S A CULTURE THAT IS ASSOCIATED WITH THAT REGION.

THIS REGION, I THINK, IS HISTORICALLY, UM, THERE'S A LOT OF WEALTH IN THIS REGION, BUT I THINK OFTENTIMES THE WEALTH COMES FROM THE, UH, THE GUY WHO OWNS THE ROOFING COMPANY OR THE GUY OWNS THE ELECTRICAL COMPANY OR THE HVAC COMPANY OR PEOPLE THAT, UM, SELL TO, UH, PEOPLE THAT ARE HORSES AND CA.

AND SO IT'S A, IT'S A MORE RURAL, UH, KIND OF PERCEPTION.

UM, DO YOU RECOMMEND TRY TO CHANGE THAT PERCEPTION AND BRING IN LIKE MORE OF THE BIOTECH AND AEROSPACE, OR IS THERE SOME VALUE IN KIND OF EMBRACING THAT AND TRYING TO BRING, TRYING TO REALLY PUSH THAT CONCEPT AND HAVE MORE PEOPLE THAT, THAT PROBABLY THEIR VALUES BY THE COAST ARE NOT THE SAME AS THE VALUES OUT HERE, AND MAYBE THEY'RE MORE COMFORTABLE OUT HERE.

UM, AND I RAN ALL THE ANSWER.

I'M CURIOUS, I'LL RESPOND THIS WAY.

I THINK DEFINITELY YOU ALWAYS BUILD ON YOUR STRENGTHS.

YOU DON'T ABANDON YOUR, YOUR HISTORY AND YOUR TRADITIONS AS A COMMUNITY.

THINGS THAT, THAT YOU INTERNALLY KNOW ARE POSITIVE FACTORS ABOUT THE COMMUNITY YOU BUILD ON THOSE, AND DON'T ABANDON THEM AT THE SAME TIME.

YOU WANT TO TRY TO EXPAND THE OUTSIDE WORLD'S PERCEPTION OF WHAT IS POSSIBLE TO DO IN OKLAHOMA.

AND THIS IS EXACTLY WHAT OUR THIRD STRATEGY DEALS WITH A MARKETING PROGRAM THAT WOULD BE LED BY A PROFESSIONAL MARKETING AGENCY.

AND THAT'S NOT SOMETHING MY FIRM DOES, SO I'M NOT TRYING TO SELL SOMETHING THAT WE DO, BUT OKAY.

THAT IS SOMETHING THAT THEY WOULD SPECIFICALLY LOOK AT.

IT'S KIND OF ASSESSING WHAT ARE THE MESSAGES YOU WANT THE WORLD TO KNOW ABOUT ALCOHOLISM, AND YOU DEFINITELY WANT TO S YOU DEFINITELY WANT TO TIE THAT TO WHAT YOUR HISTORY IS, SO THAT YOU, YOU DON'T, YOU DON'T LOSE YOUR IDENTITY, AND THEN YOU THEREFORE HAVE NO WAY TO, TO DISTINGUISH YOURSELF FROM OTHER PLACES, BUT AT THE SAME TIME, BUILD ON THAT WITH WHAT ARE THE OPPORTUNITIES GOING FORWARD IN ALCOHOL BASED ON WHAT'S HERE TODAY.

SO YOU MIGHT THINK OF THAT AS KIND OF LIKE A BRANDING EFFORT.

HOW DO YOU FOR PURPOSES OF ECONOMIC DEVELOPMENT, WHAT IS THE, WHAT IS THE, WHAT IS YOUR BRAND AS A COMMUNITY AND HOW DO YOU POSITION THAT IN THE, IN THE, IN YOUR, IN A MARKETING PROGRAM TO THE REST OF THE REST OF THE REGION AND REALLY THE REST OF THE WORLD? SO A GRIM, OR ARE WE LOOKING AT THE POSSIBILITY OF, OF BRINGING IN A MARKETING FIRM THEY'LL KIND OF HELP US, UH, UH, DEVELOP A STRATEGY FOR THAT?

[01:25:01]

I THINK WE'RE STEP ONE IS TO GET THIS ON BOARD.

AND THEN I THINK STEP TWO IS TO GO, OKAY, WHAT ARE THE STRATEGIES AND WHERE DO WE HAVE DEFICIENCIES? I MEAN, MR. DALE MENTIONED THAT, UH, IN ORDER TO DO ALL THOSE RIGHT NOW, THAT FALLS REALLY ON, ON OUR ASSISTANT CITY MANAGER AND MY, MY, UH, PLATES.

THIS HAPPENS TO BE OUR PASSION, BY THE WAY, THIS IS, I LOVE THIS STUFF, BUT IT BECOMES AN AFTERTHOUGHT FOR BOTH OF US A LOT OF TIMES.

SO PROBABLY AT LEAST HAVING A STAFF PERSON DEDICATED TO IT, WHAT THAT LOOKS LIKE, WHAT THAT KIND OF POSITION ENTAILS.

WE DON'T KNOW THAT.

I THINK STEP ONE IS TO GET FEEDBACK FROM THE COMMUNITY ON THIS REPORT, FROM THE COUNCIL AND THEN THE COMMUNITY GET IT ADOPTED.

THEN IT'S A MATTER OF HOW DO WE IMPLEMENT IT, GIVEN THE RESOURCES WE HAVE AND WHAT DO WE NEED TO AUGMENT THOSE RESOURCES? SO FIRST, BUT HAVING A MARKETING FIRM, THAT'S PROBABLY PART OF THAT.

I, I CERTAINLY VOTE FOR, I'M GETTING YOU SOME HELP WITH IT, WITH AN FTE IN THAT RESPECT, AND THEN LOOKING AT THAT, SIR, THANK YOU VERY MUCH FOR COMING AS A COMPREHENSIVE, I APPRECIATE ALL THE EFFORT YOU'VE PUT IN AND, UH, I, I THANK YOU.

WELL, THANK ALL OF YOU.

AND, AND WE WILL LOOK FORWARD TO BEING BACK SOON WITH A FINAL VERSION OF THIS REPORT FOR YOU TO CONSIDER AND EVERYTHING YOU'VE SAID TODAY, WE'VE GOT GOOD NOTES ON, AND WE'LL WORK THAT INTO THE FINAL DOCUMENT.

SO THANK YOU FOR YOUR TIME THIS AFTERNOON, ANGELA, THAT WE RECEIVE ANY SPEAKERS FOR THIS ITEM.

WE HAVE NO CARDS.

ALL RIGHT, THEN LET ME FINISH.

YEAH, SURE.

OKAY.

UM, I GUESS I NEED A MOTION ON THIS, THIS, EXCEPT THE REPORT.

PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

LADIES AND GENTLEMEN, WE'RE GOING TO TAKE A FIVE MINUTE BREAK.

WE WILL COME BACK AND CONCLUDE THE MEETING.

HI, ALYSSA, GEMMA.

[9. Dollar Days Analysis RECOMMENDATION: That the City Council accepts this report.]

WE'RE BACK.

WE'RE GOING TO START WITH ITEM NINE, WHICH IS A DOLLAR DAY ANALYSIS.

AND I'LL ASK STAFF TO TELL US ABOUT THIS.

THANK YOU, MAYOR CITY COUNCIL.

WELL, SIR, HOW ARE YOU? MY NAME IS FRANK CARSON, DIRECTOR OF PARKS AND RECREATION.

I'M HERE TO DO A FINAL REPORT ON DOLLAR DAYS.

SO IN THE SPRING OF 2021 CITY COUNCIL ALLOCATED $700,000 FROM THE ARPA FUNDING TO BE DEDICATED TO DOLLAR DAYS, UH, IT WAS A PILOT PROGRAM.

THE INTENT REALLY WAS, AS WE UNDERSTOOD IT, TO BASICALLY TRY TO OFFER AS MANY PARKS AND RECREATION CLASSES DURING THE SUMMER AND FALL OF 2021 AT A COST OF $1, WE DID ASK FOR A SLIGHT EXCEPTION TO THAT FOR SWIM LESSONS, TO BE $5, JUST SO PEOPLE HAD A LITTLE BIT OF INVESTMENT JUST BECAUSE SOMETIMES THEY DON'T COME BACK.

IF THERE'S NOT A LITTLE BIT MORE OF AN INVESTMENT IN THE SWIM CLASSES, AT LEAST IN TERMS OF PER HOUSEHOLD IN THAT DIRECTION, I DID WANNA INCLUDE SOME, SOME COOL PHOTOS HERE OF SOME OF OUR PEOPLE THAT DID A COMPLETE OUR PROGRAM.

SO THIS IS ONE OF OUR KIDS GRADUATING WITH A PROGRESS REPORT, HOW THEY COMPLETED THEIR REC CLASS.

UM, I, IN MY REPORT, I DIDN'T INCLUDE OUR 2020 NUMBERS JUST BECAUSE I DIDN'T FEEL LIKE THAT REFLECTED A REALITY, BUT I KNEW THAT THE INTENT BEHIND THIS IN TALKING WITH OUR FINEST DIRECTOR AND OUR CITY MANAGER WAS TO ALSO DEMONSTRATE THE HUGE NEED THAT THERE WAS POST COVID.

SO YOU SEE OUR 2020 NUMBERS WERE ACTUALLY VERY SMALL.

UM, SO LOOKING AT 2019, OUR REGISTRATION NUMBERS WERE APPROXIMATELY WELL WE'RE 4,395 REGISTRANTS IN 2020, IT WAS 1,513.

AND THERE'S A LOT OF CASES, REASONS FOR THAT WITH COVID.

WE HAD TO GO BY COUNTY HEALTH REGULATIONS OF ROOM SIZE, HOW MANY PEOPLE WE COULD ACTUALLY HAVE THEM ROOM.

SO FOR SOME LESSONS, SAME THING, HOW MANY STUDENTS PER INSTRUCTOR, JUST BECAUSE OF COVID AND WE, WE WANT TO FOLLOW THOSE GUIDELINES, BUT WE WERE ONE OF THE FEW CITIES IN 2020 THAT DID ACTUALLY OFFER, UM, SUMMER, SUMMER AND FALL PROGRAMMING.

MOST CITIES IN SAN DIEGO COUNTY DID NOT.

UM, SO EVEN WITH THAT SMALL OF A NUMBER, WE WERE STILL ABLE TO OFFER SOMETHING, UH, WITH THE COUNCIL PROOF FUNDING.

WE INCREASED BY NEARLY 25% IN TERMS OF PRO UH, REGISTRANT'S FOR OUR PROGRAMS AND NEARLY ABOUT 33% INSTRUCTIONAL HOURS AND STRUCTURAL HOURS BASICALLY MEANS, UH, HOW MANY MORE PROGRAMS OR SERVICES WE DO OFFER.

AND THE ACTUAL STAFF TAUGHT HOURS INVOLVED IN THAT THAT'S NOT PER STUDENT, THAT'S ACTUALLY STAFF TAUGHT HOURS SO THAT WE WENT FROM 3,938 INSTRUCTIONAL HOURS TO 5,225.

SO THAT'S NEARLY A 33% INCREASE.

WHAT YOU'LL SEE IS REALLY WE, WE OFFERED NEW PROGRAMS AND SERVICES.

SO COFFEE AND CANVAS ON SATURDAY MORNINGS, UH, ZUMBA GOLD.

YES.

I SLIPPED IN A PICTURE OF COUNCIL MEMBER MITCHELL IN THERE.

UH, WE HAD ADULT, UH, DANCE CLASSES THAT WE BROUGHT BACK AND WE ACTUALLY HAD THEM DANCE AND TELL THEM RECITAL A PART OF OUR ACT BE ON SATURDAY, JUST THIS LAST WEEKEND.

UM, WE ALSO

[01:30:01]

CREATED GREATER COLLABORATION WITH CONE VALUE IN SCHOOL DISTRICT TO OFFER AND EXPAND OUR SERVICES, WORKING WITH THEM DURING THE SUMMER, THEY HAD SUMMER SCHOOL STUDENTS.

WE SAID, HEY, WE HAVE THIS FUNDING.

WE WANT TO TRANSPORT YOUR STUDENTS FROM THE VALLEY FLOOR.

AND THAT'S THEIR TERMINOLOGY, UH, FROM YOUR FOUR SCHOOLS YOU'RE HOT FOR IN SUMMER SCHOOL AT, AND WE WANT TO OFFER THEM FREE SOME CLASSES.

SO OUR FUNDING PAID FOR THE TRANSPORTATION OF THE STUDENTS PAID FOR ALL OF OUR STAFF AT THE POOL.

AND WE WERE ABLE TO GET 189 STUDENTS THIS SUMMER THROUGH THAT WORKING WITH COLLABORATION WITH KUMON VALLEY SCHOOL DISTRICT, AND THEN RECOGNIZING WE HAD A GREAT PARTNERSHIP OR COLLABORATIVE EFFORT WITH JOHNSON AVENUE L JOHNSON ELEMENTARY.

WE ALSO DID 120 STUDENTS THIS FALL WORKING WITH PRINCIPAL AT CHRISTINE'S FAR AT THAT LOCATION.

UM, AND YOU'LL SEE, CHRISTINE, THIS IS HER TWITTER.

SHE WAS BLASTING US ON TWITTER ALL SUMMER ON THE LEFT-HAND SIDE ABOUT THIS THINKING THE CITY OF OKLAHOMA FOR ALL THEIR EFFORTS.

UH, YOU SEE COUNCIL MEMBER, STEVE GOBLE HERE BEING RECOGNIZED.

UM, THAT'S, IT WAS A FUNNY, FUN, YOU'RE, YOU'RE A GOOD SPORT COUNCIL MEMBER, BUT THIS WAS A COUNTY OF SAN DIEGO PARKS AND RECREATION CHAMPIONS AWARD.

AND W HE WAS BEING RECOGNIZED AT THAT LOCATION.

ONE OTHER THING IS AT OUR APRIL 11 COUNCIL MEETING, WE'LL HAVE QUITE A SUPERVISOR RECREATION SUPERVISOR WHO OVERSEES AQUATICS DOMINIC MANJI, PAWNEE PRESENT ON APRIL FOOL'S DAY.

HE'LL ALSO BE PRESENTING THAT, UH, WE AS A CITY, ONE, A CALIFORNIA PARK AND RECORDS SOCIETY AWARD, SPECIFICALLY FOR OUR PRE-FUNDING WITH ALL OUR DAYS AND THE SWIM CLASSES THAT WE'RE ABLE TO DO.

I DON'T WANT TO STEAL HIS THUNDER.

SO I'LL LET HIM ALSO INCORPORATE THAT IN HIS APRIL 11 PRESENTATION.

THAT CONCLUDES MY PRESENTATION TODAY.

THANKS, FRANK.

UM, ARE THERE ANY, UM, WE JUST BLANKED ON THE WORD, UM, KELSEY, ANY QUESTIONS OR COMMENTS? OKAY.

UH, I THINK WE TRIED SOME OUTREACH TO SENIORS, BUT IT DIDN'T SEEM TO CLICK WHY DIDN'T THAT CLICK? WE WERE ABLE TO DO THE ADULT CLASSES, UM, BUT THERE WERE SOME DIFFICULTIES WITH SENIORS IN TERMS OF THEIR OWN, AND THIS IS JUST MY PERSPECTIVE OF THE COMMUNICATION I HAD.

SO I, I MEAN, EVERYBODY'S GOING TO HAVE A DIFFERENT PERSPECTIVE, UH, THEIR OWN SAFETY AND WILLINGNESS TO GET OUT.

UM, THAT WAS THAT'S THAT WAS KIND OF HELD, HELD TRUE WHEN WE WERE TRYING TO SPECIFICALLY TARGET, LIKE GIVING THEM TOURS AND OTHER LOCATIONS, UH, BECAUSE THE CODE REGULATIONS WOULD GO UP AND THEN GO DOWN AND PEOPLE WERE GETTING NERVOUS WITH GATHERING ON A BUS GOING ON A TOUR SOMEWHERE DURING COVID.

OKAY.

I GET IT.

UM, I THINK IT ACHIEVED THE GOAL.

THIS IS KIND OF LIKE A COUPON OR A WAREHOUSE CLUBS SAMPLE, YOU KNOW, THAT'S FREE BECAUSE IT WAS FREE.

WELL, A DOLLAR, AND I THINK IT ACHIEVED THE GOAL OF LET'S GET PEOPLE TO TRY THIS.

AND IT WAS ESPECIALLY IMPACTFUL.

UH, I THINK AMONG CULTURES THAT DON'T HISTORICALLY TRY SOME THINGS LIKE SWIMMING, AND THAT'S A GREAT USE OF PUBLIC FUNDS TO CREATE SAFETY AND FUN FOR KIDS GROWING UP.

SO I AGREE WITH THE STACK RECOMMENDATION TO USE THE REMAINING A HUNDRED THOUSAND DOLLARS TO FUND PARTNERSHIP WITH CAHONE VALLEY UNION SCHOOL DISTRICT TO EXTEND THE SWIMMING PORTION.

I THINK THAT'S AN EXCELLENT RECOMMENDATION.

WE GOT A 25% INCREASE IN TRIAL OF 309 PEOPLE, MAYBE SOME REPEAT IN THERE.

THAT'S JUST A GREAT OUTCOME.

AND I'M SO GLAD THAT THEY EMBRACED THAT OPPORTUNITY.

UH, I BET THEY HAD A LOT OF FUN AND I THINK YOU RAN IT WELL.

I'M GLAD YOU FOUND THE STAFF TO RUN ALL THESE THINGS DURING A DIFFICULT TIME.

SO IT'S GREAT LEADERSHIP.

SO I AGREE WITH THE RECOMMENDATION TO FUND THE REMAINING MONEY FOR CONTINUED SWIM LESSONS WITH THE SWIM LESSONS WE RECOGNIZE.

AND THE REASON WHY I EMPHASIZE THE SWIM SO MUCH IS THAT IT IS THE LEADING CAUSE OF PREVENTABLE DEATH IN OUR COUNTY FOR AGES ONE TO FIVE AND THE SECOND LEADING CAUSE OF PREVENTABLE DEATH FOR UNDER 14 IN OUR COUNTY.

SO WE SEE THIS AS PART OF PUBLIC SAFETY AND OFFERING THOSE SWIM LESSONS.

I THINK THE RETURN TO, IF WE CALL IT A REGULAR FEE SCHEDULE, THEY'RE STILL VERY AFFORDABLE.

UH, IF THEY HAD A GREAT EXPERIENCE DURING THE, THE FREE SAMPLE, HOPEFULLY THEY'LL COME BACK AND, AND PAY FOR THE CLASS.

AND WE STILL HAVE SCHOLARSHIP OPPORTUNITIES, UH, FOR FAMILIES AS WELL.

WELL DONE.

SO I AM A, I'M A THREE TIME LOSER IN SWIM CLASSES.

UM, I TOOK SWIM LESSONS WHEN I WAS A KID FOURTH, FIFTH, AND SIXTH GRADE.

I THINK IT WAS, AND I FAILED EVERY SINGLE YEAR.

I CAN FLOAT, I CAN BACKSTROKE, BUT THAT'S IT.

I THINK SWIM CLASSES ARE VERY, VERY IMPORTANT

[01:35:01]

FOR KIDS.

THEY NEED TO KNOW ONE INNER CITY KIDS IN, AND YES, WE ARE NOT DOWNTOWN SAN DIEGO, BUT YOU KNOW, THE CENTER OF THE VALLEY FLOORS, WHAT I CONSIDER OUR INNER CITY KIDS, THEY DON'T HAVE THE CHOICE.

YOU KNOW, THEY DON'T HAVE SWIMMING POOLS AT THEIR HOUSES.

THEY DON'T HAVE SWIMMING POOLS AT THEIR APARTMENT COMPLEXES.

AND, YOU KNOW, WE'VE GOT A COUPLE OF PUBLIC POOLS, BUT IT'S JUST, YOU KNOW, THEY'RE, THEY'RE, UM, CROWDED.

IF YOU GO TO, I'VE BEEN TO A YMCA IN CMT, IT GETS REALLY CROWDED OUT THERE.

AND SO I, I REALLY WANT TO ENCOURAGE THAT, YOU KNOW, AND COMMEND YOU FOR MAKING THIS A PRIORITY.

AND I AGREE WITH MY COLLEAGUE AND, UH, SPENDING THE REMAINDER OF THE MONEY ON SWIMMING CLASSES AND REALLY KIND OF PUSH IT, YOU KNOW, UM, OUR REC CENTERS, WHEN I WAS GROWING UP, WE HAD BHUTAN CLASSES.

THAT'S WHAT I EXCELLED AT.

OKAY.

I COULDN'T SWIM, BUT I COULD FLIP A BATON.

AND SO THESE ARE THINGS THAT, YOU KNOW, ARE PART OF A KID'S GROWING UP.

IT GIVES THEM A SENSE OF I'VE CHILDHOOD THAT SOMETIMES THEY DON'T GET TO HAVE.

AND, UM, SO THANK YOU VERY MUCH FOR PROVIDING THAT IN OFFERING, UM, THESE SERVICES AND DIDN'T YOU JUST GET, UH, SOME AWARD OR SOME BIG HIGH BLUETONGUE POSITION, LIKE A PRESIDENT OR SOMETHING? UH, YES, I WAS RECENTLY INSTALLED AS THE PRESIDENT OF THE CALIFORNIA PARK AND RECREATION.

THERE YOU GO.

CONGRATULATIONS.

ALL RIGHT, I'M DONE.

THANK YOU.

THANKS, FRANK.

REALLY APPRECIATE IT.

AND I AGREE WITH YOU.

I CAN'T THINK OF MONEY BETTER SPENT THAN KEEPING OUR KIDS SAFE.

DO YOU NEED A MOTION ON THE, UH, COMMITTED COMMITTAL OF THE A HUNDRED THOUSAND REMAINING? I THINK THEY'D BE HELPFUL FOR STAFF.

WE, YOU HAVE AN ALLOCATED BY, I THINK THAT JUST SOLIDIFIES HOW WE'RE GOING TO SPEND THE REMAINDER.

OKAY.

THEN I'LL GO AHEAD AND MAKE A MOTION, UH, TO NOT ONLY ACCEPT THE STAFF REPORT, BUT TO COMMEND THE STAFF AND ALL OF THE RECREATION PARTICIPANTS WHO TAUGHT THESE KIDS AND WERE PART OF THIS PROGRAM AND TO ALLOCATE THE REMAINING A HUNDRED THOUSAND DOLLARS, NOT ONLY FOR THE SWEET FREE SWIM LESSONS, BUT FOR THE INSTRUCTION FOR LIFEGUARDS AS WELL.

OKAY.

PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

ITEM 11 IS THE FISCAL YEAR 2021 THROUGH 2022.

MAYBE YOUR REPORT AT FIVE-YEAR BUSINESS PLAN UPDATE.

WE HAVE ITEM TEND TO CONSIDER PLEASE.

OH, YOU WANT TO GO TO ITEM 10? YOU SURE.

I THINK NO IS READY.

THAT'S GREAT.

THANKS FOR KEEPING ME HONEST.

OKAY.

OH YEAH.

ITEM

[10. 2021 General Plan Annual Progress Report RECOMMENDATION: That the City Council: Accepts the 2021 General Plan Annual Progress Report; and Directs staff to forward the report to the Governor's Office of Planning and Research (OPR), the State Department of Housing and Community Development (HCD), and the San Diego Association of Governments (SANDAG).]

10 IS A 2021 GENERAL PLAN ANNUAL PROGRESS REPORT AND STAFF.

WOULD YOU PLEASE TELL US ABOUT THIS GREAT GOOD AFTERNOON, HONORABLE MAYOR AND COUNCIL.

MY NAME IS NOAH LV AND I AM THE DEPUTY DIRECTOR FOR COMMUNITY DEVELOPMENT.

SO AGAIN, THIS ITEM IS AN ANNUAL PROGRESS REPORT ON IMPLEMENTATION OF THE GENERAL PLAN.

SO THIS REPORT IS REQUIRED BY THE CALIFORNIA GOVERNMENT CODE AND MUST BE SUBMITTED TO THE GOVERNOR'S OFFICE OF PLANNING AND RESEARCH, WHICH IS, UH, OPR AS WELL AS STATE DEPARTMENT OF HOUSING AND COMMUNITY DEVELOPMENT, WHICH IS EIGHT CD.

AND THEN ALSO THE SAN DIEGO ASSOCIATION OF GOVERNMENTS OR SANDAG.

SO RATHER THAN REVIEWING ALL OF THE GENERAL PLAN POLICIES AND OBJECTIVES THIS YEAR, WE'VE REALLY FOCUSED ON RELEVANT, ONGOING AND COMPLETED ACTIVITIES, UH, FROM 2021 IN ACCORDANCE WITH THE GOALS SET BY CITY COUNCIL.

SO STARTING WITH THE LAND USE ELEMENT, UH, DURING 2021, UH, THE COUNCIL APPROVED TEMPORARY ZONING RELIEF, UH, RELATED TO THE PANDEMIC AS WELL AS NEW ZONING INCENTIVES.

UH, DYSPORT SMALL BUSINESSES.

UH, NEW COMMERCIAL PROJECTS WERE ALSO CONSTRUCTED SUCH AS THE MISSION, UH, FEDERAL CREDIT UNION BRANCH ON FLETCHER PARKWAY AND NEW STARBUCKS ON NORTH SECOND STREET AND THE MAZDA DEALERSHIP ON NORTH JOHNSON AVENUE, WHICH IS SHOWN ON THIS SLIDE.

A NEW INDUSTRIAL DEVELOPMENT INCLUDED THE DENT INDUSTRIAL PROJECT ON NORTH MARSHALL AVENUE, WHICH IS CURRENTLY UNDER CONSTRUCTION.

AND THE CITY COUNCIL ALSO APPROVED THE GATEWAY TOWNHOME PROJECT AT 300 ELK HOME BOULEVARD, WHICH IS CURRENTLY, UH, NEARING, UM, CONSTRUCTION.

UM, THAT WILL BE THE FIRST LARGE, UH, DEVELOPMENT, UH, AS A RESULT OF THE TRANSIT DISTRICT SPECIFIC PLAN.

SO WE'RE VERY EXCITED ABOUT THAT.

UM, ONE OF THE PRIMARY COMPONENTS OF THE GENERAL PLAN ANNUAL PROGRESS REPORT IS REALLY THE REPORT ON HOUSING PRODUCTION.

UM, SO AS A REFRESHER FROM 2021, UH, THE CITY COUNCIL DID APPROVE AN UPDATE TO THE HOUSING ELEMENTS.

ALTHOUGH A CERTIFICATION OF THE HOUSING ELEMENT STILL REMAINS PENDING BY HCD.

[01:40:02]

UM, THE CITY ALSO CONTINUED TO IMPLEMENT, UH, HOUSING PROGRAMS RELATED TO FAIR HOUSING, AS WELL AS, UH, HOMELESS PREVENTION AND RENTAL AND UTILITY ASSISTANCE FOR CONSTRUCTION OF THE CITY ADDED A TOTAL OF 155 NEW HOUSING UNITS, UM, OF WHICH A HUNDRED AND SEVENTY ONE HUNDRED SEVENTEEN OF THOSE WERE AFFORDABLE TO LOW INCOME HOUSEHOLDS, 12 TO MODERATE INCOME HOUSEHOLDS AND 26 TO ABOVE MODERATE HOUSEHOLDS OF THE LARGE NUMBER OF LOW INCOME UNITS IS DIRECTLY RELATED TO THE CONVERSION OF THE ROADWAY IN, INTO THE VISTA PALM APARTMENTS AT 1250 ALCOM BOULEVARD, WHICH IS THE PHOTOGRAPH THAT YOU SEE HERE ON THIS SLIDE.

SO HERE YOU CAN SEE THE ADDITION OF THE 155 UNITS TOWARDS THE CITIES REGIONAL HOUSING NEEDS, ASSESSMENT OR ALLOCATION.

UH, THE RENA ALLOCATION FOR THIS CYCLE WAS THE 3,280 UNITS, UH, BY INCOME CATEGORY.

SO YOU CAN SEE NOW WITH THE SUBTRACTION OF THE 155, WE HAVE A REMAINING GOAL OF 3,100 AND TWENTY-FIVE UNITS, UH, THAT WOULD BE CONSTRUCTED BY 2030.

SO FOR CIRCULATION AND ROAD IMPROVEMENTS, THE DESIGN PLANS FOR THE ALCON BOULEVARD ROUNDABOUT PROJECT HAVE BEEN COMPLETED.

UH, THE PROJECT DOES INCLUDE THE REMOVAL OF THE EXISTING TRAFFIC SIGNAL AT OAKLAND BOULEVARD AND JOHNSON AVENUE.

UM, AS WELL AS THE CONSTRUCTION OF A SINGLE LANE ROUNDABOUT WITH CROSSWALKS AND PUBLIC PLAZAS AND CONSTRUCTION FOR THAT PROJECT IS EXPECTED TO BEGIN THIS YEAR AND EXTEND INTO 2023, UH, ROAD SAFETY PROJECTS ALSO CONTINUED WITH DESIGN AND CONSTRUCTION AND THE ANNUAL PAYMENT RESURFACING PROJECT CONTINUED.

AND THEN LASTLY, UH, THE CITY, UH, DID RETROFIT, UH, STREETLIGHTS LED, UM, LIGHTS WITH OVER 700 LIGHTS, UH, BEING REPLACED WITH ENERGY EFFICIENT LEDS SO DUE TO THE PANDEMIC, MANY PARKS AND RECREATION DEPARTMENT EVENTS, INCLUDING PROGRAMS AND ACTIVITIES WERE MODIFIED OR, UH, REDUCED, UM, IN PURCHASING NUMBERS IN 2021, THOSE INCLUDED THE 4TH OF JULY CELEBRATION AS WELL AS HOT FEST.

UM, STAFF DID WANT TO HIGHLIGHT THAT THE PARKS AND RECREATION DEPARTMENT, UH, DID BRING BACK THE ANNUAL DANCE AND TUMBLING RECITAL, UH, WHICH WAS MODIFIED HOST PERFORMERS ONLY, AND ALL PARTICIPANTS THEN RECEIVED A VIDEO, WHICH THEY COULD SHARE, UH, WITH, UH, WITH THEIR FAMILIES.

SO FOR SAFETY OF THE CITY, UH, CITY COUNCIL UPDATED THE SAFETY ELEMENT IN JULY OF 2021, AND THAT CONTINUES TO ADDRESS NATURAL AND HUMAN CAUSED HAZARDS.

UM, IN 2021, THE POLICE DEPARTMENT AND HEARTLAND FIRE ALSO CONTINUED TO WORK WITH HOMEOWNERS ASSOCIATIONS AS WELL AS PROPERTY OWNERS, UH, TO PROMOTE CRIME FREE HOUSING AND FIRE SAFETY SO THE IMPLEMENTATION HERE OF THE CONSERVATION AND NOISE ELEMENTS ALSO CONTINUE THROUGH 2021 WITH PROPER REVIEW OF DEVELOPMENT PROJECTS, UM, LOOKING AT IMPROVING AIR QUALITY AND WATER QUALITY, REDUCING POLLUTANTS AND IMPLEMENTING NOISE ATTENUATING MEASURES WHEN NECESSARY IN JULY OF 2021, THE CITY ALSO ADOPTED THE ENVIRONMENTAL JUSTICE ELEMENT AS PART OF THE GENERAL PLAN, UM, AND THE WHICH WILL BE PROMOTING EFFORTS TO IMPROVE THE QUALITY OF THE BUILT ENVIRONMENT, UH, THROUGH APPROPRIATE LAND USE PLANNING AND BY REDUCING HEALTH RISKS IN THE COMMUNITY.

SO THAT IS STAFF'S BRIEF OVERVIEW OF THE GENERAL PLAN IMPLEMENTATION THROUGH 2021.

UM, OUR RECOMMENDATION IS THAT THE CITY COUNCIL ACCEPT THIS REPORT AND THEN DIRECT STAFF AS REQUIRED TO SUBMIT THE REPORT TO OPR, HCD, AND SANDAG.

SO HAPPY TO ANSWER ANY QUESTIONS.

SO LET ME SEE IF THERE'S ANY QUESTIONS FOR YOU, MICHELLE QUESTION FOR CLARIFICATION PURPOSES.

CAN YOU TELL ME, DO YOU KNOW WHAT THEY'RE GOING TO BE CHARGING FOR THE LOW-INCOME RENTALS? DO WE HAVE ANY CONTROL OVER THAT OR HAS IT BEEN DISCUSSED WHAT IS CONSIDERED LOW INCOME? SURE.

SO WHEN WE REPORT, UM, HOUSING PRODUCTION TO THE STATES, WE HAVE TO LOOK AT THE AREA MEDIAN INCOME, WHICH IS BASED ON FAMILY SIZE.

UM, THE SAN DIEGO COUNTY AREA MEETING INCOME IS A $95,100.

AND SO WHEN YOU LOOK AT, UM, LOW INCOME, UM, THAT WOULD REDUCE TO ABOUT $60,000 AND THEN AFFORDABILITY IS BASED ON, UM, TYPICALLY 30% OF YOUR GROSS ANNUAL INCOME.

AND SO THE AFFORDABLE RENTS WOULD HAVE TO BE, UM, NO MORE THAN 30% OF THAT 60,000 ANNUAL INCOME.

SO THAT'S WHERE FOR THE VISTA ZUL OR FOR THE VISTA, UM, PALMS APARTMENTS, UM, THEY, UH, RENT IN THE RANGE OF 13, 50 TO 1450 FOR THE 300 SQUARE FOOT, UH, UNITS.

AND SO THAT IS ACTUALLY AFFORDABLE TO LOW-INCOME INDIVIDUALS, UH, BASED ON THE CRITERIA THAT HDD REQUIRES US TO USE.

SO 1350 TO 14 54, 300 SQUARE FOOT APARTMENT.

[01:45:02]

OKAY.

BECAUSE IT SEEMS LIKE $60,000 A YEARS.

I MEAN, I KNOW THIS IS NOT YOUR PURVIEW, BUT IT SEEMS LIKE THAT'S STILL KIND OF HIGH FOR LOW-INCOME.

AND WE HAVE A LOT OF PEOPLE WHO MAKE LESS THAN THAT, AND THEY'RE 300 SQUARE FEET IS PRETTY SMALL.

ALL RIGHT.

THANK YOU.

MORE QUESTIONS FOR NO, NO, THANK YOU.

NICE REPORT.

THANK YOU.

ALL RIGHT.

DO WE HAVE ANY SPEAKERS FOR THIS ITEM? WE HAVE NO CARD, SIR.

ALL RIGHT.

IT BRINGS BACK TO COUNCIL, UM, AND IN DISCUSSION OR SOMETHING LIKE TO MAKE A MOTION, UH, I'D MOVED TO ACCEPT 2021 GENERAL PLAN ANNUAL PROGRESS REPORT AND DIRECT STAFF TO FORWARD REPORT TO THE GOVERNOR'S OFFICE OF PLANNING AND RESEARCH, STATE DEPARTMENT HOUSING AND COMMUNITY DEVELOPMENT, AND THE SAN DIEGO ASSOCIATION OF GOVERNMENTS.

ALL RIGHT, PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

[11. Fiscal Year 2021-22 Mid-Year Report and Five-Year Business Plan Update RECOMMENDATION: That the City Council: Receives and accepts the Fiscal Year 2021-22 Mid-Year Report and Five-Year Business Plan update; Authorizes the proposed personnel changes detailed in the report; and Increases or modifies Fiscal Year 2021-22 appropriations in the net amount of $610,000 for additional needs as detailed in the report.]

ITEM 11 IS THE FISCAL YEAR 2021 THROUGH 2022.

MADE YOUR REPORT AT FIVE-YEAR BUSINESS PLAN, UPDATE STAFF.

YOU'VE TELL US ABOUT THIS PLACE.

CLAY, GOOD AFTERNOON, HONORABLE MAYOR, DISTINGUISHED MEMBERS OF THE CITY COUNCIL.

MY NAME IS CLAY SHANE.

I'M THE DIRECTOR OF FINANCE FOR THE CITY OF OKLAHOMA.

BEFORE I GET WOUND UP AND STARTED TODAY, I'D LIKE TO TAKE A MINUTE AND ACKNOWLEDGE A MEMBER OF THE FINANCE TEAM IN THE AUDIENCE TODAY.

AUTUMN REBIRTH AUGER IS OUR SENIOR MANAGEMENT ANALYST, AND SHE'S RESPONSIBLE FOR A GREAT DEAL OF THE WORK BEING PRESENTED TODAY.

SO I WANTED TO TAKE A MINUTE AND INTRODUCE HER TO THE CITY COUNCIL AS WELL AS THINKER FOR THE GREAT WORK SHE'S DOING.

THANK YOU FOR TODAY'S PRESENTATION.

BRIEFLY GOING TO TALK ABOUT THE ECONOMY TOUCH, UH, ON WHERE WE EXPECT TO BE IN FISCAL YEAR 2022, AS WELL AS TALK ABOUT THE UPDATE TO THE FIVE-YEAR BUSINESS PLAN AND CONDUCT A LITTLE BIT OF HOUSEKEEPING TO THE 2022 BUDGET FOR THE ECONOMY.

I'LL TOUCH ON THE THREE PRIMARY MEASURES OF THE ECONOMY, THE GROSS DOMESTIC PRODUCT, UNEMPLOYMENT AND INFLATION FOR CALENDAR YEAR 2021 GDP, UH, NATIONAL GDP WAS 5.7% GROWTH.

THIS IS SIGNIFICANTLY BETTER THAN THAT EXPERIENCED IN 2020, WHERE GDP ACTUALLY DECLINED BY 3.4% JUST TO PUT IT IN CONTEXT THE YEAR BEFORE, UH, THE LAST COMPLETE PRE PANDEMIC YEAR, UH, GDP WAS APPROXIMATELY 2.3%.

AND THAT'S KIND OF THE TREND WHERE HAD BEEN FOR SEVERAL YEARS LEADING UP TO THAT IN THAT TWO, TWO AND A HALF PERCENT RANGE.

UM, I THINK THAT'S SOMETHING WE ALL EXPERIENCED AS THE, UH, ON THE, WITH THE ONSET OF THE PANDEMIC WHERE THE ECONOMY SHUT DOWN IN THE EARLY MONTHS, UM, KIND OF STRUGGLED FOR A LITTLE WHILE AND THEN PICKED BACK AND CAME ROARING BACK.

UM, AFTER A COUPLE OF QUARTERS, IN FACT, THE UCLA ANDERSON FORECAST EXPECTS THAT GROWTH TO CONTINUE FOR THE REMAINDER OF 2022, UH, BEFORE IT STARTS TO MOVE BACK TOWARDS THOSE, UH, AMOUNTS THAT WE EXPERIENCED LEADING UP TO THE PANDEMIC WITH 2.8% GROWTH IN 2023.

AND, UH, 2.3% IN 2024 UNEMPLOYMENT ALSO CONTINUES TO IMPROVE DRAMATICALLY IN JANUARY OF 2022.

UH, NATIONAL UNEMPLOYMENT WAS AT 4%, 12 MONTHS AGO.

IT WAS 6.4 FOR THAT SAME PERIOD.

CALIFORNIA'S UNEMPLOYMENT RATE WAS 5.8%.

AND THE SAN DIEGO CARLSBAD REGION 4.7% INFLATION CONTINUES TO BE THE MOST CONCERNING, UH, MEASURE OF THE ECONOMY.

UM, IT'S BEEN PRETTY HARD TO ESCAPE THIS, UH, THESE DAYS OVER THE LAST 12 MONTHS, CPI HAS INCREASED AN ASTOUNDING 7.9%.

THIS IS HIGHER THAN IT'S BEEN IN DECADES.

UM, THIS HAS BEEN, UH, CAUSED PRIMARILY BY SUPPLY CHAIN, SUPPLY CHAIN PROBLEMS. UM, YOU SEE A LOT OF EMPTY SHELVES IN STORES AND EMPTY A LOT OF EMPTY CAR LOTS, UM, BUT IT'S PRIMARILY LED BY, UH, AN EXPANSION OF ENERGY COSTS.

UM, CPI GROWTH, SPECIFIC LAND ENERGY IS SOMETHING IN THE 20% RANGE.

MOVING FORWARD TO OUR MID-YEAR REPORT.

WE ANTICIPATE GENERAL FUND REVENUES TO END THE YEAR AT APPROXIMATELY $86.8 MILLION.

THIS IS $3.2 MILLION OVER BUDGET AND LED PRIMARILY BY VERY STRONG PERFORMANCE IN SALES TAX.

THE REMAINING CATEGORIES

[01:50:01]

ARE STRONG FALLING TO SHORT OF BUDGET, BUT MOST OF THE GROWTH AS YOU CAN SEE IS IN SALES TAX, WHERE IT'S GROWN APPROXIMATELY 10% OVER BUDGET BY YEAR END ON THE EXPENDITURE SIDE, WE EXPECT TO FINISH THE YEAR AT $81.1 MILLION.

THIS IS APPROXIMATELY $2.6 MILLION UNDER BUDGET.

WE DO SEE SAVINGS IN THE SALARIES AND BENEFITS CATEGORY OF APPROXIMATELY A MILLION DOLLARS DESPITE OUR BEST EFFORTS TO FILL VACANCIES AS QUICKLY AS WE CAN.

WE STILL ARE EXPERIENCING VACANCIES AND THAT'S WHAT'S DRIVING SAVINGS THERE FOR THE MOST PART.

WE ALSO SEE SIGNIFICANT SAVINGS AND MATERIALS, SUPPLIES, AND SERVICES.

EVERYTHING ELSE IS MORE OR LESS ON TRACK.

THESE TWO CO OR TWO ACTIVITIES TOGETHER REPRESENT AN INCREASE IN FUND BALANCE, UH, ANTICIPATED ENDING FUND BALANCE INCREASING BY APPROXIMATELY $5.7 MILLION.

UH, WE EXPECT TO END THE YEAR WITH RE TOTAL RESERVES OF APPROXIMATELY $58.7 MILLION.

ONE THING THAT IS VERY DIFFICULT FOR ME TO GET INTO ANY FORWARD-LOOKING, UH, WORK WITHOUT TOUCHING ON IS OUR CONTINUED, UH, WORK THAT NEEDS TO BE DONE WITH OUR CALPERS OBLIGATIONS OR PENSION OBLIGATIONS.

WE'VE DONE SOME FANTASTIC THINGS WITH ISSUING POB IS SETTING UP PARS ACCOUNTS, BUT THIS IS A TOPIC THAT CONTINUES TO CAST A SHADOW OVER CITY FINANCES.

AND WE DON'T WANT TO TAKE OUR EYE OFF THE BALL IN 2023 RE ANTICIPATING TOTAL CALPERS CONTRIBUTIONS.

THIS IS BOTH NORMAL COSTS AND THE UAL AMORTIZATION OF APPROXIMATELY $14.2 MILLION, ALONG WITH THE POB DEBT SERVICE PAYMENT, $9.1 MILLION.

SO COMBINED, WE'RE STILL SPENDING APPROXIMATELY $23 MILLION OUT OF THE CITY'S OPERATING BUDGETS ON PENSION COSTS.

SO MY STANDARD CAVEAT, BEFORE WE START TALKING PROJECTIONS IS PROJECTIONS AND WHAT THEY DO AND DON'T DO, UM, THIS IS NOT A FORECAST AND IT'S CERTAINLY NOT A CRYSTAL BALL.

BASICALLY A PROJECTION IS TAKING OUR CURRENT ENVIRONMENT AND SPINNING IT FORWARD FOR A NUMBER OF YEARS.

PROJECTIONS ARE INTENDED TO BE USED AS A PLANNING TOOL AND HELP IDENTIFY STRUCTURAL FLAWS.

UM, IT'S NOT UNCOMMON FOR US TO HAVE NEGATIVE RESULTS PROJECTED.

AND THEN WE COME BACK WITH A BUDGET AND A FEW MONTHS LATER, AND THOSE ARE FIXED AND THAT KIND OF DEMONSTRATES THE PATTERN HERE.

THE PROJECTION HIGHLIGHTS AN AREA THAT NEEDS ATTENTION.

AND THEN DURING THE BUDGET PROCESS, WE ADDRESS IT FOR OUR WORK ON THE GENERAL FUND PRESENTED HERE ARE OUR PROJECTED INFLOWS AND OUTFLOWS FOR THE NEXT 10 YEARS.

UM, LEADING US OFF AS A FYI 22 ON THE TOP LINE.

AND THAT WAS, AS I JUST DISCUSSED WITH DISSIPATE ENDING THE YEAR WITH A SURPLUS OF APPROXIMATELY $5.7 MILLION.

UM, THERE'S A COUPLE OF PATTERNS I WANT TO HIGHLIGHT HERE.

I WON'T RUN THROUGH ALL THE NUMBERS FOR YOU.

THERE ARE CERTAINLY THERE FOR YOU TO ENJOY ON YOUR OWN.

UM, THE NEXT TWO YEARS WE SEE MORE PROJECTIONS, UH, UH, ESTIMATE THAT WE'RE GOING TO BE APPROXIMATELY, UH, EXPENDITURES IN QUARTER REVENUES.

AND THEN WE START TO SEE PROJECTED SURPLUSES.

AND THIS IS WHERE WE START SEEING SOME OF THE SAVINGS AS A RESULT OF ISSUING THE PO BS AND IMPROVEMENT ON OUR CASH FLOWS.

THE FIRST FIVE YEARS ARE IN STANDARD PRINT.

THE LAST FIVE YEARS ARE ITALICIZED.

THAT'S JUST A TO HIGHLIGHT THE FACT THAT AS A PROJECTION GOES FURTHER AND FURTHER OUT, THE LESS RELIABLE IT IS.

AND WE JUST WANT TO MAKE THAT DISTINCTION THAT ONCE WE'RE INTO THE ITALICIZED, WE'RE REALLY GETTING OUT THERE.

UM, HOWEVER, THAT CLIFF THAT YOU SEE, UM, GOING FROM REALLY IS THERE THAT $15 MILLION A YEAR DROP-OFF AND PERFORMANCE IS A RESULT OF THE EXPIRATION OF PROP J SALES TAX, THE HALF CENT SALES TAX MEASURE THAT WAS ADOPTED IN 2009, NEW THIS YEAR, OUR FIVE-YEAR PROJECTIONS FOR THE WASTEWATER FUND.

UM, IT MAKES ME VERY HAPPY TO FINALLY BE ABLE TO INCLUDE THIS.

THIS IS WORK THAT I'VE WANTED TO INCLUDE IN THIS REPORT FOR A NUMBER OF YEARS.

AND WE FEEL LIKE THE WORK'S NOT, WASN'T QUITE READY FOR PRIME TIME, AND IT STILL HAS A NUMBER OF THINGS I WANT TO DRAW YOUR ATTENTION TO.

UM, AND I THINK THE BEST WAY TO DO THAT IS TO TALK ABOUT WHAT'S NOT IN THIS PROJECTION.

THIS DOES NOT INCLUDE ANY RATE INCREASES THAT ARE ALREADY APPROVED.

IT HAS A VERY MODEST ASSUMED GROWTH FACTOR ON THE REVENUE SIDE.

IT ALSO DOES NOT INCLUDE ANY ANTICIPATED CIP ACTIVITY.

UH, THE CIP ACTIVITY THAT IS INCLUDED HERE IS HISTORICAL AVERAGES.

SO ANY KIND OF RAMPING UP OR SIGNIFICANT NEW PROJECTS ARE NOT REFLECTED HERE, AND ALSO NOT REFLECTED HERE ARE CHANGES IN OUR TRANSPORTATION AND

[01:55:01]

TREATMENT COSTS.

WE HAVE A NUMBER OF VERY LARGE PROJECTS, UM, UNDERWAY IN THE COUNTY THAT MAY AFFECT THAT.

UM, WE'RE NOT GUESSING ON HOW THAT AFFECTS US.

SO THERE'S SOME VERY BIG FACTORS, NOT AT PLAY HERE, UM, AND IT SHOULD BE CONSIDERED WHEN EVALUATING THIS INFORMATION.

HOWEVER, I THINK WHAT THIS DOES DO A VERY GOOD JOB OF IS DEMONSTRATE OUR CURRENT INFLOWS VERY MUCH SUPPORT OPERATIONS OR DAY TO DAY OPERATIONS.

AND I THINK THIS IS IMPORTANT BECAUSE WE'VE TALKED ABOUT MANY TIMES ALONG WITH RATE INCREASES THAT A LOT OF THOSE GO HAND IN HAND WITH, UM, CAPITAL REPLACEMENT MAINTENANCE, SOME OF THE BIGGER, A FEW MORE FUTURE-ORIENTED PROJECTS RELATED TO WASTEWATER.

SO FOR THE 20 20, 20, 20, 22 BUDGET, UH, WE HAVE A NUMBER OF ITEMS WE WOULD LIKE TO ADDRESS.

WE DID AN AWFULLY BUSY IN THE FIRST QUARTER.

UM, THERE ARE ONLY A COUPLE OF THINGS TO DISCUSS AT MID-YEAR.

UM, WE HAVE A HANDFUL OF PERSONNEL ADJUSTMENTS.

UH, THE FIRST IS AN ADDITION.

WE REQUEST AN ADDITIONAL, UH, ASSOCIATE ENGINEER TO THE PRIVATE DEVELOPMENT DIVISION IN PUBLIC WORKS.

UM, WE WOULD ALSO LIKE TO ADD AN ACCOUNTANT TO THE FINANCE DEPARTMENT TO HELP SUPPORT THE IMPLEMENTATION OF OUR ERP SYSTEM.

AND THEN WE HAVE A COUPLE OF POSITIONS THAT WE STUDIED THE WORK THEY'RE DOING AND DECIDED THAT THAT CLASSIFICATION DIDN'T QUITE SUIT WHAT THEY WERE ACTUALLY DOING.

SO WE'VE INCLUDED THOSE AS WELL.

UM, NONE OF THESE ADJUSTMENTS REQUIRE AN APPROPRIATION ADJUSTMENT.

THIS IS MERELY, UH, REQUESTING THE APPROVAL OF THE POSITIONAL CHANGE.

WE CHANGE.

WE BELIEVE THAT WE HAVE SUFFICIENT, UM, EXPENDITURE SAVINGS IN THE GENERAL FUND TO SUPPORT THESE CHANGES WITHOUT ANY ADDITIONAL MONEY.

UM, HOWEVER, I DO WANT TO BRING ATTENTION TO OUR ONE APPROPRIATION CHANGE, UH, OR, UH, MODIFICATION THAT WE WERE REQUESTING.

AND THAT'S RELATED TO HEARTLAND, FIRE AND RESCUE STRIKE TEAM DEPLOYMENT COSTS.

UM, THIS YEAR WAS A VERY BUSY FIRE SEASON.

UM, HARTLAND FIRE AND RESCUE SENT TEAMS TO, I BELIEVE THE COUNT WAS SOMETHING LIKE EIGHT FIRES OUT OF JURORS JURISDICTION.

AND THE WAY THAT WORKS IS WE OFTEN ENCOURAGE ADDITIONAL COSTS AS A RESULT OF SENDING THESE CREWS UP.

WE, WE HAVE ARRANGEMENTS WITH THE CALIFORNIA OFFICE OF EMERGENCY SERVICES TO REIMBURSE US FOR THOSE COSTS.

SO THEY BASICALLY PAY US FOR OUR EQUIPMENT.

WE SEND UP AS WELL AS THE STAFF TIME.

SO TO OFFSET SOME OF THE ADDITIONAL COSTS OF SENDING THOSE CREWS UP NORTH, WE WOULD LIKE TO APPROPRIATE THE ESTIMATED REIMBURSEMENT REVENUE TO HELP COVER THAT FOR THE FIRE DEPARTMENT.

SO WITH THAT BEING SAID, I'D LIKE TO CONCLUDE WITH STAFF'S RECOMMENDATIONS.

WE WOULD RECOMMEND THAT THE CITY COUNCIL RECEIVES AND ACCEPTS THE REPORT AUTHORIZES THE PROPOSED PERSONNEL CHANGES AND INCREASE OR MODIFIES APPROPRIATIONS AS DETAILED IN THAT REPORT.

AND THAT CONCLUDES MY PRESENTATION.

I'D BE HAPPY TO ANSWER ANY QUESTIONS, QUESTIONS, PHIL.

THANK YOU, CLAY.

UM, GREAT REPORT.

I THINK I'M CORRECT.

INSANE.

OUR RESERVES ARE UP.

YOU SAID, I THINK I SAW 85,000,086 MILLION 58 58.

SORRY.

YES, SIR.

I'M DYSLEXIC 58 MILLION.

IS THAT RIGHT? THAT'S CORRECT.

58 MILLION.

I'M NOT REALLY.

THIS IS DYSLEXIC.

UM, AND, UH, WE HAVEN'T RAISED ANY TAXES.

THAT'S CORRECT.

AND NO NEW TAXES.

THAT'S CORRECT.

THAT'S CORRECT.

OKAY.

SO FROM OUR STANDPOINT AS A CITY, MOST OF THE RESERVE IS BEING ACCUMULATED THROUGH GOOD GOVERNMENT EFFICIENT RUNNING OF IT, AND THEN MAYBE ARPA FUNDING TO OFFSET SOME OF THE COSTS OR OUR ARPA IS NOT REFLECTED IN THE SETTLE.

IT'S NOT IN THE, IT'S NOT REFLECTED IN THERE AT ALL.

SO I THINK, I THINK MOST OF US IN THIS ROOM WOULD LIKE TO GO WITH THE GOOD GOVERNMENT.

OKAY.

SO EFFICIENTLY RUN MORE EFFICIENTLY.

YES, SIR.

OKAY.

UM, AND MAYBE YOU AND, UH, GRAHAM CAN, CAN TAG TEAM THESE NEXT COUPLE OF QUESTIONS.

SO, UM, HOW WOULD, HOW DO YOU, HOW DOES STAFF THINK WE SHOULD MANAGE OUR RESERVE? I MEAN, BECAUSE YOU MENTIONED PENSION IS OUR PENSION LIABILITIES STILL THERE.

UM, AND THEN PROP J IS EXPIRING IN EIGHT YEARS, SEVEN YEARS, SOMETHING LIKE THAT.

WHAT A STAFF CONSIDER A GOOD SOURCE OF A WAY TO MANAGE OUR RESERVE? WELL, W ON A TECHNICAL NOTE, I THINK THE CITY MANAGER PROBABLY HAS SOME STRATEGY COMMENTS ON THAT, BUT I WOULD LIKE TO POINT OUT THAT I THINK MAYBE YOU'RE GOING DOWN THE WRONG ROAD, LOOKING AT THE ENTIRE RESERVE BALANCE AS A SINGLE POT OF MONEY.

IT'S I THINK IT'S IMPORTANT TO UNDERSTAND WHAT EACH OF THESE INDIVIDUAL BUCKETS IS DESIGNED TO ACCOMPLISH.

UM, FOR EXAMPLE, THE 20% OPERATING RESERVES, WE REFER TO THAT AS THE RESERVE, THE LAST RESORT, AND WE MAINTAIN THAT RESERVE SOLELY.

SO WE DON'T HAVE TO ISSUE DEBT IN THE MIDDLE OF THE YEAR

[02:00:01]

TO KEEP OPERATIONS GOING IT'S TO HELP WITH CASHFLOW.

SO GENERALLY SPEAKING THAT THAT 20% RESERVE IS LARGELY OFF THE TABLE, UNLESS WE HAVE THE MOST DIRE OF EMERGENCIES.

LIKEWISE, THE RESERVE FOR UNFUNDED RETIREMENT OBLIGATION, UM, A PORTION OF THAT HAS ALREADY BEEN SENT TO OUR PARTNERS ARE SECTION ONE 15, UH, TRUST EARLIER, UH, IN THE FALL OF THIS YEAR.

UM, THE CITY COUNCIL AUTHORIZING US TO RE UH, SENDING THE REMAINING BALANCE TO PARS ALSO, SO THAT REALLY ISN'T AVAILABLE FOR SPENDING ALSO.

SO IT'S REALLY THOSE OTHER TWO, UH, RESERVE ACCOUNTS THAT YOU'RE LOOKING FOR AND THINKING ABOUT, WHAT SHOULD WE BE DOING WITH THIS FROM A PLAN PLANNING PERSPECTIVE, THE ECONOMIC UNCERTAINTY RESERVE KIND OF AS INTENDED TO BE YOUR, YOUR SAFETY NET FOR WHEN WE DO HAVE DOWNTURNS AND THEN THE CARRY OVER RESERVED, PURELY AS INTENDED FOR, YOU KNOW, ADDITIONAL SPENDING.

AND WE'VE TALKED ABOUT SEVERAL THINGS GOING FORWARD ALREADY.

UH, WE HAVE THE CITY COUNCILS ALREADY AUTHORIZED THE OVER-HIRING OF 10 OFFICERS AND THAT POLICE OFFICERS, AND THAT'S REFLECTED IN OUR EXPENDITURE PROJECTIONS, BOTH FOR THE CURRENT YEAR AND GOING FORWARD.

UM, WE HAVE A PROPOSAL.

THE NEXT ITEM, RIGHT AFTER THIS, I BELIEVE HAS, UH, UH, UH, USE OF FUND BALANCE THAT'S BEING DISCUSSED.

AND I KNOW WE HAVE SEVERAL OTHER THINGS ALREADY ON THE TABLE.

SO SOME OF THAT'S ALREADY BEEN SORT OF I'D EARMARKED AND, AND A PLAN BEHIND IT, BUT I THINK I'LL QUIT RAMBLING AND LET THE CITY MANAGER RESTRICTIVE.

I THINK IT'S IMPORTANT FOR POLICYMAKERS AND FRANKLY, THE COMMUNITY UNDERSTAND THAT RESERVE MONIES ARE NOT ONGOING REVENUE STREAMS, RIGHT? SO THESE, IN MY MIND, WE SHOULD CONSIDER THESE AS ONE-TIME FUNDS.

SO THE COUNCIL MAKING THE DECISION TO OVER HIRE BY THE 10 POLICE OFFICERS, WHICH WILL THEN RATCHET DOWN THROUGH ATTRITION WAS A ONE-TIME EXPENDITURE THAT YOU KNEW THAT YOU WERE TAKING OUT OF YOUR GENERAL FUND, RESERVES THAT IN MY MIND, IT'S IMPORTANT TO KIND OF KEEP THOSE DISTINCT AND SEPARATE BETWEEN ONGOING REVENUES AND IN THIS MONEY.

UM, THERE'S AN ADAGE THAT TALKS ABOUT IT TAKES CAPITAL TO MAKE MONEY, RIGHT? YOU, YOU NEED TO INVEST IF YOU'RE A PRIVATE ENTITY OR A PRIVATE BUSINESS, YOU HAVE TO INFUSE CAPITAL IN ORDER TO BUILD A FACTORY, TO PRODUCE THE WIDGET, TO GENERATE THE REVENUE.

AND, UM, THE SAME APPLIES TO GOVERNMENT.

ALTHOUGH WE DON'T MAKE MONEY, WE SAVE MONEY.

AND SO MY MIND, ONE OF THE STRATEGIES THAT I WOULD RECOMMEND THAT THE COUNCIL CONSIDER OF HOW TO USE THIS MONEY IS HOW CAN WE UTILIZE ANY RESERVES THAT YOU FEEL COMFORTABLE, UM, THAT WE DON'T NEED FOR IMMEDIATE EMERGENCIES? HOW CAN WE USE THOSE FUNDS, EITHER LEVERAGE SAVINGS IN THE FUTURE? YOU'VE DONE THIS ON A COUPLE OF PROJECTS, THE SOLAR SAVE THE SOLAR PROJECT, FOR EXAMPLE, RIGHT? YOU INVEST $5 MILLION IN A SOLAR PROJECT.

AND THEN YOU'LL, YOU'LL SEE THOSE SAVINGS OVER A PERIOD OF TIME.

AND THAT ONCE THAT PROJECT HAS PAID OFF, IT ACTUALLY BECOMES REVENUE.

AND THEN YOU CAN USE THAT REVENUE TO PAY FOR ADDITIONAL SERVICES THAT ARE ONGOING.

SO I THINK THAT'S A REALLY IMPORTANT WAY TO USE THAT MONEY.

THE OTHER THING THAT WE HAVE NOT DONE AS A CITY FOR SEVERAL YEARS HAS REALLY AUGMENT THE CAPITAL IMPROVEMENT PLAN BUDGET.

SO WE, WE HAD A LOT OF MONEY IN THERE AND EVERY YEAR WE DO THESE CAPITAL IMPROVEMENT PROJECTS THAT FUND BALANCE IN CIP GETS LOWER AND LOWER.

I THINK AT SOME POINT MAYBE AS PART OF THE BUDGET PROCESS, WE NEED TO THINK ABOUT A TRANSFER OF SOME OF OUR, OUR CARRY OVER RESERVE INTO THE CIP.

MAYBE NOT EVEN FOR DESIGNATED VERY SPECIFIC PROJECTS, BUT MAYBE SOME BROADER PROJECTS.

SO WHEN THE COUNCIL WANTS TO DO BIG IMPROVEMENTS, YOU'LL HAVE THE FUNDING TO DO THAT RATHER THAN HAVING TO CONSIDER, DO WE SHUT DOWN THE MAGNOLIA OR DO WE LAY OFF POLICE OFFICERS IN ORDER TO PAVE A STREET, RIGHT.

THAT'S A BAD POSITION FOR THE COUNCIL TO BE IN.

SO PUTTING MONEY BACK INTO THE CIP FROM A, FROM A FISCAL PRUDENCE PERSPECTIVE MAKES SENSE TO STAFF.

AND, UM, DOES IT MAKE SENSE TO, TO ADD ANY MORE MONEY TO THE RESERVE FOR THE UN UN UNFUNDED PENSION LIABILITY? IN MY HEAD, WE HAVE A 20% OPERATING RESERVE FOR CITY ISSUES.

UM, SO WE CAN KEEP THE CITY RUNNING BASED OFF OF OUR UNFUNDED PENSION OBLIGATIONS.

IS THERE ANY EQUATION FOR US TO MAKE SURE THAT WE'RE, THIS IS DESIGNATED, THIS MONEY'S DESIGNATED AS ENOUGH SIMILAR TO THE 20% OPERATING RESERVE BASED OFF OF OUR UNFUNDED PENSION LAW, UH, OBLIGATIONS.

IS THAT SOMETHING THAT WE SHOULD LOOK AT TO ADD MORE MONEY TO THAT? OR ARE WE OKAY WITH THAT $8 MILLION THERE? OR DOES MY QUESTION MAKE SENSE? YES.

UM, I THINK MAYBE THE EASIEST WAY TO ANSWER THAT AS IS APPROACHING IT THIS WAY.

UM, THE COMBINATION OF UAL

[02:05:01]

AND THE, AND THE POB DEBT THAT STILL REMAINS THE CITY STILL HAS APPROXIMATELY $225 MILLION PENSION RELATED DEBT OUT THERE.

THAT WILL BE A BURDEN ON THE CITY ONE WAY OR ANOTHER.

SO I THINK IT'S A STRATEGY DECISION FOR THE POLICY MAKERS TO CONSIDER WHETHER THAT SOMETHING YOU'RE COMFORTABLE WITH HANGING OUT, OUT THERE IN THE FUTURE AND WHITTLING WAY WITH IT, WITH THE, YOU KNOW, AMORTIZED PAYMENTS AND DEBT, SERVICE PAYMENTS, AND THINGS LIKE THAT.

OR DO YOU WANT TO APPROACH IT A LITTLE MORE AGGRESSIVELY, MAKE ADDITIONAL PAYMENTS? YOU KNOW, THAT THAT REALLY IS A PRETTY SIGNIFICANT POLICY DECISION.

SO IS THERE A RIGHT ANSWER THERE REALLY ISN'T I THINK IT'S JUST A MATTER OF HOW YOU PRIORITIZE YOUR NEEDS.

OKAY.

OKAY.

THANK YOU.

UM, SO, AND THEN THE LAST QUESTION, I DIDN'T KNOW THAT THERE'S A GAP IN FUNDING FOR OUR FIREFIGHTERS AND WE SEND THEM OFF TO THE STRIKE TEAM.

SO EVEN THOUGH THE STATE OR OFFICE OF EMERGENCY MANAGEMENT, WHEREVER THE FUNDING COMES FROM, REIMBURSE US, THERE'S STILL A LITTLE BIT OF GAP IN FUNDING.

IT AM I CORRECT IN ASSUMING THAT I THINK IT IS CAL OES IS INTENTION THROUGH THE PREDETERMINED RATES TO FULLY REIMBURSE.

I'M SURE THERE ARE PLACES WHERE THAT'S NOT PERFECT, BUT I BELIEVE THAT'S THEIR INTENTION.

I THINK WHAT WE SEE THERE IS THE LEVEL OF ACTIVITY WE HAD THIS YEAR GREATLY EXCEEDED WHAT IS STANDARD IN A NORMAL YEAR.

SO WE WANTED TO ADDRESS THAT, YOU KNOW, IT WAS, IT WAS ADDITIONAL EXPENDITURES THAT DROVE ADDITIONAL REVENUE.

SO IT MAY MAKE SENSE TO APPROPRIATE THAT, TO COVER IT.

THANK YOU.

YEAH.

I THINK FROM MY PERSPECTIVE, UM, INVESTING IN CAPITAL IMPROVEMENT PROJECTS, UM, AND THEN ALSO GETTING BANG FOR OUR BUCK.

SO WE REDUCE OUR OPERATING COSTS.

WE SPEND A LITTLE BIT UP FRONT FROM OUR RESERVE, BUT WE REDUCE OUR EXISTING OPERATING COSTS.

SO IF, OR I SHOULD SAY WHEN PROP J EXPIRES OR IF THE PENSION, UM, SITUATION TAKES A TURN FOR THE WORST, OUR, OUR, OUR YEARLY OPERATING COSTS ARE LOWER.

SO WE DON'T HAVE TO, UM, INCREASE TAXES OR LAY OFF STAFF, POLICE, FIRE.

I THINK FROM, FROM MY PERSPECTIVE, THAT'S, THAT'S, UH, THE BEST WAY TO MANAGE ANY OF THESE FUNDS.

THANK YOU.

QUESTION SHOOT.

DID I READ RIGHT? THAT PROP J IS ABOUT 15 MILLION YEAR.

WELL, WE'RE PROJECTING IT WILL BE ABOUT 20, 28.

RIGHT NOW IT'S ABOUT 12 MILLION, BUT WE ANTICIPATE THAT IT WILL CONTINUE TO GROW FOR THE NEXT FEW YEARS.

SO IT'S 12 MILLION TODAY ON 81 MILLION IN EXPENDITURES.

SO ROUGHLY ONE OUT OF EVERY SEVEN, HOW DO I PUT THAT? ONE SEVENTH OF THE S OF THE INCOME COMES FROM PROP J IT'S SIGNIFICANT, ISN'T IT? INDEED.

IT IS.

IT'S PROBABLY 13 TO 15% OF OUR BUDGET TODAY.

SO IF WE DON'T RENEW THAT, WE GOT TO FIGURE OUT WHERE TO COME UP WITH 13 TO 15% MORE MONEY.

THAT'S CORRECT.

AND THAT'S WHY WE SAW THAT THING.

OKAY.

UM, THE 110% OF SALES TAX THAT'S REALLY UNEXPECTED IS THAT MOSTLY AUTO SALES, UM, AUTO SALES IS THE BIGGEST, UH, CONTRIBUTOR, UH, FOR NORMAL REGULAR BASE SALES TAX.

UM, EVEN WITH THE INVENTORY PROBLEM, SUPPLY CHAIN PROBLEMS, WE'VE SEEN, UH, THE AUTO DEALERS CONTINUE TO HIT IT OUT OF THE PARK, BUT WE'RE ALSO SEEING VERY SIGNIFICANT CONTRIBUTIONS FROM THE COUNTY POOL, THE DISTRIBUTION OF INTERNET SALES.

OH, INTERESTING.

WOW.

OKAY.

THE SIX, 10, 610,000.

IS THAT JUST A TIMING THING? WE'RE GOING TO PUT OUT SIX 10 NOW, BUT WE'RE GOING TO GET REIMBURSED SIX, 10 LATER.

THAT'S A GOOD WAY OF THINKING ABOUT IT.

YES, SIR.

OKAY.

SO IT'S REALLY TIMING ISSUES.

WHEN WE SEND THOSE GUYS UP TO A STRIKE TEAM, WE HAVE TO BACKFILL THEIR POSITIONS, THEIR SHIFTS HERE.

DO WE INCUR OVERTIME COSTS? THAT'S CORRECT.

OKAY.

IN FACT, THE COSTS THAT CAL OES REIMBURSES, UH, MAKES THE ASSUMPTION THAT IT IS OVER OVERTIME, THAT THEY'RE REIMBURSING, BUT WHAT ABOUT THE GUYS HERE FILLING THE STRIKE TEAMS SHIFTS HERE? DID THEY WORK OVERTIME? BECAUSE THEY'RE FORCED BACK INTO IN MANY CASES.

SO, BUT WE WERE ABLE TO ABSORB THAT UNDER THE REGULAR BUDGET.

IT WASN'T A SUBSTANTIAL, WELL, THEY ARE INCURRING AN OVERHEAD OR OVERTIME COSTS THAT WE HAVE TO PAY, WHETHER THAT'S THE PERSON HERE IN OKLAHOMA OR OUT OF JURISDICTION.

AND THAT'S, WHAT'S BEING REIMBURSED BY CALLAWAY.

YES.

OKAY.

SO I MEAN, IT IS UNANTICIPATED TO AN EXTENT.

YES.

UM, AND THAT'S WHY WE'RE ASKING TO APPROPRIATE THAT REVENUE, THE WASTEWATER SCHEDULE THAT ASSUMES CURRENT OPERATIONS.

IN OTHER WORDS, WE CONTINUE WITH METRO WASTEWATER AND THAT'S KIND OF A FORECAST OF A METRO WASTEWATER OPERATION, ISN'T IT? YES.

AND,

[02:10:01]

AND THAT'S, UH, KIND OF THE, ONE OF THE BASIS OF MY, UH, CAVEATS ON THE USE OF THIS INFORMATION.

IT'S PRETTY MUCH TAKING THE ACTIVITY WE'RE ANTICIPATING, UH, IN FISCAL YEAR 22 AND 23.

AND ROLLING THAT FORWARD WITH A VERY MODEST GROWTH FACTOR.

I'M PRETTY SURE SHOULD THAT BE METRO, IT WILL GROW AT A RATE EVEN HIGHER THAN WE ANTICIPATED.

UM, AND CERTAINLY IF WE CHANGE HORSES AND WE MOVE, YOU KNOW, IF, IF, UH, UH, EAST COUNTY AWP GOES ONLINE NEXT YEAR, FOR EXAMPLE, THAT CHANGES COMPLETELY.

YES.

SO THIS DOESN'T, UH, ASSUME ANY CHANGE OVER TO AWP, WHICH AT THE EARLIEST WOULD BE AROUND FISCAL 25.

UM, NOW I'M GOING TO JUMP INTO THE PERSONNEL ISSUE HERE BECAUSE I'M GOING TO TALK FROM A FIVE-YEAR PLAN, KIND OF A THING WE'VE ADDED, UH, 10 POLICE OFFICERS OVER BUDGET.

WE'VE ADDED, I THINK IT'S AN HR POSITION IN THE PAST YEAR OR SO.

UH, WE'VE GOT AN ADDITION TO PUBLIC WORKS, GOT ADDITION TO FINANCE.

UH, AT SOME POINT I AM CONCERNED ABOUT THE FIRE DEPARTMENT AND BURNOUT, NO PUN INTENDED.

AND THE REASON IS WE SENT STRIKE TEAMS TO SIX FIRES.

I DON'T ANTICIPATE THAT WE'RE GOING TO BE CALLED TO NO OUT OF TOWN STRIKE THING.

SO WE'RE GOING TO CONTINUE TO HAVE THE PRESSURE OF FIREFIGHTERS AND THEIR APPARATUS GOING OUT OF TOWN.

UH, I'M VERY CONCERNED ABOUT, UH, STATION EIGHT.

AND THIS IS MORE OF COMMENTS TO YOU RATHER THAN THIS IS NOT ASKING YOU TO MAKE A POLICY ANSWER.

UH, I, MAYBE THIS IS A CITY MANAGER, I THINK IN DISTRICT IN STATION EIGHT, I'M KEENLY AWARE OF HOW OFTEN LAKESIDE FIRETRUCKS ROLL INTO TOWN.

DO WE HAVE A SENSE OF HOW OFTEN FOR EVERY ONE CALL OF STATION EIGHT, HOW MANY CALLS OF MUTUAL AID COME INTO THE TOWN? UH, AND ESTIMATE SAYS FOR EVERY ONE CALL THAT WE GO OUT, WE RECEIVED THREE TO FOUR CALLS IN TOWN.

SO WE'RE RECEIVING ALMOST THREE TIMES AS MANY CALLS AS THAT WE'RE SENDING OUT.

OKAY, WELL, THAT'S A CONCERN TO ME BECAUSE THAT MEANS WE'RE REALLY RELYING ON LAKESIDE AND SAN MIGUEL TO COVER THE NEEDS IN OKLAHOMA.

AND THE POPULATION HAS GROWN 7,000 WITH THE LATEST CENSUS.

UH, I'M UH, WE HAVE TO BE A GOOD NEIGHBOR TO OUR NEIGHBORING COMMUNITIES.

AND I'M, UH, INTERESTED IN LOOKING AT A SQUAD EIGHT CONCEPT AT STATION EIGHT.

I THINK, UH, THE CALL VOLUME JUSTIFIES IT.

I DON'T KNOW WHAT CONFIGURATION, WHETHER IT'S, FULL-TIME, PART-TIME ONE SQUAD, TWO SQUAD, UH, BUT I THINK IT'S REALLY TIME TO LOOK AT A SQUAD EIGHT OUT THERE BASED ON THE VOLUME OF CALLS.

UH, MR. GOBO, TIMING'S GREAT.

UH, IN FACT, WE'VE BEEN HAVING THESE DISCUSSIONS BETWEEN CITY MANAGER'S OFFICE FINANCE AND IN FIRE MANAGEMENT ON THIS VERY MATTER, UH, EVEN TAKE OUT THE CALL, THE CALL OR THE ASSISTANCE WE RECEIVE FROM SAN MIGUEL AND FROM LAKESIDE, IT IS A, IT'S A CHALLENGING STATION TO WORK AT BECAUSE IT'S PRETTY BUSY.

AND SO WE RECKON IT'S ONE OF THE REASONS WE HAVE A STATION DOG THERE IS BECAUSE WE KNOW IT'S A STRESSFUL STATION.

SO HAVING SOME RELIEF THROUGH A SQUAT OR SOME OTHER MECHANISM IS A TOPIC THAT WE'RE HAVING.

WE'LL BE SOME SOLUTIONS AS PART OF THE BUDGET COMING UP.

THAT'D BE GOOD.

CAUSE PRETTY SOON WE'RE GOING TO NEED A THERAPY DOG FOR JACK'S THE THERAPY DOG.

IF IT CONTINUES AT THE SAME LEVEL OF ACTIVITY, UH, UH, I'M JUST CONCERNED ABOUT, YOU KNOW, EVEN IF THE ENGINE, THE ONE ENGINE AT STATION EIGHT HAS TO DO ANY TRAINING OR COVERING SOMEONE ELSE, THEN WE TOTALLY RELY ON MUTUAL AID TO COVER THAT AREA UNLESS WE PULL AN ENGINE FROM SOMEWHERE ELSE.

UM, I'M ALSO GOING TO PUSH MAYBE TO LOOK AT A COUPLE MORE FIREFIGHTERS.

UH, I AM NOT GOING TO PUSH IT THIS YEAR, BUT I THINK I HAVE CONCERN ABOUT THE CONVALESCENT HOME ISSUE IN ALCOHOL AND THE EMERGENCY RESPONSE.

WHEN WE RESPOND TO A CONVALESCENT HOME, MY UNDERSTANDING IS WE ROLL AN ENGINE AND AMR AND THAT'S FIVE PEOPLE TO GO TO A CONVALESCENT HOME.

I DON'T KNOW.

I WOULD LIKE TO SEE THE DATA AT SOME POINT BECAUSE I HAVE A CONCERN THAT THESE CONVALESCENT HOMES ARE ABUSING THE 9 1 1 SYSTEM AS AN EXAMPLE, UH, I PERSONALLY WAS ON A, UH, A, A RIDE ALONG DAY WHERE WE WENT TO A CLINIC IN OKLAHOMA AND THERE WAS A PERSON IN THE WAITING AREA WITH HIGH BLOOD PRESSURE.

WHO'VE APPARENTLY FADED BEFORE WE GOT THERE AND WE ARRIVED.

AND, UH, THE, THE SENSE WAS, WELL, WHAT DID YOU DO FOR THIS PERSON? WELL, WE WANT THAT PERSON TO GO TO THE HOSPITAL.

THE PERSON DID NOT WANT TO GO

[02:15:01]

TO THE HOSPITAL, AND THIS IS A CLINIC, NOT A CONVALESCENT HOME.

WHEN I GET BACK TO CALL US AND HUNT AND THEY WERE TRYING TO PASS OFF, WELL, WE DON'T WANT TO HAVE TO DEAL WITH THAT PERSON BECAUSE THEY'RE ON OUR WAITING ROOM AND IT'S BUSY.

AND SO 9 1, 1 WAS CALLED AND THE PLACE FORCED THE PATIENT IN SO MANY WORDS TO BE TRANSPORTED THE HOSPITAL AGAINST THEIR WILL BECAUSE THEY WANTED THEM OUT OF THERE.

THAT'S AN ABUSE OF THE SYSTEM.

TAXPAYERS PAID FOR THAT, EVEN THOUGH THAT CLINIC HAS AN RN TO TREAT HIGH BLOOD PRESSURE ON THE CONVALESCENT HOMES IN A SIMILAR WAY, UM, I'M AWARE OF A, OF AN INCIDENT AND THIS IS WHERE IT COMES TO ANECDOTAL VERSUS DATA THAT A DOCTOR SAID, WELL, THIS PERSON HAS A CONDITION THAT WE'VE CALLED A BLS FOR BASIC LIFESAVING SERVICE, WHICH IS BABBO AMBULANCE OR SOME OF THE OTHER THING.

AND IT WAS A TWO HOUR, WAIT, NO, GO AHEAD AND CALL 9 1 1.

AND THE ISSUE THERE IS, WELL, NOW WE ROLL AN ENGINE AND WE ROLL AMR, WHICH HAS ADVANCED LIFE-SAVING ALS FIVE PEOPLE SHOW UP TO THAT BECAUSE THEY DON'T WANT TO WAIT TWO HOURS FOR SOMEBODY THAT DOES NOT HAVE A LIFE-THREATENING THING THAT COSTS OUR TAXPAYERS MONEY, BECAUSE WE'RE NOT ALWAYS REIMBURSED FOR THE FULL AMOUNT OF THE COST, DEPENDING ON THE PERSON'S INSURANCE.

THAT'S A CONCERN THAT WE'RE WEARING OUT OUR APPARATUS, WE'RE WEARING OUT OUR PEOPLE.

AND, AND THEN I'M TOLD THAT WHEN THAT PERSON COMES BACK TO THE CONVALESCENT HOME, THAT THE CONVALESCENT HOME GETS A REASSESSMENT FEE FROM THE STATE INCOME TO SAY, WELL, LET'S SEE WHERE YOU'RE AT.

NOW.

IT'S ALMOST A BUSINESS MODEL.

LIKE THIS IS NUTS SITUATION AND THAT'S COSTING TAXPAYERS MONEY.

SO I'M COMING BACK TO, UH, LET'S THINK ABOUT THE WORK ENVIRONMENT THAT WE PUT IN OUR FIREFIGHTERS UNDER.

AND IF WE NEED TO INCLUDE NEW POSITIONS IN THE FIVE-YEAR PLAN, ANY OTHER QUESTIONS? WELL, STEVE, YOUR APP, YOU'RE ABSOLUTELY RIGHT.

WHEN I WORKED IN HOSPITALS, UM, EVERY FRIDAY NIGHT, WE WOULD HAVE BE INUNDATED WITH AMBULANCES COMING IN, DROPPING OFF THE, THE FOLKS FROM NURSING HOMES.

CAUSE THEY, THEY ALWAYS THE DIFFICULT PATIENTS THAT THEY DIDN'T WANT TO KEEP OVER THE WEEKEND.

CAUSE THE NURSING STAFF, ONE OF THE, JUST CLEAR OUT ALL THE DIFFICULT PATIENTS AND THAT'S, THAT WAS PART OF IT.

THE OTHER PART OF IT WAS THAT NURSING HOMES.

I DON'T REMEMBER THE NUMBER OF DAYS, BUT YOU, I THINK IT'S 45.

YOU CAN KEEP A, UH, A PATIENT FOR 45 DAYS.

AND AFTER THAT, YOUR REIMBURSEMENT GETS CUT BY HALF.

BUT IF THAT PATIENT SPENDS ANY TIME AT A HOSPITAL DURING THAT PERIOD OF TIME, THE CLOCK STARTS OVER.

SO YOU'RE RIGHT.

IT IS A BUSINESS POWELL.

AND, UM, AND BY THE WAY, THE WORST OFFENDERS WERE ALCOHOL AND NURSING HOMES.

NOW TO BE FAIR, WE'RE HERE FOR LIFE-THREATENING URGENCIES THAT WE WANT PEOPLE TO CALL 9 1 1 WHEN THERE IS A LIFE-THREATENING EMERGENCY, BUT TO USE US AS A BUSINESS MODEL BECAUSE THEY DON'T WANT TO WAIT OR BECAUSE THEY GET FINANCIALLY INCENTIVIZED.

THAT'S AN ABUSE THAT THE PEOPLE OF ALCOHOL WHO PAY THE TAXES DON'T WANT TO FUND ANYMORE.

ALL RIGHT.

THANK YOU.

THE QUESTION FOR STAFF DIDN'T WE WASN'T THERE WORK BEING DONE TO ADDRESS THIS IN THE PAST.

I VAGUELY REMEMBER BEF PRE PANDEMIC.

WE, WE DID, WE DID SOME SERVING PRE PANDEMIC.

UM, WE STARTED ACTUALLY LAUNCHING A PRETTY AGGRESSIVE EDUCATION CAMPAIGN PIECE.

WE MET WITH ONE COMPANY AND THEN THE PANDEMIC HAPPENED, AND THAT WAS THE LAST PLACE THAT, UH, CONVALESCENT HOMES WANTED US TO BE IN, OR WE WANTED TO BE IN ACTUALLY.

SO, UH, IT KIND OF CEASED, UM, I KNOW OUR CHIEF HAS, HAS BEEN DOING SOME ADDITIONAL ANALYSIS.

HE THINKS THE NUMBERS LOOK A LITTLE BIT BETTER THAN THEY WERE BEFORE.

SO SOME OF THE EDUCATION WORKED, WE'VE BEEN ABLE TO IDENTIFY SOME OF THE WORST VIOLATORS AND WE ARE TARGETING THEM.

BUT TO MR. GOEBBELS POINT, I THINK THERE IS SOME VALUE IS ONCE WE KINDA GET TO, I GUESS, UH, A NORMALIZATION, I THINK THERE'S PROBABLY SOME VALUE OF LOOKING AT WHERE OUR NUMBERS LIE.

IF THERE'S, IF OUR STRATEGY IS WORKING OR NOT WORKING AND THERE'S NO LEGAL METHOD OR TOOL TO SAY, THIS IS NOT A LIFE-THREATENING EMERGENCY.

I DON'T, I DON'T THINK SO.

YEAH.

OKAY.

UM, YOU DON'T EVEN HAVE TO ANSWER IT NEVERMIND, BUT I THINK IT'S IMPORTANT TO HAVE SOME KIND OF POLICY AS PART OF YOUR BUSINESS PLAN, BECAUSE THERE'S TURNOVER, THERE'S NEW DOCTORS, THERE'S NEW NURSES AND THEY DON'T REMEMBER WHAT WAS TOLD TO THE LAST DOCTOR, THE LAST NURSE TWO YEARS AGO, AND WE START ALL OVER.

SO THERE MUST HAS TO BE SOME KIND OF STRATEGY THERE.

[02:20:01]

OBVIOUSLY IT IS A SOLUTION TO WHAT YOU SUGGESTED EARLIER IS INSTEAD OF SENDING FIVE OR SIX PEOPLE ON AN ENGINE AND AN AMBULANCE OUT TO THESE CALLS TO TRIAGE THEM OVER THE PHONE AND, UH, ESPECIALLY IN A SITUATION WHERE THE NURSING HOME, BECAUSE THEY'RE NOT OUT ON THE STREET BY THEMSELVES, THEY'RE THERE, THEY'RE IN THERE WITH NURSES.

SO YOU DON'T NEED AS MANY PEOPLE TO GO OUT TO THOSE CALLS.

SO SENDING A SQUAD OUT AND AN AMBULANCE WOULD MAKE A LOT MORE SENSE, PROBABLY SAVE A SIGNIFICANT AMOUNT OF MONEY.

YEAH.

I THINK WHAT I'M RAISING IS SOME OF THESE SITUATIONS THAT AREN'T GOOD, THAT ARE, THAT ARE WEARING OUT.

I'M BRINGING THIS BACK TO THE FIVE-YEAR PLAN, MR. FOLEY.

SO, YOU KNOW, WE'RE ON TOPIC IS WEARING OUT OUR FIREFIGHTERS BECAUSE THEY'RE SHIFTING THEIR LIABILITY.

WE DON'T WANT THE LIABILITY OF SOMETHING GOING WRONG ON THIS LOCATION.

WE'RE GOING TO SHIFT IT TO THE HOSPITAL.

UH, AND, AND THE CITY WILL PAY FOR THAT.

I THINK IT'S WORTH LOOKING AT CLAY.

I JUST HAVE MY COLLEAGUES ASKED ALL THE PREDICT QUESTIONS, BUT I'VE GOT KIND OF AN ESOTERIC QUESTION JUST BECAUSE I'VE GOT YOU HERE AND I WANT TO SEE WHAT YOUR THOUGHTS ARE.

SO THE DOLLAR IS UNDER A LOT OF ATTACK RIGHT NOW.

THERE'S INFLATION.

THERE'S THE POSSIBILITY OF THE WORLD LOOKING AT A CHANGING THE DOLLAR FROM THERE, THE RESERVE CURRENCY, THAT MAY BE THE ONE.

UM, THERE'S, UH, I HEAR SAUDI ARABIA IS NOW TALKING ABOUT PAYING OUT THEIR PETRODOLLARS IN SOME CURRENCY, OTHER THAN THE DOLLAR, ALL OF THIS I ASSUME IS GOING TO LEAVE TO DEVALUATION OF THE CURRENCY.

AND IF THAT'S, IF THAT'S TRUE, I'D LOVE TO HEAR YOUR THOUGHTS ON THAT.

UM, HOW DOES THAT AFFECT US AND WHAT CAN WE DO TO MITIGATE THAT? AND IS THERE ANY WAY TO KIND OF DO A JUDO THING AND MAKE IT TO OUR ADVANTAGE? SO OTHER THAN WORRYING ABOUT IT, I DON'T KNOW IF THERE'S A WHOLE LOT WE CAN DO ABOUT THAT.

YOU KNOW, IN THE UNITED STATES, WE HAVE A, A CHOSEN CURRENCY AND IT'S THE DOLLAR AND, YOU KNOW, STRONG DOLLAR, WEAK DOLLAR.

I THINK WE'RE STILL STUCK DEALING WITH IT.

UM, AS FAR AS SOME OF THE WORLD EVENTS, UH, WE INVEST OUR MONEY, UH, VERY, VERY CONSERVATIVELY.

YOU SEE FAR LESS, UH, UPS AND DOWNS, UH, AS YOU DO OTHER TYPES OF INVESTMENTS.

SO IN THAT REGARD, WE TRY TO PROTECT IT AS MUCH AS WE CAN, BUT AT SOME POINT, YOU KNOW, WE'RE THE VICTIM OF BEING IN THE UNITED STATES.

AND, AND WHAT GOES WITH THAT AS FAR AS THE STRENGTH OF THE DOLLAR, DOES THE VALUATION OF THE CURRENCY, WOULD THAT CHANGE THE CALCULUS ON THE LIGHT PENSION OBLIGATION AND THINGS LIKE THAT? WOULD THAT MAKE IT BETTER FOR US? I DON'T SEE HOW IT WOULD, BECAUSE AT SOME POINT CALPERS IS TRYING TO INVEST MONEY AND, YOU KNOW, THE SAME THING THAT WILL HURT US WILL HURT THEM AS WELL.

SO I DON'T SEE IT, UH, CREATING AN OPPORTUNITY THAT WOULD IMPROVE.

THANKS FOR ANSWERING THE QUESTION.

I APPRECIATE IT.

UM, CLAY, THANK YOU.

I APPRECIATE IT.

AND BY THE WAY, VERY STRONG REPORT, I APPRECIATE THEM.

ALL RIGHT.

UM, ANGELA, WE SPEAK CARDS ON THIS ITEM.

WE HAVE NO CARDS FOR THIS ITEM, SIR.

ALL RIGHT.

IT'S BACK TO, UM, COUNSEL AND WE CAN HAVE SOME MORE DISCUSSION OR SOMEBODY COULD PROCEED WITH EMOTIONAL.

UH, I MAKE A MOTION TO RECEIVE AND ACCEPT THE REPORT.

UH, AUTHORIZED PROPOSED PERSONNEL CHANGES DETAILED IN THE REPORT AND INCREASE OR MODIFY THE 20 21 22 APPROPRIATIONS AND THE NET AMOUNT OF 600, $10,000 FOR ADDITIONAL NEEDS AS DETAILED IN YOUR REPORT.

ALL RIGHT, PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

ALL

[12. One-Year Nurse Navigator Pilot Program RECOMMENDATION: That the City Council allocates $300,000 of General Fund Reserves for a Nurse Navigator Pilot Program.]

RIGHT.

THE LAST ADMINISTER REPORT ITEM 12 IS REGARDING A ONE-YEAR NURSE NAVIGATOR PILOT PROGRAM AND OSCAR CITY MANAGER.

PLEASE TELL US ABOUT THIS.

THANK YOU, MR. MAYOR MEMBERS OF THE COUNCIL, YOU KNOW, AS, AS OUR CITY CLERK AND I ORDER THE AGENDA, SOMETIMES WE GET IT RIGHT.

I THINK TONIGHT WE GOT TO RIGHT, BECAUSE I THINK THE TIMING OF THIS NEXT ITEM IS PERFECT BASED ON WHAT WE JUST TALKED ABOUT RELATED TO TWO TOPICS.

SO AS THE STAFF REPORT INDICATES, UM, CHIEF SWEENEY HAS, HAS SHOWN THAT ALMOST 30% OF 9 1, 1 EMERGENCY CALLS ARE NOT EMERGENCIES.

THEY DO NOT REQUIRE, UM, LIFE-SAVING MEDICAL TREATMENT.

AND IN A LOT OF CASES, UM, UH, AN URGENT CARE VISIT, UH, A CARE OR A VISIT DAYS FROM THAT POINT WOULD ACTUALLY MAKE MORE SENSE.

SO, UM, OUR FIRE DEPARTMENT, CHIEF SWAIN IN PARTICULAR, HAS BEEN WORKING WITH A LOT OF PARTNERS IN THE REGION TO CREATE A PILOT PROGRAM THAT WOULD ALLOW US TO SAY NO, AS WE JUST TALKED ABOUT TO SOMEBODY CALLING, I NEED HELP RIGHT NOW, RIGHT NOW, WE DON'T HAVE A MECHANISM

[02:25:01]

TO SAY, EVEN THOUGH WE HAVE A TRIAGE SYSTEM THAT HELPS US PRIORITIZE, WE CAN'T SAY, NO, WE'RE NOT COMING TO YOUR HOME BECAUSE YOU STUBBED YOUR TOE.

UM, THIS WOULD SHIFT LIABILITY BY HAVING SOMEBODY OF A MEDICAL PROFESSIONAL, UH, ALLOW US TO DO THAT AND WOULD ALLOW US TO GET THEM DIFFERENT TYPES OF TREATMENT.

THAT'S MORE APPROPRIATE THEIR NEEDS.

SO, UH, WHETHER LET'S SAY THEY, THEY, THEY STUBBED THEIR TOE.

IN THAT CASE, WE CAN SET UP AN URGENT CARE APPOINTMENT.

WE CAN SCHEDULE A LYFT RIDE OR AN UBER RIDE AND GET THEM TO THE PHARMACY ON THE WAY BACK FOR SOME, SOME ADVIL.

SO THESE ARE SOME THAT WHOLE PROCESS BY THE WAY, WOULD BE A FRACTION OF THE COST OF SETTING OUT FIVE FIRE, UH, PARAMEDICS AND WITH AN ENGINE AND AN AMBULANCE.

RIGHT? SO THIS IS THE IDEA.

THE PROBLEM IS THAT IT'S UNPROVEN.

UH, ALTHOUGH THERE ARE SOME EXAMPLES AROUND THE UNITED STATES, WE HAVEN'T DONE IT IN THIS REGION.

UH, THIS IS ONE OF THOSE THAT TAKES SOME MONEY TO MAKE SOME MONEY OR SAVE SOME MONEY.

WE THINK THAT THERE'S SOME VALUE IN THE COUNCIL ALLOCATING $300,000 FOR A ONE-YEAR PILOT PROGRAM.

WITH THAT, WITH THAT COMMITMENT, IT ALLOWS THE CHIEF TO GO OUT AND TALK TO OUR PARTNER SERIOUSLY, RATHER THAN THEORETICALLY, AND SAY, WE HAVE THE FUNDING TO DO THIS, LET'S DO IT.

WE WOULD THEN BRING THAT PROGRAM BACK TO THE CITY COUNCIL FOR ADOPTION AND THE ACTUAL ALLOCATION OF THOSE FUNDS OR THE, THE EXPENDITURE OF THOSE FUNDS.

BUT RIGHT NOW WE'RE JUST LOOKING FOR COUNCIL APPROVAL TO SET ASIDE $300,000 OUT OF YOUR RESERVES TO EXPLORE THIS PROGRAM A LITTLE BIT MORE FULLY.

ALL RIGHT, THANKS.

GRIM.

UM, ASP CARS IN THIS ITEM.

NO CARD, SIR.

ALL RIGHT, COUNCIL FOR DISCUSSION QUESTIONS.

UH, HOW ABOUT LIABILITY? IF THAT PERSON STUBS HIS TOE AND HAS A STROKE THREE HOURS LATER, WHAT'S OUR LIABILITY.

THAT'S THE REASON WHY THE PERSON IT'S A NURSE NAVIGATOR.

SO IT'S ACTUALLY, IT'S A NURSE.

SO THEY'RE, THEY'RE GOING TO BE LICENSED PRACTICING NURSE OR, OR OTHER THAT CAN THEN COMMUNICATE DIRECTLY WITH THE PARAMEDICS OR DIRECTLY WITH, UM, THE DISPATCH TO MAKE SURE THAT THE RIGHT AMOUNT OF MEDICAL SERVICES DONE.

BUT THOSE ARE THE THINGS THAT WE'LL HAVE TO GET FLUSHED OUT AS PART OF THE PILOT PROGRAM DISCOVERY.

BUT THAT'S THE GOAL THOUGH, RIGHT NOW YOU DON'T, YOU WOULDN'T WANT, UM, A DISPATCHER SAYING, EH, I DON'T KNOW IF I FEEL THAT YOU NEED OUR HELP TODAY, SO THEY'RE NOT TRAINED TO DO THAT, BUT A NURSE COULD DO THAT.

THEY DO IT IN THE HOSPITALS NOW.

YEAH.

I LOVE THIS IDEA.

UM, I THINK THE PUBLIC, WHEN YOU SPEAK TO A MEDICAL PROFESSIONAL OVER THE PHONE, THERE, THERE'S AN ABILITY FOR THAT MEDICAL PROFESSIONAL TO MAKE SURE THAT THEIR REST ASSURED YOU'RE GOING TO BE OKAY, OR THIS ISN'T, THIS IS SERIOUS, THIS ISN'T SERIOUS.

INSTEAD OF JUST SPEAKING TO, YOU KNOW, AN OPERATOR OR DISPATCHER, WHO'S NOT A MEDICAL PROFESSIONAL.

SO I THINK THERE'S SOME INHERENT BENEFIT IN HAVING THE OPERATOR RUN IT THROUGH HERE.

HERE'S A REGISTERED NURSE.

I WOULD ALSO SAY, IF WE'RE GOING TO DO THIS, I WANT TO GET THE BEST OF THE BEST WITH REGARD TO A NURSE OR STAFF WITH EXPERIENCE AN ER NURSE, MAYBE A CHARGE NURSE, UM, WITH, WITH A LOT OF EXPERIENCE IN EMERGENCY SITUATIONS.

SO IF, IF WITH REGARD TO THE FUNDING ALLOCATION, IS THAT ENOUGH TO BE ABLE TO GET, UM, YOU KNOW, SOMEONE WITH 15, 20 YEARS EXPERIENCE IN EMERGENCY ROOMS THAT CAN BE ABLE TO MANAGE AN OVER THE PHONE CONVERSATIONS INSTEAD OF IN-PERSON.

DOES THAT MAKE SENSE? I THINK THIS PUTS US AT THE TABLE SO WE CAN HAVE A LEGITIMATE CONVERSATIONS WITH OUR PARTNERS TO SAY, WHAT DO WE NEED TO DO? AND IF IT NEEDS TO GROW OR SHRINK, THAT'S THE, THE, THE REALITY IS THE CITY OF EL CAJON WILL GENERATE SAVINGS.

WE THINK FROM THIS, THE HOSPITALS WILL GET MORE SAVINGS.

WE THINK THE BENEFIT ACTUALLY ISN'T THE CITY, AS MUCH AS THE OTHER PARTS OF THE MEDICAL PROFESSION.

SO WE'RE HOPING THAT THIS PILOT PROGRAM WILL SHOW THAT THIS MAKES SENSE.

AND THEN NOW WE'LL HAVE OTHER PARTNERS PARTICIPATING, RIGHT? I ACTUALLY SPOKE TO A FIRE CHIEF OF AN, OF A NEIGHBORING JURISDICTION, AND THEY'RE REALLY, THEY KNOW ABOUT THIS.

THEY'RE LOOKING FORWARD TO IT BECAUSE THEY SEE THAT THIS IS THE WAVE.

THEY SEE OUR CALL VOLUME AT NINE 11, DISPATCH DROPPING SIGNIFICANTLY BECAUSE 30% OF CALLS ARE NON-EMERGENCY CALLS.

AND I THINK THIS IS, AND CHIEF SWEENEY IS HE IS A LEADING FOLLOWER OF THIS, OF THIS TREND, BUT OF THIS PARAMEDICINE OR OF THIS TELEMEDICINE.

AND THIS IS I THINK, JUST THE BABY STEP OF WHERE WE'RE GOING TO GO.

LONG-TERM NOT ONLY IN THE CITY, BUT JUST FROM A HOSPITAL DISTRICT PERSPECTIVE.

WELL, SPEAKING FROM EXPERIENCE, WE CALL THE 20 F MY WIFE AND I CALL A 24 HOUR NURSE LINE.

AND WE GIVE MY, WE GIVE THE NURSE THE SYMPTOMS OF MY CHILD AND THEY SAY, NO, NO, YOU'RE OKAY.

AND THEN WE DON'T TAKE THEM TO URGENT CARE OR THE HOSPITAL.

SO, LIKE I SAID, THERE'S, THERE'S SOME ADDED VALUE JUST

[02:30:01]

IN HAVING SOMEONE WHO'S A MEDICAL PROFESSIONAL ON THE OTHER SIDE OF THE LINE, UM, TALKING TO THEM.

UM, I LOVE THIS IDEA.

I THINK PILOT PROGRAMS ARE FANTASTIC.

IT SHOWS THAT WE'RE LEADING WE'RE LEADERS IN OUR REGION.

UM, WE CAN SHOW PROOF OF CONCEPT IF IT WORKS AND WE'RE FIRST TO THE TABLE, UM, WITH REGARDS TO, UM, HAVING THAT BENEFIT FOR OUR REGIONAL PARTNERS, INCLUDING HOSPITALS WHO KNOWS MAYBE DOWN THE ROAD, SHARP CAN KICK IN SOME MONEY TO US BECAUSE WE'RE REDUCING SUCH, SUCH A HIGH CALL VOLUME TO THEM.

SO I JUST WANT TO GIVE MY APPROVAL OF THIS WHOLE PILOT PROGRAM.

AS A FORMER EMT, I SPENT MANY FRIDAY NIGHTS GOING TO CALLS ON A REGULAR BASIS FOR ASTHMA ATTACKS.

THEY DIDN'T NEED A 9 1 1 CALL.

UM, YOU KNOW, WE WERE TAKEN OUT OF SERVICE TO, UM, TAKE SOMEONE TO THE HOSPITAL BECAUSE THEY DIDN'T HAVE A RIDE, BUT THEY JUST KIND OF EXPOUNDED ON THEIR, THEIR SYMPTOMS A LITTLE BIT.

AND I THINK THIS IS A GREAT IDEA.

I USE IT MYSELF, EVEN THOUGH I HAVE SOME MEDICAL BACKGROUND, I USE IT, YOU KNOW, I USE THE, THE TELE NURSE, LIKE MY COLLEAGUE WAS TALKING ABOUT, YOU KNOW, JUST TO MAKE, IS THIS REALLY WHAT IS WRONG WITH ME? AND I THINK WE ALSO NEED TO LOOK INTO EDUCATING THE PUBLIC.

WE HAVE A LOT OF NEWCOMERS HERE.

WE HAVE A LOT OF REFUGEES WHO DON'T UNDERSTAND, THEY KNOW 9 1, 1, AND THEY KNOW THEY CAN GET HELP THROUGH 9 1 1, BUT THEY DON'T UNDERSTAND THE COMPLEXITY OF IT, THAT WE ARE SENDING OUT A FIRE.

WE ARE SENDING OUT AN AMBULANCE.

UM, WE'RE TAKING UP RESOURCES AND THEY'RE TAKING A BED AT THE EMERGENCY ROOM, UH, FOR THE FLU WHERE MAYBE THEY COULD GO TO THE URGENT CARE.

AND, AND WE SEE IT IN AND, UH, EMERGENCY ROOMS. WHEN I WORKED AT GROSSMONT HOSPITAL IN THE EMERGENCY ROOM, THE SAME THING WHERE WE WOULD HAVE PEOPLE COME IN FOR A CUP FINGER THAT DIDN'T EVEN NEED STITCHES THAT COULD HAVE BEEN SEEN AT THE URGENT CARE, UM, A STUBBED TOE OR WHATEVER THINGS THAT COULD BE SEEN AT THE URGENT CARE THAT DOESN'T HAVE TO TAKE UP SPACE IN THE ER.

AND I REALIZED THAT URGENT CARES.

UM, MANY OF THEM REQUIRE INSURANCE AND WHERE THE ER, WOULD, THEY WOULD SET YOU UP WITH MEDICARE OR MEDI-CAL, BUT I THINK THIS IS A GREAT PROGRAM TO START OUT.

AND THEN IF WE COMBINED IT WITH EDUCATING THE PUBLIC, I THINK IT'S GOING TO BE A WIN-WIN FOR EVERYBODY, THE, THE DEPARTMENTS, THE PUBLIC AND THE CITY, UH, I'LL ADD ONE MORE WIN TO THAT.

I THINK IT'S A, WIN-WIN WIN.

IT'S A WIN FOR THE ERS BECAUSE THEY HAVE, UH, POTENTIALLY 4,000 CALLS NOT GO TO THE ER.

I THINK WE DO AROUND 13,000 CALLS ANNUALLY AND THE FIRE SYSTEM IS AT CLOSE HIGHER THAN THAT 14, 15, 16, 16,000 ISH.

OKAY.

SO 30% OF THAT IS 4,800 CALLS.

THAT'S FOUR, THAT'S A WIN FOR THE ERS.

I THINK IT'S ALSO A WIN FOR THE PATIENTS BECAUSE YOU KNOW WHAT, IF YOU THROW OUT YOUR BACK AND SOMEBODY SAYS, YOU KNOW WHAT, YOU'RE GOING TO WAIT FIVE HOURS AT THE ER, BECAUSE BY THE TIME YOU SIT THERE FOR FIVE HOURS, YOUR BACK'S GOING TO FEEL BETTER.

YOUR BUS WAS GOING TO, IT'S GOING TO FEEL BETTER.

THAT'S JUST THE REALITY.

AND SO THAT'S A WIN FOR THE PATIENTS AND IT'S A WIN.

AS WE JUST TALKED ABOUT OTHER WEAR AND TEAR ON OUR FIREFIGHTERS AND OUR APPARATUS.

THIS IS A WIN-WIN WIN COUPLE OF QUESTIONS THOUGH.

UM, DO YOU HAVE THE ABILITY TO KIND OF QUANTIFY THE SAVINGS? AND HERE'S WHY, BECAUSE IF WE FUND IT FOR YEAR ONE AND SUCCESSFUL, WHO'S GOING TO PAY FOR IT FOR YEAR 2, 3, 4.

I'M HOPING TO THE HOSPITAL DISTRICT IS A PARTICIPANT BECAUSE THEY HAVE 4,000 FEWER PEOPLE IN THEIR ER, THAT'S A BIG THING.

UH, BUT I'M ALSO WONDERING IF THE SAVINGS HELP PAY FOR IT GOING FORWARD.

ANY THOUGHTS? YES.

THAT'S A, THAT'S A GREAT QUESTION.

SO WHEN YOU LOOK AT THE CALL VOLUME AND YOU LOOK AT THE AMOUNT OF CALLS THAT YOU'RE NOT GOING TO RUN BECAUSE THEY GET REFERRED TO THE NURSE NAVIGATOR, WHICH BY THE WAY, IS A GROUP OF NURSE PROFESSIONALS THAT HAVE THE EXTENSIVE EXPERIENCE AND THEY RUN OUT OF A CALL CENTER IN TEXAS.

AND SO YOU'RE SPEAKING TO, YOU KNOW, UH, MIC NS, WHICH ARE THE MOBILE INTENSIVE CARE NURSES AND CHARGE NURSES.

AND IT'S A VERY PROVEN PROGRAM FOR TRIAGE.

SO THAT TAKES ABOUT 17 CALLS A DAY OUT OF THE, OUT OF THE QUEUE.

THAT MEANS THAT 16 OR 17 CALLS A DAY THAT WE DON'T RESPOND ON AT ALL.

UM, AND THEN IT GETS REFERRED TO THE NURSE NAVIGATOR.

SO THE INTENT OF THIS IS TO PROVE THE WORTH OF IT.

NUMBER ONE, AND SHOWS SHOW THAT IT WORKS, WHICH AGAIN IS

[02:35:01]

MR. MITCHELL STATED THERE ARE PROGRAMS THROUGHOUT THE UNITED STATES THAT DO THIS CURRENT MODEL.

AND IT'S VERY SUCCESSFUL.

AMR IS THE ONE THAT WOULD BENEFIT THE MOST BY THIS.

UM, STRICTLY BECAUSE NOW THEY'RE NOT HAVING TO STAFF TO RUN ANOTHER 1617 CALLS.

SO THE INTENT WOULD BE FOR THEM TO CARRY ON WITH THE FUNDING.

ONCE WE PROVE IT TO THE COUNTY AND ALSO LOOK AT THE PARTNERS OF THE HEALTHCARES, UM, LIKE SHARP GROSSMONT, KAISER, UM, THE OTHER PLACES THAT ARE GETTING THEIR PATIENTS WHERE THEY NEED TO BE, UM, AT THE SAME TIME WITH THE POINT ABOUT THE EDUCATION, THERE'S A HUGE EDUCATION PIECE WITH THIS.

UM, AS FAR AS, UH, GETTING PEOPLE ENROLLED IN HEALTH CARE INSURANCE, UM, AND REALLY WHAT IT DOES IS IT SERVES OUR CITIZENS A LOT BETTER THAN ANYTHING BECAUSE IT GETS THEM THE RIGHT LEVEL OF CARE, UM, GET SOME CONTINUITY OF CARE.

AND SO THERE IS A, THERE IS A HUGE SAVINGS.

SO THERE'S A, THERE'S A, UH, A HUGE OPPORTUNITY HERE TO PARTNER WITH, WITH PEOPLE THAT'LL CONTINUE THIS PROGRAM AND PAY FOR THIS PROGRAM BECAUSE THEY'LL BENEFIT BY IT.

AND IF IT INDEED IT COST $300,000 A YEAR.

WE HOPE THE SAVINGS FROM PARTNERS WILL HELP FUND THAT.

CAUSE WE'RE USING RESERVES, NOT ONGOING.

WE'RE NOT FUNDING THIS FROM AN ONGOING BASIS FROM RESERVES.

THAT'S WHY IT'S IMPORTANT CHIEF WHILE YOU'RE HERE.

UH, ONE OF THE CONCERNS I THINK I WOULD HAVE IS IF WE DON'T MOVE FORWARD AT ANY TIME, I'M WORRIED THAT THE CALL VOLUME BOUNCES BACK UP BECAUSE NOW WE'RE NO LONGER HAVING A NURSE TRIAGE, THAT WOULD JUST BE A CONCERN IF WE DON'T MOVE FORWARD.

UM, WE JUST TALKED ABOUT THE CONVALESCENT HOME, SKILLED NURSING FACILITIES, UH, SNF STIFFS, WOULD THIS NURSE HANDLE CALLS FROM THE 19 CONVALESCENT HOMES AND ALCOHOL? YES.

YEAH.

WE HAVE ABOUT 10, 10 MAJOR USERS OF THE SYSTEM, 10, 10 OF THE SKILLED NURSING FACILITIES THAT USE THE SYSTEM.

SO THE LOWER LEVEL CALLS, WE TRACK THEM.

I TRACK THEM ON A REGULAR BASIS ON THEIR, THE OUTCOME OF WHEN WE GET THE CALL AND WHAT THEY GET TRANSPORTED TO THE HOSPITAL, AS WHICH TELLS ME THAT THEY DON'T NEED A NINE 11 CALL.

SO THOSE CALLS AS ALSO A PART OF A TRIAL PROGRAM THAT GROSSMONT AMR AND THE FEDERAL GOVERNMENT ARE DOING, WHICH IS A PROGRAM, WHICH MEANS PRIOR TO SENDING A PATIENT OUT, THEY NEED TO CALL A TRIAGE CENTER, UM, TO GET THE PATIENT MOVED OUT, JUST KIND OF LIKE A KAISER, YOU KNOW, TYPE TYPE SETUP.

AND SO WE WOULD INCORPORATE A PIECE OF THIS INTO THIS NURSE NAVIGATOR PROGRAM ON THE LOWER LEVEL, ON THE LOWER LEVEL CALLS.

UM, SO IT WOULD CUT DOWN ON SOME OF THOSE CALLS THROUGH MY CONVERSATIONS AND PARTNERSHIPS THAT WERE, THAT WERE BUILDING THE ALLIANCES.

UM, SHARP GROSSMONT USED TO HAVE A SKILLED NURSING FACILITY CONSORTIUM THAT THEY MET ON A REGULAR BASIS AND DISCUSSED ISSUES WHEN COVID HIT, THAT KIND OF WENT AWAY.

AND SO IN ONE OF OUR MEETINGS, IT WAS BROUGHT UP AND THEY'RE ACTUALLY READING, STATING THAT, UM, THAT WORKING GROUP TO DISCUSS THE ISSUES.

SO WE'RE DOING A LOT OF EDUCATION WITH THE PHYSICIANS THAT, THAT, UH, MANAGE THE PATIENTS THAT ARE THOSE FACILITIES.

UM, WE'RE DOING A LOT OF EDUCATION WITH THE STAFF AT THOSE FACILITIES.

UM, AND THAT'S IN PARTNERSHIP WITH, UM, AMR THAT'S IN PARTNERSHIP WITH SHARP GROSSMONT.

AND IT'S ALSO IN PARTNERSHIP WITH, UH, UM, THE, UM, THE HOSPITAL DISTRICT ITSELF.

SO ON THE LAST ITEM I TALKED ABOUT HOW, IF YOU HAVE TURNOVER OF DOCTORS AND NURSES, WELL, YOU LOSE THAT.

HEY, WE GOT TO DO THIS FIRST.

I'M THE NEW PERSON COMES IN OR WHATEVER.

BUT IF THE NURSE TRIAGE PROGRAM SAYS THAT A NURSING HOME MUST GET APPROVAL BEFORE THEY CAN TRANSPORT SOMEBODY, IT DOESN'T MATTER WHAT THE TURNOVER IS.

THAT'S A NEW POLICY THAT BENEFITS EVERYONE.

IT'S A WIN FOR THE PATIENT.

IT'S A WIN FOR THE ER AND IT'S A WIN FOR THE CITY.

THAT'S CORRECT.

MORE QUESTIONS.

UM, QUICK QUESTION, CHIEF.

UM, WILL THIS BE A 24 HOUR A DAY, SEVEN DAYS A WEEK? THAT'S CORRECT.

IT'LL BE AVAILABLE 24 7.

THAT SEEMS LIKE NOT ENOUGH MONEY, BUT THAT'S NOT.

THE RATE IS ABOUT, IT'S ABOUT $51 A CALL IS WHAT IT AMOUNTS TO.

AND SO WHEN WE TALK ABOUT THE POTENTIAL FOR 6,000 CALLS, AND IF IT'S A TRIAL PROGRAM AND WE HAVE A CAP ON THE MONEY, IT JUST THAT'S WHEN IT THAT'S WHEN IT STOPS.

BUT AFTER LOOKING AT THE CALLS AND DOING ALL THE, UH, THE DATA, LOOKING AT HOW MANY TRANSPORTS THAT WE HAVE THAT ARE NON LIFE-THREATENING.

AND THE CALLS THAT COME IN THAT ARE, THAT ARE TRIAGED TO A LOW, LOW DETERMINANT.

I BELIEVE THAT'S THE APPROPRIATE AMOUNT.

THANKS CHIEF.

I THINK TO THE CHIEF'S POINT, HE JUST SAID, WELL, THAT'S WHEN THE MONEY RUNS OUT, WE STOPPED THERE.

WHOA, WHOA, WHOA.

WHAT IF WE GET 40% OF THE CALLS THAT THEY'RE TRIAGING, WE WANT TO KEEP GOING DURING THE PILOT AND APPROPRIATE MORE MONEY, I THINK LIKE, UM, DOLLAR DAYS.

RIGHT.

I DON'T THINK WE'RE GOING TO JUST RUN IT OUT AND YOU'LL GUYS WILL BE SURPRISED WHEN IT'S GONE.

RIGHT.

I THINK WE WILL KEEP YOU APPRISED OF WHERE WE'RE AT, HOW SUCCESSFUL IT'S BEEN, IF IT'S TO LAST LONGER THAN A YEAR OR, OR POTENTIALLY WE NEED MORE MONEY TO MAKE IT GO FURTHER AT THAT POINT, IF IT'S

[02:40:01]

PROVING ITSELF.

I THINK AT THAT POINT WE WOULD BE PUSHING PRESSURE ON AMR AND THE HOSPITAL DISTRICT FOR SOME FUNDING.

YEAH, ABSOLUTELY.

AND THERE IS POTENTIAL FOR OTHER OTHER PARTICIPANTS TO THROW SOME MONEY IN ON TOP OF, ON TOP OF THIS, TO, TO EXTEND THE PROGRAM, I'LL MAKE A PREDICTION.

YOU'RE GOING TO SAVE SO MUCH MORE MONEY THAN YOU SPEND THAT WE'RE GOING TO HAVE THIS FOREVER.

SO THAT'S THE INTENT.

THANKS TO YOU.

OKAY.

UM, BACK TO COUNSEL, DID WE ASK ABOUT, UH, UM, CARDS, CURTIS SPEAKERS, SIR.

OKAY, GOOD.

SO, UH, BACK WITH YOU GUYS AND SOMEBODY LIKES TO MAKE A MOTION OR SOMEBODY WOULD LIKE TO DISCUSS IT MORE, SEEMS LIKE EVERYBODY'S ON THE SAME PAGE, THE MOTION THAT WE ALLOCATE THREE AT THE HUNDRED THOUSAND OF THE GENERAL FUND RESERVES FOR A NURSE NAVIGATOR PILOT PROGRAM.

ALL RIGHT, PLEASE VOTE MOTION CARRIES BY UNANIMOUS VOTE.

ALL RIGHT.

THERE ARE NO COMMISSIONER REPORTS ON TODAY'S AGENDA.

AND ITEM 14 IS MY ACTIVITY REPORT

[13. Council Activity Report]

AS IS WRITTEN, UH, COUNCIL MEMBER GOAL, UH, AS REPORTED, UH, WE HAD AN ADVANCED WATER PURIFICATION GPA MEETING TODAY.

UH, WE WERE TRYING TO SHOOT FOR A GO-NO-GO NEXT MONTH ON THE ENTIRE PROJECT.

AND WE'RE STILL HAVING A LITTLE HICCUP, UH, AT THE CITY OF SAN DIEGO WITH ONE PARTICULAR CONTRACT ON WHAT'S CALLED THE BRINE LINE OR THE RESIDUALS.

AND SO WE'RE TRYING TO WORK THAT OUT.

WE HAVE EXPLAINED THE URGENCY, WE'RE WORKING WITH THE CITY OF SAN DIEGO, NEW PEOPLE WHO HAVE RAISED OBJECTIONS, BUT WE THINK WE'RE ON THE RIGHT PATH STILL TO HAVE THAT PROJECT BE APPROVED THIS YEAR.

ALL RIGHT.

THAT'S EXCELLENT.

CARRIE, AS REPORTED PHIL AS REPORTED.

AND I BE REMISS IF I DIDN'T MENTION, UH, THE SOCCER GAME THAT I PLAYED IN WITH OUR CITY MANAGER, GRAHAM MITCHELL AGAINST ALCOHOL VALLEY, HIGH HIGH SCHOOL, MEN'S VARSITY SOCCER TEAM.

UM, IT WAS A WAY FOR US TO REACH OUT TO THE COMMUNITY AND ESTABLISH BETTER RELATIONSHIPS.

I KNOW THE POLICE DEPARTMENT ORDER DOES A FANTASTIC JOB AT THIS, BUT, UM, THE, UH, ELK HOME POA HAS A SOCCER TEAM.

AND THEN I THINK THERE WERE SOME CITY STAFF THAT CAME ALONG AND PLAYED WITH US AND MAYBE ONE OR TWO FIREFIGHTERS, UM, BUT A SHORT RECAP OF THE GAME.

UH, WE WERE TIED AT HALF ONE-TO-ONE AND WE THOUGHT WE HAD A CHANCE.

AND THEN, AND THEN AGE AND FATIGUE HIT US LIKE A FREIGHT TRAIN.

AND, UH, WE ENDED UP LOSING FOUR TO ONE.

I LOST COUNT.

THE SCOREBOARD SAID FIVE TO ONE.

THERE'S SOME, THERE'S SOME THAT BELIEVE IT WAS SIX TO ONE, BUT I WOULD LIKE TO POINT OUT THAT WE HELD THEM SCORELESS UNTIL MY HAMSTRING GOT PULLED.

AND THEN I HAD TO GO OUT.

YOU WERE THE, THE DECIDING FACTOR.

HE WAS, HE WAS THE GAME CHANGERS.

I WAS THE OLD PERSON THAT GAVE OUT.

NO, BUT IT WAS A FANTASTIC EVENT.

UM, THOSE, THEIR STAR PLAYER YOAST YOSEF WAS, UH, OUTSTANDING.

WE ACTUALLY PLAYED ON THE SAME CLUB TEAM.

I PAID, PLAYED A LONG TIME AGO, BUT, UM, HE'S GOT A PROMISING FUTURE AHEAD OF HIM.

I WOULDN'T BE SURPRISED IF HE GOES TO A D ONE SCHOOL.

SO WE GOT TO ALL-STAR RIGHT IN OUR BACKYARD.

IF YOU GUYS EVER MAKE IT OUT TO A VARSITY WOMEN'S SOCCER TEAM, CHECK THEM OUT.

BUT THEY PLAYED WITH, UM, CLASS, THEY PLAYED WITH SPORTSMANSHIP AND I WANT TO THANK THE ELKO POA FOR LETTING ME PLAY ON THEIR TEAM.

AND MAYBE WE'LL DO IT ONCE A YEAR.

NOW.

I FEEL YOU KIND OF HAVE A BIG SOCCER HISTORY KEY.

I KNOW YOU DON'T WANT TO BRAG ABOUT YOURSELF.

YOU CAN TELL US A LITTLE BIT ABOUT YOUR HISTORY.

I PLAYED SOCCER BACK IN THE DAY.

I, UH, FOR SANTANA FOUR YEARS ON VARSITY AND I PLAYED FOR SURF SOCCER AND, UM, WAS ON ODP OLYMPIC DEVELOPMENT PROGRAM FOR A LITTLE BIT.

SO, UM, BUT MY LEGS, AREN'T WHAT THEY USED TO BE.

SO THEY GAVE OUT THERE, BUT IT WAS A FANTASTIC EVENT.

UM, HOPEFULLY WE COULD DO IT AGAIN IN THE FUTURE.

THAT'S GREAT.

THANKS, PHIL.

MICHELLE THAT'S RECORDED.

OKAY.

UH, THERE ARE NO JOINT COUNCILOR REPORTS, NO GENERAL INFORMATION ITEMS. THERE ARE NO FIRST READINGS OR ORDINANCES ON

[18. An Ordinance addressing the use of Electronic Signatures by the City of El Cajon RECOMMENDATION: That Mayor Wells requests the City Clerk to recite the title. An Ordinance Adding Chapter 2.50 to Title 2 of the El Cajon Municipal Code Authorizing the use of Electronic and Digital Signatures]

TODAY'S AGENDA.

WE HAVE THE READING AND ADOPTION OF THE ORDINANCE FOR THE USE OF ELECTRONIC SIGNATURES BY THE CITY OF ALCOHOL.

I'LL ASK OUR CITY CLERK TO READ THE TITLE, BUT FIRST ANGELA, THAT NEEDS TO BE CURSED FOR THIS ITEM.

NO SPEAKER CARD, SIR.

AND THE TITLE READS AND ORDINANCE ADDING CHAPTER 2.50 TO TITLE TWO OF THE ALCOHOL MUNICIPAL CODE AUTHORIZING THE USE OF ELECTRONIC AND DIGITAL SIGNATURES.

GREAT.

WELL, WE'LL NEED A MOTION TO ACCEPT THAT.

PLEASE VOTE.

THERE ARE NO CLOSED SESSION ITEMS ON TODAY'S AGENDA.

AND THIS BRINGS US TO THE GERMAN, THE GERMAN REGULAR JOINT MEETING OF THE OKLAHOMA CITY COUNCIL, ALCOHOL HOUSING AUTHORITY SUCCESSOR

[02:45:01]

AGENCY TO THE OKLAHOMA REDEVELOPED AGENCY HELD THIS 22ND DAY OF MARCH, 2022 IS ADJOURN TILL TUESDAY, APRIL 12TH, 2022 AT 3:00 PM.

SEE YOU THEN.